10 Best Email Newsletter Software and Platforms in 2024

Email lists and newsletters have proven to be among the most effective tools in ​digital marketing. Most advertising platforms raise their prices every year, which really proves the value of owning your audience.

Whether your goal is to share news and boost engagement or sales, having reliable digital marketing platforms is crucial.​ For example, Statista has estimated that the number of 

sent and received emails per day worldwide increased by 1.5 times from 2017 to 2024 and will continue rising for the next two years.

 

What Are Email Newsletters, and Why Are They Important?

An email list is a platform for directly sharing promotions, updates, stories, and valuable articles with your audience.​ 

• Direct Communication Channel.​ Unlike social media, email newsletters offer a direct line to your audience, bypassing algorithms and ensuring your message lands directly in their inbox like a personalized VIP pass.
• High Return on Investment.​ Email marketing boasts impressive ROI, with every dollar spent likely to yield substantial returns.​ Sending out monthly newsletters stands out as one of the most (if not the most) cost-effective marketing tools available.
• Personalized Engagement.​ Tailoring email newsletter software based on subscribers’ preferences and behaviors enhances relevance and engagement, increasing the likelihood of recipients opening and acting upon them.
• Measurable Outcomes.​ Detailed analytics provided by email newsletter software offer insights into performance metrics like open rates, click-through rates, and conversions.

Importance of Choosing the Right Email Newsletter Software

• Ease of Use:​ ​ A straightforward, user-friendly interface is probably the most important for most people.​ 
• Templates:​ ​ High-quality email samples can be a game-changer.​ They allow you to produce professional newsletters quickly and easily.
• Automation is where things get really exciting.​ It allows you to set up sequences that run on autopilot based on subscriber actions.​ This ensures that your messages reach the right people at just the right time without managing them manually.
  Many even come with their own suite of AI marketing tools.
• Analytics and Reporting:​ ​ Detailed analytics are super valuable.​ Metrics like open rates, click-through rates, and conversions give insight into how well your emails perform.​ With this knowledge, you can fine-tune future campaigns for even better results.
• Integrations:​ ​ Integration with other tools, such as CRM systems, ecommerce platforms, and social media channels, makes everything work together.​ This unified approach enhances the effectiveness of your overall marketing efforts.
• Scalability:​ ​ As your business expands, so will your email list—and likely your needs.​ The right software should grow with you seamlessly, allowing you to manage increasing numbers of subscribers and more complex campaigns without breaking a sweat.
• Deliverability:​ ​ Ensuring your emails land in inboxes (not spam folders) is critical.​ High deliverability rates mean more recipients see and interact with your messages.
• Customer Support:​ ​ Dependable customer support is vital when issues arise or when you’re trying new features.​ Access to solid support options like tutorials, live chat with a real person, or phone assistance can make all the difference when you’re in a pinch.
• Compliance:​ ​ Staying compliant with regulations like GDPR and CAN-SPAM isn’t just good practice—avoiding legal headaches down the road is necessary.​ Good software helps ensure you follow these rules easily while maintaining trust with your audience.

Focusing on these factors will help you choose email newsletter software that will elevate your marketing efforts.​ Investing in the right platform will lead to more effective campaigns, improved engagement, higher conversions, and a stronger connection with your audience.

Using an email marketing agency makes doing all of the above incredibly simple.

How to Choose the Best Email Newsletter Platform

Not everyone has the same needs, and what’s good for you isn’t good for someone else.​ There are always options out there that fit your needs.​ Even if that means you have to develop your own custom email platform,

The most important factors that we consider include:

• Pricing is the biggest issue.​ Ensure the platform cost is within your budget. Some platforms offer free plans or trials, allowing you to test their email newsletter software before starting payments.
• Free plan availability is helpful for small businesses or those just starting with email marketing.​ It allows you to explore the platform’s features without any expenses.
• Templates are crucial.​ High-quality, customizable templates can save time and make your emails look professional.​
• Key email features like automation, A/B testing, and segmentation are vital for effective email marketing.​ Automation tools help you manage emails and campaigns, while A/B testing allows you to optimize your emails by comparing different versions.​ Most B2B email marketing services heavily use A/B testing.
• Scalability ensures the platform can grow with your business.​ As your subscriber list grows, you’ll need an email provider to handle increased volume with the best quality.
• Integrations are essential for maintaining an effective long-term marketing strategy.​ Always make sure the platform you choose integrates well with your existing tools.

Comparison of the Best Email Newsletter Platforms

Let’s start by comparing the key features of these top email newsletter platforms in a table.

Platform	Pricing	Free Plan Available	Templates	Best For
beehiiv	Starting at $42/month	Yes, up to 2,500 subs	Limited, text-focused	Monetizing newsletters
ConvertKit	Starting at $15/month	Yes, up to 1,000 subs	Minimal, text-focused	Creators and paid newsletters
Mailchimp	Starting at $13/month	Yes, up to 500 subs	Extensive library	All-in-one marketing
Mailmodo	Starting at $99/month	Yes, up to 10,000 subs	Custom HTML, interactive	Engaging, interactive emails
Constant Contact	Starting at $20/month	Yes, 60-day free trial	Over 100	Event promotion
MailerLite	Starting at $10/month	Yes, up to 1,000 subs	Modern, clean ​designs	Affordable solutions
Flodesk	Flat $35/month	No	Designer-focused	Beautiful design-driven campaigns
GetResponse	Starting at $15/month	Yes, up to 500 subs	Rich template library	Advanced automation and multichannel campaigns
Aweber	Starting at $12.50/month	Yes, up to 500 subs	Over 100	Small businesses
Omnisend	Starting at $16/month	Yes, up to 250 subs	Ecommerce templates	Ecommerce businesses

List of the Top 10 Email Newsletter Software and Platforms

1. Beehiiv

Beehiiv is one fo the growing email newsletter platforms.​ Founded by the former Morning Brew team, it absorbed their valuable knowledge and experience.​ The platform has the advantage of monetization options directly from the subscriber base.​ Beehiiv focuses on user-friendly designs and efficient workflows, allowing creators to concentrate on producing quality content.

🔗Website:​ ​ Beehiiv

⚙️Key Features:

• AI-powered content suggestions:​  utilizes artificial intelligence to offer content ideas, making it easier for creators to keep their newsletters engaging.
• Referral programs:​ ​ built-in features to incentivize current subscribers to refer new readers, aiding organic growth.
• Integrated monetization:​ ​ supports subscription models, allowing creators to charge for premium content.
• Analytics and reporting:​ ​ detailed insights into open rates, click-through rates, and subscriber behavior.
• Customizable templates:​ ​ Users can choose from various customizable templates to match their brand’s aesthetic.
• Automation workflows:​ ​ Set up automated email sequences to engage with subscribers efficiently.

💸Pricing:​ ​ Start at $42/month for up to 10,000 subscribers.

🆓Free Plan Available:​ ​ Yes, up to 2,500 subscribers.

✉️Email Send Limit (Free):​ ​ Unlimited sends per month.

📝Templates:​ ​ limited but customizable text-focused templates.

🧑‍💻A/B Testing:​ ​ It allows split testing to optimize content and subject lines.

🚀Integrations:​ ​ Supports various integrations, including Zapier, Stripe for payments, and Webflow.

✔️Pros:

• Generous free plan, perfect for beginners.
• Robust monetization tools that streamline revenue generation.
• AI-powered content suggestions that help keep newsletters engaging.

❌Cons:

• Limited template options compared to other platforms.

2. ConvertKit

ConvertKit is a leading email marketing platform for bloggers, podcasters, and other online creators.​ ConvertKit is ideal for creators who need an intuitive platform to manage their email newsletter services.​ Its advanced level of automation and easy payment make it a go-to choice for those looking to monetize their subscriber list.​ The email newsletter platform’s interface allows for quick setup and easy application.

🔗Website:​ ​ ConvertKit

⚙️Key Features:

• Customizable sign-up forms:​ ​ easy-to-create forms to capture new subscribers right from your website or social media.
• Automation workflows:​ ​ advanced email newsletter software that allows for personalized content delivery based on subscriber behavior.
• Subscription payment collection:​ ​ built-in tools to help creators monetize their newsletters by offering exclusive content through paid subscriptions
• Visual automation editor:​ ​ a user-friendly, drag-and-drop editor to create complex automation without coding.
• Segmentation:​ ​ Enables detailed subscriber segmentation to send highly targeted emails.
• Landing pages:​ ​ Various templates are available to create landing pages that drive conversions and gather more email subscribers.

💸Pricing:​ ​ From $15/month for up to 300 subscribers.​ Higher options and additional features are available for larger subscriber bases.

🆓Free Plan Available:​ ​ Yes, up to 1,000 subscribers.

✉️Email Send Limit (Free):​ ​ Unlimited emails.

📝Templates:​ ​ minimal, text-focused templates that are highly customizable.

🧑‍💻A/B Testing:​ ​ Yes, split testing for subject lines is available.

🚀Integrations:​ ​ Supports numerous integrations, including Shopify, Teachable, and Zapier.

✔️Pros:

• Simple yet powerful automation capabilities.
• Creator-centric features, including paid newsletters.
• Easy-to-use interface with a focus on user experience.

❌Cons:

• Basic design options may not suit all needs.

3. Mailchimp

Mailchimp offers extensive email newsletter software features, making it a good solution with diverse features. For example, it can manage email campaigns alongside other marketing activities.​ The platform’s design and analytics tools ensure users can easily create and optimize email newsletter services. Known for its diverse tools, Mailchimp is suitable for businesses of all sizes who are managing email campaigns, social media ads, and more.

🔗Website:​ ​ Mailchimp

⚙️Key Features:

• Multichannel campaigns:​ ​ Manage email addresses, social media, and SMS campaigns from a single dashboard.
• Advanced analytics:​ ​ Gain insights with detailed analytics, including open rates, click-through rates, and more.
• Email automation:​ ​ Automated email tool based on subscriber behavior to keep the audience engaged.
• Comprehensive template library:​ ​ access to various customizable templates suitable for various industries.
• Segmentation and tagging:​ ​ Detailed subscriber segmentation allows for targeted email campaigns.
• Landing page builder:​ ​ Create landing pages that enhance your email marketing features.

💸Pricing:​ ​ From $13/month for up to 500 subscribers.​ 

🆓Free Plan Available:​ ​ Yes, up to 500 subscribers.

✉️Email Send Limit (Free):​ ​ 1,000 emails per month.

📝Templates:​ ​ an extensive library with drag-and-drop customization.

🧑‍💻A/B Testing:​ ​ Yes, including subject line and content testing.

🚀Integrations:​ ​ There are numerous integrations, including Shopify and WordPress.

✔️Pros:

• A comprehensive all-in-one marketing tool.
• An extensive template library suitable for various needs.
• Advanced automation and analytics.

❌Cons:

• A free plan has limitations that may restrict extensive use.

4. Mailmodo

Mailmodo stands out for its unique approach to email newsletter tools. Its interactive, AMP-powered emails are designed to increase engagement rates.​ Despite a high price, the increased engagement and improved user interactions are a significant return on investment.

🔗Website:​ ​ Mailmodo

⚙️Key Features:

• AMP emails:​ ​ enhanced emails that allow recipients to interact directly within the email, boosting engagement.
• Form builder:​ ​ Create interactive forms that can be filled out within the email plan, reducing user friction.
• Dynamic content personalization:​ ​ Tailor content within emails based on user data and behavior.
• Email automation:​ ​ Set up automated workflows with personalized content to reach users at the right time.
• Advanced analytics:​ ​ Track performance metrics like open rates, click-through rates, and form submissions.
• Email Templates:​ ​ Custom HTML templates designed to support interactive content.

💸Pricing:​ ​ Starting at $99/month for up to 10,000 subscribers.

🆓Free Plan Available:​ ​ Yes, up to 10,000 subscribers.

✉️Email Send Limit (Free):​ ​ Unlimited emails.

📝Templates:​ ​ customizable interactive templates.

🧑‍💻A/B Testing:​ ​ it allows for comprehensive A/B testing.

🚀Integrations:​ ​ supports Zapier, Shopify, Webhooks, and others.

✔️Pros:

• High engagement rates due to interactive content.
• Comprehensive analytics to track performance.
• Dynamic content personalization.

❌Cons:

• Higher price point compared to other platforms.

5. Constant Contact

Constant Contact is an excellent option for combining email newsletter tools, marketing, and event management tools.​ Its customized interface and outstanding support make it preferable to users regardless of their skill level.​ The email newsletter platform’s extensive selection of features for event marketing, list segmentation, and social media integration makes it a versatile tool for businesses looking to engage their audience across multiple channels.

🔗Website:​ ​ Constant Contact

⚙️Key Features:

• Event marketing tools:​ ​ integrated to promote and manage events, including RSVP tracking and ticketing.
• List segmentation:​ ​the email lists are categorized to send targeted emails to specific groups.
• Social media integration:​ ​ Manage and execute campaigns on different platforms.
• Drag-and-drop email editor:​ ​ simplifies the creation of visually appealing emails.
• Surveys and polls:​ ​ Gather feedback from your subscribers directly through emails.
• Automation workflows:​ ​ Automate welcome emails, birthday wishes, and other essential customer touchpoints.

💸Pricing:​ ​ Starting at $20/month for up to 500 subscribers.

🆓Free Plan Available:​ ​ Yes, 60-day free trial.

✉️Email Send Limit (Free):​ ​ N/A (trial only).

📝Templates:​ ​ Over 100 customizable templates.

🧑‍💻A/B Testing:​ ​ Yes, split testing is available.

🚀Integrations:​ ​ Integrates with platforms like Eventbrite, Shopify, and WordPress.

✔️Pros:

• Excellent customer support.
• Vital event marketing tools.
• Easy-to-use interface with robust segmentation options.

❌Cons:

• A higher starting price compared to other platforms.

6. MailerLite

MailerLite can save money on its cost while being a powerful email newsletter tools solution.​ ​ Whether you’re new to writing email newsletters or an experienced marketer, you will get all you need to create, manage, and optimize your email campaigns effectively.

🔗Website:​ ​ MailerLite

⚙️Key Features:

• Drag-and-drop editor:​ ​ Easily craft professional emails using a drag-and-drop email newsletter software builder.
• Landing page builder:​ ​ Create high-converting landing pages.
• Automation workflows:​ ​ Set up automated email sequences to nurture leads and keep subscribers engaged.
• Advanced reporting:​ ​ Track the performance of your email campaigns with detailed analytics.
• Subscriber management:​ ​ easy to segment your audience and create personalized campaigns.
• Surveys and quizzes:​ ​ Engage your audience with interactive content.

💸Pricing:​ ​ Starting at $10/month for up to 1,000 subscribers.

🆓Free Plan Available:​ ​ Yes, up to 1,000 subscribers.

✉️Email Send Limit (Free):​ ​ 12,000 emails per month.

📝Templates:​ ​ modern, clean ​designs with customizable options.

🧑‍💻A/B Testing:​ ​ Yes, it provides robust A/B testing features.

🚀Integrations:​ ​ Supports integrations like Zapier, WooCommerce, and Shopify.

✔️Pros:

• Intuitive and user-friendly interface.
• Affordable pricing plans.
• Comprehensive automation and segmentation features.

❌Cons:

• Limited customization options for advanced users.

7. Flodesk

Flodesk is a preferable option for businesses that prioritize aesthetics and design in their email newsletter campaigns.​ Its flat-rate pricing model is attractive for sending a high volume of emails.​ While it may lack some advanced features, it is easy to apply. Its focus on ​design makes it valuable for creating visually appealing emails to convert subscribers.

🔗Website:​ ​ Flodesk

⚙️Key Features:

• Designer templates:​ ​ beautiful, high-converting templates that make your emails stand out.
• Visual automation:​ ​ Create sophisticated automation workflows with an intuitive visual builder.
• E-commerce integrations:​ ​ Seamlessly integrates with e-commerce platforms like Shopify to drive sales.
• Unlimited emails:​ ​ Send unlimited emails to unlimited subscribers at no extra cost.
• Forms and landing pages:​ ​ Create forms and landing pages to capture leads and grow your email list.
• Metrics and analytics:​ ​ Track the performance of your emails and automation sequences with detailed reports.

💸Pricing:​ ​ flat $35/month for unlimited emails and subscribers.

🆓Free Plan Available:​ ​ No.

✉️Email Send Limit (Free):​ ​ N/A.

📝Templates:​ ​ designer-focused, beautiful templates.

🧑‍💻A/B Testing:​ ​ No.

🚀Integrations:​ ​ Supports integrations with Shopify, Zapier, and Instagram.

✔️Pros:

• Flat-rate pricing with unlimited emails and subscribers.
• Beautiful, high-converting templates designed for maximum impact.
• Easy-to-use visual automation builder.

❌Cons:

• Limited advanced features compared to other platforms.

8. GetResponse

GetResponse is a strong email marketing channel for businesses of all sizes.​ Its advanced automation, webinar hosting, and comprehensive analytics make it a ready solution for any marketing strategy.​ Its multichannel capabilities make it an excellent choice for businesses looking to scale their email marketing.

🔗Website:​ ​ GetResponse

⚙️Key Features:

• Advanced automation:​ ​ Set up complex automation workflows to effectively engage your audience.
• Webinar hosting:​ ​ Host webinars directly from the platform, perfect for lead generation and customer engagement.
• CRM capabilities:​ ​ integrated CRM to manage and segment contacts for targeted campaigns
• Landing page builder:​ ​ Create high-converting landing pages to capture leads and drive sales.
• Comprehensive analytics:​ ​ detailed reports and analytics to track the performance of your campaigns.
• E-commerce tools:​ ​ built-in tools for managing e-commerce campaigns and boosting sales.

💸Pricing:​ ​ Starting at $15/month for up to 1,000 subscribers.

🆓Free Plan Available:​ ​ Yes, up to 500 subscribers.

✉️Email Send Limit (Free):​ ​ 3,000 emails per month.

📝Templates:​ ​ a rich template library with a wide range of customizable options.

🧑‍💻A/B Testing:​ ​ Yes, comprehensive A/B testing features are available.

🚀Integrations:​ ​ Supports integrations with Salesforce, Shopify, WordPress, and Zapier.

✔️Pros:

• Multichannel marketing capabilities.
• Comprehensive analytics provide in-depth insights.
• Advanced automation features for sophisticated campaigns.

❌Cons:

• A steep learning curve for beginners.

9. Aweber

Aweber is easy to use, with automated tools and diverse features, including a wide variety of templates. This makes it a good email newsletter platform option for creating and managing email campaigns quickly and effectively.

🔗Website:​ ​ Aweber

⚙️Key Features:

• Drag-and-drop editor:​ ​Allows to create and customize emails simply.
• Autoresponders:​ ​ Email sending is automated to constantly engage with subscribers.
• Sign-up forms:​ ​ Create sign-up forms to capture new subscribers.
• Segmentation:​ ​ Categorize audience features for more targeted email campaigns.
• Analytics and reporting:​ ​ Track the performance with detailed analytics.
• E-commerce integrations:​ ​ Connect with e-commerce platforms to drive sales.
• Mobile app:​ ​ Manage your email marketing campaigns on the go with the mobile app.

💸Pricing:​ ​ Starting at $12.50/month for up to 500 subscribers.

🆓Free Plan Available:​ ​ Yes, up to 500 subscribers.

✉️Email Send Limit (Free):​ ​ 3,000 emails per month.

📝Templates:​ ​ Over 100 customizable templates.

🧑‍💻A/B Testing:​ ​ Yes, it provides split testing for email content.

🚀Integrations: Integrate with platforms such as WordPress, Shopify, and Zapier.

✔️Pros:

• User-friendly interface.
• Great customer support.
• A wide range of customizable templates.

❌Cons:

• Basic analytics compared to other platforms.

​10. Omnisend

E-commerce businesses that aim to optimize their marketing strategies can find Omnisend the most helpful email newsletter platform.​ Its e-commerce integrations, automation features, and data-driven insights are ideal for driving sales and engaging customers.​ While the free plan is limited, Omnisend’s advanced features provide significant value for businesses focused on maximizing their ROI.

🔗Website:​ ​ Omnisend

⚙️Key Features:

• Ecommerce integrations:​ ​ Integrates with ecommerce platforms like Shopify, Magento, and WooCommerce.
• SMS notifications:​ ​ Expand your marketing reach with integrated SMS campaigns.
• Product recommendations:​ ​ Use data-driven product recommendations to boost sales.
• Automation workflows:​ ​ Automate email sending while considering customer behavior and lifecycle stages.
• Segmentation:​ ​ Segment your audience for more personalized emails.
• Multichannel campaigns:​ ​ Manage email, SMS, and social media campaigns from a single platform.
• Advanced analytics:​ ​ Evaluate the strategy and provide detailed reports.

💸Pricing:​ ​ Starting at $16/month for up to 500 subscribers.

🆓Free Plan Available:​ ​ Yes, up to 250 subscribers.

✉️Email Send Limit (Free):​ ​ 500 emails per month.

📝Templates:​ ​ e-commerce-focused templates designed to drive sales.

🧑‍💻A/B Testing:​ ​ Yes, this includes split testing for email content.

🚀Integrations:​ ​ Supports integrations with Shopify, Magento, WooCommerce, and more.

✔️Pros:

• Strong e-commerce features and integrations.
• SMS integration for multichannel marketing.
• Data-driven insights and advanced analytics.

❌Cons:

• Limited free plan compared to other email newsletter platforms.

Conclusion

It is essential to define your needs and goals among various platform options. This helps you find the platform that will work best for your marketing.​ For example, email creators and small businesses can find platforms like ConvertKit and MailerLite excellent choices.​ If you’re aiming for sophisticated automation and multichannel campaigns, GetResponse stands out.​ For those looking to monetize their audience and create high-engagement workflows, beehiiv, and Mailmodo will fit the best.

An effective marketing strategy is vital for any business to grow.​ The time and effort needed to choose the best email newsletter platforms are worth it. Finding the perfect fit for your business will help you boost your marketing and brand awareness.​ If you need more personalized advice, NinjaPromo’s expert team will help you craft a customized email newsletter strategy and manage it effectively.