The goal was to help MicroBuddies successfully launch their NFTs and attract fans to their online community.
They needed a marketing agency that was familiar with the NFT space—a team that knew how to create the most impact in this extremely competitive arena. Luckily for them, we were just what they needed. We live and breathe blockchain and cryptocurrency marketing, so it was a match made in heaven.
We determined that a multi-pronged approach was necessary to accomplish MicroBuddies’ goals.
They needed to target both crypto-savvy users and casual gamers, so we developed a strategy that incorporated both organic and paid tactics to reach both audiences.
We also wanted to build a strong sense of community for their fans, so we incorporated ongoing Telegram community management and growth hacking campaigns into the mix.
The additional backing of a powerful influencer marketing campaign and an engaging explainer video, we were ready to set the stage for Microbuddies' successful takeoff.
Our first step was to create an engaging online presence for MicroBuddies on all major social media networks. We created optimized accounts and ran creative content campaigns that featured a mixture of text and engaging visuals, while actively interacting with the audience and responding to their questions.
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We then produced an captivating explainer video to give newcomers a better understanding of the project. It featured vibrant animations and had a strong narrative to capture the attention of viewers. The video was shared across social media networks and was also integrated into our advertising campaigns.
