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Homepage > Blog > 16 Best PPC Agencies for Pay-Per-Click Marketing in 2024

16 Best PPC Agencies for Pay-Per-Click Marketing in 2024

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Advertising has been around for centuries and has always been a proven way to grow a business rapidly. In the past decade, it has taken a dramatic shift from traditional channels like TV and radio to digital ones like search engines and social media. 

By 2028, 78% of advertising budgets are forecasted to be spent on digital ads, and 81% of these will be programmatic ads.  This means companies must know the latest algorithm updates and bidding strategies and must have dedicated teams to constantly optimize marketing campaigns. If you don’t, then you risk missing out. 

Fortunately, there are PPC agencies dedicated to helping marketing teams navigate the complex world of PPC advertising. In this article, we list the best PPC companies that can help with your paid media campaigns.

 

How PPC Advertising Can Help Grow Your Business

Pay-per-click is the perfect tool to generate exposure for your new products and services. There are many benefits of PPC, such as generating immediate results so new markets can instantly see your offers. You can accurately target audiences based on their location and keywords and organize them by segments for precise messaging.

It’s also easy to track campaigns so you can pinpoint which ones are working or not. Furthermore, you’ll only pay for clicks, which ensures you run a cost-effective campaign.

OVHCloud, a proxy service provider, needed a quick strategy to grow its customer base and market share. Using paid social ads, they attracted 20,000 new users to their website while generating an impressive $3 in revenue for every dollar spent. PPC campaigns maximize your advertising dollars while growing your business.

What is more effective: PPC or SEO? Find out in our guide.

Why You Should Hire a PPC Agency

Running a pay-per-click campaign requires many moving parts, which are oftentimes complex and burdensome for an internal marketing team. To run a successful campaign, you need years of experience gained from running numerous ads. 

Nearly 35% of marketers struggle with a complicated digital landscape. A PPC advertising agency brings its experience and expertise to the table so you don’t have to tackle a steep learning curve. They’ll guarantee results in the shortest time possible, ensuring you get the most returns for your investment. 

Furthermore, working with an agency frees up your time to focus on more important aspects of the business. Specialists will conduct a detailed analysis of your PPC competitors and develop a personalized strategy. They also stay updated with PPC trends so you’ll be implementing the latest best practices.

List of the Top PPC Marketing Agencies

Here are the best PPC companies with proven expertise in running paid campaigns.

1. NinjaPromo

NinjaPromo

🔗Website: https://ninjapromo.io/services/paid-media   

Founded: 2017

🌎Location: London | New York | Hong Kong | Singapore | Dubai | Vilnius

👤Number of employees: 51-200

Beginning the list is none other than NinjaPromo. We’re not afraid to list our PPC agency at the top because of the numerous clients whose brands we’ve grown using highly targeted ads. 

📞 BOOK A CALL with us and see for yourself.

For instance, we’ve helped Zntrx Gaming Center acquire 4,800 new leads at a $12 cost per lead. They also enjoyed a 9% conversion rate and 13,000 new social media followers. 

NinjaPromo is a full-service marketing agency known for helping brands in emerging industries like crypto, fintech, and SaaS conquer the highly competitive landscape. Our pay-per-click services have proven to drive ROI by attracting the highest number of qualified leads with the most cost-effective ad spend. 

Our team of experts helps you target the right people at the right time, so you achieve the best possible results. We also effectively manage your campaigns so we can tweak them with a moment’s notice to respond to changes in customer behavior or market circumstances. 

⚙️Key Services:

💼Industries served:

🔝Best for: Startups and enterprises in emerging industries that need a specialized PPC agency with years of dedicated experience

💸Pricing: Reach out for a free consultation. 

Why choose us:

  • Ninja Promo has proven its merit as a digital marketing agency for startups that need to rapidly scale their brand so they can move to the next phase. We run pay-per-click campaigns to reach your target audiences quickly and increase leads and website conversions. 
  • We’re also a highly successful eCommerce marketing agency that can help drive traffic to your online store and increase conversions for higher sales.

📁Case studies: Read about the clients we’ve helped here.

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2. KlientBoost

KlientBoost

🔗Website: https://www.klientboost.com/ppc/ppc-agency-pricing/    

Founded: 2015

🌎Location: Costa Mesa, California

👤Number of employees: 51-200

PPC companies have different pricing models, which may or may not fit your budget. KlientBoost understands this so they provide three pricing options depending on your marketing needs and goals. They believe a successful paid ads campaign isn’t about spending the most budget. It’s about spending your budget well. 

As a seasoned PPC marketing agency, they’ve helped numerous clients from a wide range of industries nail their digital advertising efforts and witness an influx of leads and conversions. Clients appreciate the easy access to marketing experts who can provide answers to their most pressing questions. KlientBoost also commits to delivering cost-effective services whose results pay for their professional fees within three months of working together.

⚙️Key Services:

  • Facebook Ads
  • Google Ads
  • SEM Services
  • Paid Ads Management
  • LinkedIn Ads

💼Industries served:

  • Automotive
  • Business Services
  • Civic & Social Organization
  • Construction
  • Education
  • Entertainment
  • Financial
  • Food & Beverage
  • Health & Wellness
  • Legal
  • Logistics & Supply
  • Technology
  • Travel/Hospitality
  • Wedding

🔝Best for: Companies of all sizes and industries that need budget-friendly PPC services

💸Pricing: They offer 3 options based on your goals and required marketing services. 

Why choose them: KlientBoost is a highly-rated PPC agency on various review sites with clients attesting to their high-quality, data-driven work.

📁Case studies: Read about the results they’ve achieved for clients here.

3. Thrive

Thrive

🔗Website: https://thriveagency.com/digital-marketing-services/pay-per-click-ppc/    

Founded: 2005

🌎Location: Headquarters in Dallas, Texas with offices across 25 cities in the US, including Miami, Seattle, New York, and Las Vegas

👤Number of employees: 51-200

Thrive is a veteran PPC advertising company with almost two decades of experience helping small to large companies maximize the potential of the Internet. They’ve seen how the landscape changed over time and have developed agile skills to stay on top of the rapid changes. 

As a full-scale digital marketing agency, they combine pay-per-click marketing with other digital marketing services to create a holistic campaign for clients. The results are increased leads, better conversions, and great returns on investment. 

⚙️Key Services:

  • Search Ads
  • Display Ads
  • Social Ads
  • Google Shopping Ads
  • Remarketing Ads
  • In-stream Ads
  • Amazon Ads
  • Local Services Ads
  • Gmail Sponsored Promotions

💼Industries served:

  • Education
  • Retail
  • Technology
  • Financial
  • Tourism
  • Home Services
  • Health
  • Professional Services
  • Real Estate
  • Legal

🔝Best for: Small companies, franchises, and local services looking for time-tested expertise

💸Pricing: Reach out to them for custom pricing.

Why choose them: With years of experience, Thrive proves to be a battle-tested digital marketing agency that can give you the results you need.

📁Case studies: Read about their works here.

4. WebFX

WebFX

🔗Website: https://www.webfx.com/ppc/agency/    

Founded: 1996

🌎Location: Harrisburg, Pennsylvania

👤Number of employees: 201-500

WebFX offers a full-service solution to build, implement, and manage your pay-per-click campaigns. As a PPC advertising agency, it provides a dedicated account manager who’s your main interface to their ads experts and who will help you analyze your marketing performance relevant to your goals. 

They provide in-house project management, a 24/7 help desk, and a direct client phone line. WebFX’s commitment is to help you accelerate your ROI and grow your bottom line using effective strategies that achieve results without wasting resources. 

They offer three kinds of PPC management services beginning with a Lite Plan with limited services and aimed at companies with $100-$5,000 monthly ad spend. 

⚙️Key Services:

  • Paid Ads Audit
  • Remarketing
  • Geofencing ad services
  • Social media ads
  • Programmatic advertising

💼Industries served:

  • Automotive and Transportation
  • Dealers and Distributors
  • Education
  • Finance
  • Food & Beverage
  • Franchises
  • Heavy Equipment
  • Home Repair
  • Industrial
  • Local Services
  • Legal
  • Insurance
  • Non-profits
  • Professional Services

🔝Best for: Established companies that need an extension of their marketing team to handle paid ads campaigns

💸Pricing: Custom plans start at $600 per month

Why choose them: WebFX offers straightforward plans with scalable services that respond to your growing needs. Their transparent pricing helps you make a wise decision about whether their services will be sustainable for your company in the long run. 

📁Case studies: Learn what hundreds of clients say about WebFX here.

5. POLA Marketing

POLA

🔗Website: https://polamarketing.com/pay-per-click-agency/ 

⏳Founded: 2016

🌎Location: Mandeville, Louisiana

👤Number of employees: 11-50

POLA Marketing is a creative-driven marketing agency that has been helping clients grow since 2016. POLA’s staff connects brands with their audiences on a high level. 

Using their understanding of human psychology, the agency’s experts are ready to help you create effective advertising campaigns. They emphasize original, imaginative content for PPC campaigns that goes beyond automated solutions. 

⚙️Key Services:

  • PPC Marketing
  • Facebook Ads
  • Instagram Ads
  • Tik Tok Ads
  • Social Media Advertising
  • Social Media Management
  • SEO Content Writing
  • Video Production
  • Web Design

💼Industries served:

  • E-commerce
  • B2B
  • Retail
  • Tourism

🔝Best for: Companies that need promotion across multiple digital channels.

💸Pricing: Request pricing, as it isn’t publicly available.

✅Why choose them: They have received numerous awards in the marketing industry, which you can see here.

📁Case studies: Check out some of their most notable cases here.

6. Impression

impression

🔗Website: https://www.impressiondigital.com/paid-media/ppc/     

Founded: 2012

🌎Location: Manchester | Nottingham | London

👤Number of employees:  51-200

Impression is a results-focused PPC marketing agency that has won several agency awards and has been recognized as a Google Premier Partner. Their team is experienced in various Google Ads services, such as Google Shopping campaigns and Google Ads Scripts.

They use data-driven insights and a scientific approach to execute profitable advertising strategies. This includes mathematical principles, intelligent data analysis, and multiple testing to get the perfect campaigns that will deliver the best ROI.

⚙️Key Services:

  • Paid Search
  • Paid Social
  • Programmatic
  • Google Shopping
  • Media Planning
  • Display Advertising
  • Remarketing

💼Industries served:

  • Manufacturing
  • SaaS
  • Travel
  • Non-Profits
  • Sustainable
  • Automotive
  • Finance
  • Health
  • FMCG
  • Retail
  • Professional Services
  • Fashion

🔝Best for: Companies that want a certified Google Ads expert to run their PPC campaigns

💸Pricing: Offers custom pricing

Why choose them: Impression has built expertise in everything related to Google Ads, making them a great choice for those who want to scale their ads in any Google service. 

📁Case studies: Read about their award-winning works here.

7. Go Fish Digital

Go Fish Digital

🔗Website: https://gofishdigital.com/services/paid-media-advertising/international-ppc/     

Founded: 2005

🌎Location: Raleigh, North Carolina

👤Number of employees: 51-200

If you’re a global brand or you’re dreaming of tapping into an international market, then you want a partner who can effectively reach a foreign market. Going global means understanding the nuances of international marketing, and for this, you need an agency like Go Fish Digital.

They’re an international PPC agency that helps brands reach audiences across the world. They know how to manage campaigns that speak to diverse languages, cultures, and search behaviors. They understand the unique linguistic and cultural differences of various regions and can maximize them for effective campaigns.

⚙️Key Services:

  • Google Ads
  • SEM
  • Programmatic Ads
  • Shopping Ads
  • Paid Social
  • International Ads

💼Industries served: 

  • Telecoms
  • Furniture
  • Fashion
  • Travel and Hospitality
  • Education
  • Services
  • Real Estate

🔝Best for: Brands that want to expand to an international audience

💸Pricing: They offer a custom proposal depending on your specific needs.

Why choose them: Expanding globally requires a solid international PPC campaign. You can’t afford to waste time and resources on trial and error. Go Fish Digital has proven expertise in international advertising. They can manage a complex PPC campaign that spans multiple languages, time zones, and currencies. 

📁Case studies: Read about their notable works here.

8. Uplers

Uplers

🔗Website: https://www.uplers.com/ppc-management-services/     

Founded: 2019 

🌎Location: San Diego, USA | Sydney, Australia | Ahmedabad, India

👤Number of employees: 1,001-5,000

Uplers is a leading PPC management agency with over 120 experts who are Google Ads and Bing Ads certified professionals. They adopt a results-driven approach to ensure the best returns on investment for your advertising dollars. 

Equipped with industry-leading tools and software, Uplers remains flexible in implementing its strategies so that you can have a campaign that adjusts with the market. They’ll match your needs with the right talent from their team and continuously take your feedback to ensure you’re satisfied with their talent.

⚙️Key Services:

  • Campaign Management Setup
  • Native Advertising
  • PPC Audit Services
  • Search Ads
  • Local Services Ads
  • Social Media Advertising
  • PPC Management

💼Industries served:

  • Apparel & Fashion
  • Biotechnology
  • Cosmetic
  • eCommerce
  • Entertainment
  • Financial Services
  • Food & Beverage
  • Health & Wellness
  • Information Technology
  • Market Research
  • Non-Profits
  • Retail
  • SaaS

🔝Best for: Companies that need an affordable but top-notch pay-per-click company

💸Pricing: Starts at $25 per hour. Management fees start at $400 per account and Campaign Setup starts at $600 per campaign.

Why choose them: Their transparent pricing helps you estimate the costs of your project and their constant communication ensures you remain on track with your goals and spending.

📁Case studies: Read about their case studies here.

9. NP Digital

NP Digital

🔗Website: https://npdigital.com/     

Founded: 2017

🌎Location: San Diego, California

👤Number of employees: 501-1,000

Neil Patel, one of the leading SEO experts, is the man behind NP Digital, an award-winning digital marketing agency that combines the power of paid ads and organic marketing. As a PPC company, NP Digital harnesses precision in impressions by matching data and analytics with the creative process.

NP Digital understands the AI-driven bidding algorithms that power search engines and social media, helping it maximize these platforms for your success. They believe in using an omnichannel approach to reach your audience wherever they are in their customer journey.

⚙️Key Services: 

  • Media strategy and planning
  • Paid search
  • Paid social
  • Marketplaces
  • Programmatic & Display
  • Streaming

💼Industries served:

  • Telecommunications
  • Media
  • Education
  • SaaS
  • Retail
  • Food and Beverage
  • Travel
  • Events
  • Automotive
Achieve maximum ad ROI with our award-winning services.

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🔝Best for: SMEs and enterprises that need a holistic digital marketing approach

💸Pricing: Contact them for custom pricing.

Why choose them: Their numerous awards attest to their commitment to expertise and delivering the best service for clients. The founder is a well-known personality in the SEO world and has years of proven experience and expertise growing his brand and others.

📁Case studies: Check out their best works here.

10. Hey Digital

Hey Digital

🔗Website: https://www.heydigital.co/ppc-agency     

Founded: 2018

🌎Location: Tallinn, Estonia

👤Number of employees: 11-50 

Hey Digital is a SaaS PPC agency committed to helping SaaS companies achieve growth and MRR with results-driven ads. They act as your in-house team but with the advantages of a seasoned agency. Using their proven framework for testing and experimentation, they’ve helped some of the fastest-growing SaaS companies achieve the results they need to bring their solutions to the next level.

For instance, they helped Pitch, a presentation platform, increase paid search and social ad signups by 56% while decreasing CPA by 42%. They also helped Stream, a chat messaging development platform, achieve 243% growth in signups. 

With a proven playbook, you don’t have to feel like paid marketing is a leap in the dark. You can enjoy optimized and controlled ad spend that delivers desired growth. 

⚙️Key Services:

  • Paid search
  • Paid social
  • Targeted ads on Reddit, Dribbble, Product Hunt, Quora, and Capterra
  • Ad creatives and refresh
  • Dedicated landing pages

💼Industries served:

  • SaaS

🔝Best for: SaaS companies that need a proven way to grow their MRR

💸Pricing: Tailored pricing customized to your goals and requirements

Why choose them: As a global team based in various countries, they can provide exceptional services to brands regardless of your country. This makes you feel like you’re working with a dedicated internal team but at half the cost and twice the experience and expertise.

📁Case studies: Read about their works here.

11. Disruptive Advertising

Disruptive Advertising

🔗Website: https://disruptiveadvertising.com/     

Founded: 2012

🌎Location: Pleasant Grove, Utah

👤Number of employees: 51-200

Disruptive is a highly-reviewed PPC agency that has helped numerous clients achieve exceptional results in their PPC campaigns. They start each engagement with an audit to identify gaps in your marketing strategy. This also helps them identify the best people in their team to match your needs.

The majority of their clients have been with them for years since the agency values long-term partnerships by providing consistent, sustainable solutions. Their goal is to ensure your profitability; they achieve this by increasing your sales without increasing ad spend. 

⚙️Key Services:

  • Google Ads
  • Google Shopping & Feeds
  • Microsoft Ads
  • YouTube Ads
  • Retargeting

💼Industries served:

  • Manufacturing
  • eCommerce
  • Automotive
  • IT Services
  • Financial Services
  • Real Estate
  • Education
  • Food & Beverage
  • Wellness & Fitness
  • Media
  • Healthcare

🔝Best for: Companies looking for a long-term digital marketing partner to run their ad campaigns

💸Pricing: Custom pricing available upon request

Why choose them: Disruptive has helped countless businesses achieve exponential growth while maintaining excellent ROI. Customers have been with them for years, which is a testament to their great service and consistent quality work.

📁Case studies: Check their case studies here.

12. Brainvire

Brainvire

🔗Website: https://www.brainvire.com/ppc-services/     

Founded: 2000

🌎Location: Irving, Texas

👤Number of employees: 501-1,000

Brainvire is one of the leading pay-per-click agencies worldwide helping small to large enterprises succeed in their paid campaigns. Clients trust them to help their businesses reach customers without sacrificing profitability. 

Clients love how their design team understands customer behavior, enabling them to craft amazing digital solutions that convert visitors. For instance, they’ve helped AlteNew, a handicraft industry leader, increase ROI by 58% and new users by 53%.

⚙️Key Services:

  • Pay-Per-Click Audit
  • Keyword Research and Analysis
  • Landing Page Creation & Optimization
  • Conversion Rate Optimization
  • Shopping Ads
  • Paid Search
  • Retargeting 
  • Google Ads Account Audit
  • A/B Testing

💼Industries served:

  • Retail
  • Education
  • Automotive
  • Diamond & Jewelry
  • Advertising
  • Finance
  • Real Estate
  • Logistics

🔝Best for: Small to large businesses that need a trusted ads agency

💸Pricing: They create custom quotes depending on your needs.

Why choose them: Brainvire offers end-to-end PPC management so they can help you start your campaigns from scratch. They are focused on your customers and offer 24/7 support to ensure you get all the help you need.

📁Case studies: Read about their exceptional works here.

13. PPC.co

PPC.co

🔗Website: https://ppc.co/     

Founded: 2010

🌎Location: Seattle, WA

👤Number of employees: 11-50

PPC.co is an agency spearheaded by SEO.co, an internationally recognized search engine optimization company. Its goal is to help clients achieve the maximum potential of paid ads so they can grow their business and get ahead of the competition.

They’ve worked with SMBs and Fortune 500s alike, such as GoDaddy, Shopify, Expedia, and Trip.com. They also offer white label services by working with hundreds of reseller partners and exercising confidentiality and discretion in all of their projects. 

⚙️Key Services:

  • Paid Search Management
  • Google Ads
  • Facebook Ads
  • LinkedIn Ads
  • Display Ads
  • YouTube Ads
  • Retargeting
  • White Label PPC
  • PPC Audits

💼Industries served:

  • Software
  • Healthcare
  • eCommerce
  • B2B SaaS
  • Property Management
  • Legal

🔝Best for: Companies that need help developing and executing a comprehensive digital strategy.

💸Pricing: Reach out for a customized quote for their services.

Why choose them: They create quality and long-lasting campaigns that will consistently generate leads and sales for your business. The evolution of their services and the growth of their company is a testament to their agility and resilience in the face of a changing marketing landscape.

📁Case studies: Read about their works here.

14. Upgrow

Upgrow

🔗Website: https://www.upgrow.io/ppc-marketing-agency     

Founded: 2017

🌎Location: San Francisco, California

👤Number of employees: 11-50

Upgrow aims to be more than your average PPC agency. They take your PPC programs to the next level with comprehensive growth strategies that include all the requisite services necessary. They employ a deeply data-driven approach, which includes comprehensive tracking and reporting using Google Tag Manager, Google Analytics, and Google Data Studio. 

They also offer a complete performance marketing suite from strategy to execution to analysis so you don’t have to work with multiple agencies. They can confidently offer these services because their PPC managers have at least 5 years of experience in handling digital marketing programs. 

⚙️Key Services:

  • Existing Account Audit
  • Conversion Tracking Setup
  • Custom Target Audiences
  • Remarketing
  • Bidding Strategy
  • PPC Ad Concepting & Design
  • Ad Copy Writing & Testing
  • Landing Page Copywriting, Design & Build

💼Industries served:

  • Financial Services
  • B2B Software
  • Non-profit
  • Healthcare
  • Legal
  • Data Management

🔝Best for: Companies that want to work with only one agency for their end-to-end paid marketing solution

💸Pricing: Setup starts at $2,500. Monthly PPC management starts at $3,000.

Why choose them: Upgrow is ideal for companies that want to work with only one agency, talking to a single account manager who can address all of their performance marketing needs. This includes strategy, creatives, execution, reporting, and analysis.

📁Case studies: Check out the results of their works here.

15. Circus PPC

Circus PPC

🔗Website: https://circusppc.com/     

Founded: 2009

🌎Location: Leeds, UK

👤Number of employees: 11-50

Circus is one of the award-winning PPC agencies that aren’t afraid to relentlessly pursue the best campaigns for their clients. They like to work with ambitious brands like Lavazza, Skype, and Jaguar that are hungry for growth and not afraid to launch cutting-edge marketing campaigns.

They’ve been recognized by multiple award-giving bodies for their clever campaigns that have produced substantial results while delighting audiences. Their specialty is retail & eCommerce PPC where they use a collaborative experienced approach that removes waste and drives growth.

⚙️Key Services:

  • Search Ads
  • Shopping Ads
  • Remarketing
  • International PPC
  • Display Ads
  • Video Ads
  • Social Ads
  • Amazon Ads
  • Mobile Ads

💼Industries served:

  • Retail
  • iGaming
  • Finance
  • Healthcare
  • B2B
  • Travel
  • Education

🔝Best for: eCommerce brands in various industries that need a seasoned PPC company

💸Pricing: They offer customized pricing depending on your goals and requirements.

Why choose them: As an award-winning PPC company, Circus is committed to helping clients achieve stellar results while maintaining a collaborative working atmosphere. They believe that working with a PPC agency shouldn’t be challenging or complicated.

📁Case studies: Check out their award-winning works here.

16. Invisible PPC

Invisible PPC

🔗Website: https://invisibleppc.com/     

Founded: 2012

🌎Location: Austin, Texas

👤Number of employees: 11-50

Invisible PPC stays behind the scenes by enabling you to serve your clients with top-notch PPC services. Their only interface is with your company, not your clients. They are ideal for marketing agencies that want to offer PPC advertising solutions but lack internal expertise. 

They can work with niche industries such as Probate Estate Planning (Legal), DUI/DWI Lawyer (Legal), Pain Area (Physical Therapy), Commercial HVAC, and more. This hyper-niche specialization ensures that your clients, if they belong to Invisible PPC’s over 60+ niches, get highly targeted paid ads that guarantee results. 

⚙️Key Services:

  • Google PPC
  • Landing Pages
  • Omni Remarketing 
  • Facebook Remarketing
  • Training
  • PPC Boost
  • Account Management
  • Analytics

💼Industries served:

  • Auto Services
  • Chiropractor
  • Legal
  • Moving & Storage
  • Dental
  • Pest Control
  • Electrical
  • Physical Therapy
  • HVAC
  • Weight Loss

🔝Best for: Marketing agencies that need to offer paid ads but lack PPC specialists

💸Pricing: PPC Fulfillment starts at $595 per month for partner agencies and $795 per month for non-partner agencies. PPC Audit costs $295 for partner agencies and $395 for non-partner agencies. Partner agencies pay $1,180 in partner dues annually.

Why choose them: Invisible PPC is the solution for marketing agencies that lack PPC expertise but see it as a necessary strategy for their clients. You can become a full-service digital marketing agency by outsourcing PPC to the experts. 

📁Case studies: No.

What Services Does a Great PPC Agency Provide?

Every PPC agency should have in-depth knowledge and experience in various digital ad networks like search engines and social media ads. They’ll be able to offer the following services:

  • Paid Search – running ads in Google, Bing, Microsoft, and other search networks
  • Paid Social – running ads on Facebook, Instagram, LinkedIn, TikTok, and other social media platforms
  • Copywriting – creating high-converting ad copies
  • PPC Audit – checking for missed opportunities in existing campaigns
  • Remarketing – retargeting existing customers with new ads
  • Landing page optimization – improving your landing pages for higher conversions
  • Reporting and analytics – providing the results and analysis of your campaigns

While most PPC agencies offer these services, some, like a Google Ads Agency, offer highly specialized services for Google Ads only.

How a PPC Agency Can Optimize Your Campaigns for Better ROI

A survey discovered that almost 60% of businesses spend $5,000 or more monthly on paid ads. However, less than half of them were satisfied with the results. 

If your product marketing strategy and ads aren’t generating the results you want, it’s time to work with a PPC agency. Here’s how they can improve your campaigns:

  • Refine targeting to match specific demographics and interests
  • Conduct relevant keyword research and find untapped opportunities
  • Consistently monitor and track ad performance for immediate tweaks
  • Optimize landing pages for higher conversions
  • Create better ad copies that speak to your market

For SMBs that have hired PPC agencies, the majority agreed that a PPC strategy is valuable for growing their business, with 83% planning on increasing PPC spend.  

What to Look for When Choosing a Pay-Per-Click Agency

28% of SMBs reported that it’s challenging to find the right service provider for their ad campaigns. 

PPC agencies come in all shapes and sizes, and the right ones will depend on your specific needs and goals. You should always check their experience in your industry so you can assess their knowledge of your target market. You can look at their portfolio and case studies and read reviews about their PPC solutions. 

Knowing how they’ve handled past clients and the results they’ve generated will help you evaluate if they’d be a good fit for your team. You should also look at their pricing models and determine if their fees will be within your PPC budget. You don’t want to engage an agency only to retract later due to a lack of resources.

How We Chose the Best PPC Agencies

To determine the best PPC agencies, we looked at the following criteria:

  • Years of experience – developed PPC expertise for at least five years
  • Proven results – have several case studies with exceptional results
  • Client testimonials – be highly reviewed by various businesses in different industries
  • Range of services – offer basic PPC advertising services like search ads, social ads, and PPC project optimization
  • Transparency and communication – reviews must reveal how easy it is to work with the agency
  • Budget management – experience handling huge ad budgets and managing them well
  • PPC certifications – have updated certifications from reputable PPC platforms

Transform Clicks into Conversions: Unlock Success with PPC and Ninja Promo

Don’t be content with clicks that lead nowhere. It’s time to turn those clicks into conversions by unlocking the power of paid ads for your business. With the right growth marketing agency, like Ninja Promo, you can turn your campaigns around and enjoy the results you’re supposed to have. 

Leave the competition behind as you leapfrog in front of your audiences. Your product deserves the spotlight, and with paid ads, they’ll get the attention they deserve.

Conclusion

Pay-per-click advertising doesn’t have to be complicated or unprofitable with the right agency partner. By working with a seasoned PPC agency, you can enjoy sustainable ads that produce exceptional results every time. 

Looking to discover top agencies in other industries? Check out our other top agency lists:

 

FAQs
PPC, or pay-per-click, is a highly targeted and cost-effective digital marketing strategy where advertisers pay each time their ads are clicked. Essentially, you’re buying visitors to your sites by bidding on keywords. For example, if you’re selling running shoes, you can bid on “best running shoes” so your site appears at the top of search results when people search for that term.

The most common types of pay-per-click ads are:

  • Search Ads
  • Display Ads
  • Shopping Ads
  • Video Ads 
  • Remarketing Ads
  • Social Media Ads 
  • App Install Ads
PPC follows a bidding system where advertisers bid on keywords or placements that follow certain criteria aimed at their target audience. The bid amount is the maximum they’re willing to pay for a person to click the ad. If the bid is competitive, the ad is displayed and the advertiser is charged when a person clicks on it.

Compared to other digital marketing strategies, running ads delivers results relatively quickly. You can see results within days to weeks of launching your ads. Sometimes, if you run a really targeted ad in a low-competition niche, you can see results immediately.

A pay-per-click agency specializes in managing and optimizing PPC advertising campaigns on behalf of companies and institutions. Pay-per-click marketing is a time-intensive and resource-intensive strategy, and most companies don’t have the internal expertise for it. With a PPC agency, you can access specialized knowledge and experience in various ad platforms.

PPC agencies charge depending on the scale of your project, the complexity of your campaigns, and the scope of their services. Some agencies charge 10-20% of your total ad spend, while others charge a flat fee regardless of the hours spent on your campaign. Other agencies will bill a per-hourly rate, while others follow a performance-based pricing where you’re charged based on the results they’ve delivered.

Each of these pricing models has its pros and cons, and most agencies will adopt a blend of the pricing models to arrive at the best price for your needs.

The right PPC agency for your company will depend on your pay-per-click goals, budget, and industry. Look for an agency with extensive experience in your niche so you’re guaranteed to work with experts who know your audience. Define your PPC goals and budget so that you can maximize engagement and get the results you want without overspending.

Need to drive customers to your online store fast?

Invest in the right PPC campaigns and watch your site visitors—and sales—skyrocket! The right ads will bring the right customers who’ll purchase your products and love your brand. It’s time you work with a PPC company that can deliver.

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