Top 7 Public Relations Agencies in Singapore for 2024

Digital PR is one of the top-performing marketing tactics in Singapore, where established news houses have managed to gain the audiences’ trust. 

Hiring a public relations company with an extensive advertising network and robust strategies becomes essential to make your brand recognizable in front of the target audience. These PR agencies specialize in effective media communications, news pitching, and brand promotion for various industries.

In this article, I have listed the top 7 PR agencies in Singapore to help enhance your company’s brand image worldwide, leveraging their strong industry connections and effective techniques.

Let’s begin!

How a PR Agency Can Help Your Business

Here are the top advantages of hiring a PR agency for your company:

• Creates a positive image of your business among the target clients.
• Helps your brand make the best use of tools and platforms.
• Connects your company with leading news outlets and channels.
• Lets you stay ahead of the competitors and enhance brand awareness.
• Generates new clients and retains the existing ones.
• Assists your company in news pitching and seeding.
• Manages and optimizes your company’s digital events and news releases.

andStrategizes to mitigate crises and negative online events around your brand.

What to Look for When Choosing a PR Agency in Singapore?

Evaluating a news outreach agency before hiring is essential as it associates with your company in the long run to enhance your brand image. Here is how you should select the best agency for your company’s reputation management:

• Evaluate the expertise and experience of the PR company in your industry.
• Check if the chosen agency can meet your business goals and budget.
• Assess their customer portfolio and success stories to check their potential to deliver results. 
• Ensure your chosen PR company has strong connections and a positive image with leading news outlets, influencers, and journalists. 
• Look for the agency’s methods to create innovative and compelling media pitches.
• Ensure that your chosen company is transparent in its communications and consultations.
• Assess the tech stack of your chosen agency to understand if they can assist your company better in reputation handling.
• It’s advantageous when a PR agency can also provide local complex marketing campaign. For example, SEO, PPC, B2C and B2B marketing services in Singapore.
• Make sure the agency you choose has the potential and plans to be online crisis ready.

List Of The Top 7 PR Agencies in Singapore

1.  NinjaPromo

Yes, that’s us. We are proud to say that we are currently one of the leading PR agencies in Singapore. While this may seem somewhat subjective, we can back this up with our portfolio and the results we achieve for our clients.

📞 BOOK A CALL with us and see for yourself.

Ninja Promo is a leading PR agency in Singapore that leverages its news connections to create a positive and credible perception of your company among the target market. Founder Alex Kasperovich’s expert team of marketing specialists manages everything from building your brand image to managing a negative reputation to establishing your brand in the niche.
With six years of experience in the marketing industry, the agency works effortlessly to elevate your brand’s public image through a four-step elaborate method, including auditing and reporting, data-driven road mapping, strategy execution, and performance monitoring.

Key Services:

• News Relations Handling
• Reputation Handling
• Audit and Reporting
• Influencer Marketing
• Outreach
• Social Network Marketing

Industries:

• B2B
• Crypto
• Fintech
• Software
• SaaS
• Startup
• Small Business
• Gaming
• Esports
• Mobile
• eCommerce

✅Pros:

• Specializes in B2B, crypto, and fintech publicity management
• Has a 5-star rating on Google Business
• Offers tailored reputation management strategies based on custom requirements

2. Affluence PR

Affluence PR is one of the top PR agencies in Singapore that leverages its 15+ years of experience and strong news outreach to escalate your brand awareness and digital reputation. Their news outreach service has 16 steps and multiple mediums, including news conferences, TV interviews, news events, and radio.

This PR firm has been a partner of over 523 clients with a satisfaction level of 97.6% and 102860 planning hours.

Key Services:

• Public Relation Strategizing
• Corporate Communications Management
• Crisis Planning
• News Release Writing and Seeding
• Media Pitching
• News Relationship Building

Industries:

• Food and Beverage
• Retail

✅Pros:

• Offers advertising solutions in more than ten countries
• Has a positive online reputation on Google Business with 4.7 stars

3.  Elliot & Co

Elliot & Co. is one of the top PR agencies in Singapore that understands your brand goals and crafts a compelling news outreach strategy around them for better ROI and online perception. Their team of advertising experts helps your company secure notable news features through various mediums, including newspapers, magazines, TV, radio, and the internet.

Their eight-step method has a 100% success rate in news coverage due to their association with leading publications like Forbes, Yahoo, CNBC, The Business Times, The Edge, and Vulcan.

Related Content: B2B PR Complete Guide for 2024

Founded in 2017, Elliot & Co. has a success rate of 100%, with over 1000 clients and 8000+ news features. Their extensive list of clients includes leading companies, like LalaMove, CapitaLand, Urban Company, Diageo, GetGo, Comedy Central, Sleek Flow, and BreadTalk.

Key Services:

• News Release Drafting
• Event Management
• News Interviewing
• Crisis Handling

Industries:

• Real Estate
• Education
• Fintech
• Healthcare
• Retail
• eCommerce
• Hospitality

✅Pros:

• Serves in over three countries
• Has an extensive network of news outlets
• Has a 4.9 stars rating on Google Business

4. W

W is a leading PR agency in Singapore that offers a full range of news relations solutions in the form of paid and earned media. Their team includes former news editors who help display your brand positively on all significant news coverage mediums, including newspapers, magazines, events, broadcasters, and the internet.

In addition to this, W has served top brands in various sectors, and their clientele includes Air Asia, Bawah Reserve, Fairmont Singapore, Foodpanda, Kohler, and Marc Jacobs Beauty.

Key Services:

• Campaign Planning
• Campaign Formulation
• Influencers Advertising
• Social Network Marketing

Industries:

• Hospitality
• Jewelry
• Automotive
• Technology
• Finance
• Charity

✅Pros:

• Offers services in more than four countries
• Applies an audience-centric approach to formulate client campaigns

5. Coco PR Agency

Coco PR Agency is one of the leading female-led PR companies in Singapore that gets quality news coverage for your brand by leveraging top-notch news relations solutions and connections. 

Related Content: 13 Effective PR Strategies in 2024

They create appealing pitches to engage top news houses and journalists with your brand promotions. Additionally, they consult and educate your company for media interactions and anticipatory crises to give your company’s digital performance measurable outcomes.

Key Services:

• News Relations
• Event Management
• Campaign Development
• Strategic Counseling

Industries:

• Lifestyle
• Jewelry
• Hospitality
• Beauty and Cosmetics
• Automotive
• Medical and Aesthetics
• Design
• Entertainment

✅Pros:

• Offers marketing solutions to diversified industries
• Helps you prepare a campaign plan having goals, timelines, partnerships, and deliverables
• Has positive client testimonials

6. LITMUS

Litmus is one of the best PR agencies in Singapore, which leverages its experience and expertise to make your brand stand out from the crowd and be reputed in front of the target market.

They create compelling pitches in various forms of content, including news releases, case studies, by-lines, research, infographics, and videos to make an appeal to the leading publications.

In addition, this public relations firm educates your team to engage and interact with various media forms. In their nine years of experience, they have created over 1000 news stories for 150+ clients.

Key Services:

• Public Relations
• Crisis Planning
• Media Training
• Social Network Marketing
• Content Marketing

Industries:

• Fintech
• Technology
• Robotics

✅Pros:

• Has been ranked among the top-rated PR group on Design Rush
• Offers multiple digital marketing services

7. Touch PR and Events

Founded in 2007, Touch PR and Events is an award-winning PR company in Singapore that offers complete media solutions to enhance your brand’s online narrative and reputation on various platforms.

In addition, the agency has leading national and international brands like Fenty Beauty, Sweaty Betty, Guardian, and Marina Bay Carnival as its clientele.

Key Services:

• Strategic Counseling
• Crisis Communication
• Media Event Management
• News Kit Conceptualisation
• News Outreach Training

Industries:

• Lifestyle
• Travel
• F&B
• Health and Wellness
• Beauty and Fashion

✅Pros:

• Offers advertising services in over three countries
• Provides an array of advertising solutions to multiple industries
• Has been awarded as leading public relations companies in various categories

Compare Top PR Agencies in Singapore

Conclusion

Getting your ads featured in newspapers or on a billboard is undoubtedly one of the best ways to get your brand in front of your audience. But offline marketing is not only hectic but also impacts your marketing budget heavily. Hence, the need to implement effective public relations strategies in your marketing tactic arises.