Top AI Marketing Tools for Automating Digital Solutions in 2024

AI technology has come a far way and is applied to many more use cases nowadays. One area where it has enjoyed significant adoption is in the field of marketing. From chatbots to content creation, it’s praised for its marketing automation capabilities, helping businesses to stretch their resources further.  

If you’re not yet using AI tools for marketing, here are the main areas for which you want to use it. Then, to help you streamline the decision-making process, each area also includes a couple of the best AI marketing tools to use for that goal. Many of these are digital marketing tools that you’re probably already familiar with but might not know how they’ve found innovative ways to leverage AI.

 

What is an AI Marketing Tool?

Put simply, AI marketing tools use AI technology to automate, optimize, and more efficiently manage marketing tasks and processes. It uses machine learning algorithms, natural language processing, and data analytics to gain insights into consumer behaviour and personalize marketing campaigns accordingly. Depending on the tool, it can also predict future market trends. 

It’s important to note that it’s not a replacement for a full-service digital marketing agency, but rather a tool that businesses can use. It can also be used by marketing agencies to deliver better B2B digital marketing services by automating some of the planning and non-crucial processes.

Benefits of Using an AI Marketing Tool

Real-time decision-making: Marketing can get costly quickly. With the right AI marketing tool, you can implement changes on the fly if you see a campaign derailing, instead of having to wait for the entire campaign to run its course. If you’re running social media ads, you can, for example, adjust bidding and allocate your budget towards the channels that are generating better results.  

Integration with marketing CRM: Integrating an AI marketing tool with marketing CRM enables you to accelerate work and get instant data.

Better cost-efficiency: Another way that AI marketing tools can help you to save money is by automating repetitive tasks like social media posting. This way, you can free up time that will be  better spent on tasks that require more skill. 

List of the Top AI Marketing Tools You Should Be Using Today

Best AI Content Creation Tools

Jasper

All in all, Jasper is one of the best AI writing tools. Not only can it be used for blog writing, but also to create visual content to support your written content. 

Aside from the actual content creation, it can also be used for use cases like search engine optimization (SEO), content strategy, social media marketing, and email marketing. In fact, there are over 50 templates available. Plus, if you can’t find a template for your tasks, you can create and save a template. 

Key Features:

• It enables real-time document collaboration among team members.
• It offers a chatbot that can help with tasks like research.
• You have the option of adding a plagiarism checker as an add-on. 

Pricing: After a free seven-day trial, pricing starts at $39 per month per seat. A discount of up to 20% is available for users choosing to be billed yearly. 

Pros:

• Compared to other AI marketing tools, Jasper generates some of the highest quality content. 
• It’s a very versatile tool as it can create an array of different content types including paid ads, eBook introductions, personal bios, headlines, and many more. 

Copy.ai

Instead of using a blog wizard, Copy.ai uses a chat feature. It focuses on three main areas: social media content, email message elements like subject lines and call-to-action prompts, and long-form blog posts.

For more specific marketing tasks, you can try one of its prebuilt workflow templates. It offers a handful of options. 

You can, for example, ask it to generate a content brief based on keywords and then turn that content brief into a blog post. Other workflow templates that marketing and PR teams will find useful include the ability to repurpose content across channels. 

One drawback, though, is that it uses credits to create workflows which makes the pricing more complex. While the pricing is more complex, the user interface is basic (perhaps a bit too basic).

Key Features:

• It includes a number of free AI-powered writing tools.
• It shares a library with prompt ideas.

Pricing: It offers a free forever plan that limits you to a maximum of 2,000 words in chat. For the ability to create unlimited words each month, pricing starts at $49 per month. A generous 25% discount is available for users choosing annual billing. 

Pros:

• It offers a basic free plan.
• It’s easy to use. If you should get stuck, you can use one of the prompt ideas.

Grammarly

Grammarly has become a household name for grammar checking. With the artificial boom, including AI marketing tools was a next logical step. 

Meet its AI writer — a writing assistant that can offer end-to-end help across the writing process. You can use it to create transactional texts like emails and various types of more formal letters, making it especially useful for communication. 

One of its standout features is that it can also suggest revisions. After all, it started out as a grammar checker.   

Getting started isn’t as seamless, though, as you first need to download it. The results are also a bit basic and generic. That said, if you use it as a draft and combine it with the app’s suggestions, it helps to speed up the tedious writing process. 

Key Features:

• It includes a plagiarism detection feature.
• It lets you create style guides.
• You can use it to assign roles and permissions. 

Pricing:

It offers a free plan that limits you to 100 AI prompts. For the ability to leverage more AI prompts, pricing starts at $12 per month. 

Pros:

• Compared to other AI marketing tools, it’s much more affordable. Not only is its monthly fee lower, but it also offers a free plan. 
• It offers useful suggestions to improve aspects like readability and tone. 

Best AI SEO Tools

Surfer

Surfer is rated as one of the best AI marketing tools for SEO. Dubbed a content intelligence tool, it shares a comprehensive list of relevant keywords along with real-time, on-page optimization feedback in the form of a content score. 

Another useful feature that deserves special mention is its ability to check search intent. Using machine learning, it can identify local, investigation, informational and shopping search intents helping you to pick topic clusters. 

Key Features:

• It includes a content editor that will give you real-time feedback as you type. 
• To avoid penalties, it can also check for plagiarism.

Pricing: After a free seven-day trial, pricing starts at $89 per month. 

Pros:

• It’s very easy to use thanks to its user-friendly interface. 

Alli AI

Aimed at enterprise clients and SEO agencies, Alli AI grew from a link-building tool to a comprehensive automation and client management platform. It has also grown its customer base to 20,000 companies and that in just a matter of six years. 

Included in its list of features are bulk on-page optimization and a live editor. With the bulk on-page optimization, you can implement optimization rules across your website, while the live editor makes it easy to optimize the text. 

One area where its use of artificial intelligence comes in handy is with link building. You can use it to identify keywords and then create links to relevant pages on your site.   

Key Features:

• It includes a website speed optimizer to optimize assets like images and fonts automatically.
• It can automate A/B testing by letting AI write titles that adjust automatically to algorithmic and ranking changes. 
• It can generate and implement schema markup. 

Pricing: After a free 10-day trial, pricing starts at $299 per month. 

Pros:

• Users have highlighted its ease of use as one of the major plus points. 

Frase

Frase is a super powerful SEO tool. Combine its intuitiveness with its AI functionality and it’s a popular tool among solopreneurs as well as bigger teams. 

Getting started is easy. You enter your search query and it will automatically process the top 20 Google search results for that phrase. 

You can then start to flesh out your text by using it to explore headings. Then, to optimize your content, it will share a suggested word count along with the number of headers, links, and images you should try to include. 

While these elements are also key for your SEO efforts and helpful, keyword research is where it shines. It offers a long list of keywords, along with the number of times you should ideally incorporate it into your text. 

Key Features:

• It offers a SERP analysis to help you identify which areas to focus on.
• It includes an outline builder that you can use to generate headings.
• To help with content writing, there’s an in-editor writing assistant that uses AI to expand and rewrite content. 

Pricing: After a free trial, pricing starts at only $15 per month. 

Pros:

• It basically has no learning curve. 
• It’s one of the most affordable AI tools. 

Best AI PPC Tools

AdCreative

AdCreative is used by advertisers, startups as well as enterprises that include global names like Walmart, Starbucks, and Amazon. From headlines to texts to product photoshoots, its generative AI can generate the key elements needed for your ads. What’s more, these ads will be created with the platform in mind by adjusting the tone and ad length. 

Its power lies in the number of ad creatives that it has analyzed. Its machine learning model is trained on the analysis of hundreds of millions of creatives across social and display platforms. The result — ads based on real-world best practices. 

In addition to its AI text generator, you can also connect your ad accounts to unlock insights. This way, you’ll be able to see the average click-through rate (CTR) for your industry as well as identify your own best-performing creatives. 

Key Features:

• You can access unlimited photos via iStock.
• It shares creative insights for Meta Ads, LinkedIn Ads, Pinterest Ads, and Google Ads which are also available in PDF format. 

Pricing: After a free seven-day trial, pricing starts at $29 per month. 

Pros:

• It uses a data-driven approach which means that you can look forward to a significantly higher conversion rate. 
• It offers a very generous discount of 50% if you sign up for yearly billing. 

Yellow

Aimed at enterprises, Yellow’s main focus is actually customer service and support. That being said, it can also be used for marketing purposes. It offers a sophisticated, generative AI-driven automation platform as well as a customer data platform. 

With it, you can create cross-channel conversational campaigns allowing you to interact with potential buyers at various stages of the funnel. For example, with the customer data platform, dubbed User 360, you can gather data across different channels to create a unified user profile. 

Armed with this information, you can take personalization to the next level by improving segmentation and targeting ad campaigns at an individual level. In fact, according to its website, you can decrease the cost per lead by as much as 30%. 

Key Features:

• It offers AI-powered conversational templates.
• It can create auto-generated reminders to decrease cart abandonment. 
• It can be used to create omnichannel workflows. 

Pricing: Pricing is available upon request. 

Pros:

• Users have praised its customer support.

Best AI Social Media Tools

Flick

Flick’s AI capabilities can be used to automate repetitive tasks like scheduling as well as for more research-intensive tasks such as hashtags, analytics, and reporting. All in all, it’s one of the most versatile AI marketing tools for social media. 

If you’re specifically searching for hashtag tools, Flick is a very good choice. From search to analytics, it can help in more ways than one. 

For every search, it will suggest dozens of hashtags. You can then filter these suggestions using key metrics and create a collection listing all your favorite ones. As a matter of fact, it’s recommended by Instagram (you’ll hardly need more social proof than this endorsement). 

Then, like most other AI marketing tools, it also includes an assistant of some sort. Its AI Social Assistant is currently available in beta and can help with brainstorming, caption writing, and content repurposing. 

Key Features:

• It includes a scheduler so that you can schedule posts across Instagram, Facebook, TikTok, and LinkedIn in advance. 
• It shares basic as well as advanced hashtag metrics like average likes, the estimated level of difficulty, and potential reach. 
• There’s a private Facebook group that you can join where you can share ideas with other Flick users.

Pricing: After a free seven-day trial, pricing starts at about $18 per month.

Pros:

• It’s a comprehensive AI-driven marketing tool that you can use for a number of key social media marketing tasks. 

Canva

You’ve probably used Canva at some point in your life already. If you’ve merely been using it for the odd birthday invite till now, there’s a host of social media features that you’re missing out on. You can also use it to create, schedule, publish, and track your social media content. 

One of Canva’s best features is its huge variety of social media marketing templates that you can adjust for various platforms and events. For example, with its Magic Switch feature you can change the format and dimensions quickly. 

Another feature that deserves special praise is its Brand Hub that’s available with the Pro plan. Here, you can save all your brand assets like color choices, fonts, and logo to ensure your content is always on-brand.   

If you specifically want to use it to leverage artificial intelligence, you can check out its AI design generator, Magic Design. It can create posts as well as video based on a prompt or image. It also includes an AI writer and text generator, powered by OpenAI.

Key Features:

• Its library has millions of free images and other graphics and elements like icons and sound effects. 
• Files can be exported in various formats.
• It can translate text into more than 100 languages. 

Pricing: It offers a free plan ideal for individuals. To access premium content and AI tools, pricing starts at about $6 per month. 

Pros: 

• It’s one of the most affordable AI marketing tools. 

ContentStudio

ContentStudio is another all-in-one social media management tool that offers AI tools for marketing like an AI writer. With its AI writer, you can create images as well as captions. 

Even if you don’t need text to be written from scratch, it can still come in useful as it can also rephrase existing text. This rephrase feature can be used not only to repurpose content but also to improve readability. 

In addition to streamlining the content creation process, it can also help with tasks like analytics and reporting. It covers analysis for Facebook, Instagram, X, LinkedIn and Pinterest, allowing you to see the bigger picture as well as zoom in on specific channels.  

Key Features:

• It shares suggestions like which hashtags to use and time to post. 
• It offers a number of tools to help with planning and collaboration like a calendar view and an approval workflow system. 
• Higher tier plans include a social inbox.

Pricing: After a free 14-day trial, pricing starts at $25 per month. 

Pros:

• Aside from its comprehensive list of features, it also supports all the main social networks. 

Best Email Marketing AI Tools

Seventh Sense

If you use HubSpot or Marketo for your email marketing, Seventh Sense might have you in seventh heaven. It’s a sales and marketing software solution that’s designed to optimize email deliverability. 

It uses artificial intelligence and machine learning instead of time zones to select the best time to send emails. In addition to email sending time, it also helps to get email frequency right. 

Key Features:

• It includes an analytics dashboard.
• To reduce the chances of being labeled as spam, it offers email throttling.
• You can access unlimited historical optimization data.

Pricing: Pricing for HubSpot users is $80 per month when billed annually, while for Marketo users it’s $450 per month when billed annually. 

Pros:

• As it reaches email subscribers at the optimal time, you can expect better engagement. According to its website, some users have even managed to double email engagement. 

Zeta Global

For help with email segmentation and targeting, there’s Zeta Global. It’s a cloud-based marketing technology that offers one platform to help with data management and email messaging. 

Trusted by names like BMW, Jaguar, and CNN, you can use it to create personalized experiences via email. Plus, it can also be used for omnichannel marketing, helping brands to improve the customer experience throughout various stages of the customer lifecycle.

If you specifically want to use it for email marketing, you can check out its Zeta Messaging component. Using criteria like audiences and events, you can automate campaigns. It also uses built-in artificial intelligence to optimize content so that it matches not only interests but also intent. 

Key Features:

• It offers advanced segmentation.
• It includes a proprietary dataset that shares data like channel preferences and purchase behaviour.
• It uses intent-based signals to score audiences and individuals.

Pricing: Pricing is available upon request. 

Pros:

• As it can also be used for omnichannel marketing, you can create a continuous experience across other popular digital channels too. 
• It shares what it refers to as “outcomes-based analytics”. Instead of merely measuring vanity metrics like opens, it will also measure conversions to give a better idea of your campaign’s performance. 

Phrasee

Phrasee is another AI marketing software that’s aimed at enterprise marketers. While it’s especially useful for email, you can also use it for SMS, push notifications, website and app content as well as social media. 

Phrasee uses AI to analyze brand guidelines, buyer personas, and product ranges and then creates and optimizes subject lines, messaging, and calls to action. The fact that it goes beyond merely content creation but also to optimize is where its true value lies. 

This means that your email subscribers will receive relevant content that will engage. Plus, as its AI also considers your brand guidelines, the content will actually sound like your brand.  

Key Features:

• It includes a style guide and brand voice controls.
• It shares automated language insights and granular performance reporting.

Pricing: Pricing is available upon request. 

Pros:

• It offers a Phrasee Score, an optimization metric that takes into account multiple metrics. 
• Its deep learning model is trained on years of content experiments, making it a great resource for data that you can use to plan future marketing campaigns.

Avoid Marketing Disappointments: Choose NinjaPromo for Business Growth!

While all these AI marketing tools have been rated as the best AI marketing tools for these use cases, they’re not the be-all and end-all. As mentioned earlier, an AI marketing tool remains only a tool at the end of the day. You still need a team to implement it. 

Plus, many of these AI tools for digital marketing still have limitations. For one, when used for copywriting, there’s the issue of quality.     

That’s why the best approach is to hire the services of a digital marketing agency, like NinjaPromo, that has the expertise and experience to ensure your brand is always associated with high-quality campaigns.