10 Best Digital Marketing Agencies in Sydney for 2024

Digital marketing is an ever-evolving field that transforms businesses and brings in real, measurable results. For brands, this uncovers numerous benefits, including having a wider reach, growing their ROI, having greater flexibility, and increasing their audience engagement.

Online marketing covers a lot of ground, which can make it difficult for brands to navigate this space. Add to that the challenges that 28.1% and 27.4% of brands are facing in online marketing, which are increased competition and keeping up with emerging trends, respectively.

Working with digital marketing agencies enables brands to adapt to changing market conditions, consumer behaviors, and business needs. These agencies can help brands understand their business needs and target audiences and develop data-driven approaches.

 

Features of Digital Marketing in Sydney

Digital marketing is a cost-effective method that provides every business with an equal opportunity to drive positive and impactful results. 

Some of its key features include:

• Measurability. Using analytics tools, digital marketing agencies can monitor the performance of a project or campaign, gain insights into what’s working and what’s not, and make smarter, data-driven decisions to develop more effective marketing strategies. 
• Highly targeted. Brands can segment their customers and implement solutions that cater to or appeal to a particular group of people. 
• Personalized. Digital marketers can use different tools to learn more about their target audience, like their browsing history, demographics, and interests, and use this data to develop a custom strategy for this particular segment. 
• Omnichannel. Online marketing lets brands deliver omnichannel experiences to their audience. Whether you are using social media platforms or email, digital campaigns help you reach customers no matter where they are or what digital platforms, devices, or channels they are using.

Reasons to Collaborate with a Digital Marketing Agency in Sydney

Can’t decide when it comes to using in-house versus marketing agency for your digital campaigns? With an in-house team, you can get these benefits:

• A team with a deeper understanding of your brand and what you are offering
• Greater control over your overall marketing strategy 
• More cost-effective in the long run

Meanwhile, here are some reasons why working with a digital marketing agency is worth considering:

• Digital marketing agencies offer customizable solutions. They develop strategies and solutions based on your business’s needs, audience, and goals. 
• Digital marketing agencies typically have experienced marketers who have worked with clients across various industries, giving them an in-depth understanding of each industry’s challenges and opportunities.
• Many digital marketing agencies are open to innovation and can utilize data to craft impactful solutions.

List of the Top 10 Sydney Digital Marketing Agencies

Finding the right digital marketing agency for your business is daunting. In the US alone, it’s estimated that there are over 9,000 digital advertising agencies. By the end of 2035, the market’s revenue is projected to reach over $900 billion. Now, that’s a lot. So, how do you find the best digital marketing agency?

Before unveiling our list of the 10 best digital marketing agencies in Sydney, we’ll be sharing four key tips to help you with your search:

• Identify your business’s needs, goals, and objectives. Determining your business’s needs and what you want to achieve with marketing helps make your search for the best digital marketing easier for several reasons:

• • Doing so helps you decide why you need to work with digital marketing companies.
  • Having a good understanding of your requirements allows you and the agency to identify KPIs and the type of services your company needs.

• Check their portfolio. See if they’ve previously worked on projects similar to yours. 
• Create a budget. Working with digital marketing agencies in Sydney can be an expensive undertaking. On average, you can expect to pay $3,000 to $10,000 per month, depending on the scope of your project or the services you require. Hourly rates start at around $100. Setting a budget for your digital campaigns can help you focus on the specific digital services that your brand requires. 
• Ask the right questions. Setting up an initial consultation lets you get a better understanding of the agency. For starters, you can ask them the following:

• • Have you worked with brands or industries like mine?
  • What tools, strategies, or approaches are you using to help your clients?
  • How do you measure a project’s performance and success?
  • What deliverables will be included in our contract?

Now that we’ve covered how you can find the right agency for your business, let’s take a closer look at the 10 best digital marketing agencies in Sydney for 2024:

1. NinjaPromo

Best for: Full-stack multi-channel marketing, branding, and creative design solutions

Founded: 2017 

Number of Employees: 51-200 employees

At NinjaPromo, we eat, sleep, and breathe digital marketing. Aside from being our bread and butter, we love all things digital marketing, from helping businesses create a solid foundation for their marketing efforts with visually stunning and functional website designs to bolstering their marketing strategies through data-driven lead generation. Now, it might sound like we’re tooting our own horn here, but we can back this up with our awards, successful projects, and list of happy clients, which include Coinbase, Tissot, Urban Mavericks, and Xentrics.

📞 BOOK INTRO CALL with us and see for yourself.

As one of the leading full-service marketing agencies, we offer custom solutions for growth for each of our clients. Our Ninjas (aka our specialist marketing experts) have extensive experience in fields like cryptocurrency, blockchain, and B2B. We help our clients develop an effective marketing strategy, identify new growth opportunities, get a better understanding of their business needs, and more. Trust outsourcing digital marketing to an agency! All services are provided in full, we don’t outsource work to contractors or other agencies.

Key Services:

• Marketing Subscription
• Social media marketing
• SEO
• Paid media
• Paid social
• PR
• Influencer Marketing
• Video Production
• Branding
• Website design and development
• Lead generation, and more

Industries Served:

• B2B
• Fintech
• Crypto
• SaaS
• Startups
• Small business
• Gaming
• Esports
• Mobile
• eCommerce
• iGaming 

Why Choose Us:

• At NinjaPromo, our digital marketing teams understand what it takes to develop impactful strategies for business growth. We use data to gain deeper insights into what your company needs and which solutions can help you achieve your marketing and business goals.
• We specialize in helping businesses leverage in-depth research, intelligent data analysis, and creative strategies to bolster their digital marketing efforts.

Case Studies: View all case studies

2. Sparro

Best for: Businesses that want to work with an innovative and agile digital marketing agency

Founded: 2013

Number of Employees: 95+ employees

As Australia’s largest digital marketing agency, Sparro has worked with some of Australia’s biggest companies and institutions, such as Estee Lauder, UNHCR, and Curtin University. It’s an independent and family-owned agency that specializes in driving growth for clients using data and media. Sparro offers data-driven digital campaigns, hands-on management, real results, and transparent access. Plus, because Sparro is an indie performance marketing strategy agency, it provides clients with real-time campaign data, actionable and insight-led digital strategies, and best practices backed by industry experience.

Key Services:

• Digital strategy
• Paid media
• Earned media
• Performance marketing strategy
• Content production

Industries Served:

• Retail
• Finance
• B2B
• Travel & entertainment
• Health
• Education
• FMCG

Why Choose Them:

• Sparro has won six Google Premier Partner awards, managed $180 million in ad spend (2021), and delivered eCommerce revenue worth $1.3 billion (2021). In 2022, Sparro had the largest spend across online marketing channels (across independent agencies).
• Sparro is capable of providing clients with evolving strategies that drive value for their brands.

Case Studies: View all case studies

3. Sydney Digital Marketing

Best for: Businesses that want comprehensive and customized strategies

Founded: 2012

Number of Employees: 11-50 employees

Sydney Digital Marketing (SDM) is a full-service digital marketing agency in Sydney that has worked with clients like BMW, Audi, Wyndham Hotels & Resorts, and the Liverpool City Council. What sets it apart from other digital marketing agencies is its unique approach, which focuses on delivering first-class digital campaigns. To create long-term relationships with clients and drive real results, SDM starts by gaining an in-depth understanding of your business, including your target audience, market, and competitors.

Once they’ve gained insights into your business, it follows a streamlined and solution-focused process designed to help you generate better ROI. SDM also puts an emphasis on your customers’ journey, embraces innovation and adaptability, and only works with 15-20 clients at a time so that it’s able to fully focus and stay committed to each client.

Key Services:

• CRM and email marketing
• Search engine marketing
• Social media marketing
• SEO
• Website design and development
• Logo and branding
• Marketing strategy

Industries Served:

• Automotive
• Education
• Finance
• Healthcare
• Legal
• Business
• Insurance
• Non-profit
• Real estate
• Recruitment
• Tech, and dental

Why Choose Them:

• SDM is an award-winning agency that prioritizes its clients’ sustainable business growth. It understands its clients’ unique needs and knows how to operate efficiently even in a very competitive market.
• Every strategy developed by SDM has been tested on its own brand. It follows a strategic approach that starts with testing and refinement to ensure that each marketing strategy can succeed and deliver real digital marketing results.

Case Studies: View all case studies

4. Rocket Agency

Best for: Brands looking for a flexible digital marketing agency that can deliver single or multi-channel campaigns

Founded: 2017

Number of Employees: 50+ employees

Rocket is an award-winning Sydney digital marketing agency that has worked with businesses of all sizes, including the University of Sydney, Qudos Bank, and UNiDAYS. The agency is also a Google Premier Partner, HubSpot Platinum Partner for its work in marketing automation, and Australia’s first Bing Select Partner. To help brands stay competitive, Rocket develops an evolving and adaptable online marketing strategy tailored to each client’s business needs, as well as to industry trends and changing consumer behaviors.

It stays on top of the latest techniques and technologies in the digital marketing realm and has a team of dedicated experts. Furthermore, Rocket uses a range of KPIs, including website traffic, conversion rates, and social media engagement, to measure the success of each strategy.

Key Services:

• SEO
• PPC
• Paid social ads
• Creative
• Email marketing
• Digital strategy

Industries Served:

• B2B
• eCommerce
• SaaS
• Legal
• Government
• Finance
• Education
• Travel
• Hospitality
• Real estate
• Healthcare

Why Choose Them:

• Rocket has worked with an array of businesses in various industries, helping them achieve impactful results.

• Rocket provides clients with results-focused solutions. Its services are fully transparent and it doesn’t outsource its work. Instead, it has full-time online marketing teams comprised of marketing experts, designers, developers, and other professionals.

Case Studies: View all case studies

5. Reborn

Best for: Companies looking to leverage creative marketing strategies that combine digital media and technology

Founded: 2010

Number of Employees: 20 employees

Reborn is a growth-focused digital marketing company in Sydney that’s focused on helping clients make meaningful results and transform the way brands connect with their audiences. As one of the leading agencies, Reborn offers a wide range of custom services designed to help its clients make an impact. One of the things that sets Reborn apart from other agencies is that it provides dynamic digital marketing solutions. It continuously implements, measures, and optimizes these strategies so that they can deliver real and effective results. To measure success, Reborn uses different analytics tools and focuses on specific KPIs that align with their client’s business goals.

Key Services:

• Creative advertising
• Marketing campaigns
• Digital creative services
• Digital media
• Digital production
• Content marketing
• Marketing automation
• Social media marketing

Industries Served:

• FMCG
• Tourism
• Health and wellness
• Beauty
• eCommerce
• Finance

Why Choose Them:

• Reborn is capable of handling international marketing campaigns, with its global network and in-depth understanding of local markets.
• Reborn is focused on creating what it considers “a thriving digital ecosystem,” which lets brands and their audiences have a space where they can meaningfully engage with each other.

Case Studies: View all case studies

6. True

Best for: Brands that want to accelerate their growth

Founded: 2009

Number of Employees: 11-50 employees

True is a full-service marketing agency that has helped brands like Petbarn, Robert Timms, and Sydney’s Luna Park by providing them with custom marketing solutions for accelerated growth. From increasing sales and boosting their ROI to expanding their reach and creating personalized content for established brands like Adidas, True has helped numerous clients uncover their brands’ potential through growth-focused and data-driven strategies. 

Key Services:

• Paid media
• SEO
• Strategy
• Creative

Industries Served:

• Real estate
• Fintech
• Food and beverage
• Entertainment

Why Choose Them:

• True provides its clients with integrated services that are backed by data for greater ROI.
• It’s a full-service marketing agency that’s growth-focused and award-winning.

Case Studies: View all case studies

7. Think Creative Agency

Best for: Businesses that want to develop their brand and have access to creative and strategic solutions

Founded: 2012

Number of Employees: 11-50 employees

Think Creative specializes in providing fully integrated creative and digital marketing services. From developing creative campaigns and designing logos to crafting email marketing campaigns and creating and implementing strategies, Think Creative helps brands cut through the noise and achieve their marketing goals.

Key Services:

• PPC
• Social media marketing
• SEO
• Email marketing
• Digital strategy
• Content marketing
• Marketing automation
• Marketing analytics

Industries Served:

• Not-for-profit and disability
• Government and education
• eCommerce
• B2B
• Hotel and events
• Finance and IT

Why Choose Them:

• Think Creative works toward developing partnerships with its clients and helping them achieve strong outcomes.
• The agency consists of experts with extensive experience in marketing and who are capable of developing powerful custom solutions.

Case Studies: View all case studies

8. AdVisible

Best for: Businesses that want access to proven marketing processes and create personalized customer experiences

Founded: 2009

Number of Employees: 11-50 employees

AdVisible is an award-winning marketing agency that uses its industry knowledge and creative capabilities to help clients engage with their audience more effectively at different touchpoints. It offers a range of digital services designed to give brands greater online visibility, which translates to more leads and sales.

Key Services:

• Google Ads
• SEO
• Social media
• Web design
• Creative

Industries Served:

• Education
• Food
• Travel and tours
• Construction, and more

Why Choose Them:

• AdVisible follows a unique four-step “game plan” (Discovery, Strategy, Implementation, and Report, Monitor, and Improve) that’s tried and tested. 
• It has worked with leading companies and institutions in Australia, such as Tissot, Marriott, and the City of Sydney.

Case Studies: View all case studies

9. Mind Methods

Best for: Startups, SMEs, and large organizations

Founded: 2013

Number of Employees: 2-10 employees

Mind Methods is a Sydney marketing agency dedicated to providing clients with outcome-driven marketing solutions. It’s a boutique agency that helps businesses understand their unique needs and develop tailor-made strategies that align with their marketing plans. It has worked with businesses of all sizes, equipping them with solutions designed for long-term success and helping them reach new heights.

Key Services:

• Branding
• Design
• Marketing communications
• Marketing insights
• Market research
• CRM, and digital
• Mobile and online services

Industries Served:

• Legal
• Hospitality
• B2B
• Technology
• Healthcare

Why Choose Them:

• Mind Methods provides clients with tailored solutions, which include integrated advertising campaigns, branding, online marketing strategy, and more.
• It has complete marketing expertise and consists of skilled marketing professionals with extensive experience in delivering top-notch results for businesses in different industries.

Case Studies: View all case studies

10. COG Digital

Best for: Brands looking for high-value and integrated marketing solutions

Founded: 2008

Number of Employees: 11-50 employees

COG Digital takes marketing solutions a step further by providing brands with marketing initiatives that are data-based and developed by its team of experts. As a full-service marketing agency, COG Digital works toward helping businesses leverage their brand power and combine it with COG’s intelligent technologies. Their experts provide robust support to clients, whether it’s for services like web development or social media marketing. 

Key Services:

• Digital marketing
• websites
• SEO
• eCommerce
• Content marketing
• Social media

Industries Served:

• Wellness
• Energy
• Facilities services
• eCommerce and more

Why Choose Them:

• COG Digital offers best-in-class marketing solutions designed to help clients optimize their performance and achieve long-term growth.
• It has an in-house web development team, consists of expert digital marketers and social media managers, and is capable of providing a full-service suite of marketing solutions.

Case Studies: View all case studies

Conclusion

Collaborating with an agency specializing in digital marketing offers several benefits for businesses of all sizes and industries. Whether you’re looking to revamp your marketing strategy, establish your presence online, or make the most out of your data to drive results, reputable and trustworthy digital marketing agencies can help you transform your business and make a positive impact on your audiences. From SEO and content marketing to influencer marketing and branding, the marketing agencies on this list can help you unlock your brand’s potential and uncover new opportunities for long-term business growth.