15 Best Marketing Consulting Firms & Companies in 2024

On average, marketers plan to launch nine campaigns per quarter. Furthermore, the top priorities for brands this year are strengthening their brand identity (24%), cultivating brand awareness (19%), and creating marketing that’s purpose and values-based (15%). However, businesses are still plagued by top marketing challenges, such as how to effectively measure marketing ROI.

78% of marketers agree that the marketing industry has changed more in the past three years compared to the last 50 years. For businesses, understanding the nature of today’s markets is now more important than ever. However, crafting an effective marketing plan and aligning your business and management strategies can take months, if not years. Partnering with a marketing consulting firm gives you access to powerful tools and tactics designed to help you meet your goals.

 

What Is a Marketing Consulting Firm?

A marketing consulting firm is composed of marketing professionals who provide data-based guidance to businesses that want to improve their marketing strategies. Marketing consulting companies are valuable assets to all types of businesses. They can help you identify your target market, develop creative and effective campaigns, and drive ROI.

What Does a Marketing Consulting Firm Do?

Marketing consultancies typically offer a wide range of services, which may include market research, branding, social media marketing, insights and analytics, and content creation.

How We Chose the Best Marketing Consulting Agency

We chose the top marketing consulting firms based on the following:

• Track Record. The firm should have extensive industry expertise in helping businesses in various industries understand their unique challenges and opportunities.

• Scope of Services. The firm must offer a comprehensive range of services. It must have a team of experienced consultants who specialize in key areas like branding, digital marketing, and customer experience.

• Creative Expertise. The consulting agency should be able to showcase creative or innovative approaches to tackling client challenges.

• Technology. The firm must be able to leverage new technologies or proprietary technology to help clients meet their goals.

• Credentials and Portfolio. It should have published case studies that show how they were able to help businesses grow.

List of the Top 15 Best Marketing Consulting Companies

Without effective marketing or a strategic marketing plan, businesses will find it difficult to grow, survive, and succeed. Marketing consulting companies help businesses implement innovative marketing strategies tailored to suit their unique needs and goals, provide more value for their clientele, and achieve measurable results. Planning to work with a marketing consulting company but don’t know where to start? We’ve rounded up some of the best marketing consulting firms in 2024.

1. NinjaPromo

Founded: 2017

Location: New York, NY; with offices in the UK and Singapore

Yes, that’s us. We are proud to say that we are currently one of the leading digital marketing consulting companies. While this may seem somewhat subjective, we can back this up with our portfolio and the results we achieve for our clients.

📞 BOOK A CALL with us and see for yourself.

NinjaPromo is a full service B2B digital marketing agency that offers custom digital marketing solutions for clients in industries like B2B and eCommerce. We’ve worked with global companies, high-growth startups, and small businesses. As a marketing consulting firm, our team of expert marketing consultants provides tailored and strategic guidance and plans to help our clients navigate the ever-changing digital marketing landscape. We specialize in all aspects of digital marketing, from crafting SEO strategies and designing websites to implementing pay-per-click advertising services and creating strategic data-based marketing campaigns.

Key Services: 

• Social media marketing
• SEO
• Paid media
• Paid social
• PR
• Influencer Marketing
• Video Production
• Branding
• Website design and development
• Lead generation, and more

Industries Served: 

• B2B
• Small business
• Startup
• Fintech
• Crypto
• SaaS
• Mobile
• eCommerce and more

Why Choose Them:

As digital marketing experts, we leverage our experience, expertise, and quality data to provide our clients with tailor-made solutions that align with their requirements and marketing goals. We help each client achieve measurable results and work toward providing them with transparent services and flexible marketing solutions. Over the years, we’ve received several awards recognizing our work in the field of digital marketing.

Select Case Studies:

• NinjaPromo helped Intellectsoft increase online engagement by over 159%, gain 440,000 monthly organic impressions, and acquire 11,000 new social media followers, including over 3,000 C-level executives.

• NinjaPromo helped a design studio pull in over $1 million in profit and achieve 414% Return on Marketing Investment (ROMI).

• Discover more case studies.

Discover list of the best search engine marketing agencies.

2. Accenture

Founded: 1989, but its origins date back to 1951

Location: Dublin, IE; with offices across 49 countries, including Japan and the US, and over 200 cities

Accenture is a global professional services company that leverages new technologies, extensive industry experience, and global delivery capabilities to provide its clientele with innovative services. The firm works with over 9,000 clients, which include Fortune Global 100 and Fortune Global 500 companies. Accenture helps companies and organizations formulate growth strategies, gain access to comprehensive technology services, operate business processes, and accelerate growth and value.

Key Services: Application services, artificial intelligence, data and analytics, marketing, and more

Industries Served: Banking, communications and media, consumer goods and services, and more

Why Choose Them:

Accenture’s global reach and extensive experience give the firm an in-depth understanding of different markets and cultures. As one of the world’s top marketing consulting firms, Accenture has worked with some of the leading companies across a variety of industries. It implements a data-driven approach to deliver informed and effective marketing strategy consulting services.

Related Content: Top Digital Marketing Events and Conferences in 2024

Select Case Studies:

• Accenture has helped Radisson Hotels build a new global brand, deliver enhanced customer experiences, and craft personalized campaigns.
• Accenture helped Huggies achieve an 11-point lift in brand sentiment, earn over 1 billion impressions, and globally launch a modernized identity system.
• View more Accenture case studies.

3. Bain & Company

Founded: 1973

Location: Boston, MA; with global offices across 40 countries and 65 cities

Bain & Company is a global consultancy that helps its clientele overcome industry-defining challenges through unique approaches. Bain offers its tailored and integrated expertise and solutions to empower customers, enabling them to tackle modern-day challenges while advocating for causes like social justice and sustainability. As one of the leading marketing consulting companies, Bain employs a customer-centric approach to equip its clientele with powerful strategies for sustainable and organic growth. Its sales and marketing consulting services cover brand and customer strategy, marketing effectiveness and efficiency, B2B marketing, and customer experience.

Key Services: Consulting services for customer experience, innovation, sales and marketing, and more

Industries Served: Automotive and mobility, consumer products, financial services, and more
Why Choose Them:

For five decades, Bain & Company has provided its clientele with integrated solutions, innovative approaches, and sustainable results. As an international marketing consulting firm, Bain & Company has worked with 64% of Global 500 companies, leading nonprofits, and high-growth startups. It’s also an award-winning marketing consulting company that has received recognition from Mogul, Human Rights Campaign, and more.

Select Case Studies:

• Bain & Company has helped a neobank utilize data to create programs that aligned with the client’s shared objectives. The marketing consulting firm also used attitudinal and behavioral data to create analytics-driven marketing programs that helped grow the client’s primary customer base.
• A software company working with Bain & Company was able to cut its operating costs and redirect the savings into new product development and marketing efforts.
• View all case studies.

4. McKinsey & Company

Founded: 1926

Location: New York, NY; with offices in over 130 cities in more than 65 countries

McKinsey is one of the world’s leading management consulting firms that also offers marketing consultancy services. It combines innovative strategies and new technologies to support its clientele and equip their businesses for innovation and help them pivot their businesses to meet the changing marketing landscape. Since its inception, McKinsey has continued to “disrupt itself” through innovation to meet clients’ changing needs.

Key Services: Digital consulting, branding, sustainable growth and ESG strategy, and more

Industries Served: Agriculture, chemicals, education, financial services, healthcare, and more

Why Choose Them:

Aside from nearly a century of experience, McKinsey is staffed by professional marketing consultants who specialize in different fields, including branding, digital marketing, customer experience, and insights and analytics. This global consulting firm has a proven track record of helping clients transform their businesses and drive digital transformation. McKinsey has also cemented its reputation as one of the world’s top consulting firms as it continues to provide high-quality results and impactful solutions.

Select Case Studies:

• McKinsey helped a leading online retailer grow its email and on-site conversions by 25% and 60%, respectively. The firm’s marketing strategies allowed this particular client to increase its overall marketing ROI by nearly 30%.
• A global consumer electronics company working with McKinsey was able to successfully execute a pilot launch, the success of which prompted the same company to adopt digital marketing on a bigger scale.
• View all case studies.

Related Content: Top Digital Marketing Platforms and Tools in 2024

5. Deloitte

Founded: 1845

Location: New York, NY; with offices in over 150 countries and territories

As one of the world’s top accounting and professional services firms, Deloitte offers a broad range of services. These include financial advisory services and marketing consultancy services. Deloitte brings to the table its more than 175 years of experience to help clients achieve their goals through innovative and data-backed marketing strategies. It continues to be driven by its core purpose, which is “>to make an impact that matters”.

Key Services: Core business operations, customer and marketing, strategy and analytics, and more

Industries Served: Consumer, energy, financial services, life sciences, healthcare, and more

Why Choose Them:

With nearly two centuries of experience in consulting, Deloitte remains one of the world’s most respected consulting firms. The firm has helped clients understand emerging marketing challenges and opportunities and overcome complex industry challenges.

Select Case Studies:

• Deloitte designed an integrated marketing communications campaign for the Defense Health Agency, providing them with a go-to-market product pipeline that increased their social media following and blog subscribers by 45% and 50%, respectively.
• View all case studies.

6. Boston Consulting Group

Founded: 1963

Location: Boston, MA; with offices in over 100 cities in 50+ countries 

BCG is a global consulting firm that works closely with its customers to deliver creative and transformational approaches and integrated business solutions. As one of the best marketing consulting firms, BCG brings new perspectives, collaborates closely with its customers, and helps its clientele identify new opportunities for competitive advantage.

Key Services: Business transformation, customer insights, international business, and more

Industries Served: Consumer products industry, education, energy, retail, technology, and more

Why Choose Them:

As a marketing strategy agency, BCG offers an “unmatched personalization program” that creates unique 1:1 experiences for customers. It has also helped centralize operations for its customers’ various teams (marketing, sales, and customer success). BCG uses data and analytics to guide its clientele, helping them transform their GTM approach in line with how modern customer behaviors are changing.

Select Case Studies:

• As one of the top digital marketing consulting firms, BCG has helped one of its clients achieve $200 million in-year growth.
• Another client in the retail industry was able to increase its annual revenue by $300 million.
• View Marketing and Sales case studies.

7. KPMG

Founded: 1891 but the KPMG network was formed in 1987

Location: Amstelveen, Netherlands; with offices in 143 countries and territories

As one of the world’s top consultancies, KMPG continues to provide high-quality and excellent service to its customers. It’s an award-winning consulting firm that has helped transform numerous businesses worldwide. KPMG works closely with its clients, helping them achieve better performance and lasting value.

Key Services: Advisory, tax and legal, audit and assurance, private enterprise, and ESG

Industries Served: Financial services, government, consumer and retail, infrastructure, and more

Why Choose Them:

Working with a KPMG marketing consultant can provide you with practical solutions for achieving sustainable growth. The consulting firm provides its clients with new perspectives that allow them to craft and implement impactful marketing strategies and conquer today’s market.

Select Case Studies:

• KPMG helped AIA Vietnam create new digital journeys and adopt an agile customer-centric approach. 
• View all case studies. 

8. PwC Digital

Founded: 1998

Location: London, ENG; with offices in 152 countries 

With nearly 328,000 workers worldwide, PwC is one of the world’s largest consulting firms. It’s also one of the top marketing consulting firms that uses its extensive industry experience to help clients create lasting value and sustained outcomes. Through its strategic solutions and research-backed insights, PwC customers are able to transform their businesses and overcome more industry challenges faster.

Key Services: Audit and assurance, consulting, generative AI, managed services, metaverse, and more

Industries Served: Consumer markets, energy, health industries, technology, and more

Why Choose Them:

As one of the world’s best marketing consultancy agencies, PwC empowers clients and helps them create sustainable outcomes and value. It has enabled customers to leverage research, organizational agility, and data-driven solutions to achieve impactful transformations.

Select Case Studies:

• PwC designed a B2B marketing playbook for the US Bank, which resulted in a significant reduction of outsourced B2B marketing and an 80% increase in automation. 
• View all case studies. 

9. KAE

Founded: 1969

Location: London, ENG

KAE’s marketing strategies are designed to help you identify and reach the right customers and keep them engaged. This marketing consultancy equips you with the tools and guidance needed to design your USP, create solutions that match your audience’s problems, and set clear, measurable business goals.

Key Services: Strategy, product and experience, marketing and communications strategy, and more

Industries Served: Financial, industrial, business technology, and sustainability

Why Choose Them:

KAE leverages the power of research, analytics, actionable insights, and technology to deliver better outcomes for its customers, as well as help them make better evidence-led business decisions.

Select Case Studies:

• KAE helped an industrial client develop a business plan that helped solidify its position in the market while allowing it to develop new revenue streams.
• View client success stories.

10. Nielsen

Founded: 1923

Location: New York, NY; with offices in the Americas, Asia Pacific, Europe, Middle East, and Africa

Using data-backed insights, Nielsen has empowered its clients by delivering powerful marketing outcomes through creative and custom marketing strategy consulting services. Its marketing optimization services include Brand Impact, Campaign Lift, and Marketing Mix Modeling. These services are designed to help your brand streamline upper funnel campaign performance, discover the most effective marketing tactics, and understand what’s driving sales.

Key Services: Research and analysis, advertising intelligence, marketing optimization, and more

Related Content: Top AI Marketing Tools for 2024

Industries Served: Consumer goods, media, consumer intelligence

Why Choose Them:

Nielsen is an award-winning firm with in-depth industry expertise in data and analytics and audience measurement. The firm has helped clients get a more in-depth understanding of their respective audiences and create strategic solutions.

Select Case Studies:

• Nielsen helped TikTok measure the impact of its full-funnel immersive ad efforts.
• View all case studies. 

11. SPINX Digital Agency

Founded: 2004

Location: Los Angeles, CA

SPINX is a design and technology agency that also provides marketing consultancy services. Its team of experts has an in-depth understanding of online marketing, allowing them to develop effective strategies tailored to your business. It also specializes in market and competitive analysis, creating strategies that empower its clientele to stand out.

Key Services: Strategy and planning, enterprise CMS services, discovery, and more

Industries Served: Automotive, beauty, skincare, legal, travel, and hospitality

Why Choose Them:

SPINX starts every project with the discovery phase, allowing it to learn more about your organization, its challenges, goals, and target audience. From there, the firm crafts a strategy aligned with your objectives and goals.

Select Case Studies:

• SPINX developed Spexster’s web app design and included interactive features, which helped boost visitor engagement
• View all case studies.

12. Forward Digital Consultancy

Founded: 2016

Location: Pakistan; with offices in the UK and the US

This full-service digital marketing agency is focused on helping its clientele get better returns, drive more sales, and develop effective marketing strategies. From SEO to digital advertising, Forward Digital Consultancy offers services tailored to meet clients’ needs and requirements.

Key Services: Digital advertising, social media marketing, SEO services, digital PR, and more

Industries Served: Real estate, eCommerce, food and beverage, insurance, travel, and more

Why Choose Them:

Forward is comprised of experienced marketers who’ve worked with multiple global brands in different industries. The firm is results-focused and has certifications from Google and Facebook. Furthermore, it offers speedy delivery in as fast as 48 hours.

Select Case Studies:

• An insurance broker in Dubai was able to expand its client base and increase the number of queries coming in by 10x. 
• A tutoring service was able to get more sales and generate over 3,500 leads. 
• View all case studies. 

13. Brandon

Founded: 1959

Location: Charleston, SC; with offices in Charlotte, Myrtle Beach, and Orlando

Brandon is a digital-first agency that helps businesses create transformational results. The firm offers strategic and customized services backed by insights and data to create impactful results for its clients.

Key Services: Branding, creative and content marketing, media and digital strategy, PR, and more

Industries Served: Healthcare, financial, B2B, lifestyle apparel, and more

Why Choose Them:

Working with a Brandon marketing consultant gives you access to innovative marketing tactics and tools designed to help you scale and grow. From branding to management, Brandon is a brand strategy consultancy that can help you develop your brand and set your business apart from the competition.

Select Case Studies:

• Brandon helped a company build its brand from scratch. Through strategic processes and creative approaches, Brandon was able to transform the company’s branding.
• Brandon helped Daytona Beach reinvent its branding, which allowed people to change their perception of Daytona Beach.
• View all case studies.

14. Brafton

Founded: 1998

Location: Boston, MA; with offices in Chicago, Sydney, and the UK

Brafton works with an array of customers, ranging from Fortune 500 companies to family-run businesses. It provides its clients with scalable solutions, giving them the flexibility they need to tackle the ever-changing digital marketing landscape. As a marketing consulting firm, Brafton crafts tailored marketing consulting services designed to help you drive leads, conversions, and growth.

Key Services: Content marketing services, marketing consulting services

Industries Served: Fintech, manufacturing, education, health, and more

Why Choose Them:

Working with a Brafton marketing consultant lets you leverage their experience and expertise in different marketing aspects. From content creation and strategic marketing solutions to web development and branding, Brafton can help you get better results for your marketing campaigns.

Select Case Studies:

• Working with Brafton, ViewSonic was able to transform its branding, helping the brand have a more cohesive look and feel while highlighting ViewSonic’s perspective and expertise.
• View all case studies.

15. Growth Hacking Agency

Founded: 2014

Location: London, ENG; with offices in New York, South Africa, Romania, and Morocco

As a growth marketing agency, Growthrocks helps companies achieve sustainable results. It leverages data to develop effective marketing tactics designed to help businesses grow.

Key Services: Growth hacking, inbound marketing, performance marketing, GDPR compliance, and more

Industries Served: B2B, B2C, eCommerce, SaaS, marketplaces, and infoproducts 

Why Choose Them:

Growthrocks helps businesses achieve the best product-market fit while crafting data-driven strategies that increase conversions and drive ROI and revenue. It focuses on key growth areas: acquisition, activation, retention, and revenue.

Select Case Studies:

• Growthrocks helped Volta increase its traffic by 600% and automate 100% of its activities. 
• View all case studies.

Conclusion

Marketing consulting firms are valuable assets for businesses that want to leverage powerful and effective marketing strategies. Working with consulting firms helps businesses identify challenges and access new growth opportunities. They can also help you save time and resources in the long run while allowing you to improve your marketing performance and achieve your business goals. 

An effective marketing strategy can make a world of difference

For many businesses, navigating the evolving world of marketing can be a complex endeavor. To continue driving growth and revenue, you need marketing strategies that are scalable, flexible, and meet your unique needs and goals.

Working with digital marketing consulting firms like NinjaPromo gives you access to a team of marketing consultants capable of utilizing the latest research, data, and technology to give you critical insights for growth. We can help you craft and implement the right marketing strategies. To get started, contact us today.

Looking to discover top agencies in other industries? Check out our other top agency lists:

• Digital Marketing Agencies for Small Businesses
• Performance Marketing Agencies
• Growth Marketing Agencies
• PPC Agencies
• Google Advertising Agencies
• Ecommerce Marketing Agencies
• Startup Marketing Agencies
• Facebook Advertising Agencies
• App Marketing Agencies
• Boutique Marketing Agencies
• Content Marketing Agencies
• Healthcare Digital Marketing Agencies
• Real Estate Marketing Agencies