Damex's IEO garnered an impressive 600 investors, leaving industry experts and observers in awe.
Damex is a smart finance application that uses non-fungible tokens and native “Damex” token to reward individuals for being healthy and active. Damex is gamifying the digital asset finance application experience. The damex.io application and Damex Token will incentivise you to:
- Be a healthier individual
- Earn financial rewards
- Give back to the world
Led by a team of experts in cryptocurrency, Damex.io has achieved regulatory approvals from reputable organizations such as Modulr Finance and Visa, ensuring a secure and reliable experience for users. The project's innovative approach to incentivizing healthy behavior has already generated significant interest, with over 100k users currently on its waitlist.
Goals
- Build a robust and engaged project community.
- Increase brand awareness and mentions among the target audience.
- Attract potential holders and deliver comprehensive pre and post QDO marketing support.
Approach
Our marketing strategy for DAMEX encompassed a wide range of tactics to maximize brand visibility, drive engagement, and attract potential investors.
We implemented a comprehensive social media strategy, leveraging platforms such as Instagram and Twitter to create visually appealing content, run giveaways, and collaborate with influential figures in the cryptocurrency space.
By establishing a vibrant community on Discord and Telegram, we fostered brand awareness and increased community engagement through interactive posts, contests, and cross-promotions. Through diligent keyword research and competitor analysis, we optimized the project's online presence, enhancing its visibility in search results and driving increased traffic.
We also utilized paid advertising, adapting our strategies to redirect traffic to social media channels and implementing a giveaway-focused approach that delivered better results at a lower cost per subscriber.
Additionally, we collaborated with influential figures in the crypto space, securing comprehensive coverage for the project and generating positive sentiment and increased awareness.
Our marketing efforts resulted in significant social activity, buzz, and an engaged community, setting the stage for continued growth and success for DAMEX.
SMM
Our team of experienced marketologists set out to create a comprehensive social media strategy that would help DAMEX achieve their goals. Here is a breakdown of our approach:
Targeted Content Creation:
To build brand awareness and interest among potential investors, we created a range of visually striking and informative content tailored to the Instagram and Twitter platforms. We focused on a mix of video, image, and carousel posts that showcased the unique features of DAMEX and its move-to-earn gamification layer. Our content featured bright colors, bold graphics, and compelling copy to grab the attention of users as they scrolled through their feeds.
Paid Advertising:
We supplemented our organic efforts with targeted paid advertising on Instagram and Twitter. We carefully selected our audience based on demographics, interests, and behaviors to reach potential investors who were most likely to be interested in DAMEX. Our ads featured eye-catching visuals and persuasive copy that highlighted the benefits of investing in DAMEX.
Giveaways and Contests:
To generate buzz and encourage engagement on the platform, we ran a series of giveaways and contests on Instagram and Twitter. We offered exclusive rewards to users who engaged with our content and shared it with their followers. This helped us reach a wider audience and generate organic interest in DAMEX.
Influencer Partnerships:
To further boost our reach and credibility, we partnered with a select group of influencers who had a strong following in the cryptocurrency and finance space. We collaborated with them to create custom content that highlighted the unique features of DAMEX and its potential for investors. By leveraging the trust and authority of these influencers, we were able to reach a wider audience and generate even more interest in DAMEX.
Video Production:
We created a series of captivating and informative videos for DAMEX, specifically tailored for use on social media and community channels. These videos were designed to educate viewers about the project’s unique features and benefits. By using engaging visuals, animated graphics, and a concise script, we effectively communicated the key selling points of DAMEX in a visually appealing manner.
The videos covered various aspects of the project, including its innovative technology, user-friendly interface, and the potential for high returns. We strategically optimized the videos for each platform, ensuring they were easily shareable, captured attention within the first few seconds, and conveyed the project’s value proposition effectively. The videos played a crucial role in generating interest, building brand recognition, and encouraging community engagement for DAMEX.
Overall, our social media strategy helped DAMEX achieve its brand awareness and token presale goals, setting the foundation for a successful launch and ongoing growth in the competitive world of digital assets.
Community Management
Exploring project needs:
- No discord
- No community
- No engagement
- Absence of strategy
- Lack of brand awareness
What our community team accomplished:
- Created a thriving community: Our team successfully established and nurtured a vibrant community of cryptocurrency enthusiasts.
- Built Discord and Telegram channels: We set up Discord and Telegram platforms and implemented essential tools for automation and seamless strategy execution.
- Interactive posts, contests, AMA sessions: We strategically planned and executed various interactive activities such as engaging posts, contests, and Ask Me Anything (AMA) sessions to foster brand awareness and community participation.
- Cross-promotions: We leveraged cross-promotions with relevant partners to expand our reach and attract a broader audience.
- Market research and strategy development: We thoroughly investigated the market landscape and devised a comprehensive strategy to drive community growth and convert members into active project users.
Conclusion:
- Damex.io has achieved remarkable success in building a thriving community of cryptocurrency enthusiasts. With over 7000 members on Telegram and 3200 members on Discord, the community is actively engaged, with a daily exchange of over 300 messages.
- Our dedicated community management service has played a crucial role in providing users with the necessary information and resources for making informed trading decisions. With such a strong and supportive community, Damex.io is poised to continue its growth and success in the cryptocurrency trading world.
SEO
We have taken proactive measures to ensure the success of this article. Our diligent approach involved meticulous keyword research, thorough competitor analysis, and the creation of a comprehensive brief for our talented copywriter. We have also optimized the meta-data and images, enhancing the overall appeal and visibility of the content. Additionally, we have incorporated various elements to enhance user experience, such as estimated reading time, a convenient table of contents, and effortless social media sharing capabilities.
Thanks to our meticulous efforts, the article quickly gained prominence, securing a spot within the top 10 search results for numerous keywords. Furthermore, it is poised to break into the top 10 for additional keywords in the near future. Moving forward, we have ambitious plans to fortify our online presence even further. We will be implementing a strategic link-building strategy and introducing a micro-pagination FAQ section to optimize the featured snippet and boost click-through rates. Additionally, we will closely monitor user behavior and leverage these insights to develop targeted recommendations for future implementation.
Crucial SEO improvements for the first month:
- Keywords research.
- Keywords mapping.
- Full site technical audit.
- Title tags and meta description.
- Header tag optimization.
- Competitor analysis.
- Robots.txt.optimization.
- Setting sitemap.xml.
- Content strategy development.
- Content creation & optimization. Competitor analysis. Writing articles for the blog.
- Title tags & meta descriptions for written blog articles.
- Link redirect audit.
- Internal linking restructuring & optimization.
- Writing TOR for correcting errors in HTML and CSS code.
- Link building strategy development.
- Link building campaign realization (blog posting, outreach, crowd marketing).
- Duplicate content analysis.
- Control over the implementation of TOR by developers.
- Keywords rank tracking.
- Ongoing monthly reporting.
Traffic and search positions growth
Crypto Aggregators Listings
The Damex Crypto Aggregators Listings service aims to disseminate information about the upcoming IEO (Initial Exchange Offering) through prominent crypto data aggregators. The primary goal is to raise awareness and visibility for the project. To achieve this, the following objectives have been outlined: selecting suitable crypto aggregators for listing, identifying key project features and relevant information for publication, and executing the listing process effectively. By leveraging the reach and influence of established crypto data aggregators, the service endeavors to maximize exposure and attract potential investors to the IEO. The project were listed on:
Giveaway campaign
Goals and Objectives:
- Increase the number of individuals joining Damex’s social media channels, with a particular focus on Discord
- Attract a new audience to the project’s social media
- Increase activity in all project’s social media before the token sale
- Make the key Twitter announcements viral and spread information about the upcoming token sale widely
- Make the project’s Twitter account more visible; increase the number of mentions on Twitter
- Build an initial community of real people and involve them in the project’s infrastructure, especially on Discord
Strategy and main points:
- Run two rounds of Gleam competitions with social media-oriented tasks such as “Follow”, “Like”, “Retweet”, “Stay active”, etc.
- Set high rewards for referrals to foster local influencers and regular participants to invite new members and promote the campaign.
- Set high rewards for participants who were the most active on the project’s Discord during the campaign.
Promote the campaign using different tools:
- Paid media publications on the most relevant websites and channels, such as airdrops.io, dropsearn, etc.
- Notify our email subscribers (75k+ organically reached, crypto-involved people base).
- Make announcements on social media (especially on Twitter) and make them as viral as possible by asking campaign participants to retweet and like these announcements, so the campaign promotes itself.
- Cooperate with our CM and SMM teams to increase community retention and engagement rates, foster new community members to learn about the project, and involve them in the project’s infrastructure.
Conclusion:
- A huge amount of social activity, evenly distributed among all social media platforms, including comments, likes, retweets, and active discussions. During the most active stages of the campaign, there were hundreds or even thousands of messages daily in the Damex Discord chat.
- The campaign also generated a lot of buzz on social media, with participants sharing the campaign on their profiles and inviting their friends to join.
Paid Ads
Facebook was chosen as the primary platform for the advertising campaign due to its advanced targeting capabilities, optimization options, and diverse advertising formats. Notably, our agency possesses the expertise to navigate around Facebook’s restrictions on web3 projects.
Goals and Objectives:
- The objective of the campaign was to increase the number of subscribers on social networks.
- The campaign was launched in Europe.
- Banner ads: Five banners were developed, focusing on Social Networks. These banners were crafted based on thorough market research, competitor analysis, and our extensive experience.
Homepage of landing for the Damex token giveaway promotion
Strategy #1:
- Directing traffic to the client’s page. Analysis from Facebook Ads and Google Analytics revealed that website visitors often engaged in other targeted actions, such as filling out a token form. Remarkably, the cost per form submission was $10, indicating that users’ attention was being diverted from social media to other areas.
Strategy #2:
- Recognizing the ineffectiveness of driving traffic to the website, the decision was made to redirect traffic directly to social media. However, this approach did not yield the desired results.
Strategy #3:
- This strategy focused on motivating users to join a social network through a giveaway. To achieve this, a dedicated page was created, emphasizing the giveaway and social media. After testing Facebook as the primary traffic source and implementing various strategies, we concluded that it did not deliver satisfactory results and proved to be cost-prohibitive.Consequently, we decided to transition to a more affordable advertising platform, Propeller Ads, which demonstrated significantly better outcomes with a price per subscriber below $9.
Conclusion:
Discord Community Growth:
- As of the beginning of RC, the Discord community had 348 signatures.
- By May 11th, the community experienced significant growth, reaching a total of 3,197 members.
The Discord community for the RC project has witnessed remarkable growth, with membership increasing from 348 to 3,197 within the specified time frame. The PPC campaign proved effective in attracting approximately 550 subscribers, with an average cost per subscriber of $10. The conversion rate of subscribers to investors was estimated at 15%, resulting in around 85 committed investors from one ad campaign. These results indicate the successful engagement and interest of the community in the project, laying a strong foundation for further growth and success.
Influencer Marketing
The posted content received positive feedback from Influencers’ audience, as evidenced by the successful sell-out on IEO. Detailed figures can be found in the report, showcasing the impressive results. To summarize:
- Approximately 250,000 views were generated. Although the CPM may not have been the most cost-effective, it is important to note that this is attributed to the quality of the audience. For instance, AltcoinDaily commands a high CPM due to its dedicated and engaged followers who actively participate in the projects it promotes.
- The audience engagement reached around 7,500, resulting in an engagement rate of approximately 3.5%. This percentage is commendable when compared to the number of views (typically around 2%), indicating a high level of interaction and genuine interest in the project from the audience.
Additionally, the campaign garnered positive sentiment and generated buzz within the target community. The combination of influencer marketing and strategic content creation proved to be a successful approach, driving both awareness and active participation. The campaign’s impact extended beyond the initial reach, creating a ripple effect of organic engagement and further amplifying the project’s visibility. Overall, the marketing efforts effectively captured the attention and interest of the intended audience, resulting in promising outcomes for the project.
Paid Media Publications
Objective:
- To enhance project and personal brand loyalty, increase audience trust, and provide comprehensive coverage for the upcoming IEO within a tight timeframe.
Solution:
- We curated an Influencer Program (IP) with relevant media outlets and crafted high-quality articles accompanied by captivating visuals.
Conclusion:
- Impressive performance on Twitter: Our strategic efforts on Twitter generated excellent engagement and visibility, leading to positive brand exposure and increased audience interaction.
- Adherence to publication schedule: We meticulously ensured that all content was published precisely on the designated dates, maintaining a seamless and timely campaign execution.
- Our PR initiatives successfully delivered the desired outcomes for Damex, including significant viewership on tier 1 media platforms, active engagement on social media channels, and a well-executed publication schedule. By effectively leveraging targeted media and producing compelling content, we effectively bolstered the project and personal brand, fostering trust, and providing extensive coverage for the upcoming IEO.
IEO Conversion Rate:
Objective:
- The IEO (Initial Exchange Offering) is considered a more reliable tool for investors/traders, resulting in a higher conversion rate compared to other methods.
- The target conversion rate for the IEO campaign should aim for 8-10% due to its potential effectiveness in attracting participants.
Conclusion:
- The IEO campaign has shown promising potential in terms of clicks and participant engagement. With an estimated conversion rate of 8-10%, the campaign is expected to yield significant results. The calculations indicate that the revenue generated from the anticipated number of participants could reach around $250,000. These findings highlight the potential profitability of the IEO approach and emphasize the importance of leveraging influencers, such as Altcoin Daily, to maximize campaign effectiveness.
Results:
Conclusion:
In addition to the aforementioned results, it is worth noting that the collective impact of various marketing activities, including SMM (Social Media Marketing), Influencer Marketing, PR, community management, and paid ads, has further contributed to our success in attracting investors for Damex. The synergy created by these multiple strategies, coupled with the organic traffic generated as a result, has led to a substantial increase in investor participation.
Taking into account the overall campaign performance, we estimate that our efforts have successfully attracted approximately 600 investors with a projected revenue of approximately $250,000. This figure reflects the combined impact of our comprehensive marketing approach, which encompasses both organic and paid channels. The diverse range of activities implemented, including community engagement, influencer collaborations, strategic PR placements, and targeted advertising, has collectively contributed to our achievement in building a robust investor base for Damex.
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