13 Best Full-Service Email Marketing Agencies in 2024

Email marketing remains a top choice for businesses for three simple reasons:

• More than half the world’s population, close to around 4.37 billion people, uses electronic mail daily.
• Online mail offers an excellent ROI of $36 for every dollar spent, making it one of the most cost-effective digital advertising channels.
• Email marketing is easy to measure, and you can accurately track delivery, bounce, open, and unsubscribe rates. 

Hence, businesses take the help of trusted email marketing agencies to get the best results on their campaigns. 

Top-rated email marketing companies leverage automation to create well-thought-out triggered campaigns as they generate 306% more click throughs than non-triggered online mails. 

If you want to boost your ROI, you should partner with the world’s best email marketing agencies with a strong background in delivering high-ROI campaigns.

Let’s now find out which are the top email marketing firms and why they are considered the best?

Why is Email Marketing Important?

Email marketing is crucial for the following reasons: 

• Builds Customer Relationships: Consistent and valuable communication helps build and nurture customer relationships. Email marketing statistics suggests that 37% of marketers consider that online mail is the most important channel for customer loyalty and retention. 
• Drives Conversions: Electronic mail promotion is an effective tool for driving conversions. Whether it’s making a purchase, signing up for a webinar, or downloading a resource, online mail campaigns can prompt subscribers to take action. 
• Strengthens Brand Awareness: Regular communication reinforces your brand’s identity, mission, and values. It helps subscribers remember and recognize your brand when making purchasing decisions. 

What is an Email Marketing Agency?

An email marketing agency is a digital advertising company with designers, content creators, marketers, and data analysts to help you create killer messages that resonate with your business goals.

Experienced email marketing agencies know the insider secrets to run successful campaigns, and they have access to the best email marketing tools and resources to generate and close more leads.

List of the Top Email Marketing Companies

Here are the top email marketing agencies with an impressive portfolio and having a team of experienced email marketing experts: 

1. NinjaPromo

⏳Founded: 2017

📍Location: New York City

🧑‍💻Number of Employees: 51- 100

⚙️Key Services: 

• Email Marketing
• SEO
• Influencer Advertising
• Social Media Promotion
• PPC Advertising
• PR & Outreach

🔝Best For:

• NinjaPromo excels in creating and implementing online mail campaigns that entice specific actions. Our services encompass various aspects of promotion, including email marketing strategy development, list segmentation, campaign creation, and more. With a focus on helping brands grow through strategic email marketing, NinjaPromo can be a valuable partner in harnessing the power of electronic mail to boost your business.

🥇Top Clients:

• Nestle
• Samsung
• Burger King
• Bitcoin.com
• HTX
• OVHCloud

✅Why Choose Us:

• With over 110 professionals in our team, including marketers, designers, and developers, we have the expertise needed for successful campaigns.
• Ninja Promo email marketing company has experience working with various industries, including B2B, fintech, and startups, ensuring tailored email marketing solutions. 
• Our email marketing experts put people first, both within their team and their clients. Ninja Promo’s philosophy ensures a client-focused approach to advertising.
• We’re providing multiple contact options, including mail and phone, making it easy to reach out and discuss your electronic mail promotion needs.

4. Flowium

Flowium is a full-service email marketing agency that helps you build customer engagement while maximizing your revenue. They assess your automations, campaigns, opt-ins, template design, and KPIs to identify significant revenue-enhancing possibilities that can elevate your email marketing efforts to new heights.  

🔗Website: Flowium.com

⏳Founded: 2017

📍Location: New York

🧑‍💻Number of Employees: 51-100

⚙️Key Services:

• Email Marketing Strategy Development
• Mail Audit
• Program Implementation 
• A/B Testing
• Analytics & Reporting

🔝Best For:

• Flowium is best for eCommerce brands and businesses that are looking to enhance their email marketing strategies. Their data-driven approach ensures that ecommerce brands can maximize their ROI.

🥇Top Clients:

• Maxim
• SkyZone
• WayB
• Botanycl
• PremoGuard
• Washclub
• X-Pole

✅Why Choose Them:

• They offer tailored email marketing solutions that are specifically designed to meet the unique needs of your brand, ensuring maximum effectiveness. 
• They offer transparent pricing, with a 2-year price lock guarantee, making it easier for you to plan your budget. 

5. SeeResponse

SeeResponse is a B2B email marketing service that offers robust automation solutions for startups and large companies. Their globally distributed team comprises seasoned marketers with extensive experience, including stints at high-growth startups and publicly traded corporations. 

Related Content: Top B2B Email Marketing Agencies in 2024

🔗Website: Seeresponse.com

⏳Founded: 2018

📍Location: Virginia

🧑‍💻Number of Employees: 11-25

⚙️Key Services:

• Email Promotion
• Mail Automation
• B2B Promotion
• Video Production

🔝Best For:

• SeeResponse is best for their electronic mail thought leadership. They possess a strong understanding of modern communication practices, in-depth knowledge of email software, and compliance with regulations. Moreover, their passion for building robust email programs and fostering strong relationships sets them apart in the industry.

🥇Top Clients:

• Curacubby
• Knack
• VWO
• Ximplify
• Chainworks
• GoldenEarClub

✅Why Choose Them:

• SeeResponse specializes in B2B online mail promotion, understanding the unique challenges and strategies required for success in this field. 
• They develop custom email marketing strategies tailored to your business’s needs and goals. 
• If you need help with the execution of online mail campaigns, they offer tactical support, allowing you to focus on strategy while they handle the electronic mail implementation.

6. SmartMail

SmartMail is an ecommerce electronic mail service that leverages the sprint framework to create outstanding campaigns. This unique approach involves short, focused “sprints” that deliver results quickly. The framework allows them to complete 12 months of work in just 12 weeks, saving time and money.

🔗Website: Smartmail.io

⏳Founded: 2013

📍Location: New York

🧑‍💻Number of Employees: 11-50 

⚙️Key Services:

• Email Marketing Management
• Automation Setup
• Online Mail Audit
• Electronic Mail Design

🔝Best For:

• SmartMail is best for ecommerce brands looking to significantly increase their revenue in a short time frame. It’s particularly suitable for those who want to leverage online mail advertising to drive rapid growth and see substantial returns on their investment.

🥇Top Clients:

• KB+A
• Browze
• Millers Woman
• Choxi
• Lowes
• Natural Farm
• Daily Steals
• Lion Parts

✅Why Choose Them:

• SmartMail has a track record of helping over 150 eCommerce and D2C brands achieve impressive results, including a 48x ROI from email marketing campaigns, $12 in revenue generated for every mail sent, and a 540% increase in total revenue. 
• Unlike traditional retainer models, SmartMail charges only for the services they produce, offering a more cost-effective pricing structure. 
• With 11 billion mails sent and tested, SmartMail’s email marketing experts bring a wealth of experience to the table, ensuring companies benefit from their expertise. 

7. Coalition Technologies

Coalition Technologies is a professional email marketing firm that offers a wealth of expertise and a team of experts who continually stay abreast of the latest techniques, tools, and innovations in the field. Their collaborative approach involves working closely with you to tailor a bespoke email marketing strategy that aligns with your business and resonates with your target audience. 

🔗Website: Coalitiontechnologies.com

⏳Founded: 2009

📍Location: California

🧑‍💻Number of Employees: 200+

⚙️Key Services:

• Email Promotion
• Search Engine Optimization
• Social Media Promotion
• Website Design
• Reputation Management

🔝Best For:

• Coalition Technologies is best known for its results-driven approach backed by 780+ client case studies, proving their ability to deliver tangible results. This is their unique selling proposition (USP) that sets them apart, demonstrating their commitment to achieving success.

🥇Top Clients:

• Trumpet & Horn
• Spiceology
• Magnolia Boutique
• Pink Lily
• Lease Advisors

✅Why Choose Them:

• Coalition Technologies specializes in designing and executing both promotional and transactional campaigns, as well as CRM initiatives. This specialization means they have in-depth expertise in electronic mail promotion, ensuring your campaigns are effective. 
• They have access to cutting-edge technology and tools that can significantly improve your campaigns. 

8. The Good Marketer

The Good Marketer is an expert email marketing agency that has a team of in-house creative designers to help you design scroll-stopping creatives. They are best suited for small agencies with a limited budget and looking to elevate their revenue from expertly designed campaigns. 

🔗Website: Thegoodmarketer.co.uk

⏳Founded: 2017

📍Location: London

🧑‍💻Number of Employees: 11-50

⚙️Key Services:

• Electronic Mail Advertising
• Content Promotion
• Social Media Advertising
• SEO
• PPC Ads
• Website Development
• Digital Strategy

🔝Best For:

• Creating and sending personalized messages. The Good Marketer creates highly personalized campaigns. This personalization results in more engaging and effective email marketing efforts, ultimately driving better results and ROI.

🥇Top Clients:

• The House Outfit
• Flique Cosmetics
• Online Shoemaking School
• Easilocks
• YrPod
• Evergreen Direct
• Battersea Spanish
• The Voice Inspirer

✅Why Choose Them:

• They have an in-house creative team that can produce visually appealing and engaging content. Creative and eye-catching designs are important for grabbing recipients’ attention in crowded inboxes. 
• The Good Marketer assigns dedicated account managers who provide support and guidance. 

9. Thrive

 

Thrive marketing agency offers a range of digital marketing services, including content creation, community management, ad management, and analytics tracking. They also provide high-quality email marketing services.

🔗Website: thriveagency.com 

⏳Founded: 2009

📍Location: London

🧑‍💻Number of Employees: 51-200

⚙️Key Services:

• Social Media Marketing
• Email Marketing
• PPC Advertising
• Brand Management
• Video Production
• Content Writing
• Community Management
• Conversion Rate Optimization
• Amazon Marketing Services 

🔝Best for:

• Thrive is best suited for businesses looking to boost their ROI through expertly crafted email marketing campaigns and comprehensive performance tracking.

🥇Top Clients:

• Midway Sports
• Truth Bar
• PetMatrx
• HIDIVE

✅Why choose them:

• Thrive excels in creating personalized email marketing campaigns that resonate with your target audience. 
• Thrive provides detailed analytics and reporting for email marketing campaigns.

10. FulcrumTech

FulcrumTech is a reputed email marketing service provider that leverages a number of financial modeling tools to implement email marketing tactics that offer the biggest impact on your return on investment. They provide comprehensive email program management services, from laying the groundwork to developing data-driven strategies and creating effective email marketing campaigns. 

🔗Website: Fulcrumtech.net

⏳Founded: 2004

📍Location: Philadelphia 

🧑‍💻Number of Employees: 11-50

⚙️Key Services:

• Strategic Planning and Assessment
• Program Management
• Campaign Development
• List Management
• Demand Generation
• Lead Nurturing

🔝Best For:

• They are best known for focusing on online mail deliverability, ensuring that your mails reach your subscribers’ inboxes, which is crucial for the success of email marketing campaigns.

🥇Top Clients:

• Frontline Media Communications
• David’s Cookies
• Icontrol Networks
• Wolters Kluwer Health
• OnTargetJobs
• TradeGreeks

✅Why Choose Them:

• FulcrumTech offers a 10 Point Assessment to help brands evaluate and optimize their email marketing strategies. 
• They work with email service providers like Listrak, Lyris HQ™, and Maropost to ensure seamless delivery. 
• They believe in transparent reporting, providing organizations with insights into email marketing metrics that matter, such as revenue, page views, and list growth.

11. Moburst

Moburst is a top-rated email marketing firm that offers comprehensive solutions that cover every aspect of your campaigns, from conception and design to content creation, automation, and optimization. This end-to-end approach streamlines the process and ensures consistency. 

🔗Website: Moburst.com

⏳Founded: 2013

📍Location: New York

🧑‍💻Number of Employees: 51-200 

⚙️Key Services:

• Email Marketing
• Influencer Promotion
• SEO
• App Search Optimization
• Conversion Rate Optimization
• Social Media Management

🔝Best For:

• Moburst offers advanced automation capabilities in email marketing. They can create customized automation processes to drive audience actions, whether it’s making a purchase or signing up. Automation ensures that messages are delivered at the right time and place for the target audience, increasing engagement.

🥇Top Clients:

• Abide 
• Shopkick 
• Redefine 
• Meat 
• Mailwise 
• Gett 
• Calm 
• Pink 
• Park 
• Reflect.ly 
• Vodio

✅Why Choose Them:

• Moburst’s emphasis on data-driven advertising means they use insights and analytics to continuously improve your email marketing campaigns, making data-backed decisions to enhance performance. 
• With offices in major cities worldwide, including New York, San Francisco, Tel Aviv, and London, Moburst can provide email marketing services to brands with global reach. 
• Moburst’s commitment to innovation means they stay up-to-date with the latest email marketing trends and technologies, ensuring that your campaigns benefit from cutting-edge solutions.

12. The Media Captain

The Media Captain is a comprehensive marketing and web design agency. Their team has empowered numerous businesses to expand through services such as SEO, Paid Advertising, Email Marketing, and Social Media. They’re ranked in the Top 1% Agency in the U.S. by UpCity and recognized as a Top 1000 B2B Company Globally by Clutch.

🔗Website: themediacaptain.com 

⏳Founded: 2010

📍Location: Columbus

🧑‍💻Number of Employees: 11-50

⚙️Key Services:

• SEO
• Web Design
• SMM
• Online Advertising
• Email Marketing
• Mobile Marketing
• Graphic Design
• Branding Solutions

🔝Best for:

• The agency is suitable for clients who want to recover lost customers through effective email campaigns, utilizing abandoned cart recovery tools and welcome email series.

🥇Top Clients:

• Cincy Favorites
• Grandview Dental
• Glasses.com
• B-Wear Sportswear

✅Why choose them:

• As an approved Klaviyo Partner, The Media Captain has extensive experience with eCommerce email strategies, including automating and optimizing email campaigns, managing flows, and segmenting lists to capture missed revenue opportunities​ 

13. ActionRocket

Action Rocket is a creative studio to help you create stand out online mail campaigns. Their ability to produce visually appealing and engaging content sets them apart in the industry. By prioritizing client satisfaction and collaboration, they work closely with firms, listen to their needs, and tailor their services to meet specific business requirements.

🔗Website: actionrocket.co

⏳Founded: 2011

📍Location: London

🧑‍💻Number of Employees: 11-50

⚙️Key Services:

• Mail Design
• Campaign Creation
• Video Creation
• CRM Program Creation
• Strategic Storytelling

🔝Best For:

• Action Rocket is a recognized expert in the field of email marketing. Their deep knowledge and experience in design, coding, and campaign optimization make them a top choice for businesses looking to improve their email marketing efforts. 

🥇Top Clients:

• Henkel
• BBC Sounds
• GYMShark
• Pizza Express
• Belmond
• Easy Hotel
• Babylon

✅Why Choose Them:

• The email consulting company takes a strategic approach to digital advertising. They work with organizations to understand their unique challenges and goals, creating customized email marketing strategies that align with their email marketing objectives. 
• Action Rocket’s email marketing services are expert in creating flexible and creative design systems that ensure that your email marketing campaigns stand out and remain consistent across various devices and platforms.

What Can You Expect from a Great Email Marketing Agency?

A top-tier email marketing company offers a range of valuable services and outcomes:

• Strategic Expertise: Expert email marketing services will provide you with a well-thought-out email marketing strategy that aligns with your email marketing goals and target audience. 
• Creative Content: They can create engaging and personalized content that resonates with your recipients, encouraging higher open and click-through rates. 
• Segmentation and Targeting: Email marketing companies will use data-driven insights to segment your list and deliver highly relevant content to specific audience segments. 
• Design Excellence: Great email marketing firms offer visually appealing email templates and designs that enhance your brand’s image. 
• Optimization for Mobile: Best email marketing companies optimize your messages for mobile devices, ensuring they look and function well on smartphones and tablets. 
• A/B Testing: Top email marketing companies perform regular testing and optimization of an email marketing campaign to maximize performance. 
• Compliance: They adhere to regulations like CAN-SPAM and GDPR to avoid legal issues. 
• Analytics and Reporting: They provide detailed tracking of email marketing campaign performance, with reports that provide insights for ongoing improvement. 
• Automation: Best email marketing services implement automated email workflows for lead nurturing, onboarding, and customer retention. 

What Does an Email Marketing Agency Do?

An email marketing agency performs the following major tasks:

• Campaign Creation: Email marketing agencies design and create campaigns, including content development, graphics, and layout, to engage recipients and achieve desired outcomes. 
• List Management: They assist in building, segmenting, and maintaining subscriber lists to ensure that messages reach the right people at the right time. 
• Personalization: Advertising agencies implement personalization strategies to deliver relevant content to individual recipients, increasing the chances of conversion. 
• Automation: They set up and manage automation workflows, which include sending automated messages triggered by audience behavior or predefined actions. 
• Testing and Optimization: Agencies conduct A/B testing on various elements of online mails (subject lines, visuals, calls-to-action) to determine the most effective strategies and continuously optimize campaigns for better results. 
• Analytics and Reporting: They provide comprehensive analytics and reporting on campaign performance, allowing clients to measure success and make data-driven decisions.

Why Should You Partner with an Email Marketing Company?

Partnering with an email marketing company offers several compelling advantages for businesses: 

• Expertise: Email marketing firms have specialized knowledge and experience in the field. They stay updated on industry trends, follow the email marketing best practices, and use the latest email marketing programs, ensuring your email marketing campaign benefits from their expertise. 
• Time Savings: Managing email marketing campaigns in-house can be time-consuming. Outsourcing to experts allows your team to focus on core business activities while the agency handles the technical aspects of promotion. 
• Cost-Efficiency: Email marketing companies often have existing infrastructure and resources, reducing the need for significant upfront investments in software and training. This can lead to cost savings in the long run. 
• Better Results: Email marketing services can create and execute email marketing campaigns that are more likely to succeed. Their expertise in areas like segmentation, personalization, and A/B testing can lead to higher engagement and conversion rates. 
• Advanced Tools: Agencies have access to advanced email marketing tools and technologies that may not be affordable for individual businesses. This can lead to more targeted campaigns and better email marketing results. 
• Scalability: As your business grows, an agency can scale your efforts accordingly, ensuring your email marketing campaigns remain effective and efficient. 

Our Methodology for Selecting the Best Full-Service Email Marketing Agencies

Shortlisting a few from a list of hundreds of email marketing companies is a challenging task. We looked into different criteria to determine the top 13 email consulting firms. 

Here is how we choose the best email marketing agencies:

• Industry Reputation: We checked the reputation and credibility of each email marketing company in the industry by looking at reviews, case studies, and client testimonials. 
• Client Portfolio: We examined the types of clients and industries that each company serves to see if they have experience working with businesses similar to yours. 
• Email Deliverability Expertise: We checked if the companies have expertise in online mail deliverability, as this is crucial for email marketing success. 
• Reporting and Analytics: We looked into the reporting and analytics capabilities provided by email marketing companies to track the performance of electronic mail campaigns effectively. 
• Support and Customer Service: We evaluated the level of customer support and service offered by email marketing companies, including responsiveness and availability, to address your concerns. 

Conclusion

Remember to partner with an email marketing company that offers the best value for money, depending on your budget and business goals. The agencies listed in this article provide top-notch service by segmenting your campaigns and targeting audiences via demographics. 

From lead nurturing campaigns to promotional online mails, the above-listed email marketing companies can help you create messages that deliver value and build a connection with your audience.