10 Best Paid Media Marketing Agencies in 2024

Paid media agencies offer an array of services from digital PR to content strategy to help B2B and B2C clients across different industries improve their online marketing ROI.

Paid ads help you earn $2 for every $1 spent and they also help to improve brand awareness by 80%.

By partnering with a paid media service provider, you can optimize your paid search, programmatic, display, and paid social campaigns to reach your target audience. 

In this article, I have listed the top eight paid media companies that use the best ad optimizations to produce the most returns from your investments.

What is Paid Media?

Paid or programmatic buying is an advertising strategy where businesses or individuals pay to promote their content, products, or services on various platforms to reach a wider audience.

Benefits of Paid Media

Here are the top benefits of paid media services agency:

• Paid social media platforms allow businesses to target specific demographics, interests, behaviors, and locations, ensuring that their ads reach the most relevant audience.  

• Paid promotion initiatives have the potential to provide results almost immediately, unlike certain organic promoting strategies that may take some time to get traction. 

• Media buying ensures that the advertisers have control over their promotion budget. They control spending by establishing daily or campaign-level spending caps and then modifying budgets in response to the effectiveness of their promotional campaigns.

• Programmatic ad platforms offer in-depth performance data and analytics, enabling marketers to precisely track the success of their campaigns. 
• Paid advertising helps companies become more visible in the crowded digital landscape, especially for startups or companies entering new industries. 

Types of Paid Media

Here are the various types of paid campaigns:

• Pay-Per-Click (PPC) Promotion: Under PPC branding, marketers pay to have their ads shown on different web platforms. Advertisers establish a maximum bid for every click on their ads, and when a user clicks on the ad, the advertiser is charged a specific amount.

• Display Promotion: Display ads are a popular type of media buying in which marketers produce visual adverts, like banners or multimedia content, to be displayed on various websites, mobile apps, and digital platforms.

• Social Media Branding: Promotion on social media is a dynamic kind of programmatic buying in which companies use different social media platforms to market their goods, services, or content. B2C or B2B marketing processes on social media is a very important channel for user engagement.

• Video Promotion:  Video promotion enables advertisers to produce and spread appealing video content across a range of digital channels. 92% of marketers have agreed that video ads offer them a positive ROI. 

• Sponsored Content: Under sponsored content, marketers work with publishers or top content marketing agencies to market their goods, services, or brand through integrated and authentic content.

• Affiliate Marketing: Affiliate promotion involves partnerships between businesses and affiliates to promote products or services. 

Related content: Best Facebook Advertising Firms

List of the Top Paid Media Agencies

Here is the list of the top 10 paid advertising companies in 2024 and ahead: 

1. NinjaPromo

Yes, that’s us. We are proud to say that we are currently one of the leading paid media marketing agencies. While this may seem somewhat subjective, we can back this up with our portfolio and the results we achieve for our clients.

📞 BOOK A CALL with us and see for yourself.

NinjaPromo is a top-paid media agency based in London that offers a comprehensive range of PPC services designed to help you accomplish your growth objectives. Our team of experienced product placement experts is dedicated to assisting businesses like yours to deliver amazing results. 

We collaborate with you to develop a personalized PPC promotion strategy that is tailored to your brand’s specific demands and objectives. The NinjaPromo’s commitment to providing great outcomes makes us a reliable partner for firms looking to maximize the value of paid media advertising by following the best-paid media practices.

⏳Year Founded: 2017

📍Office Location: 71-75, Shelton Street, Covent Garden, London, WC2H 9JQ, United Kingdom

👤Number of Employees: 101-200

⚙️Key Services: PPC Management, Google Ads Management, Social Media Marketing, SEO, Influencer Marketing, PR And Outreach, Video Promotion, Paid Social and more

💼Industries Served: 

• B2B
• Small business
• Startup
• Healthcare
• Fintech
• Crypto
• SaaS
• Mobile
• eCommerce
• Software

🚀Top Clients:

• Nestle
• Burger King
• OVHCloud
• Bitcoin.com
• HTX
• Intellectsoft
• Atom Bank

✅Why Choose Us?

• We cover various platforms, including Google Ads, Facebook Ads, LinkedIn Ads, Twitter Ads, Bing Ads, and Amazon Ads. 
• We offer a wide range of services beyond just PPC, including social media, SEO, influencer marketing, PR, video production, and more. This indicates their expertise in various aspects of digital marketing.
• NinjaPromo experts follows a standard media buying process that starts with discovery and ends with reporting.
• The promise of ongoing campaign optimization and improvement reflects our commitment to refining your campaigns over time. This ensures a better return on your investments. 

Some cases of Ninjapromo:

Check out other cases from Ninjapromo in various industries:

• B2B
• Web3
• B2C
• Fintech
• Ecommerce
• SaaS
• Healthcare
• Real Estate
• IT&Software
• Gaming
• iGaming

2. PBJ Marketing

PBJ Marketing is a dynamic and results-driven paid media agency that provides cutting-edge solutions to companies looking to improve their online visibility and reach their paid media goals. They are renowned for their strategic acumen and excel in creating specialized media buying campaigns that connect with target consumers across various platforms. 

⏳Year Founded: 2011

📍Office Location: 80 M Street Se Suite 100 Washington, DC 20003, United States

👤Number of Employees: 11-50

⚙️Key Services: Paid Marketing, Social Media Management, Conversion Rate Optimization, and Design & Development

💼Industries Served: 

• B2B
• Ecommerce
• Health & Wellness
• Technology
• Education 
• Entertainment
• Fashion & Retail
• Travel

💼Top Clients:

• Futurebiotics
• Astrostyle
• Arcus Foundation

Related Content: Top 10 Advertising Agencies in NYC for 2024

✅Why Choose Them?

• Offers various paid media tactics, including PPC, paid social media ads, display ads, native ads, and video ads.
• Serves different industries, including B2B, B2C, ecommerce, education, entertainment, fashion, and retail.
• Their commitment to understanding your buyer personas and tailoring campaigns to reach them at the right time with the right offer demonstrates a personalized and strategic approach.

3. Team Lewis

Team Lewis is a prominent and forward-thinking paid media agency renowned for its strategic prowess and innovative approach to digital advertising. The firm specializes in creating effective paid media campaigns that generate measurable outcomes for companies of all sizes.

⏳Year Founded: 1995

📍Office Location: 530 B Street, Suite 1900, San Diego, CA, United States, 92101

👤Number of Employees: 501-1000

⚙️Key Services: Paid Media, Social Media, Crisis Management, Search Engine Optimization, Public Relations, and Digital Marketing

💼Industries Served: 

• Automotive
• Community Causes
• Cyber Security
• Enterprise Technology 
• Financial Services 
• Food & Beverage 

🚀Top Clients:

• Snagajob
• Astroglide
• Webroot

Related Content: Top 11 Performance Marketing Agencies to Boost Your ROI for 2024

✅Why Choose Them?

• Follows a four-stage comprehensive process which includes integrated services, campaign management, data-driven optimization, and channel audits.
• Offers campaign creation to various sectors, including automotive, cyber security, media, entertainment, retail, travel, and F&B.

4. Marcel Digital

Marcel Digital is a leading paid media agency that prioritizes outcomes and is known for its strategic insight and cutting-edge approach to online promotion. The paid media advertising agency stands out for its dedication to delivering measurable results that align with the particular objectives of each client. 

⏳Year Founded: 2003

📍Office Location: 445 W Erie St, Suite 200 Chicago, IL 60654 USA

👤Number of Employees: 11-50

⚙️Key Services:Paid Search, Paid Social, Amazon Selling, Display Ads and YouTube Ads Services

Related Content: 10 Best Growth Marketing Companies in 2024

💼Industries Served: 

• Food & Beverage 
• Industrial Tech 
• Health & Wellness
• Technology
• Education 
• Finance

🚀Top Clients:

• Polyscience
• Medius
• Fortra
• Medius

✅Why Choose Them?

• Has 20+ years of experience with an average client retention of 4 years.
• Has been awarded by leading companies, including Hotjar, National Excellence United States, and Top SEO Services Company.

5. Moburst

Moburst is a cutting-edge paid media agency that stimulates creativity and digital success. They are an industry powerhouse that combines innovation with data-driven understanding to produce outstanding outcomes with long-lasting effects.

⏳Year Founded: 2013

📍Office Location: 149 5th Avenue, New York

👤Number of Employees: 100-110 Employees

⚙️Key Services: Paid Social, Influencer Partnership, Video Production, CRO, and Search Promotion

Industries Served: 

• Ecommerce
• Health
• Sports
• SaaS
• Travel
• Entertainment

💼Top Clients:

• Samsung
• Discovery
• Abide
• Shopkick

✅Why Choose Them?

• Moburst’s focus on hypergrowth suggests that they specialize in driving rapid and substantial growth for businesses. If you’re looking for significant expansion within a short period, their expertise in hyper growth strategies could be advantageous.
• They offer digital marketing and app marketing services, growth strategies, and more. Their ability to provide a range of services can help create a comprehensive and integrated marketing approach.

6. Radd Interactive

Radd Interactive is an innovative paid media agency that offers the world of digital promotion a new viewpoint. The agency stands out as a partner dedicated to producing excellent outcomes through clever paid media campaigns. 

They are the go-to option for companies looking to boost their online presence because they combine creativity with data-driven insights to develop compelling and successful digital promotion plans.

⏳Year Founded: 1996

📍Office Location: 10907 Technology Pl, San Diego, CA 92127, USA

👤Number of Employees: 201-500

⚙️Key Services: Paid Media Campaigns, Content Promotion and PR, Social Media Promotion, and Video Production

💼Industries Served: 

• Health
• Entertainment
• Sports
• Ecommerce
• Industrial Products
• Safety Equipments

🚀Top Clients:

• MiniMoves
• Stairway Shop
• The Jewelry Vine

✅Why Choose Them?

• Offers Google, Bing, Amazon, and other popular ad management services.
• They are a premium Google Ads partner and have a team of Bing Ads certified professionals.

7. Hive Digital

Hive Digital is a paid media marketing agency recognized for its excellence in paid, analytics and social media services. In 2023, they won Global Agency Awards for “Best PPC Campaign“. Their expertise lies in crafting high-performing campaigns that drive results.

⏳Year Founded: 2000

📍Office Location: 300 S Main St. Suite 212 Holly Springs, NC 27540

👤Number of Employees: 11-50

⚙️Key Services: Digital Advertising, SEO, Social Media Marketing, Website Analytics

💼Industries Served: 

• Consulting
• B2B
• Law
• Technology
• Automotive

🚀Top Clients:

• ScottMadden
• SCORE
• Shankle Law
• Secure Data Recovery

✅Why Choose Them?

• Hive Digital has more than 20 years of experience in digital.
• The agency’s workflow is carefully structured and includes the following stages: analysis, strategy, implementation, reporting, optimization and management.

8. Investis Digital

Investis Digital is a well-known paid media agency that uses innovation to turn brands into compelling stories that connect with consumers on various channels. They are the go-to partner for companies looking to develop effective paid advertising campaigns that stand out in a competitive digital market thanks to their unique combination of creative brilliance, analytical prowess, and dedication to producing extraordinary results.

⏳Year Founded: 2000

📍Office Location: Counting House 53 Tooley Street London SE1 2QN

👤Number of Employees: 501-1000

⚙️Key Services: Paid Search Management, Paid Social Management, Programmatic Ads, Display Ads, Facebook Ads Management, And Product Listing Ads Management. 

💼Industries Served: 

• Health
• Real Estate
• Education
• Telecommunications
• Home Improvement
• Farming
• Automotive
• Sports

🚀Top Clients:

• Vodafone
• Annaly
• Pearson

✅Why Choose Them?

• Uses a mix of automatic intelligence, tools, and platforms to maximize your brand profits.
• The agency places a strong emphasis on identifying, analyzing, understanding, and reaching the right audience at the right time. Their multi-media channel strategies are tailored to connect with audiences throughout their customer journey.
• Serves in more than 7 countries, including London, New York, Dublin, Phoenix, and Edinburgh.
• They provide ongoing strategies to enhance campaign performance and ensure that clients get the most out of their investments.

9. O8

O8 is one of the most unusual paid media agencies in our ranking. In addition to various digital marketing services, they provide many others. For example, they are one of the leading fractional CMO agencies. Their expert teams provide web design and web development services beyond PPC.

⏳Year Founded: 2010

📍Office Location: 5123 W 98th St Minneapolis, Minnesota 55437, US

👤Number of Employees: 11-50

⚙️Key Services: Digital Marketing, SEO, SEM, PPC, Web Design, Web Development, On-Demand Expert Teams

💼Industries Served: 

• B2B
• B2C
• Healthcare
• Higher Ed
• Startups
• Tech

🚀Top Clients:

• Estee Lauder
• Cornell University
• Med Source Labs

✅Why Choose Them?

• The agency collaborates with numerous technology partners, including HubSpot. They can assist with HubSpot web design and HubSpot development.
• They have a high level of client retention and satisfaction with services.

10. Anomaly

Anomaly is an advanced paid media agency that challenges expectations and reimagines online promotion. The agency uses a combination of creativity, strategy, and technology to develop memorable brand experiences.

⏳Year Founded: 2004

📍Office Location: 536 Broadway Fl 11, New York, New York, 10012, United States

👤Number of Employees: 900-1000 Employees

⚙️Key Services: Advertising, Brand Consultancy, Design, Entertainment, Graphic Design, Media Planning, Social Media Promotion, and Paid Media Strategy Development

💼Industries Served: 

• Beauty
• Technology
• Health
• Sports

🚀Top Clients:

• Ally Financial
• Booking.com 
• Cancer Research UK
• Carnival Cruises

✅Why Choose Them?

• Awarded US Agency of the Year 2022 by Adweek.
• The agency has a track record of conceptualizing and introducing entirely new products, indicating their ability to generate innovative solutions.
• Offers a wide range of services to escalate your business performance and returns.
• The agency engages in a wide range of creative endeavors, including creating brands from scratch, innovating new products, addressing societal issues through platforms, developing new Intellectual Property (IP), and producing impactful promotional materials.

Compare Top Paid Media Agencies

Conclusion

The paid media services listed in this article have been recognized for their wide range of digital marketing services. Before you select any company for your paid media campaigns, you should carefully review your budget and have a one-on-one conversation with the firm before partnering with any of them.