Developed an advertising funnel and sold over 3700 smartphones with a total revenue of $4.8m
Goals
- Enhance the visibility of online marketplaces as a key sales channel for Global smartphone manufacturer.
- Boost sales of smartphones.
- Generate website traffic for future product releases.
- Optimize advertising costs.
- Increase social media engagement.
Challenge:
Global smartphone manufacturer, in collaboration with various local marketplaces, launched a weekly promotion: when you purchased one smartphone model, you received another one as a gift. The task at hand was to effectively advertise this promotion online.
Approach
Paid Advertising
Social Media Advertising
Display Advertising
Execution
Paid Advertising:
- Conducted extensive keyword research to identify relevant terms.
- Created and optimized ad copy to increase click-through rates.
- Developed seasonal product banners for enhanced engagement.
- Monitored and adjusted ad campaigns based on real-time performance data.
Social Media Advertising:
- Designed and launched targeted ad campaigns on Facebook and Instagram.
- Excluded users interested in luxury brands to focus on Global smartphone manufacturer's target audience.
- Developed compelling ad creatives and messaging.
- Aligned ad schedules with peak engagement times.
Display Ads:
- Installed tracking code on relevant store pages for real-time user behavior tracking.
- Initiated retargeting campaigns for users who visited catalog pages but didn't make a purchase.
- Displayed Global smartphone manufacturer brand banners on external websites.
- Directed retargeted customers to Global smartphone manufacturer's dedicated page for promotion details and easy purchases.
Results:
Conclusion:
To conclude, Global smartphone manufacturer’s partnership with our agency successfully improved online marketplace visibility, drove sales of specific smartphone models, and generated substantial website traffic ahead of new product releases. Our holistic approach, incorporating paid search advertising, precision-targeted social media campaigns, and display ads for retargeting, delivered remarkable results. These included elevated click-through rates, reduced cost per click, and significant sales turnover. This accomplishment underscores the potency of customized online advertising strategies, effectively aligning with Global smartphone manufacturer’s business goals and efficiently reaching the intended audience.
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