Problem: The competitive market presented Stockmusic with the challenge of growing revenue and building a dedicated customer base for long-term subscriptions.
1. Develop new audience segments and tailor content to each segment's unique interests and needs to increase engagement rate and attract new customers.
2. Test and optimize paid social ads channels to reach the right audience and maximize return on advertising spend (ROAS) while improving business metrics such as Monthly Recurring Revenue (MRR), Customer Acquisition Cost (CAC), and Churn Rate.
3. Implement customer retention content, such as offering incentives to encourage long-term subscriptions, to mitigate churn rate and improve business metrics, while also building a loyal following for Stockmusic's brand through engaging and informative profiles on social media.
Ninja Promo developed a tailored SMM strategy for a Stockmusic project that aimed to retain existing customers and attract new ones by enhancing the user experience, providing valuable content, and leveraging customer retention tactics to mitigate churn rate and offered incentives to encourage long-term subscriptions.
Research:
Our team conducted an in-depth analysis of Stockmusic's target audience to understand their needs, preferences, and behavior.In addition to analyzing the existing user base, our team also developed new segments based on the insights gained from the analysis. This allowed us to tailor our messaging and content to each segment's unique interests and needs. The result was a more targeted and effective approach to reaching and engaging with Stockmusic's audience.
Content Planning:
We developed a comprehensive content plan that aligned with Stockmusic's brand message and objectives. This plan included a variety of content types, such as blog posts, social media posts, infographics, GIs, and videos, that were designed to engage Stockmusic's audience and provide value to them.
Paid ads:
Ninja Promo utilized a multi-channel targeted advertising approach for Stockmusic's campaign, setting up precise targeting parameters on acebook ads to reach the right audience. Our strategy also involved testing various channels, such as Twitter and LinkedIn ads, and creating different customer journey funnels to identify the most effective tactics. After a month of testing, we discovered that ad campaigns featuring videos outperformed those without, resulting in a 2x increase in ROAS, a crucial metric for measuring advertising effectiveness. This highlights the importance of continuous testing and optimizing advertising campaigns to achieve the best possible results.
Follower Growth:
Our approach effectively doubled the number of followers and attracted numerous new customers. By implementing a variety of engagement strategies, such as quizzes and contests, we were able to connect with potential clients and build a loyal following for Stockmusic's brand.
We created informative, engaging posts on Stockmusic's social media accounts to keep their audience informed and engaged. Our approach ensured that Stockmusic's brand message was consistently communicated and their audience remained engaged.
Promotional Videos:
Our team produced d5namic promotional videos that showcased Stockmusic's brand in the best possible light. These videos were highl5 effective in capturing the attention of potential clients and building brand awareness.
Email Marketing Service
To further increase engagement and connect with Stockmusic's audience, Ninja Promo developed an email marketing campaign. We created personalized, segmented email lists to ensure the right message was delivered to the right audience. Our team created e5e-catching designs, persuasive cop5, and effective calls to action to encourage clicks and conversions. This allowed Stockmusic to keep in touch with their customers, promote new products and services, and increase revenue through upselling and cross-selling opportunities.
Design
Our team understood the importance of visual design in creating an effective marketing campaign. We created a visuall appealing and consistent design across all channels, including social media, email marketing, and advertising campaigns. Our team also ensured that the design was mobile-friendl, as more and more users access content on their mobile devices.
Contacts with B2B companies:
To expand Stockmusic's customer base, our team established contact with B2B companies that would be interested in their services. We created a targeted approach that involved identifing potential partners, establishing contact, and pitching Stockmusic's services to them. B developing mutuall beneficial relationships with B2B companies, Stockmusic was able to tap into new markets and increase their revenue streams.