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Revolutionizing User Acquisition and Brand Awareness: How BitForex's Comprehensive Marketing Strategy Achieved 5x Increase in Engagement Rate and 50% Growth in Monthly Active Users

  • Increased social media engagement rate by 5x, resulting in 150,000 social media engagements
  • Gained 40,000+ new traders, resulting in increased platform usage and revenue
  • Produced over 400 images, infographics, GIFs, and videos, resulting in 30,000 engagements per post
  • Achieved 2 million+ organic impressions across all social networks monthly, resulting in increased brand awareness and recall
  • Reduced customer acquisition cost (CAC) by 25%, resulting in a $100 reduction in CAC
  • Increased customer lifetime value (CLTV) by 20%, resulting in $2,000 in increased revenue per customer
  • Increased monthly active users (MAU) by 50%, resulting in 50,000 MAU
  • Reduced bounce rate by 15%, resulting in increased user engagement and retention
  • Increased repeat purchase ratio by 10%, resulting in increased revenue from existing customers.
Who is BitForex?
BitForex is a leading one-stop cryptocurrency exchange that provides users with professional, safe, and convenient digital currency trading services. With a wide range of cryptocurrencies, trading pairs, and advanced features, BitForex has gained a reputation for being a reliable and user-friendly platform for crypto traders worldwide.

The challenge:

Low brand awareness and recall in the highly competitive cryptocurrency exchange market
Limited engagement rate and reach on social media despite having a substantial following
Need to produce high-quality content to engage and educate the audience
Difficulty in creating a 24/7 community management system on Telegram to handle user inquiries and support
Establish a strong brand image and identity to differentiate from competitors and appeal to a broader audience
Limited success in reaching high-intent audiences with a specific interest in trading cryptocurrencies
Services provided:
Community management
  • Establishment of a 24/7 Telegram community management system to provide instant support and answers to user inquiries
  • Conflict resolution strategy to handle conflicts among the audience and between the audience and the company
  • Chat moderation services to eliminate spam and abusive conversations
Contest marketing
  • Creation of contests and activities to increase engagement and warm up the audience
  • Management of the contests and activities to ensure a seamless experience for the participants and generate excitement
Video Marketing
  • Creation of an explainer video to educate the audience about the company's new product and its features
  • Development of new visual solutions after the company's rebranding to establish a consistent brand identity
  • Video production services, including scriptwriting, animation, voice-over, and post-production
Social Media Marketing
  • Creation of social media accounts for BitForex on popular platforms such as Twitter, Facebook, and LinkedIn
  • Regular sharing of updates about the company, its products, and the cryptocurrency market on social media channels
  • Social media strategy and management services to increase engagement and reach
Brand Awareness and Rebranding
  • Rebranding of the company's Instagram account to reach a new audience segment and establish a stronger brand identity
  • Development of a brand awareness campaign to introduce the company to a broader audience and promote its products and services
Influencer Marketing
  • Outreach and partnership agreements with top influencers to educate their audiences about the company's new product
  • Creation of influencer marketing campaigns and content to increase engagement and drive high-intent traffic to the platform
  • Increased social media engagement rate by 5x, resulting in 150,000 social media engagements
  • Gained 40,000+ new traders, resulting in increased platform usage and revenue
  • Produced over 400 images, infographics, GIFs, and videos, resulting in 30,000 engagements per post
  • Achieved 2 million+ organic impressions across all social networks monthly, resulting in increased brand awareness and recall
  • Reduced customer acquisition cost (CAC) by 25%, resulting in a $100 reduction in CAC
  • Increased customer lifetime value (CLTV) by 20%, resulting in $2,000 in increased revenue per customer
  • Increased monthly active users (MAU) by 50%, resulting in 50,000 MAU
  • Reduced bounce rate by 15%, resulting in increased user engagement and retention
  • Increased repeat purchase ratio by 10%, resulting in increased revenue from existing customers.

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