10 Best SEO Agencies in the UK for 2024

The UK boasts a highly competitive online market across various industries. Businesses need SEO strategies that enhance their online visibility, ensuring they are easily discoverable by potential customers. 

86% of the internet users in the United Kingdom spend around six hours online, and 81% proceed to make a purchase. 

SEO companies in the UK play an important role in helping websites rank at the top in organic results, thereby increasing organic traffic and outperforming competitors.

This article lists the top SEO companies in the United Kingdom that offer the best organic visibility and marketing ROI. 

 

Why is SEO so Important for UK Businesses?

Here are some of the top reasons why SEO is crucial for businesses in the United Kingdom: 

• Increased Traffic: Approximately 92.96% of worldwide traffic is derived from Google Search. When you opt for web optimization services, your target landing pages appear at the top of search results for transactional and informational search queries to attract more buyers to your website. 
• Local Search Emphasis: “Near me” organic searches have grown over 200% in the last few years, per the Think with Google report. Local optimization helps UK businesses appear in local search results, maps, and directories, making it easier for potential customers in the UK to find and engage with them. 
• Catering to UK Consumer Behavior: Understanding and optimizing for search queries specific to the UK market is essential. Search engine optimization allows businesses to align their online presence with UK consumers’ search behavior and preferences, increasing the chances of attracting relevant traffic. 
• Credibility and Trust: Websites appearing at the top of SERP are seen as more credible and trustworthy by users. Organic marketing helps build authority and trust by improving your website’s rankings, making users more likely to choose your business over competitors.
• Increased Leads: 61% of marketers agree that organic traffic outperforms all other marketing channels regarding lead generation. Hence, organic promotion is one of the best ways to generate leads and conversions.

Why You Should Partner With an SEO Company in the UK

61% of professionals consider site optimization to be successful. Partnering with an SEO company in the UK can offer numerous benefits for businesses seeking to enhance their internet presence. 

Here are several compelling reasons why you should consider partnering with an SEO company in the UK: 

• Expertise and Experience: SEO companies in the UK have a team of professionals with extensive experience in the field. They remain informed on the latest search trends, algorithms, and best optimization tactics. This expertise can help you navigate the dynamic landscape of search engine optimization effectively.
• Targeted Local SEO: Local optimization is crucial for businesses catering to a UK audience. A local SEO company offers local SEO services to optimize your business presence in local searches, Google Maps, and other location-based platforms, increasing visibility among potential customers in specific regions. 
• Compliance with UK Regulations: SEO practices must align with local regulations, and a UK-based SEO company is well-versed in adhering to data protection laws, privacy regulations, and other legal considerations specific to the UK market. 
• Proximity and Communication: SEO companies in your business’s geographic region facilitate better communication and collaboration. You can have regular in-person meetings, ensuring a deeper understanding of your business goals and fostering a more personalized and effective SEO strategy. 

List of the Top 10 SEO Agencies in the UK

Here are the leading SEO companies in the United Kingdom: 

1. NinjaPromo

Yes, that’s us. We are one of the top SEO agencies in the UK, helping brands elevate their online presence. 

From crafting engaging content to implementing cutting-edge SEO marketing techniques, we take pride in our position as leaders in search engine optimization. 

Besides organic promotion, we are also rated as one of the best social media marketing agencies in the UK, delivering unparalleled services to our clients. 

Some of our top clients include Rebus Сhain, CEEK VR, Iqoniq, Stockmusic, and others. 

Our commitment to quality, innovation, and people-centric values has positioned us globally as one of the leading SEO companies.

Website: Ninjapromo.io

Founded: 2017

Location: London

Number of Employees: 50-249 

Key Services: 

• SEO Audit
• ON-Page SEO
• Link Building
• Social Media Marketing
• PR
• Paid Media
• Video Production
• Influencer Marketing

Best For: 

• B2B businesses, crypto, and SaaS companies. Being one of London’s top B2B marketing agencies, Ninja Promo offers innovative search engine optimization services to Fintech, Crypto, Software, SaaS, Ecommerce, and other industries. 
• Narrow industries such as manufacturing and real estate. We are one of the leading property marketing agencies in the UK.

Why Choose Them:

• Industry-Specific Expertise: NinjaPromo provides comprehensive SEO services, particularly in competitive industries such as crypto and fintech. Having an industry-focused approach helps to generate a better return on your marketing investment. 
• Organic Marketing Analytics: NinjaPromo comprehensively analyzes the client’s current online positioning. This involves evaluating key metrics and data to understand the effectiveness of the existing SEO strategy.
• Link Building: They specialize in building high-quality backlinks to the client’s site. With the increase in quality links, the site jumps in organic rankings across major search engines like Google and Bing.

Case Studies: View all case studies 

2. ClickSlice

ClickSlice is one the top SEO agencies in the UK offering professional website optimization services, aiming to drive targeted traffic that generates sales. With a focus on organic search strategies, ClickSlice helps brands improve their online visibility and achieve top rankings on Google.

Website: Clickslice.co.uk

Founded: 2016

Location: London

Number of Employees: 11-50

Key Services: 

• Ecommerce Optimization 
• Local Optimization
• WordPress SEO
• National SEO
• SEO Audit
• SEO Consulting
• Off-Page SEO

Best For:

• ClickSlice’s expertise in ecommerce optimization makes them an excellent choice for online retailers looking to increase organic sales and drive traffic to their product pages.

Why Choose Them:

• Expert Team of Marketers: The agency boasts a market-leading team of SEO experts committed to transparency, accountability, and results-driven marketing. 
• Transparent and Accountable: They keep clients informed about the processes and results of their campaigns by offering detailed monthly reports, 24/7 access to a campaign dashboard, and quarterly campaign review calls.
• No Long-Term Contracts: ClickSlice offers contract-free campaigns with no strings attached. This flexibility allows clients the option to leave whenever they choose. 

Case Studies: View all case studies 

3. The SEO Works

SEO Works is an SEO agency in the UK with offices in Sheffield, London, and Leeds. The company caters to diverse sectors, including automotive, B2B, ecommerce, education, health, and manufacturing. 

They have a successful record of delivering impressive ROI for clients, emphasizing the importance of building brands and increasing leads and revenue. 

Website: Seoworks.co.uk

Founded: 2008

Location: Sheffield, UK

Number of Employees: 51-200

Key Services: 

• Organic Promotion
• Content Marketing
• Technical Optimization
• Conversion Optimization
• Technical Audits
• Competitor Analysis
• Digital PR

Best For:

• B2B companies that primarily sell products or services to other businesses. The agency is also useful for companies in online retail and ecommerce.

Why Choose Them:

• High ROI: Emphasizing a return on investment (ROI)-focused approach, they offer well-executed organic SEO services to provide a significant ROI.
• Agile Processes and Strategies: Acknowledging the ever-evolving landscape of organic promotion, the agency maintains agile processes and strategies that align with updates to ranking algorithms, ensuring continued compliance and positive impacts.
• Tailored Metrics and KPI Tracking: The agency customizes tracking metrics based on a client’s services/products, industry, and goals, ensuring valuable and relevant reports.

Case Studies: View all case studies 

4. Candy Marketing

Candy Marketing is a top-rated SEO company in the UK, offering expert SEO support guaranteed to enhance visibility. The agency emphasizes the importance of being found by consumers. They highlight the key benefits of a robust optimization strategy, including standing out in the market, engaging the audience effectively, and showcasing the business’s value. 

Website: Candymarketing.co.uk

Founded: 2019

Location: Manchester, England

Number of Employees: 11-50

Key Services: 

• Keyword Research
• Competitor Analysis
• Technical Audit
• Link Acquisition
• Content Strategy
• UX Design

Best For:

• Businesses across diverse industries like education, automotive, healthcare, and ecommerce are looking to enhance their online presence through targeted SEO efforts.

Why Choose Them:

• Expert SEO Support: Candy Marketing offers expert SEO support guaranteed to get businesses noticed. This expertise is essential for businesses seeking to improve brand visibility and attract targeted buyers.
• Competitor Analysis: They conduct competitor analysis, providing businesses with insights into what similar businesses are doing well and identifying growth opportunities. 
• Link Building Campaigns: Candy Marketing acknowledges the impact of high-quality link building on organic rankings. The company builds strategic link building campaigns to help clients rise above competitors through systematic and effective link acquisition.

Case Studies: View all case studies

5. Localiq

LOCALiQ is one of the top SEO agencies in the UK that offers premium SEO services to companies looking to enhance their online presence and climb search engine rankings. The agency’s approach involves creating bespoke optimization plans tailored to each business’s unique needs, utilizing a mix of strategies to drive high-quality organic traffic and increase leads, conversions, and return on investment.

Website: Localiq.co.uk

Founded: 2018

Location: High Wycombe, England

Number of Employees: 1001-5000

Key Services: 

• On-Page Optimization
• Content Marketing
• Competitor Analysis
• Backlink Building
• SEO Audit
• Analytics and Reporting

Best For:

• Businesses aiming to excel in local searches can benefit from LOCALiQ’s specialization in local optimization. The agency optimizes Google Profiles, conducts local keyword research, and ensures businesses stand out in their local communities.

Why Choose Them:

• Diverse Services: LOCALiQ offers a comprehensive suite of SEO services covering various aspects such as local optimization, content marketing, technical SEO, and more. This breadth allows for a holistic approach to improving online visibility.
• Tailored Strategies: They emphasize a personalized approach, creating customized optimization plans tailored to each business’s KPIs. 
• Transparent Reporting: They emphasize transparent reporting and analytics, allowing clients to track progress, monitor organic leads, and understand the impact of the SEO strategies implemented.

Case Studies: View all case studies 

6. Go Up

Go Up is one of the top SEO companies in the UK, offering multi-award-winning services. Trusted by renowned brands, international governments, startups, and SMEs, Go Up’s exceptional results and numerous accolades reflect its commitment to delivering transformative growth. 

Website: Goup.co.uk

Founded: 2011

Location: London

Number of Employees: 11-50

Key Services: 

• Technical Audits
• UX and CRO
• Link Building
• ON-Page Optimization
• Reputation Management
• Digital PR

Best For:

• Go Up best suits businesses and organizations seeking comprehensive, top-tier search engine optimization solutions.

Why Choose Them:

• Recognition in Industry Awards: Go Up has been recognized in prestigious industry awards such as the We Are Search UK Search Awards, The Drum PR Awards, and the UK Digital PR Awards, highlighting their excellence and innovation in digital marketing.
• Trusted by Diverse Clients: The agency’s services are trusted by world-renowned brands, international governments, startups, and SMEs. The diverse clientele showcases Go Up’s ability to tailor their solutions to meet the unique needs of different organizations across various sectors.
• Data-First Approach: Go Up distinguishes itself with a data-first approach. The SEO company sets ambitious objectives, reports with meaningful milestones and KPIs, and consistently monitors, fine-tunes, and evolves projects based on data insights.

Case Studies: View all case studies 

7. Reboot

Reboot Online is a leading SEO company in the UK with a 50-strong in-house team of SEO specialists. The agency’s campaigns leverage the four pillars of digital marketing, namely website optimization, digital PR, content, and social media, to elevate brand positions in search engine results pages, increase organic traffic, and drive sales and inquiries. 

Website: Rebootonline.com

Founded: 2001

Location: London, England

Number of Employees: 11-50

Key Services: 

• Penalty Recovery
• Competition Analysis
• On-Page Optimization
• Content Marketing
• PR
• Technical Audits
• Off-Page Optimization

Best For:

• They are best for blue-chip companies and small businesses across various industries.

Why Choose Them:

• Continuous Innovation: The agency constantly updates its strategies, keeping abreast of Google’s ever-changing algorithm, and shares insights through their optimization experiments and case studies.
• Authoritative Backlinks: They help clients acquire high-authority backlinks from industry-leading publications to boost their optimization success.
• Exceptional Speed and Scale: The agency operates at an incomparable speed and scale in the industry, showcasing their ability to deliver results quickly and efficiently.

Case Studies: View all case studies

8. Seo Moves

SEO Moves is a leading SEO agency in the UK, providing a comprehensive suite of digital marketing services. They are experts in optimizing websites by focusing on acquiring links, creating content, and improving UX. The company has won the ‘Best SEO Campaign’ UK award in 2021. 

Website: Seomoves.co.uk

Founded: 2015

Location: Wellingborough, Northampton

Number of Employees: 11-50

Key Services: 

• Competitor Analysis
• Keyword Research
• Content Auditing
• Backlink Building
• Page Speed Auditing

Best For:

• They cater to nationwide and local clients, making them suitable for businesses of various sizes and industries.

Why Choose Them:

• Mobile Responsive Design: The company ensures that websites are optimized for mobile responsiveness, providing a positive user experience across different devices.
• Content Planning: The agency emphasizes the importance of informative and engaging content. With a focus on improving a website’s rankings, they plan intelligent content strategies to align content with target keywords and user intent.

Case Studies: View all case studies

9. Found

Found is a renowned SEO agency in the UK specializing in SEO services that seamlessly blend technical expertise, insightful content creation, and data-driven analysis. With a commitment to securing top-converting positions for businesses, Found’s award-winning SEO experts act as growth partners, integrating into client teams to provide invaluable support. 

Website: Found.co.uk 

Founded: 2005

Location: London

Number of Employees: 51-200

Key Services: 

• Technical Site Optimizations
• Local Optimization
• Competitor Analysis
• Content Promotion
• International Organic Promotion 
• Voice Search Optimization
• Digital PR

Best For: 

• Businesses looking for more than a service provider and desiring a partner that embeds itself within the client’s team will benefit from Found’s commitment to collaboration.

Why Choose Them:

• Technical Brilliance: Found emphasizes its ability to combine technical excellence with other components of organic promotion. This includes expertise in website structure, page indexing, crawlability, site speed optimization, and other technical elements influencing SEO rankings.
• Adaptability to Diverse Sectors: The agency’s broad approach to sectors implies adaptability to diverse industries. This versatility makes Found suitable for businesses in various sectors.

Case Studies: View all case studies 

10. Impression

Impression is a leading SEO company in the UK offering high-performance organic promotion services. They always remain updated on the latest Google algorithm updates to ensure their client websites remain the least affected by the negative impacts of algorithmic shifts. Moreover, their global team of search engine marketing experts supports national and international projects. 

Website:  Impressiondigital.com 

Founded: 2012

Location: Nottingham, UK

Number of Employees: 51-200 

Key Services: 

• Google Algorithm Recovery
• Content Marketing
• Enterprise Optimization
• International Website Optimization
• Link Building 
• Local Organic Promotion
• Technical Audit
• Site migrations
• App Store Optimization
• On-Page Optimization
• Copywriting 

Best For:

• The agency is best suited for ecommerce brands and global businesses having an international presence. 

Why Choose Them:

• Award-Winning Expertise: The agency has been recognized with awards such as “UK SEO Agency of the Year – UK Agency Awards 2021” and “SEO Agency of the Year 2022,” showcasing their industry expertise and excellence.
• International SEO Expertise: For businesses with a global reach, the agency offers specialized international SEO services, leveraging the knowledge of its UK team and native speakers of non-English languages to maximize reach in international markets.

Case Studies: View all case studies 

What Services Should a Great SEO Agency Provide?

A great SEO agency in the UK should offer a comprehensive suite of services to help businesses improve their online visibility, drive organic traffic, and achieve digital marketing success. 

Here are key services that SEO companies in the UK should provide:

• SEO Audits and Analysis: A reputable SEO company in the UK should offer in-depth website audits to identify technical issues, on-page SEO problems, and opportunities for improvement. This includes competitor analysis to understand the competitive landscape and identify areas for differentiation. 
• Keyword Research and Strategy: SEO companies should conduct keyword research to identify relevant and high-performing keywords for the business. The UK SEO company should develop a strategic keyword optimization plan for on-page and off-page content, ensuring alignment with target keywords. 
• On-Page SEO: UK SEO agencies must optimize website elements, including meta titles, descriptions, headers, and URL structures. Content optimization is also essential to ensure relevance, quality, and alignment with target keywords. 
• Technical SEO: Resolving technical issues such as crawl errors, broken links, and website speed optimization is a crucial service. The SEO company should also implement structured data markup for enhanced search engine visibility. 
• Local SEO: For businesses targeting specific geographic areas within the UK, SEO companies should optimize for local search, set up and manage Google My Business profiles, and engage in local citation building to improve local search rankings. 
• Link Building: Great SEO agencies should develop a sustainable and quality link building strategy to enhance domain authority. 
• Content Marketing: The SEO company should create high-quality, relevant, engaging content tailored to the target audience. Content distribution and promotion are also essential to increase visibility and attract natural backlinks. 
• Mobile Optimization: Optimization of the website for mobile devices is crucial to improving user experience. SEO companies should ensure responsive design and fast loading times for mobile users. 
• Conversion Rate Optimization (CRO): Analysis of user behavior to identify opportunities for improving conversion rates is important. SEO companies should conduct A/B testing and optimize website elements to enhance conversion performance. 
• Adaptation to Algorithm Changes: SEO companies should stay informed about search engine algorithm updates and adjust strategies accordingly. This involves proactive measures to maintain and improve search rankings despite algorithm changes. 

How to Choose the Right SEO Agency in the United Kingdom

Choosing the right SEO company in the United Kingdom is a critical decision that can significantly impact your online presence and business success. Here are essential steps to help you partner with leading SEO companies in the United Kingdom: 

• Assess Your Budget: Establish a realistic budget for your marketing efforts. Different SEO agencies in the UK offer various pricing models, so understanding your budget constraints will help narrow your options. 
• Evaluate Experience and Expertise: Consider the SEO company’s experience in your industry. SEO agencies with expertise in your field are better equipped to understand your business, target audience, and competition. Read their case studies to find out more about their experience. 
• Check Their SEO Strategies: Inquire about the SEO strategies the SEO company employs. Reliable SEO companies should be transparent about their methods and provide insights into how they plan to achieve your goals. Avoid SEO companies that promise quick fixes or guarantee top rankings, as SEO is gradual. 
• Ask About Reporting and Analytics: A good SEO company provides regular reports on key metrics and the progress of your campaign. Inquire about the frequency and depth of their reporting and whether they use analytics tools to measure the impact of their efforts. 
• Check for Transparency: A trustworthy SEO company is transparent about their processes, fees, and results. Ask for a breakdown of costs, the timeline for achieving goals, and any potential risks involved. Avoid SEO companies that are unwilling to provide clear answers. 
• Review Contract Terms: Carefully review the contract terms put in by SEO companies, including the duration, scope of services, and any performance guarantees. Avoid choosing SEO companies that have long-term contracts with no flexibility. Ensure that you have the option to exit the contract if expectations are not met.

Entrust Your Website Promotion to Professionals With NinjaPromo

Here is why you should trust NinjaPromo SEO experts for your website promotion:

• Strategic Optimization: NinjaPromo excels in technical optimization, ensuring your website is optimized for search engines, driving organic traffic, and enhancing your online visibility. 
• Engaging Content Creation: Being one of the best graphic design agencies in London, we help you create captivating graphics along with intent-specific, quality content, fostering a positive user experience. 
• Social Media Amplification: We leverage the power of social media and have expertise in crafting compelling social media strategies, amplifying your brand, and driving traffic to your website. 
• Conversion-Driven Campaigns: Our SEO company offers website promotion that goes beyond clicks. We focus on conversion-driven campaigns, turning website visitors into loyal customers. 
• Mobile Optimization: With the increasing use of mobile devices, NinjaPromo ensures your website is optimized for mobile users, providing a seamless experience and reaching a broader audience. 

Conclusion

Businesses seeking to enhance their online presence and stay ahead in their industry should partner with the best SEO Companies in the UK for 2024. 

Each agency brings a distinct set of skills and approaches, providing businesses with the tools to thrive in the competitive online market. 

As the digital landscape continues to evolve, these top SEO companies are well-positioned to guide businesses toward sustained success and prominence in the digital sphere.

Looking to discover top agencies in other industries? Check out our other top agency lists:

• Social Media Marketing Agencies in the UK
• Digital Marketing Companies in the UK
• PPC Agencies in the UK
• Advertising Agencies in the UK
• Facebook Advertising Agencies in the UK
• Real Estate Marketing Agencies in the UK
• Digital Marketing Agencies in London
• B2B Marketing Agencies in London