24 Best Digital Marketing Tools & Platforms to Use in 2024

Digital marketing is all about reaching the right audiences and creating meaningful connections with them. As consumers demand more personalization in their experiences, it becomes imperative for brands to use digital tools and platforms that would enable them to meet customer expectations. 

In this article, we go through the list of the best digital marketing platforms and tools that are worth a spot in your digital marketing tech stack.

 

Benefits of Using the Right Digital Marketing Tools

Agencies with B2C and B2B digital marketing services could help propel growth. However, any business equipped with the right tools for marketing can trek its way to success, too. Here’s how the top online marketing tools can benefit you: 

• Efficiency: The right marketing solutions are your key to streamlined workflows. In fact, marketing automation software can help in boosting sales productivity by 14.5%. 

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• Wide reach: Effective marketing solutions can lead to increased visibility. It is no surprise that more than 80% of businesses use Google Ads, and nearly 40 million use Facebook Ads Manager. 
• Cost-effectiveness: The best digital marketing solutions are worth investing in. Marketing automation software can reduce overhead costs by 12.2% and boost ROI (25%).

List of the Top 24 Digital Marketing Tools & Platforms to Use in 2024

To simplify your search for the top online marketing platforms, we have organized our list into eight categories below: SEO, SMM, PPC, analytics and monitoring, email marketing, CRO, mobile marketing, and marketing automation. 

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Best SEO tools

Google Search Console

What better SEO tool to use than one that is developed by the top search engine itself? Google Search Console has all the top tools needed to measure and optimize site performance. Plus, it integrates seamlessly with Google Analytics and many other digital marketing software.

Google Search Console has a user-friendly dashboard where you will find digital marketing solutions for team use. You can easily analyze site impressions and search queries, submit sitemaps and URLs, monitor traffic, and generate performance reports. 

⚙️Key Features:

• Search Analytics
• URL Inspection
• Performance Reports

💸Pricing: Free

✅Pros:

• Easy to configure
• Reliable and accurate data
• In-depth analyses of search performance

Ahrefs

When it comes to popularity, Ahrefs holds its own as a leading online marketing platform. Its all-in-one SEO toolset is used by thousands of businesses to audit and optimize their websites. It includes tons of free SEO tools, including a keyword generator, a backlink checker, an SEO toolbar, a SERP checker, and AI writing tools. While the free version will suffice for basic SEO, paid plans are also available for those who want access to advanced SEO tools that can accelerate growth for scaling businesses. 

Ahrefs also has one of the most active web crawlers in its arsenal—the AhrefsBot. To better understand how search works, they’ve even built their own search engine. Now that’s dedication to their industry.

⚙️Key Features:

• Site Explorer
• Site Audit
• Keywords Explorer
• Content Explorer
• Rank Tracker

💸Pricing: Starts at $99

✅Pros:

• Massive amounts of data
• Competitive intelligence
• Interactive data visualizations

Screaming Frog

UK-based company Screaming Frog is an online marketing platform that offers bespoke SEO services. It also has a proprietary website crawler capable of crawling deep into any website architecture—the Screaming Frog SEO Spider. 

This tool uncovers broken links, server errors, duplicate content, and other issues so you can apply the necessary fixes. It can also extract critical data points from pages, schedule automated audits, and export crawl data. Intuitive visualization features allow you to see interactive diagrams and tree graphs for better optimization of your URL and linking structures. 

Seamlessly connect the Screaming Frog SEO Spider to Google Analytics, Search Console, PageSpeed Insights, and other software to refine your SEO strategy.

⚙️Key Features:

• Keyword & Market Research
• Technical SEO Audit
• Onsite SEO
• Penalty Recovery
• Reporting & Analysis

💸Pricing: Starts at $259 per year

✅Pros:

• Robust features in the free version
• Excellent API access
• Comprehensive site analysis

Best SMM tools

Hootsuite

When it comes to social media management, Hootsuite gets all the hoots worldwide. Its comprehensive suite of tools for digital marketing makes it a wise choice for businesses looking to grow their brand on multiple social media platforms.

With Hootsuite, your social media management is simplified into a single interface. You will find all the digital marketing solutions you need to create on-brand content, boost engagement, and practically do everything else that needs to be done to accelerate your growth.

Moreover, Hootsuite seamlessly integrates with over 100 apps and platforms. This means that whatever accounts you are managing, be it on Facebook, Twitter, LinkedIn, or other platforms, Hootsuite provides a centralized hub for effective social media management.

⚙️Key Features:

• Social Media Analytics
• Social Listening
• AI Content Creation
• Automated Publishing and Scheduling
• Custom Analytics and Reports

💸Pricing: Starts at $99 per month

✅Pros:

• Simple design and intuitive options
• Unified dashboard for distributed teams
• Multiple account management

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Sprout Social

For over two decades now, Sprout Social has been helping businesses build authentic connections on social media. Its intuitive platform gives users access to comprehensive solutions that empower them to grow their brand. 

A robust online marketing platform, Sprout Social can be used to manage social media, amplify brand awareness, gather intelligence, and personalize customer interactions. While most of its features can be accessed only through tiered plans, it offers social media tools for free, including an image resizer, a “best times to post” tool, and several social media templates.

⚙️Key Features:

• Social Content Calendar
• Review Management
• Profile Monitoring
• Reporting and Analytics
• Influencer Marketing

💸Pricing: Starts at $199 per month

✅Pros:

• Intuitive interface with well-designed graphics
• Dashboard view of social media statistics
• Quick and easy report generation

Buffer

Buffer makes no bluffs when it comes to promising exceptional results on social media. Its hundreds of thousands of users prove that it can be trusted to deliver outcomes that build social media standing. 

With a free plan for managing up to three channels, Buffer is a great option for small businesses just starting out. While the accessible features are limited, they’re enough to plan and publish content, build landing pages, and get AI assistance. Other free tools, such as the image editor, UTM builder, and social media post creator, are also a great help to those with limited budgets.

Cloud-based, Buffer can be used on any device, including iOS and Androids. It integrates well with over 30 third-party apps, including Mailchimp, Feedly, Zapier, and Pocket.

⚙️Key Features:

• Multi-Channel Management
• Post Scheduling and Publishing
• Engagement Tools
• Analytics, Insights, and Reporting
• Collaboration

💸Pricing: Starts at $6 per month

✅Pros:

• Great social media posting scheduler
• Ability to link different social media accounts
• Handy browser extension

Top PPC Platforms

Google Ads

Want to show up where your customers are? Google Ads is the best tool for reaching your audience at the right place and time. Think of it as having priority access to the largest search engine in the world.

Google Ads brings together all the popular marketing tools and resources you need to manage ad campaigns. All you need is a Google Account to access the dashboard, create campaigns, and explore the features. If your focus is on PPC, you’ll only need to pay for the clicks you actually get and nothing else. This makes it a cost-effective tool for those with limited budgets.

⚙️Key Features:

• Ads Placement
• Conversion Tracking
• Analytics and Reporting

💸Pricing: Free

✅Pros:

• Flexible bidding strategies
• Real-time tracking
• Precise targeting 

Facebook Ads Manager

Get the most out of your ads on Meta platforms with the Ads Manager. Create ad campaigns and manage all of them in one place. Running campaigns is as simple as choosing a suitable ad format, setting the budget, and activating the campaign. View real-time data and monitor ad performance across multiple Meta channels on the same account overview page.

To streamline your marketing management, integrate Ads Manager with your CRM systems and other digital marketing platforms you use. You can contact a qualified Facebook Ads company to customize the system.

⚙️Key Features:

• Ads Creation and Publishing
• A/B Testing
• Dynamic Creative
• Real-Time Insights

💸Pricing: Free

✅Pros:

• User-friendly interface
• Smart ad targeting
• Multi-campaign management

Microsoft Advertising

Reach audiences beyond Google through Microsoft Advertising. This platform focuses on getting your brand in front of the hundreds of millions of users who search on Bing and Yahoo. While search volumes may be lower in these search engines, many users are in the higher age and higher income brackets and are ready to engage. This enables you to get good returns on your ads.

Microsoft Advertising has native tools you can use to manage your ads. You can test keywords, automate bids, and monitor ad performance with ease. Data visualizations allow you to see trends in impressions, ad spend, conversions, click-throughs, and other metrics. Reports can also be easily generated so you glean insights from your ads’ overall performance.

⚙️Key Features:

• Keyword Search
• Campaign Management
• Performance Tracking
• Data Analytics

💸Pricing: Free

✅Pros:

• Better control over keyword match types
• Lower cost per click on average
• No tracking links required

Best Platforms for Analytics and Monitoring

Google Analytics

Google Analytics has a powerful platform for analytics and reporting. Its free version, Google Analytics 4, can collect and process data from user activity on apps, websites, and internet-connected devices. If you need more processing power for larger amounts of data, sign up for the premium version: GA360. This premium version has higher data limits, more advanced features, and dedicated support. Both versions of Google Analytics can integrate with other software, including CRMs and POS.

⚙️Key Features:

• Data Collection and Management
• Conversion Tracking
• Segmentation
• Analytics and Reporting

💸Pricing: Free

✅Pros:

• Powerful and easy to implement
• Accurate results based on real user data
• Able to collect granular location and device data

Adobe Analytics

Adobe Analytics is your go-to tool if you want to streamline sales and marketing. It offers several benefits, such as real-time insights across various channels for a more holistic analysis, powerful attribution, and predictive analytics. 

This tool works seamlessly with all the software in the Adobe Experience Cloud. For instance, it integrates with Adobe Target for more accurate A/B testing and personalization strategies. 

⚙️Key Features:

• Multichannel Attribution
• Predictive Analytics
• Journey Visualizations
• Anomaly Detection

💸Pricing: Available on request

✅Pros:

• Real-time data tracking
• High level of customization
• Advanced data visualization

Mixpanel

Mixpanel has a wide range of tools that help users understand the metrics of web applications and the behavior of users. Their focus is on understanding and measuring events or interactions between users and products. This gives you a granular view of your customers’ accounts, behavior, and demographics so you can spot and fix friction points.

Create an account to use the basic features for free. This would give you access to customizable templates, core report types, and analytics for 20 million events per month. For faster analysis and deeper insights, subscribe to their monthly plans.

Mixpanel can be connected to existing data warehouses, data pipelines, or CDPs for faster processing of events. The Mixpanel SDK can also be installed and integrated with other software systems.

⚙️Key Features:

• Analytics and Reporting
• Data Collection, Export, and Integration
• Data Governance

💸Pricing: Starts at $24 per month

✅Pros:

• Easy integration with frontend and backend projects
• Wide range of tools and libraries
• Excellent data visualizations

Top Email Marketing Tools

Sender

High email deliverability at affordable rates is what makes Sender the top choice for small businesses, professionals, and nonprofits. Its simple and easy-to-use interface, extensive automation features, and robust integrations allow users to manage their emails and newsletters without having to deal with confusing technical details.

Sender integrates with numerous CRM, eCommerce, and CMS tools. These include Zapier, Cloudflare, WooCommerce, and WordPress. 

⚙️Key Features:

• Email Marketing and Automation
• Text Marketing and Automation
• Marketing Automation

💸Pricing: Starts at $19 per month

✅Pros:

• Smooth navigation on a simple user interface
• Easy-to-use drag-and-drop form builder
• Excellent customer service

Mailchimp

Don’t go bananas with complex email automation platforms. Mailchimp provides you with the tools you need to build forms, email newsletters, and landing pages. Use prebuilt email templates or create your own with the creative assistant feature. Then automate email scheduling to minimize downtime and data gaps. To enhance your marketing efforts, leverage more advanced features such as predictive segmentation, dynamic content, and behavioral targeting.

Mailchimp also has excellent optimization tools, including send time optimization, content optimizer, and multivariate testing. Analyze the performance of email campaigns through comparative reports. Over 300 integrations make it a great addition to any business tech stack.  

⚙️Key Features:

• Automated Customer Journeys
• Email Marketing and Segmentation
• Reporting and Analytics
• A/B Testing

💸Pricing: Starts at $6.50 per month

✅Pros:

• Better formatted emails on mobile
• Advanced reporting features
• AI image builder

GetResponse

Get the leverage you need with intuitive email marketing software. GetResponse utilizes the latest automation and AI technologies to streamline email marketing for growing businesses.

Their solutions include autoresponders, an AI email generator, AI marketing tools, form builders, a send-time optimization tool, and A/B testing for building lists and generating leads. Tools for segmentation, list management, and lead magnet funnels enable you to run highly targeted campaigns.

Beyond email marketing and automation, GetResponse also has capabilities for enhancing eCommerce performance. Integrate the software with your Shopify or Magento account, create and run paid campaigns, and monitor order history all in the same dashboard.

⚙️Key Features:

• Email Marketing
• Autoresponders
• Marketing Automation
• Website Builder

💸Pricing: Starts at $19 per month

✅Pros:

• Extensive feature set
• Customizable workflows
• Automated journeys based on user events

Top Conversion Rate Optimization Tools

Hotjar 

Maximizing conversions starts with understanding your users. Hotjar knows this and gives you exactly what you need to optimize user experiences and revenue.

Get a full-funnel view to spot friction areas and identify where users drop off with visual heatmaps. Understand user behavior better with playbacks of recordings of their interaction on your site.  Hear it straight from your site visitors with voice-of-customer surveys. All these features enable you to better understand your users, find the channels where they convert, and, ultimately, optimize your marketing campaigns.

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For full marketing automation, integrate Hotjar with other tools and platforms such as Slack, Google Analytics, Zapier, Shopify, and WooCommerce.

⚙️Key Features:

• Heatmaps
• Automatic Data Capture
• Recordings, Funnels, and Trends
• Multi-Device Support

💸Pricing: Starts at $32 per month

✅Pros:

• Dynamic heatmaps and click tracking
• Real-time session recordings
• Straightforward implementation process

VWO

Optimize conversion rates by understanding evolving user behaviors and fine-tuning your campaigns with A/B testing. VWO equips you with the tools to analyze, personalize, and optimize your apps and websites.

VWO is a comprehensive experimentation platform that gives you a crystal-clear picture of user journeys during their entire customer lifecycle. Test campaigns across all your digital properties, analyze customer behavior, and get actionable insights. Use the information gathered to tailor your offerings and increase conversions.

Free tools are available on their site, including an A/B test significance calculator, web push ROI calculators, cart abandonment calculator, and AI-powered heatmap generator. VWO offers integrations with major tech platforms, such as Adobe Analytics, Amazon S3, and Slack. 

⚙️Key Features:

• A/B and Split URL Testing
• Multi-Page Campaigns
• Concurrent Experiments
• URL and Device Targeting

💸Pricing: Starts at $176 per month

✅Pros:

• No coding experience required
• Easy configurations with the visual editor
• Instructional videos for features and functionalities

Crazy Egg

Hatch campaigns that convert with Crazy Egg. This platform has a full suite of tools that can help you improve user experiences on your site. 

Explore website recordings that capture entire user sessions, providing a deeper understanding of customer interactions. Identify areas of customer frustration, analyze how visitors interact with product pages or checkout processes in real time, and gain valuable insights into specific audience segments. Crazy Egg’s A/B testing interface also offers a straightforward approach to optimizing your website’s performance. Define your goals, map desired website actions, and monitor the results effortlessly.

As a reliable tool for conversion rate optimization, Crazy Egg empowers businesses to make data-driven decisions and enhance their online presence with confidence. It offers integrations with Wix, Squarespace, Shopify, and more. 

⚙️Key Features:

• Heatmaps, Recordings, and Surveys
• A/B Testing
• Traffic Analysis
• Errors Tracking

💸Pricing: Starts at $99 per month

✅Pros:

• Smooth learning curve
• Easy to set up and implement on any site
• Fast and efficient customer support

Best Mobile Marketing Tools

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AppsFlyer

Take mobile marketing to new heights with AppsFlyer. This platform equips you with the tools and insights needed to drive growth on mobile channels. Its suite of solutions includes hyper-flexible conversion value mapping, deduplication of data streams, predictive analytics, and smart LTV modeling.

The basic features on AppsFlyer are free to use, but advanced tools can only be accessed through paid plans. Some custom solutions for enterprise users include CTV and OTT attribution, ROI measurement, incrementality testing, raw data query, cross-platform attribution, and data governance at scale. It seamlessly connects with apps and platforms like Meta, Salesforce, and HubSpot. 

⚙️Key Features:

• Deep Linking and Custom Redirects
• iOS Universal Links and Android App Links
• Social Media Landing Pages
• Open DSR API

💸Pricing: Paid plans start at 7¢ per conversion

✅Pros:

• Excellent multi-channel attribution and analytics
• Real-time reporting and tracking
• Reliable protection against click fraud

Leanplum

Leanplum is an engagement platform built to enhance brand and customer connections. It offers innovative solutions for subscription apps, gaming, mobile retail, on-demand apps, and many others.

Mobile marketers can take advantage of its advanced segmentation capabilities, in-app message templates, and visual orchestrator to build and run precisely targeted campaigns. Powerful analytics capabilities enable ad-hoc insights and user journey reports for any audience. It seamlessly integrates with Amplitude, Foursquare, Twilio, and many more. 

⚙️Key Features:

• Data Management
• A/B Testing
• Optimization
• Multi-Channel Engagement

💸Pricing: Available on request

✅Pros:

• Robust feature set for in-app messaging
• Retroactive analysis across KPIs
• Integrated messaging and A/B testing

Braze

One of the leading customer engagement platforms today, Braze has a suite of tools dedicated to mobile marketing. Its mobile app messaging services drive engagements through personalization tools and optimization.

Braze eliminates channel silos by bringing together all your mobile channels into a single platform. Insights into real-time and historical user preferences and interactions give you a first-party view of every user. In-app messaging, content cards, feature flags, and other versatile features enable you to create interactive messages. 

It seamlessly connects with Contentsquare, Facebook, Microsoft Dynamics 365, and Snapchat, among others.

⚙️Key Features:

• Data Activation
• Journey Orchestration
• Cross-Channel Messaging
• Experimentation
• Analytics

💸Pricing: Available on request

✅Pros:

• Easy to integrate new catalogs and data fields
• Highly customizable and intuitive interface
• Well-developed documentation and pre-made solutions

Top Marketing Automation Platforms

HubSpot

When it comes to marketing automation, HubSpot always makes it to the top spot. With its vast range of products and solutions, it’s one of the most comprehensive online marketing platforms today. 

HubSpot solutions are categorized into smaller hubs: Marketing Hub, Sales Hub, Service Hub, CMS Hub, Operations Hub, and Commerce Hub. All of these hubs are accessible through the free CRM platform. With a centralized dashboard, you can handle all your sales and marketing initiatives seamlessly. Among its most popular features are the drag-and-drop website builder, real-time chat support, and AI content writer.

Another thing that makes HubSpot an excellent choice for marketing automation is its seamless integration with over 1,500 apps, including Facebook, Mailchimp, Xero, Salesforce, and Airtable.

⚙️Key Features:

• Email Automation
• Multi-Language Content Creation
• Ad Management
• Mobile Optimization
• Website Traffic Analytics

💸Pricing: Starts at $15 per month per seat

✅Pros:

• Practically endless list of functionalities
• Extremely granular level of customization
• Robust and seamless workflows

Salesforce

Salesforce is a recognized leader in customer data platforms. Its robust ecosystem contains practically all solutions for every issue that businesses face when it comes to sales and marketing. For marketing automation, all tools are combined under the Marketing Cloud.

This AI-powered digital marketing platform is packed with tools for customer data management, real-time personalization, customer engagement, and business intelligence. It supports integration with different apps and software for holistic and streamlined management of your business operations.

⚙️Key Features:

• Email Marketing
• Content Creation
• Robust Analytics
• Journey Orchestration
• AI-Powered Insights

💸Pricing: Starts at $1,250 per month

✅Pros:

• Compatibility with collaborative tools
• Capability to handle large volumes of data
• Ease of use and implementation

Adobe Marketo Engage

Engage your customers at every touchpoint with the marketing automation powers of Adobe Marketo Engage. This platform is designed specifically to elevate every customer interaction throughout their journey from initial discovery to becoming your loyal patrons.

With its robust tools, Marketo Engage lets you run your campaigns smoothly even without being glued to your dashboard. Automation tools streamline workflows for lead generation, content delivery, email marketing, social media management, and many other aspects of digital marketing. AI-driven features deliver personalized experiences, nurture leads, and increase conversions through predictive segmentation and audience building.

You can connect Marketo Engage with Adobe Workfront to streamline your campaigns and facilitate collaboration among teams.

⚙️Key Features:

• Marketing Automation
• Account-Based Marketing
• Lead Management
• Email Marketing
• Multi-Touch Attribution

💸Pricing: Available on request

✅Pros:

• Fairly intuitive to use
• Seamless integration with other tools and platforms
• Easy-to-track marketing analytics

Avoid Marketing Disappointments: Choose NinjaPromo for Business Growth!

Many of the tools and platforms featured above have been in the industry for decades. While they do have more established reputations, newer agencies can offer fresh perspectives that are more apt for today’s landscape.

Established just in 2017, NinjaPromo offers a different perspective to marketing that gives its clients an edge. NinjaPromo’s comprehensive suite of services is backed by the latest technologies capable of delivering innovative solutions. With seasoned marketing experts in our squad, NinjaPromo combines strategic expertise and powerful tech to help our clients master the digital arena.

If the tools and platforms you’re using now fall flat, it’s time to switch to NinjaPromo. Make your competitors do a double take as you outmaneuver them with ninja moves.

Conclusion

Staying ahead of the competition in the digital world requires a powerful tech stack. This would equip you with the right tools needed to implement innovative solutions for business growth. However, keep in mind that your tools must align with your brand’s goals and values, offer scalability for your growing business, and provide comprehensive support. A full-service digital marketing agency is your best bet for leveraging such tools.

When it comes to choosing the best digital marketing platforms and tools that fit your unique needs and budget, consider the ninja way. Check out NinjaPromo to discover why it should be in your arsenal of tools for success in the digital battlefield.