How We Helped Bitcoin.com Get Their Side Project off the Ground
15+
articles published across popular sites such as Investing.com, Bezinga.com, and CryptoNews.com
Increased awareness of the project, driving traffic to the casino site- Generated positive press and Google mentions
- Crafted a clear message that highlighted BitSpinCasino's unique value proposition
- Created content that was engaging and informative, driving high levels of engagement on social media platforms
Services
Communication Strategy
Copywriting
Media Publications
About Bitcoin.com
As one of the highest-ranked sites in the cryptocurrency space, Bitcoin.com is a widely respected name and a considerable global presence. With over 7 million monthly visitors, Bitcoin.com has long been seen as one of the major innovators in the world of cryptocurrency, and they have continued to push the boundaries by launching a range of projects and initiatives. One such project is BitSpinCasino — an exciting new gaming platform with a crypto twist. It's a change of pace in the world of cryptocurrency gaming — and one that we were proud to have helped bring to life.
Objectives
Bitcoin.com came to us in search of a marketing partner that would help them launch BitSpinCasino and bring cryptocurrency gaming to the masses. Promoting casino-based projects can be challenging for any PR agency, but we welcomed the opportunity to put our experience to the test.
Their goal was two-fold:
- To raise awareness of their side project and drive traffic to the casino site.
- To generate good press, more Google mentions and maintain a positive image for Bitcoin.com as they expand into the gaming space.
Solution
1
We considered a number of marketing strategies to help Bitcoin.com reach its goals before we devised a plan that focused on getting key media outlets to feature the project. But before we could start, we needed to determine how we would convey BitSpinCasino's unique value proposition in an engaging and informative way. In the online casino space, messaging is everything – so we put a lot of thought into our communication strategy.
2
We chose to focus on the trustworthiness and transparency of Bitcoin.com alongside the exciting new opportunities BitSpinCasino offers online gambling fans. Ultimately, Bitcoin.com’s clear commitment to security would be our core message, but we also wanted to make sure their audience felt intrigued and inspired to check out their new project. We also presented BitSpinCasino as a game-changer in the online casino space, thanks to its use of cryptocurrency and secure blockchain technology.
3
Once we settled on the messaging, we needed to ensure that it was communicated in the right way across all channels. We set to work crafting press releases and articles that would be sent to a range of media outlets, which extended from popular investment websites to crypto-focused newsgroups.
Results
15+
articles published across popular sites such as Investing.com, Bezinga.com, and CryptoNews.com
- Increased awareness of the project, driving traffic to the casino site
- Generated positive press and Google mentions
- Crafted a clear message that highlighted BitSpinCasino's unique value proposition
- Created content that was engaging and informative, driving high levels of engagement on social media platforms
1
Our strategy was a quantifiable success, with over 15 popular outlets featuring our publications. We managed to significantly raise the profile of the project and drive traffic to the site.
2
Many media sites recreated our press release, further boosting Bitcoin.com's reputation in the gaming space and helping to maintain an overall positive image for the company. Our content received high levels of engagement, with articles being shared all over social media platforms and generating hundreds of comments.
3
The publicity also provided BitSpinCasino with a seal of approval from the media, further establishing its reputation as a leading name in the cryptocurrency space and promoting its new gaming venture.