8 Best Email Marketing B2B Services Agencies in 2024

B2B email marketing offers numerous benefits, including bringing a qualified flow of leads to your B2B buyer funnel.

The number of email users is growing worldwide, with the total number expected to reach 4.73 billion by 2026. What’s best is that 99% of users check their inboxes every day.   

Hence, you can easily reach your prospects by launching well-designed drip campaigns.

Also, email is cost-effective, with an average ROI of over $40 for every dollar spent. 

Partnering with conversion-driven B2B email marketing agencies and services who have specialized experts in crafting cold email marketing solutions is helpful. 

Let’s find out the best B2B email marketing services in 2024 for effective campaign management and long-term success.

 

The Importance of Email Marketing for B2B

Email offers many benefits to small and medium-sized enterprises. 

Tidio conducted a survey to find the most effective digital marketing channels for driving sales. 

The results?

• Email emerged as the winner with 35% of overall leads. 
• Social media was a distant second with 19%.
• Landing pages acquired 11% of the total sales leads.
• Content marketing was ranked 6th with 8% of inquiries.

Source

Some of the top benefits that show the value email brings to business-to-business companies are: 

• Direct Communication: Business emails offer an excellent medium to reach new and current clients. Since messages are sent using your domain, recipients are more likely to read and respond to your messages, leading to more actions and conversions. 
• Cost-Effectiveness: More than 70% of companies have rated email as an excellent digital marketing tool for generating higher ROI. Using interactive, automated, and personalized emails is cheaper and more cost-effective than using other channels.
• Targeted Messaging: With value-driven email marketing, you can send audience-centric messages to different groups of ICPs. For example, you can send SaaS emails to software enthusiasts and people with job titles like CEO, Owner, CMO, or others. This way, everyone gets content that’s just right for them.

Related content: Best Fractional CMO Agencies

• Brand Awareness: Well-crafted B2B emails that reflect your brand’s voice and values contribute to building a stronger, more recognizable brand identity over time. High-quality and engaging messaging increases the likelihood of referrals and repeat business, leading to long-term brand loyalty and growth.
• Lead Nurturing: B2B sales take a while and require many steps. Email marketing is perfect for this because it helps keep in touch with potential buyers over time. By sending content for each buyer journey stage, emails help customers feel good about buying when they’re ready.
• Measurable Results: You can know whether your subscribers received, clicked, or opened their messages. KPI metrics help you determine how your email content is converting. Some popular metrics to track are delivery rate, open rate, clickthrough rate, bounce rate, and conversion rate. 
• Automation and Personalization: Companies leveraging marketing automation experience a more than 400% increase in qualified leads. By using the latest email tools with real-time reporting and personalization, B2B businesses can rapidly scale their marketing efforts.
• Educational Content Delivery: Powerful email content works like a lead-gen engine for your company. Well-crafted messages let you push new products or services, build customer confidence, and drive more leads. You also get more opportunities to cross-sell and up-sell by sending easy-to-read copies and quality graphics. 
• Relationship Building: Millennials prefer emails compared to cold calling. Sending relevant, intent-focused, and quality emails builds unbreakable relationships with your customers. Long-term buyer relationships lead to high profits and ARR for faster business growth.

Related content: Top Email Marketing Newsletter Software & Platforms

What to Look for When Looking for a B2B Email Marketing Agency

• Industry Experience: Look for services that have experience working with B2B companies in your industry. They should have expertise in creating and implementing powerful drip campaigns that nurture leads and convert prospects into customers. Their expertise should help in designing sequences that effectively engage and move prospects through the B2B marketing funnel.
• Track Record and Case Studies: Ask for email advertising case studies of past campaigns the agency has run for B2B clients. They should have the ability to craft a well-thought-out sequence of automated emails or messages that deliver value to leads at each stage of the buyer’s journey. Also, see if happy clients have shared positive testimonials about their work.
• Expertise in Email Marketing Platforms: Full-featured email apps with well-rounded features help to automate and scale campaigns. Ensure your chosen service proficiently uses all-in-one marketing tools such as Mailchimp, Constant Contact, HubSpot, etc. 
• Understanding of B2B Buyer Journey: B2B email marketing agencies should be able to tweak the emails to fit what your customers need and when they need it, depending on where they are in the buying process. 
• Personalization and Segmentation Capabilities: AI-powered personalization and data-driven segmentation are crucial for campaigns to work well. The service you pick should be able to divide your email list into different cohorts based on industry, job titles, or how they have interacted with your emails before. Then, they can send emails just right for each group, making them more likely to connect with your audience.
• Automation and Workflows: Automation makes electronic mail advertising easier by doing things automatically. Check if the service understands how to set up these automatic workflows, like sending emails when someone signs up or making a series of emails to keep in touch with customers over time.  
• Value-added Services: When choosing an email marketing agency, look for those that offer extra services like creating content, designing landing pages, testing different versions of emails, scoring leads, and connecting with other B2B marketing channels. 
• Budget and Pricing Structure: Enquire about the pricing and fee structure. It’s not just about finding the cheapest service but getting the most value for your money. Ensure they’re focused on giving you real results and a good return on your investment.

List of the Top 8 B2B Email Marketing Companies

Here are the leading B2B email advertising services in 2024: 

1. NinjaPromo

We are the best at what we do, offering unmatched proficiency in email marketing alongside a full range of digital marketing services especially crafted to quickly grow your brand. 

From captivating email design to creating catchy subject lines to boost open rates, our creative team is well-versed in crafting tailored tactics to reach your ideal customer persona.

With a subscription-based model, we ensure cost-efficiency without sacrificing excellence, saving you valuable resources while maximizing your ROI. 

We have worked with some of the top brands like Samsung, Revolut, Fantom, Lisk, Nestle, Atom, Credible, Paypolitan, and many others. 

🔗Website: Ninjapromo.io 

📍Location: London

⏳Founded: 2017

🧑‍💻Number of Employees: 51-200

📉Key Services:

• Strategy Planning
• B2B Email Campaign Design 
• Email List Segmentation 
• Message Creation and Copywriting 
• Creative Design
• A/B Testing
• Email Automation and Drip Campaign Setup 
• Performance Analytics and Tracking

💸Pricing: $60-80 per hour. You can check out our unique marketing subscription model here

✅Why Choose Us?

• We have a team of creative copywriters, designers, lead gen specialists, and email marketers to help you design and implement high-ROI campaigns.
• Our email marketing expertise lets you plan and deploy automation programs using well-designed templates to increase customer engagement and lifetime value.
• Not just email marketing, we specialize in all aspects of digital marketing, from crafting conversion-driving SEO campaigns to building high-ROAS PPC advertisements. You can choose our B2B digital marketing agency to elevate the digital growth of your brand.

📁Case studies: View all case studies

3. Zaphyre

Zaphyre is one of the top B2B email marketing services for reaching, engaging, and converting more prospects. Their streamlined onboarding process facilitates seamless integration with clients’ operations, setting the stage for a successful email marketing journey. 

🔗Website: Zaphyrpro.com

📍Location: Raleigh

⏳Founded: 2018

🧑‍💻Number of Employees: 51-200

📉Key Services:

• Strategy Development
• Technical Setup and Integration
• ICP Creation
• Lead Development
• KPI Tracking
• Content Creation and Approval
• Reporting and Analysis

💸Pricing: $100 – $149 / hr

✅Why Choose Them?

• Zaphyre’s email promotion approach includes a detailed process covering strategy development, infrastructure setup, campaign execution, optimization, monitoring, and relationship management. This ensures that every step aligns with clients’ unique business objectives. 
• Their services go beyond traditional newsletters, encompassing targeted campaigns with list building, content creation, and automation to effectively achieve clients’ goals. 

📁Case studies: View all case studies

4. Marketing Refresh

Marketing Refresh is one of the leading B2B email marketing agencies addressing the challenges of engaging customers amidst inbox clutter and providing strategic support for generating a positive ROI. 

Their approach includes delivering well-crafted email communication, cross-selling products, raising awareness for new offerings, fostering community engagement, and effectively communicating company news and announcements. 

🔗Website: Marketingrefresh.com

📍Location: Houston

⏳Founded: 2009

🧑‍💻Number of Employees: 11-50

📉Key Services:

• Email Communication Calendar Building
• Engaging Email Template Design
• Conference and Event Promotion
• Drip Campaign Setup
• Monthly Email Newsletters
• ROI Tracking and Improvement

💸Pricing: $150 – $199 / hr

✅Why Choose Them?

• They help you raise awareness for your new products and services and cross-sell products to existing customers. 
• Leveraging AI-powered automation, their team helps you set up drip campaigns to target your ideal customer persona at each stage of their buying journey.

📁Case studies: View all case studies

5. Ironpaper

Ironpaper is a results-oriented B2B email marketing agency specializing in email marketing, lead generation, and sales nurturing. 

They create personalized email campaigns tailored to the complex dynamics of B2B purchasing. Through digital and inbound methodologies, they execute lead-generation, demand-generation, and ABM campaigns to connect marketing efforts directly to sales outcomes. 

🔗Website: Ironpaper.com

📍Location: New York

⏳Founded: 2002

🧑‍💻Number of Employees: 51-200

📉Key Services:

• Research and Messaging
• Design and Copywriting
• Sales Nurturing
• Demand Generation
• Marketing Automation

💸Pricing: $150 – $199 / hr

✅Why Choose Them?

• Recognizing the importance of smarter email promotion for B2B enterprises, Ironpaper emphasizes content improvement, analytics, optimization, and testing to build better engagement with decision-makers throughout long sales cycles. 
• As a strategic partner, Ironpaper is committed to helping B2B enterprises achieve measurable growth by improving marketing outcomes and optimizing the buyer’s journey.

📁Case studies: View all case studies

6. Sagefrog

Sagefrog is a full-service B2B email marketing agency that converts prospects into loyal customers. Their strategies encompass everything from developing buyer personas to crafting compelling copy and design. 

They follow a strategic lead nurturing process by creating content and creatives that position your brand as a thought leader. Their team also uses a proven stack of tools to grow ROI, leveraging automation and optimization. 

🔗Website: Sagefrog.com

📍Location: Doylestown

⏳Founded: 2002

🧑‍💻Number of Employees: 11-50

📉Key Services:

• Promotional Emails
• Drip Campaigns
• Newsletters
• Lead Nurturing Campaigns
• A/B Testing
• Automation and Reporting

💸Pricing: $150 – $199 / hr

✅Why Choose Them?

• They apply results-driven, proven email advertising processes to achieve extraordinary conversions. 
• From email list verification to high-quality newsletter design, they have a team of modern B2B email marketers to manage each aspect of a successful email strategy. 

📁Case studies: View all case studies

7. SalesHive

SalesHive is a top-rated B2B email marketing company to help you catch the attention of buyers and generate high-quality meetings in your target market. 

With a commitment to data excellence, an AI-driven platform, and a specialized team structure optimized for campaign performance, SalesHive offers unparalleled advantages in B2B cold email promotion. 

🔗Website: Saleshive.com

📍Location: Denver

⏳Founded: 2016

🧑‍💻Number of Employees: 51-200

📉Key Services:

• Domain Warming 
• Smart Personalization 
• AI-Driven A/B Testing 
• Open Rate Sampling 
• CRM Syncing via Zapier 
• Volume Throttling 
• Deliverability Testing 
• Email Validation
• Weekly Goal Tracking 
• Real-Time Reporting 

💸Pricing: Contact them for custom pricing

✅Why Choose Them?

• They test email messaging, enhance performance, and guarantee inbox delivery, bypassing spam filters. 
• Their professional sales strategists and email deliverability engineers collaborate seamlessly to ensure that every cold email campaign yields exceptional returns. 

📁Case studies: View all case studies

8. Digital Authority Partners

Digital Authority Partners is an elite B2B email marketing agency that helps you turn your emails into opportunities for profit. Led by industry experts like Ally Ipsen, their team ensures each email lands in the inbox and delivers tangible results. 

They specialize in transforming your underperforming subscriber list into profitable campaigns in about two months. With an unbeatable user experience, you can significantly raise the ROI of your email campaigns. 

🔗Website: Digitalauthority.me 

📍Location: Chicago

⏳Founded: 2016

🧑‍💻Number of Employees: 11-50

📉Key Services:

• Email Audit
• Strategy and Planning
• Subscriber Engagement
• Designing and Copywriting
• Monitoring and Optimizing
• A/B Testing
• Subscriber Retention
• ROI Measurement

💸Pricing: $100 – $149 / hr

✅Why Choose Them?

• Unlike ordinary email campaigns, they craft each message to seize attention, prompt action, and convert leads into devoted customers. 
• With a proven track record, they have engaged over 2 million subscribers and generated 500,000+ monthly clickthroughs across 400+ high-ROI campaigns. 

📁Case studies: View all case studies

How We Chose the Best B2B Marketing Agencies

We carefully analyzed the website, key services, case studies, team member profiles, and their experience in helping B2B businesses drive marketing qualified leads.

Our evaluation process consisted of the following checks: 

• Website Analysis: We analyzed each agency’s website to see if it’s responsive. We checked whether it has proper contact details, case studies, and information regarding any certifications, partnerships, or awards the agency has accomplished. 
• Key Services Examination: Analyzing the different services offered by the agency is important to see whether they follow a proven and tested process compliant with GDPR and CAN-SPAM. Hence, we examined their end-to-end services to determine their efficiency. 
• Innovative Strategies: The B2B sales cycle is long, and generic email marketing strategies that don’t follow the current B2B marketing trends aren’t that effective. We prioritized agencies that focussed on sending informative emails containing reports, whitepapers, and guides instead of just promotional offers because B2B subscribers are more interested in reading such content pieces.
• Team Member Profiling: We scrutinized the profiles of team members and their skills. We also identified the company’s overall team experience. After all, a leading B2B technology marketing agency should have a skilled and experienced team to provide the best results. 
• Past Experience Assessment: We examined each agency’s experience working with B2B clients, analyzing industry-specific success stories, testimonials, and client references to gauge their track record in driving qualified leads and achieving tangible business outcomes. 
• Ability to Run Campaigns at Scale: Successful campaigns should be planned in stages like awareness, consideration, decision-making, retention, and advocacy. Also, a company should have a collection of high-quality templates for each stage. We checked whether the B2B email marketing agency has the resources and experience to run B2B email campaigns at scale and only shortlisted the companies that apply automation to run their campaigns smoothly.
• Pricing Structure Evaluation: We analyzed the package and hourly pricing to ensure they were transparent and without hidden fees. We prioritized agencies and companies that offered flexible pricing options. 

Overall, we conducted a comprehensive evaluation to shortlist only the best agencies with the skills and experience to amplify business-to-business sales.

Dominate the Inbox: NinjaPromo’s Proven B2B Email Marketing Strategies Await

As experts in B2B email marketing, NinjaPromo creates powerful lead magnets to increase your conversion rates rapidly. 

We use tools like Mailchimp, GetResponse, ConvertKit, Aweber, and others to create more B2B opportunities for expanding your business. 

Our experts understand that strong client relationships are the backbone of a successful marketing strategy. Hence, we craft value-driven automated drip campaigns to enhance communications and reach your prospects throughout the customer journey.  

Being a data-driven digital marketing agency, NinjaPromo designs results-driven and hyper-personalized campaigns to reach different audiences according to your ICP. 

We have a team of designers and content copywriters who can help you design AMP emails with strong subject lines, high-quality visuals, engaging CTAs, and personalized messaging.

Our specialists have expertise in creating welcome automation, cart abandonment, cold emails, prospect nurturing, newsletters, and re-engagement campaigns.

Conclusion

Our chosen B2B email marketing services will help craft triggered campaigns to acquire more customers and reduce cart abandonments. 

We have specially shortlisted the best-rated email agencies for B2B companies to help you with list creation, template designing, content planning, campaign scheduling, and results tracking. 

Make sure to inquire about the pricing and strategy before you hire any agency to keep yourself safe from hidden costs and after-surprises.