Top 9 YouTube Ads & Marketing Agencies for 2024

After Google, YouTube is the most visited website. Between December 2022 and November 2023, it attracted over 33 billion monthly visits on average. 
If you need more motivation than that to invest in YouTube marketing, consider the following:

• Over 90% of internet users aged 16 to 64 watch online video content each week.
• Video is a very popular format among younger as well as older audiences. Over 85% of internet users in their late 50s and early 60s still watch online videos weekly.  
• It remains the top mobile app for consuming video-centric entertainment even with newer video platforms like TikTok joining the scene.  
• It’s highly targeted and allows you to target users based on various criteria.

Not only is watching online videos a habit for most, but YouTube is their go-to medium. It’s where your target audience spends a significant share of their time online, making it the place to reach them. 

With the help of one of the following 9 YouTube marketing agencies, you can create a video ad that can convert viewers into customers or, at the very least, generate brand awareness.  

 

List of the Best YouTube Ads Agencies

1. NinjaPromo

You’ll want to partner with a YouTube advertising agency that believes in their capabilities, right? Trust video marketing services to NinjaPromo team!

We’re not the only ones who feel that we can compete with the top-rated YouTube marketing agencies. The likes of Sortlist, an online searching tool for finding marketing agencies that’s trusted by names such as LinkedIn, New Balance, and Amazon, have included us on their Top 100 YouTube Ads Agencies list. 

While effective videos are short, we respect that there are no shortcuts to video marketing. You can’t simply copy and paste the same approach you’ve used for social media ads on Facebook and TikTok for YouTube. YouTube has its own unwritten rules, trends, and best practices that our team understands. From explainer videos to events to animation and ads, we offer various video production services that are built upon YouTube’s best features. 

 

📍Location: New York, Dubai, London, Singapore, Hong Kong, Vilnius	⏳Founded: 2017	🧑‍💻Team Size: 51-200
💻Key Services: Video Production 3D Animation Video Marketing SEO PR Branding	⚙️Industries: Healthcare SaaS Crypto Fintech Esports B2B B2C eCommerce Gaming	💼Top Clients: Burger King H&M Coinbase Amazon Nestlé Bitcoin.com
🔝Best for: Businesses that want flexible pricing	💸Pricing: Starting at $3200 per month	📁Case Studies: View all case studies

 

✅Why choose us:

• We’re a Marketing as a Service (MaaS) agency that offers a subscription-based model, eliminating the need to outsource social media marketing to an agency which can be costly.
• Our team is up to 15 times faster than hiring a freelancer.

2. Marcel Digital

For help specifically with YouTube ads, you can check out Marcel Digital—a top-rated paid social media agency. They’re one of the oldest YouTube advertising agencies on this list, being founded more than two decades ago. While they’re experts at YouTube, they realize that it’s only one of the key platforms and can run multi-channel digital marketing campaigns to ensure your brand voice and messaging are consistent. 

To take advantage of YouTube’s notable targeting features, audience research is foundational to their approach. Their team of ad experts will familiarize themselves with your current customers and potential ones and combine this knowledge with various types of available tech to help your ads reach qualified leads. 

Like research is key during the planning phase, data is integral to their final stage. As they’re a Google Partner and Google Analytics Certified Agency, you can have faith in their numbers.  

 

📍Location: Chicago	⏳Founded: 2003	🧑‍💻Team Size: 11-50
💻Key Services: SEO Paid Media Conversion Rate Optimization (CRO) Web Design and Development Google Analytics	⚙️Industries: Food Education B2B SaaS Financial Healthcare	💼Top Clients: Herbalife Nutrition Rush University Medius Ziegler Pipeline Health
🔝Best for: Midsize to enterprise clients	💸Pricing: Undisclosed	📁Case Studies: View all case studies

 

✅Why choose them:

• They offer detailed, real-time reporting and share data-backed suggestions to deal with challenges and uncover opportunities. 
• They boast over 20 years’ experience.

3. Vireo Video

Whether you’re creating written content for your website or videos for your YouTube channel, you need to pay attention to SEO. Vireo Video is rated highly for their video SEO services, making them a great partner if you want to focus specifically on improving your organic search results.

While they’re great at SEO, that’s by far their only service. From strategizing to creating the actual content to optimizing to reporting, they cover all the key aspects involved in YouTube marketing. Plus, their services are available as one-off services or a monthly retainer. 

Their team of YouTube experts combine strategic insight with creativity to help their clients become more discoverable, drive engagement, and fuel channel growth and reach. In fact, many of their team members are somewhat online marketing influencers themselves and have their own YouTube channels. They use this firsthand experience and their diverse network of partners to build their clients’ channel and advertising strategy. 

 

📍Location: Vancouver	⏳Founded: 2016	🧑‍💻Team Size: 11-50
💻Key Services: Video Production Video Editing YouTube Strategy YouTube SEO YouTube Growth Marketing YouTube Ads	⚙️Industries: Consumer Electronics Software Healthcare B2B B2C	💼Top Clients: Best Buy GitHub Thinkific Eckhart Tolle
🔝Best for: Thought leaders, coaches	💸Pricing: Undisclosed	📁Case Studies: View all case studies

 

✅Why choose them:

• They’re a YouTube Certified, Google Partner agency. 
• They focus solely on YouTube.

4. Tuff

If your main goal is growth, Tuff won’t let any grass grow under their feet. They take a systematic approach that’s measured, customized, and research-based to help you find traction on marketing channels like YouTube. 

Their approach relies heavily on audience data, continuous optimizations and a never-ending search to uncover new opportunities. With their vigorous testing, they can maximize your ad spend. 

They describe themselves as “an always-on extension of your team” which includes media, data, and creative experts. Whether you need them to be fully collaborative or highly independent, they can fill either role.

 

📍Location: Eagle, Portland	⏳Founded: 2016	🧑‍💻Team Size: 11-50
💻Key Services: Paid Media Performance Creative Video Marketing SEO Content Marketing CRO	⚙️Industries: B2C SaaS B2B Fintech	💼Top Clients: Koji Nova Credit Rewiring America Palmetto
🔝Best for: Businesses of all sizes	💸Pricing: Undisclosed	📁Case Studies: View all case studies

 

✅Why choose them:

• Their paid media specialists boast on average 10 years of experience. 
• Their in-house creative team covers diverse roles including animators, creative strategists, UX designers, and copywriters.

5. Brafton

Brafton is one of the most established YouTube marketing agencies. Not only in terms of years in business, but also the number of high-authority press mentions. They’ve been featured by leading online publications like Business Insider, The Guardian, and Entrepreneur. Top-rated tools and platforms such as Moz, HubSpot, and Shopify have also featured them on their blogs. 

Social media, search, and video are three of Brafton’s main skills, making them one of the top picks for YouTube advertising and marketing. What’s more, as they’re an end-to-end digital marketing agency, they can cover all tasks involved in using this popular platform optimally. 

They can tackle both conceptual aspects, like target audience identification and content marketing strategy, and practical tasks, such as video production. From how-to videos to video testimonials, they’ll ensure that all stages of the sales funnel are covered. 

 

📍Location: USA, Australia, Germany, United Kingdom	⏳Founded: 2008	🧑‍💻Team Size: 201-500
💻Key Services: Video Production Content Writing Graphic Design SEO Email Marketing Social Media Marketing	⚙️Industries: Telecommunications Software IT Education Finance Consumer Goods	💼Top Clients: Stanford University Routledge Lasko AIG AppDirect
🔝Best for: Content marketing	💸Pricing: Undisclosed	📁Case Studies: View all case studies

 

✅Why choose them:

• They’re one of the most experienced agencies, boasting over 15 years’ experience.
• They’re a Google Premier Partner.

6. Linx Digital

Linx Digital is a YouTube ads agency that has a remote team that blends a data-driven, media-buying approach with creative strategy. They’re all about paid search and social. In addition to YouTube Ads, they also cover advertising on Instagram, TikTok and Google. 

Their goal is to create long-term, dynamic partnerships with clients that share their goals. Their ideal client strives to be cutting edge (like their own agency) and is after rapid growth without compromising stability.

When it comes to budget, they’re not intimidated by numbers. For example, for Kinobody they managed a six-figure YouTube Ads campaign that was featured by Google as a case study.

 

📍Location: New York, Toronto	⏳Founded: 2016	🧑‍💻Team Size: 11-50
💻Key Services: Paid Search Paid Social	⚙️Industries: B2B SaaS Education Real Estate eCommerce	💼Top Clients: Helium10 Kinobody Empire Builders Nuzzie Dr. Berg
🔝Best for: Motion graphics	💸Pricing: Undisclosed	📁Case Studies: View all case studies

 

✅Why choose them:

• As their team works remotely, they’re available round the clock. 
• They’re a YouTube Certified, Google Partner agency.

7. WebFX

WebFX is the oldest YouTube marketing agency on this list. In fact, their full-service marketing agency was founded before the first video was uploaded to YouTube. 

One of their standout features that deserve special mention is that they use a proprietary marketing software, MarketingCloudFX. It’s a powerful, client-exclusive data suite that creates campaigns with better return on investment (ROI) reporting and paid advertising targeting.

Another big benefit is that you’ll work with an in-house team with industry-specific specialists, YouTube experts, and ad designers. This means that the advice you’ll receive is tailored not only to the platform but also your niche and business type. That said, you get to decide your level of involvement and if you prefer a more hands-on approach that leaves room for your customer insights. 

 

📍Location: USA	⏳Founded: 1996	🧑‍💻Team Size: 201-500
💻Key Services: SEO Pay-per-click (PPC) Content Marketing Social Media  Web Design	⚙️Industries: Education Finance Food and Beverage Automotive Insurance Legal Healthcare Tourism	💼Top Clients: Subway Verizon Virginia Lottery Stockwell Boss Mechanical
🔝Best for: Business of all sizes	💸Pricing: Starting at $975 per month	📁Case Studies: View all case studies

 

✅Why choose them:

• You’ll be assigned a dedicated account manager who’ll keep you up to speed about your campaign’s progress and performance. 
• According to their website, they boast a client retention rate of 91%.

8. Clearwater

Clearwater describes themselves as a digital marketing and transformation agency. Their love for art and modern tech is foundational to their work—two key traits needed for YouTube advertising.  

Their services include an initial strategy session, ongoing delivery, optimization, and reporting. You’ll have access to a campaign dashboard from where you can track your tailored campaign’s performance and an ads expert to keep you up to date (it’s just another example of how they combine human input with technology). 

 

📍Location: Australia	⏳Founded: 2012	🧑‍💻Team Size: 11-50
💻Key Services: Lead Generation SEO YouTube Advertising Search Engine Marketing (SEM) Email Marketing eCommerce Website Development Social Media Marketing	⚙️Industries: eCommerce Education SaaS B2B Retail	💼Top Clients: Häagen-Dazs Mercedes-Benz The University of Melbourne Elizabeth Richards Lorraine Lea FoodStorm
🔝Best for: Australian-based businesses	💸Pricing: Undisclosed	📁Case Studies: View all case studies

 

✅Why choose them:

• They’re an award-winning agency and was recently nominated in six categories at the 2023 Global Search Awards. 
• They hire only top-tier talent. 

9. LYFE Marketing

Small businesses in particular can check out a social media marketing agency like LYFE Marketing. Included in their list of services are short-video marketing and advertising. 

Their process kicks off with comprehensive target customer research and competitor analysis. Then, based on their monthly reports’ data, they’ll improve your video campaigns month after month.   

One of the reasons why they’re a particularly good fit for small businesses is that unlike many of the other YouTube advertising agencies on this list they offer packages. All the packages include:

• Social media calendar organization
• Original content ideas
• Video editing and publishing
• Monitoring and reporting

They’ll also help with an initial campaign strategy and be available for a set number of hourly consultations each month. 

 

📍Location: Atlanta	⏳Founded: 2011	🧑‍💻Team Size: 51-200
💻Key Services: Social Media Marketing Paid Social PPC Management Email Marketing	⚙️Industries: B2B Food and Beverage Real Estate Medical Hospitality Fashion Beauty	💼Top Clients: Vulcan Hilton Domino’s Pizza University Realty
🔝Best for: Small businesses	💸Pricing: Undisclosed	📁Case Studies: View all case studies

 

✅Why choose them:

• They’re a Google Premier Partner.
• They have a proven track record that includes generating over 3 million views for their small business clients.

What to Look for When Choosing a Marketing Agency for YouTube Advertising

• Strong Online Presence: A quick test to see if a YouTube marketing agency deserves a spot on your shortlist is to check how they’ve built their own online presence. Ideally, they should have their own YouTube channel. Look specifically at how they engage with their audience and manage their brand. Their website should also be a source of informative content like blogs, case studies, and client testimonials. 
• Technical and Creative Capabilities: YouTube marketing calls for more creativity than other content formats. Ads need to be engaging and visually appealing. Services like scriptwriting and post-production editing are essential for producing high-quality video ads. 
• Data-Driven Approach: While video marketing leaves more room for creativity, you still need to rely on data to drive your decisions. YouTube ads agencies should use strategies like A/B testing for creating elements like video thumbnails and titles and analytics tools to track and measure the success of your campaigns and optimize accordingly.

Why You Should Hire a YouTube Marketing Agency

YouTube has evolved from a simple video-sharing platform into a core channel upon which social media strategies are built. To give you an idea of its importance, Walmart spent nearly $13 million on YouTube ads in two months alone. 

What’s even more impressive is that they weren’t the advertiser that spent the most. During the same period, Tenlira invested more than double the amount in YouTube Ads. Clearly, both globally recognized companies as well as emerging ones are investing in YouTube marketing. 

Even if your budget allows for only a fraction of what these companies spent, you’ll still need specialized expertise to generate a positive ROI. A YouTube advertising agency understands how the platform’s algorithm works and knows how to get your audience more engaged which are key for generating brand awareness.  

The professional-grade tools and software needed for video production and editing are also a costly expense, especially if you’ll only be using it for your own ads. However, if you use a YouTube marketing agency you’ll also get access to the tech needed in addition to their knowledge. 

Ninja Promo: Investing in the Reliable YouTube Ads & Marketing Partner

From B2B video marketing for Bintex Futures explaining the benefits for DeFi to an animation explainer video for Kickstarter bomb, we have created a wide range of videos for an equally diverse group of industries. Our portfolio with hundreds of projects showcases our work and skill in YouTube marketing. 

Our team ensures that they stay up to speed with the latest video trends and platform best practices. From idea generation to post-production, we’ll tackle all the steps involved to create high-quality videos for all the stages of the marketing funnel. We have the team with the talent, state-of-the-art audio-visual equipment, and post-production software needed for the job.