7 Best Healthcare PPC Agencies in 2024

By 2030, the digital health market will grow to over $1,960 billion. Competition-wise, that’s a massive battlefield to break through. As such, you can’t just wait and hope your practice gets noticed through word of mouth. 

Google sees about 70,000 health-related searches every minute, and 93.4% of users only check the first page of results. Working with a trusted healthcare marketing agency is a wise choice to get your healthcare business on that first page.

Benefits of PPC Promotion for Medical Practices

Your first responsibility is to your patients. However, you must reach out and attract these people to assist them. Here are the key benefits of PPC for healthcare practices.

Attract New Patients Fast

Working with a healthcare PPC agency optimizes your ads to reach patients actively searching for your practice or specialization. This benefit can lead to fast appointments and a fuller schedule, helping you increase patient acquisition cost-effectively.

Boost Online Visibility

A healthcare PPC company will manage and optimize your ads for maximum visibility. With your ads appearing at the top of search engines, your practice becomes more visible to potential patients. This builds brand recognition and puts your services in front of users first. In addition, this helps your practice stand out against the tight market.

Drive Targeted Traffic

With healthcare PPC services, you can target specific demographics, locations, and search terms. This specificity translates to reaching the right people at the right time. 

Achieve Measurable ROI

PPC ads provide comprehensive data on clicks, conversions, and costs. This eliminates guesswork and enables you to track performance as it happens. Ultimately, it helps you make informed adjustments to optimize results.

Control Your Budget

PPC minimizes overspending. You can set your spending limits and adjust bids to meet your marketing goals. A healthcare PPC agency can optimize your strategies, focusing on high-intent keywords. This will ensure your budget targets the most relevant patient searches. 

List of the 7 Best Healthcare PPC Companies

Working with a reputable PPC agency means partnering with experts who understand your unique needs, have the experience to manage your campaigns, and are well-versed in the best healthcare PPC practices.

1. Ninja Promo

Yes, that’s us: A leading Marketing-as-a-Service agency that consistently delivers top-tier results. Ninja Promo is the partner you need for real growth. Our award-winning PPC services for healthcare offer a full suite of solutions that can be customized to fit your practice’s unique needs. 

We specialize in healthcare paid ads across major platforms like Google, Facebook, LinkedIn, YouTube, and Twitter. With a data-driven approach, we thoroughly analyze your branding, messaging, and positioning to create strategies and high-converting ads.

✅Why Choose Us:

• We offer top healthcare lead generation strategies and all the marketing services you need.
• As a premier healthcare PPC agency, we have experience and expertise beyond paid media; we provide strategy, development, design, ad creatives, digital marketing, and analytics.
• With our marketing subscription, we can kick your growth into high gear.

2. Clinician Box

Clinician Box is a healthcare marketing agency focusing on medical ad strategies to connect you with potential patients. Their approach centers on reaching new patients, retaining current ones, and regaining those who may have left.

Beyond PPC, they can help you with healthcare SEO and web designs to boost your site’s ranking. Their comprehensive digital marketing approach brings in new patients and keeps existing ones engaged.

✅Why Choose Them?

• They specialize in empowering the “underdogs” of healthcare to stand online.
• They know the value of long-term patient relationships and design campaigns for patient retention and acquisition.
• Initially made for local solo practitioners, they also now serve larger healthcare businesses.

3. Mad Fish Digital

Mad Fish Digital is a marketing agency comprising search engine strategists, paid media specialists, and creative teams. The agency is a certified B Corporation with a solid history of providing value-driven digital marketing services.

The agency offers tailored PPC strategies for healthcare providers, increasing online visibility and attracting targeted audiences. Their patient-focused approach to messaging and targeting ensures that each campaign stays aligned with your brand.

✅Why Choose Them:

• Their specialists optimize advertising budgets by choosing highly relevant keywords consistently used by visitors.
• They periodically modify campaigns based on user interactions and ad performance.
• They comply with all privacy laws, data security standards, and industry-specific regulations.

4. Tidal Health

Tidal Health Group is a full-service medical marketing agency that helps healthcare businesses reach the right consumers and convert them into customers. They assist practices by developing tailored marketing strategies that enhance visibility, patient engagement, and retention. 

Their healthcare experts understand the decision-making process that guides potential customers from their initial search for care to scheduling their first appointment. With their HealthAuthority plugin and advanced analytics, Tidal Health Group can effectively implement scalable patient acquisition strategies.

✅Why Choose Them:

• Their advanced technology and service experience offer valuable insights into your business operations.
• They help build your authority among medically relevant users, essential for scaling growth.
• They provide modular components for A/B testing and conversion optimization.

5. Digital Limelight Media

Digital Limelight Media is an all-in-one web design and digital advertising agency. Its team of experts provides integrated marketing, design, and strategy to attract and retain patients. They cover all aspects of the marketing funnel, from top to bottom.

DLM offers full-cycle marketing tools and services to help you reach your business goals while tracking metrics like click-through rates (CTR) and CPC. Their tools and services are specifically designed for medical practices and those in the healthcare sector, ensuring compliance with some of the strictest industry regulations.

✅Why Choose Them:

• Their process includes strategizing (keyword, location, and competition research), design (landing pages, content, etc.), and measurement (ad setup and monitoring).
• As a Google advertising agency, DLM specializes in Google Display Ads and other platforms like YouTube and social media.
• They can connect your leads directly with your EMR system.

6. Digital Authority Partners

Digital Authority Partners is a creative, data-driven marketing agency with tested solutions to help your healthcare business grow. Each team member is hands-on and constantly updated on PPC trends. 

DAP can help you whether your healthcare practice is new to PPC, has an in-house team with stagnant results, or has worked with multiple agencies without success. They’re trusted by market leaders, averaging 4X returns on ad spending for their PPC clients.

✅Why Choose Them:

• They work with providers, payers, and healthcare organizations to create innovative marketing solutions.
• They partner with healthcare businesses to combine top marketing expertise for growth.
• They help advance healthcare companies with transformative and user-focused digital strategies.

7. Lead to Conversion

Lead to Conversion focuses on increasing organic traffic, expanding brand reach, and maintaining website health for healthcare businesses. They engage target audiences across all practice locations, whether local, regional, or national.

Their digital marketing services are specifically tailored to meet the needs and regulations of each healthcare practice. They help providers overcome challenges, expand their online presence, and reach more patients.

✅Why Choose Them:

• They provide comprehensive services, including campaign setup, keyword research, ad creation, bid strategy optimization, conversion rate tracking, and ongoing improvements.
• They start each campaign with a detailed discussion of your practice’s objectives and PPC goals, followed by an assessment.
• They review your PPC plan to develop a growth strategy for your practice, analyzing ad performance and conversions to boost returns.

Our Key Considerations When Selecting Healthcare PPC Agencies

Finding the right healthcare PPC agency is now more critical than ever. 

People search for health content online but often don’t trust the information they find. A GoodRX study shows that 87% of participants are concerned about medical misinformation. The increase in remote healthcare and telemedicine also adds to the need to stand out from competitors. 

Here are the top three considerations when looking at potential agencies: 

Expertise in Your Niche

Look for PPC agencies in your niche. The healthcare field is broad, and PPC ads that are effective for dental marketing may not work for assisted living. 

That’s why finding an agency that understands your needs is key. Agencies that know your specialization’s unique challenges and rules can better create strategies that connect with your audience.

Range of Services

Ensure the healthcare PPC company can handle everything you need for your PPC strategy. If you need graphic design, but they only do copywriting, they won’t be helpful. 

The same goes for the platforms they manage. If you need PPC ads on Google and social media, but they only work with YouTube, you should find another agency.

Also, consider services beyond PPC. Can they help with organic healthcare SEO, web design, or other marketing services? This might not matter now, but it will save time if you decide to outsource more marketing work later.

Proven Track Record in Paid Search

Reputable healthcare PPC agencies have a history of success in managing paid media campaigns. Ask for comprehensive case studies and testimonials from previous clients. Make sure to read the reviews and search for third-party feedback. 

Check their Clutch and G2 profiles. Look at customer feedback on Google, Facebook, or Yelp. Cross-check your data.

Ninja Promo’s Healthcare Case Studies Worthy of Your Attention

Ninja Promo is a top Facebook Ads company. 

But beyond excelling on the most popular social media platform, we’re also experts on Google Ads, LinkedIn Ads, and all other platforms. Our marketing subscription healthcare services ensure that our PPC ads for these platforms cater to their core audience. This way, you don’t waste money on ineffective paid media. 

We have the data to back up our claim. We’ve successfully helped healthcare brands achieve their unique goals. Case in point: our collaboration with Carisma Therapeutics, a pioneering biopharmaceutical company.

Carisma Therapeutics wants to enhance its market presence and revenue after experiencing stagnation due to limited marketing efforts. We conducted detailed customer and competitive research, gathered stakeholder insights, and analyzed competitors. This led to a strategic shift toward solution-focused messaging, website updates, and educational content. 

We also implemented targeted tactics like personalized emails and used sales enablement tools tailored to different regions. As a result, Carisma experienced a $900,000 increase in sales, more qualified leads, and higher web traffic.