Ortege's AI-Driven Growth Campaign
Goals
- Attract and grow the follower base on Twitter and LinkedIn.
- Increase engagement on social media platforms.
- Boost project awareness in the blockchain analysis space.
- Optimize website structure and content for better search engine visibility and organic traffic.
Challenge:
Ortege approached NinjaPromo with the goal of building a stronger online presence, driving engagement, and increasing project awareness. The client wanted to enhance its social media following and website traffic while optimizing its site for higher organic reach. The challenge involved navigating a niche audience of blockchain and data specialists, which required a tailored marketing approach.
Approach
Simultaneously, the social media management (SMM) strategy focused on highlighting Ortege’s roadmap, mission, and product specifications, particularly its AI/GPT stream and data visualization tools. We incorporated interactive content, including educational and promotional posts, giveaways, and static visuals across Twitter and LinkedIn to engage users.
For SEO, we analyzed competitors’ strategies and implemented significant website changes. This included optimizing content for keywords related to crypto analytics and structuring pages to align with user intent. We revamped the site’s structure to improve usability, ensuring that each page addressed specific user queries and offered seamless navigation. The blog section was strategically divided into subcategories and optimized for targeted keywords to increase search engine visibility and attract a relevant audience.
Execution
Influencer Marketing
- We shortlisted influencers focusing on blockchain analysis and data visualization, reaching out with customized pitches to encourage collaboration.
- Executed a series of influencer collaborations, leveraging both short-term challenges and long-term ambassador programs.
- Tracked key metrics such as CPM, engagement rate (ER), and cost per follower, using data to refine the campaign and improve targeting.
SMM (Twitter + LinkedIn)
- Delivered a mix of educational, promotional, and interactive content, aligned with influencer collaborations.
- Executed four 10-second videos and eleven static posts, focused on the project’s story, features, and product lines.
- Integrated a giveaway campaign to boost engagement and attract followers.
SEO & Website Adjustments
- Optimized the website for crypto analysis-related keywords, enhancing page structures to align with user search intent.
- Improved user experience by making the site easier to navigate, with clearly defined sections and optimized blog content for better search engine ranking.
Results:
Conclusion:
NinjaPromo’s comprehensive marketing approach helped Ortege achieve its objectives of growing social media presence, increasing engagement, and boosting project awareness. The integration of influencer marketing, SMM, and SEO delivered significant results, positioning Ortege as a competitive player in the blockchain analysis space. The campaign’s success highlights the value of a data-driven, multi-touchpoint strategy in a niche market.
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