How We Helped Rebus Сhain Supercharge Their Engagement Rate in Just Six Months

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About Rebus chain

Rebus Chain is a decentralized finance (DeFi) platform bridging the gap between traditional finance and the blockchain economy. They offer financial institutions the opportunity to integrate blockchain-based investment services into their existing infrastructure.

Their products enable individuals and businesses to access digital currencies and services securely, quickly, and cost-effectively.

Objectives

Rebus Chain needed an experienced marketing partner to create an effective campaign to boost their engagement rate on Twitter, increase organic followers, and drive more website traffic from their official account.

They aimed to maximize brand visibility, reach, and presence on Twitter to become a leading voice in the DeFi space. Seeking rapid results, they allotted one month for campaign development, launch, and tracking.

Solution

Recognizing the need for an effective strategy, we began by analyzing Rebus Chain's Twitter subscriber base to identify resonating content types. Through research, we pinpointed popular topics among their target audience, including platform announcements, interactive posts, and technical updates.

We devised a strategy incorporating these elements in engaging and informative ways to promote Rebus Chain’s brand and message.

Execution

Based on Rebus Chain's Twitter analytics, we determined that posting once per day would optimize engagement.

Crafting compelling content to draw and retain the right audience, we developed a comprehensive content calendar approved by Rebus Chain.

Employing tactics such as hashtag research, multimedia posts, giveaways, and engaging questions, we ensured content remained interesting and relevant.

Results

Our campaign created ripples within the DeFi community, with Rebus Chain’s engagement rate soaring after implementing our content strategy.

They experienced both immediate and sustained success. Six months post-campaign launch, Rebus Chain achieved remarkable results.

Our efforts led to a 654% increase in engagement rate, 533% increase in monthly impressions, and a 401% increase in social media-to-website traffic. Rebus Chain was delighted with our campaign outcome and has since witnessed a significant boost in organic followers.

654%

increase in engagement rate

533%

increase in impressions per month

401%

increase in social media to website traffic

At NinjaPromo, we focus on crafting campaigns that help businesses reach their goals and improve their performance.

We strive to provide our partners with innovative marketing strategies that produce real results quickly. Using the latest tactics and technologies, we tailor our campaigns to fit each client’s specific needs, helping them succeed.

We are proud to have contributed to Rebus Chain’s success and are excited to help them achieve even more in the future.

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