15 Best Branding Agencies Worldwide in September 2024

A powerful brand is more than just a pretty logo or a stunning website. The best brands in the world, like Coca-Cola and Apple, win customers because they connect to their customers’ inner selves.  Loyal customers understand and treasure what the brand stands for. 

However, formulating a unique brand identity is easier said than done. Fortunately, branding agencies are here to help. Read on to learn about the best branding agencies in the world and how they can elevate your brand.

How Branding Agencies Help Your Business

Branding agencies boost your business and set you apart from the competition. They can handle your public identity and let you focus on the core business. Together, they can be your partners for growth and help shape your organization’s future. 

They also act as guides in navigating the changing trends in consumer preferences, so you can always remain relevant to your target market. They can help tell your brand story—a crucial business element, especially since 55% of consumers are more likely to buy from a brand whose story they love.

Finally, branding firms will help build your brand on social media platforms by providing a cohesive identity that resonates with your followers. This is a handy service considering 89% of consumers purchase from brands they follow.

List of the Top 15 Best Branding Companies

Check out the following branding firms and why they’re great for your next project.

1. Duck Design

🔗Website: https://duck.design/brand-identity-design-services/   

⏳Founded: 2020

📍Location: London

🧑‍💻Number of Employees: 11-50 employees

It’s important to have nice visuals that reflect your brand identity. But sometimes, hiring talented graphic designers (either as part of your in-house team or as freelance contractors) can be a headache.  Duck.design lets you expand your current team efficiently and affordably. They’re a branding firm that gives you access to a dedicated designer or team with unlimited design requests and revisions for a flat monthly fee.

You can centralize all your graphic design needs and turn to them to improve your logo, visual identity, brand style guide, and more. Just provide them with your marketing strategy, competitive intelligence, customer feedback, and other data and they will deliver the design to suit your needs.

⚙️Key Services:

• Branding identity
• Website design
• UI/UX design
• Motion graphics
• Graphic design
• Landing page design
• Illustrations

✅Why Choose Them: Duck.design is ideal for busy marketing departments that want a dedicated and scalable design team without the hiring headache. By adjusting your plan, you can grow or reduce your design team depending on your needs. Duck.design also assures you of talented designers and quick request turnarounds.

📁Portfolio: Check out their portfolio .

2. Clay

🔗Website: https://clay.global/ 

⏳Founded: 2016

📍Location: San Francisco

🧑‍💻Number of Employees: 11-50 employees

Building a brand encompasses all of your customer touchpoints, which includes the entire user experience across your digital channels. Clay understands this, as they first began as a UX design agency focusing on SaaS and mobile apps. Today, they are a full-scale creative agency that can build new products, define brands, and provide creative direction. 

Their talented and cross-disciplinary branding firm can handle the entire brand identity design, from conceptualization to execution. They have an in-house content production studio that can handle various creative designs. They’ll ensure web projects are optimized for search engines to boost visibility. 

⚙️Key Services:

• Strategy
• Brand architecture
• Verbal identity
• Visual identity
• Brand guidelines
• Brand experiences

✅Why Choose Them: Clay promises to give each client a dedicated team with a design director leading the process and the founders, themselves, overseeing the project. 

📁Portfolio: They’ve worked with some of the best global tech brands, as seen in their case studies.

3. NinjaPromo

🔗Website: https://ninjapromo.io/services/branding 

⏳Founded: 2017

📍Location: New York | London | Dubai | Hong Kong | Vilnus

🧑‍💻Number of Employees: 101-200 employees

Yes, this is us. We’re proud to include branding services in our roster of award-winning offers. As a full-service digital marketing company, we also help our clients with their brand identity design and can confidently say our branding strategies have helped them gain customers and achieve stellar growth. 

NinjaPromo gives tangible solutions that are guaranteed to resonate with your audience. We know that your brand needs to form meaningful connections with your customers and build trust that drives sales. As a trusted digital marketing agency, we ensure your brand positioning remains consistent across social media and other digital platforms. This includes having strategies that convey your key messages in creative and engaging ways.

Our web design services for small businesses will help your brand compete with larger enterprises in your industry. We provide web design and development experts who can create cross-platform compatible sites that are optimized for search and conversions. Our corporate brand services ensure your brand remains professional with compelling corporate media that mirrors your brand identity.

⚙️Key Services:

• Brand design
• Brand Development
• Logo design
• Brand positioning
• Brand style
• Digital Marketing
• PR

✅Why Choose Us: NinjaPromo is a leading and respected branding agency for organizations in tech, SaaS, and other related industries. Our process begins with a detailed briefing and research on your unique market. We then create your brand identity through constant collaboration and craft a detailed marketing strategy to ensure effective execution. If needed, we also provide brand management to handle all aspects of your brand.

📁Portfolio: Check out all the clients we’ve helped here.

4. BrandMe

🔗Website: https://www.brandme.co.uk/       

⏳Founded: 1993

📍Location: London

🧑‍💻Number of Employees:  11-50 employees

BrandMe is one of the top branding companies in the UK and worldwide committed to creating powerful brand stories. They help their clients create a branding identity that’s distinctive across social media platforms and evokes positive memories. 

They use data-driven insights to craft marketing concepts and build your brand voice so that it aligns with your customers every single time. The result is a consistent brand definition regardless of the platform the customer interacts with. 

⚙️Key Services:

• Brand audits
• Brand stories
• Customer journeys
• Concept creation
• Brand identity

✅Why Choose Them: They have 30 years of proven expertise in providing award-winning brand services that combine strategic and creative solutions to brands’ multiple challenges.

📁Portfolio: View the brands they’ve helped here.

5. Ramotion

🔗Website: https://www.ramotion.com/branding/ 

⏳Founded: 2009 

📍Location: San Francisco | Los Angeles | New York

🧑‍💻Number of Employees:  11-50 employees

Ramotion develops visual identities and brand strategies for small and large tech companies worldwide. As a branding agency, they’ve designed the icons for Oppo, led the rebrand efforts of Firefox, and designed the world’s first audio word processor. They offer a complete package designed to shape the future of your brand. 

They help clients create detailed brand guides that can be used to create promotion websites, brand illustrations, and even craft a totally new company image. Because they specialize in the tech space, they understand what thrives in the digital sphere and inject this experience into every branding project they’re part of. 

⚙️Key Services:

• Brand design
• Strategy
• Brand identity
• Rebranding
• Branding for startups

✅Why Choose Them: They are a specialist brand agency that can create industry-specific and well-tested brand strategies to help secure your brand positioning. They can help develop your logo, voice, messaging, and overall brand identity in line with the needs of the tech industry.

📁Portfolio: See all of their relevant projects here.

6. Bluemarlin

🔗Website: https://www.bluemarlinbd.com/ 

⏳Founded: 1993

📍Location: Bath, Somerset

🧑‍💻Number of Employees: 51-200 employees

Branding agencies are supposed to help you come up with a winning brand strategy, and no one does it better than Bluemarlin. In the past 30 years, they’ve seen how the world has rapidly evolved and they’ve helped countless clients bravely navigate the changes and emerge victorious. 

They know what it takes to create a modern brand fit for the new generation. You can see it in their work with brands like Vaseline, Shell, Sensodyne, Repsol, and more. The majority of these brands have long successful histories and now need a total rebrand to help them remain relevant and capture new markets.

⚙️Key Services:

• Strategic brand planning and development
• Graphic & structural packaging design
• Corporate design
• Brand innovation

✅Why Choose Them: Bluemarlin knows what it’s doing when it says your brand needs this and that. They won’t mince words and will give you the reality needed to take your brand to new heights. They are a branding firm that isn’t afraid to go the unconventional route to exceed their clients’ expectations.

📁Portfolio: View a complete list of their works here. 

7. Bellwether

🔗Website: https://bellwetherbrands.com/    

⏳Founded: 2009

📍Location: Dubai

🧑‍💻Number of Employees:  11-50 employees

Bellwether is a branding company with several award-winning projects in the Middle East. Just recently, their team and clients won 8 Gold, 8 Silver, and 7 Bronze Awards at the 2022 Transform Awards MEA. It’s a prestigious recognition that attests to Bellwether’s expertise as a branding agency. 

Composed of ambitious brand experts, they provide brand consultancy services that aim to help their clients unlock their growth potential. They take pride in creating brands that are both brilliant and beautiful, meaning the brand creates a visual impact while fulfilling its purpose.

⚙️Key Services:

• Design – Brand design, Brand video, Corporate communication, Illustration style, and more
• Strategy – Customer experience, Product & service ideation, and more
• Experience – UX, Digital audit, Digital strategy, and more

✅Why Choose Them: Bellwether follows a multi-faceted branding process and believes that collaboration is key to becoming successful. They ask a lot of questions and are open to receiving feedback. 

📁Portfolio: Check out their award-winning portfolio.

8. Design Studio

🔗Website: https://www.design.studio/     

⏳Founded: 2009

📍Location: London | New York | Sydney | Shanghai

🧑‍💻Number of Employees:  51-200 employees

Creating a brand is a collaborative effort between the branding agency and the client. The only way to truly build an authentic brand voice is when the branding agency listens to your input and considers your unique customers’ perspectives. This is what Design Studio strives to do with each of its clients and which has brought it several industry-leading and trailblazing brands. 

For instance, they’re behind the branding strategy for Airbnb, which they helped become a community-driven super brand using an iconic logo and a meaningful brand mission. Their other notable clients include Eurostar, Deliveroo, British Airways, and Alipay.

⚙️Key Services:

• Visual and verbal identity
• Brand launches
• Strategy
• Brand architecture
• Brand campaigns

✅Why Choose Them: They are behind some of the biggest unicorns and have a track record of growing a brand from a mere startup to a global phenomenon. Their presence in major corners of the globe ensures they’re in tune with the demands and needs of the international market.

📁Portfolio: See all of their works here.

9. Motto

🔗Website: https://wearemotto.com/       

⏳Founded: 2005

📍Location: New York

🧑‍💻Number of Employees:  11-50 employees

When considering a branding company, you want a visionary firm that can help you bring your big ideas to the next level. Motto is a strategic branding agency that’s worked with some of the most innovative companies in the world. They’re behind the rebranding efforts of the Google Merchandise Store, Bandana, FasterLines, and Goodnotes.

They also offer scalable services, which can include portions of brand development or a complete brand package. Clients can choose from a brand strategy-only engagement (ideal for those who need a solid brand positioning first), a brand-building engagement (strategy plus creating the visual identity), or a holistic engagement (a comprehensive service that includes brand activation). 

⚙️Key Services:

• Branding identity
• Brand activation
• Strategy
• Research & insights

✅Why Choose Them: Their scalable brand engagement packages offer flexibility for your branding needs. You’ll only pay for the services you actually need without incurring extra costs for unnecessary outputs. They also have bespoke services in the event that your needs don’t match their packages.

📁Portfolio: Check out their case studies here.

10. Siegel+Gale

🔗Website: https://www.siegelgale.com/     

⏳Founded: 1969

📍Location: New York | London | Shanghai | San Francisco | Tokyo | Dubai

🧑‍💻Number of Employees:  201-500 employees

Siegel+Gale is a branding agency that believes in the power of simplicity. They pride themselves in having unlimited imagination that’s grounded in facts. This allows them to cut through the clutter and use simple but powerful brand identity designs for their clients. 

They have been around since the 1960s and have led numerous world-leading corporations and nonprofits in creating a brand that’s memorable because of its simplicity. Some of these brands include 3M, Aetna, US Air Force, Allstate, NBA, and SAP. 

⚙️Key Services:

• Brand communication
• Brand management
• Brand design
• Brand experience
• Strategy

✅Why Choose Them: As one of the oldest branding agencies in the world, Siegel+Gale proves that developing a brand doesn’t have to be complicated. They excel in creating simple but powerful brands that’ll last centuries.

📁Portfolio: Check out their best works here.

11. Proof Branding

🔗Website: https://proofbranding.com/       

⏳Founded: 2010

📍Location: Nashville, TN

🧑‍💻Number of Employees:  2-10 employees

Proof may be one of the smaller branding firms on this list, but don’t let their size fool you. They’re equally committed and capable of providing top-notch brand services to their clients. Their multiple awards and recognitions attest to this, as well as their work with multiple small and mid-size companies. 

They boast of a well-rounded team with varied experiences and perspectives. This leads them to create a unique and holistic output for their clients. They’ve worked with brands from various industries like nonprofits, education, hospitality, food & beverage, retail, and real estate.

⚙️Key Services:

• Logo & visual identity
• Web design & development
• Brand extensions
• Brand management
• Strategy & positioning

✅Why Choose Them: Proof uses a hands-on approach prioritizing close collaboration and timely feedback. They’re a full-service creative firm that can handle any type of project—from brand development for a new business to rebranding for a classic brand.

📁Portfolio: Check out their portfolio here.

12. Labbrand

🔗Website: https://www.labbrand.com/brand-consulting      

⏳Founded: 2005

📍Location: Shanghai | Singapore | Paris | New York

🧑‍💻Number of Employees:  51-200 employees

Labbrand is a global branding agency founded in China that provides organizations with comprehensive branding solutions. They’re a one-stop shop where you can get the entire package from market research to brand design and management. 

They support your business goals by crafting meaningful and cohesive messaging across channels, aimed at attracting and retaining customers. With a clear brand, you increase your brand equity and establish trust and credibility. 

⚙️Key Services:

• Digital transformation
• Rebranding
• Startup branding
• Strategy
• Repositioning

✅Why Choose Them: To give you a strong brand definition, Labbrand utilizes a scientific framework of analyzing first-hand insights from various internal and external factors. This means hiring the best professionally trained marketing consultants and strategists who can interpret the data and act on it accordingly.  

📁Portfolio: They’ve worked with a wide range of clients from diverse industries on different continents, as seen in their case studies.

13. Mucho

🔗Website: https://wearemucho.com/       

⏳Founded: 2002

📍Location: Melbourne | Paris | San Francisco | Barcelona

🧑‍💻Number of Employees:  11-50 employees

Mucho believes that a great brand design begins with a great idea. They help their clients find that connection between the head and the heart and translate it into a stunning brand. As a global branding agency, they begin every engagement with market research and analysis. Understanding the brand’s context is part of their process.

This helps them integrate your unique company culture into the brand positioning, in a way that speaks to your customers and resonates with your employees. As a result, you get a holistic brand experience that transcends visual, auditory, and interactive design.

⚙️Key Services:

• Branding identity
• Strategy
• Brand analysis
• Brand logos
• Motion graphics

✅Why Choose Them: Mucho creates design with a meaning. With offices worldwide, they bridge culture by offering a local presence in the markets they serve. They are determined to excel in every brand project and leave a lasting impression on their clients and their clients’ customers.

📁Portfolio: Read about their creative works here. 

14. DD.NYC

🔗Website: https://dd.nyc/services/branding/       

⏳Founded: 2015 

📍Location: New York

🧑‍💻Number of Employees:  11-50 employees

If you’re in the retail industry, you know that a good branding identity is crucial to stand out amongst a sea of competitors. DD.NYC, a leading branding agency, knows the challenge very well. This is why they’ve carved a niche in brand services that not only address packaging design but also deal with the brand’s digital and corporate presence. 

The goal is to create a holistic branding identity that offers a seamless experience from online to offline and vice versa. They work with a range of products, from established consumer goods to startup ideas, and will deliver a pragmatic branding identity that’s visually stunning but also achievable.

⚙️Key Services:

• Corporate branding
• Rebranding
• Web design
• UI/UX design
• Packaging design

✅Why Choose Them: This branding agency is ideal for companies that need a cohesive branding identity for their offline and online presence. As a creative branding agency, they have design experts who know how to combine the infinite digital possibilities with the reality of physical limitations.

📁Portfolio: View their stunning works here.

15. Evviva

🔗Website: https://www.evvivabrands.com/       

⏳Founded: 2015 

📍Location: San Franciso | Edinburgh

🧑‍💻Number of Employees:  11-50 employees

Evviva is one of the leading branding agencies in the US and UK and is independently awarded by Clutch. They’ve worked with prestigious brands like Amazon, Delta Airways, Marriott, Google fiber, Microsoft, Chevron, Atlassian, and Anchanto. 

They work with startup and mature brands and have packages tailored specifically to their needs. Their Quick Start packages are aimed to help a brand hit the ground running. They also promise a quick turnaround time. Meanwhile, if you’re facing a brand crisis, they can help develop strategy, positioning, and expression that gets the job done.

⚙️Key Services:

• Brand name
• Branding identity
• Brand playbook
• Strategy
• Brand mission

✅Why Choose Them: Their experience working with admirable brands speaks for itself. They know the requirements of your industry and can offer simple and flexible brand solutions that work.

📁Portfolio: See all of their prestigious clients here.

What Does a Branding Firm Do?

Agencies work with your internal marketing team to tell your brand story consistently across multiple platforms. Brand consistency gives you a significant competitive advantage that can result in 33% higher revenue. 

Branding firms work on more than just your company’s logo. They write copy to express your brand voice, strategize a unique headline for your landing page, and design the layout of your trade show booth. They are composed of multi-talented individuals, such as graphic designers, illustrators, copywriters, motion editors, and more. Branding agencies will also collaborate with technical experts like SEO experts, UI/UX designers, web experts, and more to ensure that your brand is presented in the most optimal way possible.

Their overall goal is to develop a strong and cohesive branding identity that resonates with your target audience.

What Services Should a Branding Agency Provide?

Branding companies can offer different services from each other. Some may offer a holistic branding package while other branding companies will offer specialized services. 

• Brand Strategy: Involves conducting market research to understand the target audience, competitors, and industry trends. The branding agency will define the brand’s unique value proposition and develop a strategy that aligns with the company’s overall business goals. 
• Brand Identity Design: Involves creating a visual identity like the logo, color palette, typography, and other design elements. Up to 90% of snap judgments are made based on color alone, indicating the crucial role of getting the right color palette. 
• Brand Messaging and Positioning: Includes developing a compelling message that communicates the brand’s values and benefits. Examples of outputs are crafted taglines, slogans, and key messaging points for consistent communication. 
• Brand Guidelines: A comprehensive brand style guide that serves as a reference for how the brand should be represented across different channels. This provides internal teams and any third parties the know-how on logo usage, typography, color schemes, and overall brand tone.
• Brand Launch or Rebrand: Includes planning and executing the launch of a new brand image to replace or update an existing one. It also involves coordinating communication efforts to introduce brand changes to a target audience.  
• Brand Monitoring and Management: Involves monitoring the brand reputation and ensuring brand consistency across all touchpoints. You can also count on the branding agency to address any inconsistencies that may arise in the brand representation.
• Corporate/Internal Branding: A branding agency can also assist in aligning internal teams with the overall brand strategy. This includes developing internal communication materials to ensure that employees understand and embody the brand values.

Why You Should Hire a Branding Agency

A survey of US consumers showed that 46% will pay more for products from brands they trust. Having a consistent brand experience increases consumer confidence. Branding agencies ensure that your brand forms a long-lasting relationship with your consumers built on mutual trust.

They have the experience and expertise that bring valuable insights to your brand identity design. While the initial investment can seem hefty, the long-term benefits of a strong brand, such as higher perceived value and improved market positioning, outweigh the upfront costs.

How to Choose a Right Branding Company

There are many factors to consider when looking for the best brand agency. You need to take these steps to ensure you make a wise move—otherwise, you’ll end up with a costly engagement with minimal results. 

1. Determine your goals and budget. What do you want to achieve and how much are you willing to pay? This will help you find the best options that fit your needs.
2. Research and shortlist. Look for brand agencies with experience in your industry, a strong portfolio, and positive client testimonials. Ask for recommendations from colleagues, partners, or industry associations. Look for a branding agency with a track record of successful projects and a diverse portfolio that showcases their ability to work across different industries and business sizes. 
3. Review their process. A reputable branding agency will have a systematic approach to brand development, including research, strategy, design, implementation, and ongoing management. Assess their communication style and willingness to collaborate. Effective communication is vital for a successful partnership. 
4. Schedule consultations. Go on discovery calls and ask questions about the process, pricing, and timelines. This will give you a good feel of what it’s like working with the branding agency. 
5. Evaluate the best proposal. After the research and scheduled meetings, evaluate and choose the best offer. Building a brand is a two-way commitment and most successful engagements span months to years. Take the time to decide carefully.

Conclusion

If you want your business to thrive, you can’t afford to miss out on building a solid brand. This is a crucial element in running a successful business, especially in remaining competitive. Customers are always looking for the next best thing and building a memorable brand will ensure they remain loyal throughout the years. 

Branding agencies can help you achieve this feat. Partnering with one often becomes a lifelong commitment as long as you find the one that best suits your needs.