12 Best Content Marketing Agencies in 2024

When planning marketing campaigns, brands often get fixated on tried-and-tested strategies like search engine optimization (SEO) or excited about experimenting with less traditional approaches like affiliate marketing. However, for both these strategies to work, you’ll need content. 

In fact, content is foundational to most marketing strategies. Want to leverage email marketing? You’ll need an email newsletter, cart abandonment reminders, etc. 

Thinking about working with a performance marketing agency? You’ll need even more content to conduct proper A/B testing. 

Content is used across all stages of the marketing funnel and by everyone in your marketing department. This is why outsourcing this immense workload to a content marketing agency is the most sensible strategy. 

Reasons Content Marketing Is Crucial To Your Business

Marketers like to say content is king, right? But why is that? Few people read and those that do mostly scan. So, why would you pay a content marketing firm thousands of dollars each month? 

Here’s what engaging content can do for your business:

• Optimize Your Website: Your business website isn’t only there for sales. It can be a great resource for your target audience, helping you to build brand authority and trust and steer target audience members away from your competitors. While SEO is key for website performance, a small business SEO company can do only so much. For your website to reach its full potential, you’ll need customer-focused content for your blog, home page, product pages, etc. 
• Cost-effective: Sure, content marketing agencies can charge more than $10,000 per month, but it’s one of the marketing channels with the highest return on investment (ROI). According to the Digital Marketing Benchmark Report 2024, it delivers a higher ROI than SEO and pay-per-click (PPC) advertising.  
• Better Lead Nurturing and Quality Leads: Content is essential for lead generation. However, with a little bit of extra planning and effort, you can ensure that you reach potential customers during all the different stages of their journey and attract leads that search for the products that you provide. 

Why You Should Hire a Content Marketing Agency

A full-service digital marketing agency can help you with the bulk of all your marketing. For some brands, this is the best approach, especially if they plan on leveraging various marketing strategies like paid ads, social media marketing, SEO, affiliate marketing, etc. 

However, writing, which is foundational to most types of content, is a specialised skill. You want to work with content creators who’ve experience creating content for your specific industry. 

If you hire a full-service digital marketing agency which includes content marketing in their long list of services, the actual content might be written by a marketer who occasionally writes blog posts. Likewise, partnering with a customer acquisition marketing agency can provide the expertise and resources necessary to implement effective strategies.

A content marketing agency will also be able to create content plans. Without a well-thought-out plan, you run the risk of duplicating content. Too many brands are simply churning out content for the sake of it. This approach will only hurt your rankings and image, which will be harder to fix than the content itself.    

List of the Top 12 Content Marketing Companies

1. NinjaPromo

🔗Website: https://ninjapromo.io/

⏳Founded: 2017

📍Location: London | New York City | Dubai | Hong Kong | Singapore | Vilnius

🧑‍💻Number of Employees: 51-200

For B2B content marketing services, add NinjaPromo to your shortlist. We’re honoured to be listed as one of the top content marketing agencies and the results we’ve generated for our clients can back that up. For example, by helping Unity Network improve its brand messaging, they could boost their sales by over 200%. 

We believe it’s because we take a holistic approach that we can generate these types of results. Our team of writers and editors work closely with strategists, analysts, designers and other creatives to create a detailed plan of action.  

📉Key Services:

• Content strategy
• Content creation
• Content optimization
• Marketing Subscription
• Social media marketing
• SEO
• Paid media
• Paid social
• PR
• Influencer Marketing
• Video Production
• Branding
• Website design and development
• Lead generation, and more

⚙️Industries Served:

• B2B
• Small business
• Startup
• Crypto
• Fintech
• SaaS
• Mobile
• eCommerce
• Software

🔝Best for:

• B2B businesses looking to spend between $3,000 and $10,000 per month. 

💸Pricing: 

• We offer a monthly subscription fee. For $9,600 per month, you can access over 30 marketing services that include content strategy, video production, pitch decks, whitepapers, SEO, and end-to-end analytics. If you don’t need a full marketing department and have only 1-4 regular tasks per month, pricing starts at only $3,200 per month.  

✅Why Choose Us:

• We use sophisticated content tools to help us with tracking and reporting. 
• We offer ongoing support and will optimize your content based on data analysis. 

📁Case Studies: View examples of work

2. Growfusely

🔗Website: https://growfusely.com/

⏳Founded: 2018

📍Location: Bangalore | Mumbai

🧑‍💻Number of Employees: 11-50

The meaning of this content marketing agency’s name lies in its mission — enabling clients to grow profusely. When it comes to goal setting, they don’t just settle for boosting organic search visibility and traffic. Their team is also focused on improving user acquisition. 

To do this, their team of creatives and SEO specialists will work as your partners in growth to establish your brand as a thought leader with niche authority. Forbes, Capterra, and Search Engine Journal (SEJ) are just three of the publications in which Growfusely’s clients have been featured. 

📉Key Services:

• Content marketing
• Content writing
• Link building
• Digital public relations (PR)
• Creative services

⚙️Industries Served:

• SaaS

🔝Best for:

• SaaS brands that are new to content marketing.  

💸Pricing: 

• Undisclosed

✅Why Choose Them:

• Growfusely specializes in one industry which means they’re more results-oriented. 
• Unlike many other content marketing agencies, they offer a pilot campaign for a month that brands can use to test their services first.  

📁Case Studies: View examples of work

3. Foundation 

🔗Website: https://foundationinc.co/ 

⏳Founded: 2014

📍Location: Remote

🧑‍💻Number of Employees: 11-50

Foundation is one of the smaller content marketing companies and focuses solely on serving the B2B sector. Their formula is straightforward and combines B2B research with creativity.   

When it comes to research, they take a thorough approach. The goal isn’t merely to think about new content, but also to assess which elements and assets are currently underperforming. They’ll look at on-site analytics, landing pages, blog posts, and the user experience and build from there. 

📉Key Services:

• Strategy
• Content creation
• Distribution
• SEO audits
• Training and development

⚙️Industries Served:

• Software
• Manufacturing
• B2B

🔝Best for:

• B2B SaaS companies that prefer to work with a smaller content marketing agency. 

💸Pricing: 

• Undisclosed

✅Why Choose Them:

• They use a reporting system and communication process for tracking and research. 
• They offer a free 30-minute consultation. 

📁Case Studies: View examples of work

4. Column Five 

🔗Website: https://www.columnfivemedia.com/ 

⏳Founded: 2009

📍Location: New York City | Newport Beach

🧑‍💻Number of Employees: 51-200

Rated as one of the best creative marketing agencies, Column Five’s main expertise lies with content marketing, brand development and video production. A lot of their work is underpinned by storytelling. They believe that the best story wins and use stories’ power to foster deep relationships with their clients. 

Blending their industry skills with data-driven strategy, their team will help you identify the strongest story. From your website design to white papers and other lead magnets, they’ll create on-brand content to engage your target audience across all touchpoints.    

📉Key Services:

• Brand strategy
• Content strategy
• Content creation
• Keyword strategy
• Distribution strategy
• Campaign management
• Reporting

⚙️Industries Served:

• Consulting
• Education
• Finance
• Healthcare
• Non-profit
• Real estate
• Technology

🔝Best for:

• B2B brands with bigger budgets. 

💸Pricing: 

• Pricing depends on your specific needs, but the size of their projects usually range between $20,000 and $30,000. 

✅Why Choose Them:

• They’re an award-winning agency. 
• They’ve worked with several global brands including names like Spotify, HubSpot, and Netflix.

📁Case Studies: View examples of work

5. Animalz 

🔗Website: https://www.animalz.co/

⏳Founded: 2015

📍Location: New York City 

🧑‍💻Number of Employees: 51-200

Animalz is a content marketing agency that specializes in long-form content. Their vision — creating high-quality content without target audiences perceiving it as marketing. 

Whether you want to create brand awareness, generate leads, or market your product, their team can create a wide range of content types. Aside from working with writers and editors, they also have a team of strategists and researchers equipped to identify which of your current blog posts need to be optimized. 

📉Key Services:

• Content audits
• Keyword research
• Editorial planning
• Link building
• Video scripts

⚙️Industries Served:

• SaaS

🔝Best for:

• SaaS companies that want to focus on long-form content. 

💸Pricing: 

• Undisclosed

✅Why Choose Them:

• They’ve worked with a number of big companies and can call the likes of Google, Amazon, and GoDaddy clients. 
• They can also help with editorial planning. 

📁Case Studies: View examples of work

6. Imagination Publishing

🔗Website: https://www.imaginepub.com/ 

⏳Founded: 1994

📍Location: Chicago, Illinois, USA

🧑‍💻Number of Employees: 51-200

Imagination Publishing is one of the oldest content marketing agencies. They also recently joined the Mx Group, empowering them to create powerful end-to-end marketing experiences and unlock even more opportunities for clients. 

They describe themselves as “content thought leaders” that include strategists, digital marketers, creators, and journalists. When it comes to creating content, they take an audience-first, strategy-driven approach. 

📉Key Services:

• Content strategy
• Content distribution
• Content creation
• SEO and interlinking strategy
• KPI and goal setting
• Reporting

⚙️Industries Served:

• Financial
• B2B
• Healthcare

🔝Best for:

• B2B and B2C organizations that want to focus on thought leadership. 

💸Pricing: 

• Undisclosed

✅Why Choose Them:

• They’re an award-winning agency and recently walked away with 13 awards at the AM&P Network Association Council EXCEL Awards. 
• They use a proprietary, data-driven benchmarking tool to uncover insights into the performance of thought leadership articles. 

📁Case Studies: View examples of work

7. Influence & Co. 

🔗Website: https://www.influenceandco.com/

⏳Founded: 2011

📍Location: Columbia, Missouri, USA

🧑‍💻Number of Employees: 201-500

Influence & Co. is a results-driven content marketing agency that prioritises strategy. Using a collaborative approach and a proprietary content management platform dubbed ICo. Core, their team simplifies content marketing. 

What makes them one of the best content marketing agencies is that they also have relationships with over 1,000 publications across an array of industries. These contacts are useful for establishing your brand as a thought leader. Aside from thought leadership, they also have a track record of generating leads and getting their clients ranked higher in the SERPs. 

📉Key Services:

• Content audits
• Strategy
• Keyword research
• PR
• Content amplification
• Paid media
• Reporting

⚙️Industries Served:

• Education
• Financial
• Fitness
• Technology
• Healthcare
• Insurance

🔝Best for:

• Businesses that want to sign up for a long-term commitment. 

💸Pricing: 

• Influence & Co. charges a monthly fee based on the scope of work. Pricing starts at $5,000 per month. For one-time projects, you can expect to pay 30% more than their standard fees. 

✅Why Choose Them:

• They’re an award-winning content marketing agency. Most recently, they’ve won a Kindness in Business award for their positive workplace culture. 
• They charge a fixed monthly fee, making it easier to budget. 
• You can look forward to quarterly strategy calls which include reporting.

📁Case Studies: View examples of work

8. Dear Content 

🔗Website: https://www.dearcontent.com/

⏳Founded: 2018

📍Location: Barcelona, Spain

🧑‍💻Number of Employees: 2-10

Dear Content is one of the newer content marketing agencies. It’s run by Julia and Lin who share a love for content, coffee, and the same work ethic. 

When it comes to work ethic, they dig deep to identify clear data-backed goals and create content that their clients’ target audience will find informative. This means that you can look forward to localised content that takes into account nuances.   

📉Key Services:

• Content strategy 
• Content writing
• Lead generation
• Social media marketing
• Digital media relations
• SEO 

⚙️Industries Served:

• B2B

🔝Best for:

• B2B businesses that prefer a boutique feel. 

💸Pricing: 

• Undisclosed

✅Why Choose Them:

• There’s no middleman. You’ll deal directly with the team member who’s producing your content. 

📁Case Studies: Undisclosed

9. Optimist 

🔗Website: https://www.yesoptimist.com/

⏳Founded: 2016

📍Location: Denver, Colorado, USA

🧑‍💻Number of Employees: 2-10

Optimist is a small, full-service content marketing agency that’s remote and distributed. They have a team of full-time, experienced freelancers from which they group talent together to build a custom team for each client. 

Another key difference between Optimist and many other content marketing agencies is that they place a lot of emphasis on strategy. Their approach places strategy before content creation and before they take on a new project they’ll first get to know your business and its specific requirements along with the industry. The goal is then to create content that connects your goals with your buyers’ needs. For clients that want to leverage paid promotion, Optimist can also partner with your in-house team for extra distribution. 

📉Key Services:

• SEO
• Link building
• Content creation
• Content optimization

⚙️Industries Served:

• SaaS
• Non-profit

🔝Best for:

• Startups and growth-stage businesses with bigger budgets. 

💸Pricing: 

• Pricing starts at $10,000 per month for full-service engagements. 

✅Why Choose Them:

• They also include SEO in their list of services.
• They tailor their content marketing team to fit in with your business needs. 

📁Case Studies: View examples of work

10. Siege Media 

🔗Website: https://www.siegemedia.com/

⏳Founded: 2012

📍Location: Headquartered in San Diego, California, USA, but operates completely remotely

🧑‍💻Number of Employees: 51-200

Siege Media has a remote team of creatives, SEO strategists, and marketers that offers all the content marketing services that you’ll need. From strategy to optimization to link building to content uploading, they can help with all aspects involved.

They describe their approach as audience-first and scientific. It’s based on a combination of optimizing blog designs, analyzing competitors, and uncovering high-value ranking opportunities. Armed with a strategy, their in-house team will start with the content creation process. AI will only be used to speed up parts of the process like keyword research and brainstorming. 

📉Key Services:

• Technical SEO
• Content localization
• Link building
• Digital PR
• Web design
• Graphic design

⚙️Industries Served:

• SaaS
• Fintech
• eCommerce

🔝Best for:

• Businesses with bigger budgets that can sign up for a 12-month commitment. 
• Brands that want to prioritise design too and would like to share interactive content pieces such as calculators and quizzes. 

💸Pricing: 

• They charge a minimum monthly spend of $8,000. You’ll also need to sign a year-long contract (which includes a 30-day out clause). 

✅Why Choose Them:

• All the content is written by in-house writers who use AI only for non-critical steps. 
• They use a proprietary process to identify passive link topics. 

📁Case Studies: View examples of work

11. Omniscient Digital 

🔗Website: https://beomniscient.com/ 

⏳Founded: 2019

📍Location: Austin, Texas, USA

🧑‍💻Number of Employees: 11-50

Omniscient Digital is one of the newer content marketing agencies on the scene, but they’ve already added huge names like Jasper, AppSumo and Lokalise to their client list. Instead of labeling themselves as only a content marketing company, they choose to categorise their company as an organic growth agency. 

One of their unique selling propositions is that they make revenue the end goal. While acquiring valuable traffic is part of the mission, it’s not the final destination. To do this, they implement the “Barbell Strategy” (a concept they’re borrowing from financial investing) to find the best balance between buzzworthy content and low-risk, product-led content.  

📉Key Services:

• Content strategy
• Content production and optimization
• Link building
• Technical SEO
• Digital PR

⚙️Industries Served:

• B2B SaaS 

🔝Best for:

• B2B software companies that want to focus only on content and SEO and are willing to spend more for these two services.  

💸Pricing: 

• Pricing starts at $10,000 per month.

✅Why Choose Them:

• They offer a fully managed content production service and will deliver articles that are ready to publish. 
• Reporting is a crucial part of their process.

📁Case Studies: View examples of work

12. Brafton 

🔗Website: https://www.brafton.com/

⏳Founded: 2008

📍Location: Boston | San Francisco | Chicago | London | Berlin | Sydney

🧑‍💻Number of Employees: 201-500

Brafton is one of the biggest content marketing agencies and boasts several offices across the world. What makes the global presence that they’ve built even more impressive is that none of the work gets outsourced. 

While they might be a big content marketing firm, they’re happy to work with small to midsize businesses and startups and take on smaller projects too. Storytelling is at the heart of what they do and the content that they create will spark conversations to narrate the great story about your brand further. 

📉Key Services:

• Content writing
• Graphic design
• Video content production
• Lead magnet creation
• Inbound consulting
• Email marketing

⚙️Industries Served:

• Fintech
• Manufacturing
• Education
• Health
• SaaS
• Pharmaceutical
• Human resources

🔝Best for:

• Brands that want to combine international SEO services, national SEO services, or local SEO services with content marketing. 

💸Pricing: 

• Undisclosed

✅Why Choose Them:

• All the work gets completed by their in-house team.
• They’re an award-winning agency and most recently was a Bronze Winner in Promotion Materials for Social Change at 2023’s Indigo Awards. 

📁Case Studies: View examples of work

Characteristics That Make a Great Content Marketing Agency

It’s easy to call yourself a content marketing agency. All you have to do is write, right? Wrong.

Here’s what the top content marketing agencies do:

• Prioritise Strategy: You first need to plan before you can create. For this, you’ll need data. What are the interests and pain points of the target audience? What content is available on these topics? These are the types of questions that need to be answered beforehand.
• Include SEO: While SEO and content marketing are two separate strategies, a lot of your content will be informed by keyword research. Ultimately, you’re creating content for two audiences — potential customers and the search engines.
• Take a personalised approach: No two businesses are the same. They have different brand voices, audiences, goals, etc. A good content marketing agency will adjust their style to match their clients’ branding so that everything is on-brand.  

What to Expect From a Content Marketing Agency

Content marketing companies take a more specialised approach. Instead of focusing on digital marketing in general, their strengths lie in using content to market your brand and products. While the focus is on content, you can expect that the agency will also look at basic SEO. That said, ensure that you clarify this beforehand.  

You can also expect that the agency will include you in the early phases. While they’ll have their own set of tools that they’ll use to create a data-driven marketing strategy, there are some questions that only you’ll be able to answer. 

Then, you’ll also most likely be looped in again during the approval process. Even if the agency takes care of distribution, you should be given the opportunity first to approve any content before it gets published. 

Then, there’s the issue of AI. It’s a realistic expectation that their team will be using AI for content creation. It’s generally used only for non-critical steps that can improve efficiency. Double-check how they use AI. The agency should be transparent about their use of AI and other content tools.  

A Fresh Perspective on Business with NinjaPromo: Content That Clients Talk About

At NinjaPromo, we realize that good content marketing takes time. The goal isn’t to get words on a page for the sake of showing to your target audience that you’re active. It serves a bigger purpose. 

While it’s great that clients talk about the content that you’re creating, whether that’s by sharing it to their LinkedIn page or adding their views in the comments section, clients should also talk about your brand. After reading a guest post or watching an interview, they should start to view you as an industry expert. That’s good content — content that brings value to your clients while at the same time showing how valuable you are to your industry.