How We Grew a Blockchain Project's Community by 25% with a Full Stack Marketing Campaign
Goals
- Broaden brand exposure within the cryptocurrency community.
- Increase the count of token holders, particularly from Tier 1 regions.
- Secure endorsements from leading influencers and media outlets.
- Amplify community size and enhance engagement and moderation efforts.
Approach
YouTube Influencer Marketing Campaign:
Initially, our team conducted a comprehensive analysis of the campaign’s performance and identified opportunities for improvement. Recognizing the need to increase engagement without significantly altering the existing content, we adopted a data-driven approach centered around continuous experimentation. By testing various strategies and tactics, we aimed to uncover the most effective methods for driving audience interaction and participation.
Influencers were provided with comprehensive information about Lisk to create authentic and informative content, focusing on 60-90 second integrations within their videos. The campaign featured influencers such as CryptoAdvance, Its Jimmy, Nick White, and DataDash. These integrations were crafted to fit organically within the influencers’ existing content, ensuring authenticity and viewer receptiveness.
The campaign’s success was measured through various metrics, including views, likes, comments, and engagement rates. With a budget of $33,900, the campaign achieved 189,811 views, far exceeding our baseline of 130,000 views. The engagement rate stood at an impressive 7.25%, showcasing the content’s relevance and the audience’s interest. Overall, the influencer campaign was a critical component in boosting Lisk’s market presence and engagement within the blockchain community.
Media and PR Campaign:
The Media and PR Campaign aimed at positioning Lisk as a leader in the blockchain application platform space. We crafted a targeted media strategy that focused on securing coverage in top-tier blockchain and technology outlets. Our approach included creating and distributing compelling press releases and articles highlighting Lisk’s unique value proposition and recent achievements.
We collaborated with renowned media outlets such as Bitcoin.com, techbullion.com, and coinpedia.org to ensure wide and relevant coverage. This strategic placement helped in reaching an audience keen on blockchain innovations, thereby enhancing Lisk’s visibility and brand credibility.
Display Ads:
The Display Ads campaign was designed to target potential users actively seeking blockchain solutions and to encourage them to explore Lisk’s platform. We utilized both static and animated banners placed across relevant websites and platforms frequented by our target audience. The campaign aimed to maximize impressions and clicks, leading to greater brand awareness and website traffic.
For the static banners, we achieved 982,228 impressions with a click-through rate (CTR) of 0.10%, while the animated banners saw 671,540 impressions with a CTR of 0.20%. The ads were strategically placed to target users with a pre-existing interest in blockchain and cryptocurrency, optimizing the campaign’s overall impact and efficiency.
Social Media Marketing:
The Social Media Marketing strategy was developed to foster a strong, engaged community around Lisk. Over the span of a month, we curated and posted a variety of content including infographics, longreads, quizzes, polls, and more. The content was designed to inform, educate, and engage the audience, shedding light on Lisk’s features, the team behind the project, and the applications built using Lisk.
The campaign aimed to increase follower engagement, grow the community, and drive traffic to the Lisk website. By employing a strategic posting schedule, leveraging trending hashtags, and engaging directly with the community, we were able to significantly increase social media activity and engagement rates.
Community Management Services:
Our Community Management Services were integral to the campaign’s success, aimed at enhancing user engagement and loyalty. We provided comprehensive community management across Lisk’s social media platforms and forums. This included responding promptly to queries, moderating discussions, and fostering a positive and informative environment.
Execution
- Partnered with relevant and vetted influencers in the blockchain and technology sectors to create authentic content that aligns with Lisk’s values and appeals to the target audience.
- Conducted targeted media outreach by sending well-crafted press releases and insightful articles to specialized blockchain and tech media outlets to maximize brand exposure.
- Implemented strategically designed display ads on platforms frequented by the blockchain community to enhance visibility and direct traffic to the Lisk website.
- Developed and maintained an engaging social media content strategy, ensuring regular posting, active community engagement, and responsiveness to audience feedback.
- Leveraged analytics to continuously monitor and adjust social media strategies and advertising campaigns, ensuring content resonates with the audience and achieves desired engagement levels.
- Provided continuous community support, fostering a positive and informative environment across all platforms, and integrating community feedback into marketing and product development strategies.
Marketing efforts profoundly influenced the token’s value. As a result, its price, trading volume, and market capitalization experienced substantial growth, culminating in its listing on top-tier (T1) exchanges.
Results:
Conclusion:
Our comprehensive and targeted approach significantly propelled Lisk’s market presence and community engagement. The campaign’s success underscores our commitment to delivering bespoke marketing solutions that drive growth and enhance brand visibility within the competitive blockchain ecosystem.
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