NFT Marketing Complete Guide: Best NFT Marketing Strategies in 2024

Digital assets like crypto and NFTs have continued to grow in popularity in the last decade.

Bitcoin came as a surprise digital currency to many, and today there are more than 20,000 digital currencies you can use for different purposes.

Similarly, NFTs are in the trend. From digital arts to Super Bowl tickets, the demand for NFTs is soaring.

The most expensive NFT to date is The Merge, which sold for $91.8 million in 2021.

OpenSea, the largest NFT marketplace, generated over $2.7 billion in the first half of January 2022.

With the rise in the popularity of NFTs, there was an increase in the supply of non-fungible tokens, and several brands jumped in to reap the benefits of NFT success by launching their own NFTs.

The sudden inflow of NFTs led to the rise of specialized NFT marketing agencies to market NFT products and services.

This NFT marketing guide will share the top NFT marketing strategies to promote your digital assets. Bookmark this NFT marketing checklist to refer to it whenever needed.

Let’s begin!

 

What is an NFT?

NFTs or Non-Fungible Tokens (NFTs) are digital assets that give you ownership of digital collectibles, such as artworks, music, videos, and other unique items.

NFTs are based on blockchain technology and cannot be exchanged or interchanged. Every NFT is unique, and the buyer has full ownership of the non-fungible tokens.

Although NFTs have been there since 2014, they became popular in 2021 when a digital artwork named ‘Everydays: The First 5000 Days’ by American graphic designer Beeple was sold for a whopping $69.3 million.

Top NFT Marketing Stats

Here are some statistics that show how NFT has grown in popularity:

• The NFT market is expected to reach $60 billion by 2031, growing at a CAGR of more than 19%.
• More than 25% of US adults are interested in collecting non-fungible tokens.
• The top 5 countries with the most NFT buyers are in Asia.
• As of 2021, there are around 3,60,000 NFT owners.
• Each day thousands of NFT sales are made across hundreds of NFT marketplaces.
• Men are twice as likely to collect NFTs compared to women.
• Around $10 – $20 million in NFTs are traded over blockchain every week.
• The most popular categories of NFTs include metaverse, gaming, arts, and sports.

Benefits of NFT Marketing

Here are some of the advantages of NFT marketing businesses should look up to:

• Create brand awareness: Marketing plays a significant role in increasing the prospects of any business. If you have a unique non-fungible token, you can create awareness and make people buy your NFT product.
• Expand audience reach: You can create a marketing strategy to attract as many buyers as possible for your art collection.
• Boost your revenue: It takes a lot of skills and experience to market NFT collectibles. You should set a marketing strategy that works to promote your artwork. The more buyers you can reach, the higher sales you will make on your NFT tokens leading to an increase in revenue.
• Know your customers: Marketing is one of the best ways to promote your products. When you have a good marketing plan, you can understand buyer behavior and how prospects view your project. You can understand your target customers’ tastes and market your digital art accordingly.

27 Best NFT Marketing Strategies Checklist

NFT collectibles are unique digital assets, so having a unique marketing strategy is crucial to attracting NFT buyers.

To meet your sales target, you should focus more on increasing the demand for your NFT collections. A consistent and more effective marketing plan can promote your brand and increase sales.

Related Content: The Complete Guide to Web3 Marketing in 2024

Here are some of the top NFT marketing tactics to promote your products:

1. Use Social Media Promotion

Social media promotion is one of the most effective techniques to promote your project.

You should start with Twitter and team up with NFT influencers to create a group of loyal followers.

Similarly, you should create crypto communities on leading social platforms like Discord, Telegram, Facebook, Twitter, Reddit, Instagram, YouTube, LinkedIn, and others to set a buzz about your NFT company.

Make sure to track the activities of your competitors because this will help you understand how your competitors are promoting their non-fungible tokens.

You can share stories, host giveaways and contests, perform live stream events and share press releases and videos about your NFT brand.

2. Leverage Search Engine Optimization (SEO)

SEO helps to promote your non-fungible tokens on leading search engines like Google, Bing, and Yahoo.

When you invest in SEO, you increase the visibility of your non-fungible tokens on organic search.

For instance, you can create content that contains the primary keywords most people use to search for non-fungible tokens on the internet. Higher rankings will attract more traffic to your website and improve your branding.

You can use the right SEO strategies like:

• Making your website mobile friendly.
• Optimizing for site speed to improve user experience.
• Targeting the right keywords to improve branding and sales.
• Optimizing existing site content for your target keywords.
• Creating new content to defeat your current organic competitors.
• Performing a comprehensive site audit to identify the SEO issues.
• Doing significant ON-page changes to improve the SEO relevance score.
• Acquiring high-quality links to boost the authority of your domain.

SEO is a long-term marketing strategy, so make sure you start your SEO campaign early and acquire significant traffic to your website before you launch your NFT, as this will help you acquire more buyers.

3. Build an Effective Ad Campaign

Running Pay-per-click ad campaigns on search engines and social media sites is one of the best marketing strategies because it instantly increases the chances of NFT sales.

Unlike SEO which is slow to show results, advertising campaigns can help to drive revenue in a few weeks.

All you need to do is to build an effective paid ads campaign to reach the most number of prospects willing to buy your non-fungible token.

You can place your adverts on Google, Facebook, and Twitter to give your brand the necessary online visibility.

Leveraging the power of both PPC and SEO can help your crypto business establish a solid online presence leading to more buyers and investors showing trust in your collectibles.

4. Use Blockchain Advertising Networks

One of the top strategies to increase your NFT marketing campaigns success is to target your audience with the correct marketing message on the right advertising platforms.

Major social media platforms, such as LinkedIn and Facebook, may restrict how far you should go with the adverts.

Therefore, as a blockchain advertiser, you should think beyond Google and Facebook to advertise your project.

Related Content: Crypto Marketing Ultimate Guide: 14 Most Effective Strategies in 2024

There are other leading blockchain advertising networks that can significantly improve your project’s reach to acquire more buyers online.

Hence, you should also target specialized blockchain advertising networks to market your products because they are cost-effective and help attract the right audience.

Most NFT artists consider using blockchain advertising networks to promote their NFT collectibles and increase their sales.

Some of the popular ad networks you should consider including in your NFT advertising strategy are:

• Coinzilla
• Bitmedia
• Coingecko
• Notfin
• Adshares
• DOT
• Ad Dragon
• Bitraffic

You can also market your NFT art on crypto news sites like Coin Quora and NewsBTC. Most of these sites have a considerable following and top-notch investors.

5. Build An NFT Community

To promote your Non-fungible tokens to a large audience, you should focus more on building an NFT community. This way, you can communicate your marketing message to your target audience.

Millions of people on social media platforms like Twitter and Telegram are already in love with art collectibles.

You can start by creating your blockchain community on platforms such as Reddit, Discord, Quora, and Telegram.

The easiest way to attract people to your NFT community is to conduct opinion polls on social media.

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You can also use NFT shilling to reward influencers on different community platforms to increase your reach and sales over time.

6. Try Guest Posting

Guest posting is another effective way to promote your NFTs. Several crypto and blockchain websites are always in search of guest contributors.

You can reach out to them via email to publish content on their website.

The idea behind guest blogging is to offer webmasters running crypto and NFT sites free content to become content contributors on their site. The content you publish on the site contains a link to your website.

Guest blogging gives you the chance to market your non-fungible tokens on several websites. Over time, the articles you publish on sites accepting blockchain-related content start to rank on Google and pass on referral traffic to your main website.

An increase in referral traffic from various crypto websites helps improve your branding and leads to more sales.

7. Use Video Marketing And Create Teaser Videos

Video marketing is another popular marketing technique to promote your digital art and other collectibles.

You can start by creating a short video of your upcoming project. The teaser video should be less than 30 seconds long to make the audience interested in your products.

You can also add high-quality images of your non-fungible tokens, include an excellent voice-over, and synchronize the background music to make your video more entertaining.

Teaser videos help you to add the hype to your upcoming digital art collectibles. You never know; if the video goes viral, it can tremendously help boost your project’s success.

8. List Your NFT On Leading NFT Marketplaces

Listing your non-fungible token collection on popular marketplaces is another excellent way to market to a larger audience. It enables you to create a good customer base for your NFT. Investors and prospects meet in these marketplaces to buy the most popular NFT arts.

There are different marketplaces, and each one has a unique niche. Therefore, before joining a marketplace, you should find out the niche of the marketplace to acquire the maximum relevant traffic and audience attention.

Some of the most popular NFT marketplaces include:

• Rarible – You can buy, sell, and mint NFT art on multiple blockchains on this platform.
• Axie Marketplace – This marketplace supports the Axie Infinity Token, also known as Axie Shards.
• SuperRare – You can collect and trade single-edition artwork on this platform. The platform runs on the Ethereum blockchain, which makes it more secure.
• Mintable – This is an open marketplace for crypto assets. Mark Cuban backs it; therefore, it is one of the most popular marketplaces to list your non-fungible tokens.
• Nifty Gateway – This is one of the biggest marketplaces. Some of the most significant sales, like Grimes and Beeple, happened on this platform.

NFT marketplaces are an integral part of your marketing strategy, and you should try to list your non-fungible tokens on the top marketplaces for the best results.

9. Use NFT Launchpads

NFT launchpad is a community for artists, creators, and organizations to mint or release their projects. You can use launchpads to reach targeted audiences interested in your project.

Some of the popular launchpads are:

• NFTlaunch
• NFTPad
• NFTb
• NFT SolPad
• Guardian Link

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10. Start A PR Campaign

NFT PR campaign helps improve your NFT project’s reputation and makes it easier for you to convince your investors.

Press release distribution is a popular non-fungible token promotion tactic that lets you share positive words about your NFT and distribute it across top-tier media publications.

When your press releases are featured in major publications, you can use that as credit and display it on your website under the ‘Featured On’ section. For instance, having ‘Featured On’ badges for Forbes, Entrepreneur, Techcrunch, Bloomberg, and others help to gain the trust of the buyers and the investors.

Some top publications where you should publish your NFT PR include Coindesk, NFT Radar, NFT News Today, Entrepreneur, Forbes, and Bloomberg.

Another trick is to partner with an NFT PR agency because they can help you publish your press releases in bulk in multiple leading publications.

You should reach out to PR agencies specializing in crypto and use their expertise in creating sponsored content to positively portray your non-fungible tokens to the public and earn more sales.

11. Start Blogging

Blogging is one of the best strategies for marketing NFT collectibles. Content is king when marketing any product online, and blogging helps showcase relevant content to your target audience. You can use blogging to reach your prospects at different stages of their buying journey.

NFT is still new, and most people are probably looking for more information about their work. You can take advantage of this by starting a blog and publishing regular blog posts covering different concepts of NFT launch and marketing.

The content should be compelling, comprehensive, and actionable. You can add different CTAs within the content to allow the site visitors to take action in favor of your business.

Moreover, blogging will help you acquire more organic traffic via search engines because unique and relevant blog posts rank highly in the search engines.

12. Use NFT Roadmap

An NFT roadmap outlines the significant milestones you want to act on, the same as when you list your NFT tokens in a marketplace. It lists the events, features, and future updates to your project.

You create a clear picture of your target audience with a clear roadmap of what your non-fungible tokens entails. With a roadmap, your prospects can start viewing your project as authentic.

Once the NFT roadmap is ready, you should not hesitate to share it with your NFT community to create more awareness.

13. Conduct AMA Sessions

Another unique way to introduce and market your NFT to a large group of relevant audiences is using Ask Me Anything (AMA) sessions. You can use this method to present your NFT project and make your audience more informed about what you are offering them.

Use AMA sessions to explain to your audience what the future holds for them. The benefit of this method is that when you use it, you can get immediate and real-time feedback on areas you should improve before you launch the NFT.

Some of the best community and social media platforms where you can hold AMA sessions include Reddit, Telegram, Clubhouse, Discord, and YouTube.

Engage with your target audience and answer as many questions as possible about the product. Make your AMA sessions more enjoyable by offering rewards to those joining your NFT community.

Here are some tips for conducting engaging AMA sessions:

• Allow those in your NFT community to ask a question on your NFT beforehand so you can prepare your answers well.
• Set the date and time of the sessions so people can plan.
• Ensure the AMA session is short and less than 40 minutes because shorter sessions work well with the audience and fetch the best results.

Give rewards to people attending your AMA session.

14. Create NFT Airdrops

The competition for NFT is becoming stiffer, and NFT artists are forced to develop unique ways to market their products.

NFT Airdrops is one such marketing strategy to market your collectibles. It is a free promotion of your digital assets.

Airdrops help draw attention to your brand, attracting buyers and investors.

15. Use NFT Calendar

Adding a drop to the NFT calendar is another fantastic way to market your non-fungible tokens to a large audience. There is a growing demand for NFTs, which is why most investors are always looking to be the first to buy unique collectibles. When you use the NFT calendar, you can create excitement by publicizing the date of launching your non-fungible tokens.

If you want to add your drop to the NFT calendar, you can follow the steps below:

• Give a title to your artwork or collection.
• Set a cover image.
• Create an event description to increase your chances of getting your token listed.
• Specify the time and date of your NFT drop.
• Indicate the marketplace where you will list the non-fungible tokens.
• Add event links to your website, marketplace URL, and social media handles.

NFT Calendar helps you to get additional publicity for the digital artwork. You can feature the release of your artwork on social media platforms like Twitter and Instagram.

16. Create NFT Newsletters

Getting your NFT tokens featured in popular newsletters is another great way to market your non-fungible tokens.

There are a lot of blockchain platforms that are most likely to send newsletters to their audiences many times a week.

Most of these newsletters offer the latest industry news. They analyze significant events in the NFT and crypto market and track current trends, which makes them most preferable to NFT enthusiasts. Therefore, listing your business in these newsletters can put your project before the right audience.

Create an ebook with details of your project and share this alongside your newsletter.

Some of the top crypto and NFT newsletters that you should send your non-fungible tokens to include:

• Inside Web3
• CoinSnacks
• CryptoClub
• TheMilkRoad
• Blast News
• Super News
• Creator Economy
• Cryptechie

17. Use Affiliate Marketing

Affiliate marketing is another excellent promotion strategy to market your NFT on a limited advertising budget.

Under affiliate marketing, you offer your affiliates some profit or a percentage commission when they make sales on your behalf.

When you decide to use affiliate marketing, you should always have an affiliate program in place to make this method a success.

One of the top blockchain affiliate programs, Coinbase, offers a commission of 50% of your referees’ trading fees for their first three months using the platform.

You can study how your competitors are attracting visitors by leveraging affiliate promotion strategies and use them to expand your crypto business growth.

18. Start Giveaway Campaigns

Another excellent way to promote your non-fungible tokens is to run a giveaway campaign. It makes capturing your target audience’s attention easier when launching an upcoming project.

You can choose to give some physical pieces of your unique art and NFT collection to your prospects in exchange for marketing your products. This way, you create an extra buzz around your project.

An example of a giveaway campaign for non-fungible tokens is where comic book giant DC gave away NFTs of comic book covers for superheroes like Wonder Woman, Batman, and Superman for any person registering for the FanDome event. In this Campaign, the NFT drop was publicized, and many people signed up for the event.

You can apply these tips when using giveaway campaigns to market your project:

• Set the time for the giveaway: The best tactic is to ensure you run your giveaway at least a week or two before launching your artwork. This way, you create a buzz around the NFT and increase sales.
• Come up with some rules: If you want a successful giveaway campaign, you should have some rules in place. For instance, you can ask your audience to follow your business on Twitter or any other community platform to win a prize. The Budweiser giveaway campaign asked users to follow them on Twitter to enter the sweepstakes via Twitter.
• Tag the NFT marketplace: You should let your audiences know where they can find your project. Tag the marketplace so people can know where to claim their non-fungible tokens.

19. Perform Cross Marketing

Cross marketing is another strategy you can use to market your project to prospects.

With this marketing strategy, businesses can come together to create hype for a project that is about to be launched in the market.

Cross marketing is a mutual collaboration between companies to increase business and sales. For instance, cross-promoting social media posts on each other’s platforms can help both companies grow their viewership.

Apart from social media cross-promotion, you can leverage email marketing, event marketing, video advertising, and referral marketing by partnering with other businesses.

20. Bring Utility To Your NFT

To reach most people, you should bring utility to your NFTs. Giving your artwork some extra functions makes it more desirable to your target audience.

Besides being digital artwork, NFTs should also help people solve some of their pain points.

You can also apply in-game content to enable different users to interact with the digital collectibles in the metaverse.

Other NFTs can be used to deliver physical perks to holders.

When adding utility to your NFT, you should not hesitate to post your NFT release on the NFT calendar. Here are some of the ways you can add utility to your NFT:

• Make the NFT redeemable – you can make the non-fungible tokens redeemable by having physical or digital goods. For instance, you can make one of your artwork redeemable when an individual buys your NFT.
• Connect the NFT to the real world – Think about how you can make your NFT more lucrative for buyers. For example, you can offer dividends to those holding your NFT for a year.
• Make the NFT usable in the metaverse – Add essential qualities that can make your NFT useful in the metaverse. For instance, you can make a wearable NFT sneaker to be used in the metaverse.

21. Use Email Marketing

Email marketing is one of the topmost digital marketing channels, which is cost-effective and offers an exceptional ROI.

You can begin email marketing by identifying your target audience, collecting email addresses, asking them to subscribe to your mail list, creating informative email content, and start sending them marketing emails.

Soon you will have an active community of email subscribers.

You can personalize your email marketing, reach out to individuals personally and convert them to buyers for your non-fungible tokens.

Here are some of the best tricks to help with this strategy:

• Apply drip email campaigns to inform your subscribers about NFT drops.
• Notify your audience about different blockchain trends.
• Educate your audience on different events lineups.
• Send highlights to your subscribers about your new products.
• Send regular emails to everyone on your email list.

Focus more on emailing those who have shown interest in your products.

22. Leverage Influencer Marketing

Influencer marketing is one of the top strategies to market your art collection. You can partner with some of the top NFT influencers in your niche to create awareness of your artwork for more sales.

Influencers have a vast audience and can help you improve the branding and reach of your NFT collectibles.

Some of the top influencers for blockchain marketing include:

• Yam Karkai
• Pranks
• NFT Times
• Open NFT
• Gary Vaynerchuk
• Ty Smith
• Kenn Book

Most people are likely to believe in social influencers rather than companies that promote themselves. Therefore, you should contact influencers in your specialty area to market your product. This way, you can capture the attention of your target audience and sell NFT.

When choosing an influencer to market your project, you should ensure they can reach your target audience and organically create awareness of your brands.

You can partner with micro and macro influencers depending on your marketing budget. Here are excellent tips you can use when working with NFT influencers to market your project:

• Select influencers with experience in the crypto and blockchain niche that you offer.
• Increase your reach by live streaming the NFT with your influencers.
• Partner with influential blockchain and crypto bloggers to publish your interviews, which will help build trust.
• Include influencers in your teaser videos when creating awareness. Short videos trend fast and contain information that people can digest easily.

NFT influencer marketing, when applied well, can be a powerful tool for generating publicity for your artwork. You can also leverage this marketing strategy to introduce your NFT tokens to the public. This is one of the simplest ways to establish credibility around your project.

23. Improve Branding

Brands sell, and this is the reason NFT companies should put particular focus on branding. Besides, Non-fungible tokens are excellent for brand building in the metaverse.

You should use a combination of branding strategies to create awareness and trust for your collectibles.

Storytelling is an integral part of branding, and if you want your project to be successful, you should introduce it with a great brand story.

A unique brand story should inform your target audience about the project and what family of Non-fungible tokens it belongs to.

Here are some tips you can apply when branding your non-fungible tokens:

• Create a professional website: A website is where most people will visit when viewing your Non-fungible tokens. Therefore, you want to ensure your site has all the essential information about your non-fungible tokens to your audience. You should design your website to reflect the theme of your collectibles.
• Indicate the value of your artwork: Make sure you set a roadmap indicating the value of the Non-fungible tokens. The roadmap should clearly outline the milestones and goals your non-fungible tokens seek to achieve.
• Create accounts on major social platforms: When branding your non-fungible tokens, you should create accounts with the leading social media platforms to allow crypto enthusiasts to find your brand when they search for it on the top social media channels.
• Craft quality whitepaper: Your blockchain project should feature a detailed whitepaper to help investors make a calculated choice. A whitepaper captures information such as the team behind the NFT, project objectives, and the uniqueness of the NFT.

24. Collaborate With Other NFT Creators

You can collaborate with other NFT artists and creators to cross-promote your NFTs. You can ask them to promote your non-fungible tokens, and in return, you can promote their NFTs on your social media communities. This way, you can expand the reach of your NFT marketing.

When you give each other a hand through collaboration, you are more likely to drive more business and increase your sales.

You can collaborate with other NFT creators across different verticals such as game events, art shows, and music gigs for special NFT promotions.

25. Promote Your NFT Using Hashtags On Instagram And Twitter

You should use hashtags when promoting your NFTs on social media platforms like Instagram and Twitter, as it helps to increase the reach of your post.

Use only the most relevant hashtags to promote your digital assets on these leading platforms to promote your brand.

When your target audience searches for your hashtag, they can find your non-fungible tokens, comment, and share it with their close friends.

Here are some example hashtags to promote your NFT on social media:

• #nfts
• #nftart
• #nftcommunity
• #nftartist
• #cryptoartist
• #nftvideo

Use NFT hashtags coupled with other social media marketing tactics to increase your brand reach.

26. Start A Social Media Thread

Another unique way to promote your project on social media is by starting a thread. A thread is a series of messages that are connected.

You should bring something new to your audience for each thread you post on your social media platform.

Besides, you should also ensure that your thread is easy to understand, informative, engaging, and entertaining for your target audience.

You can start a thread with your NFT firm name and include a CTA for branding your project. Some of the details you should have in your threads are:

• A header with your NFT slogan
• The start date of the thread
• Your website
• White paper URL
• What makes your NFT unique
• All relevant hashtags to your NFT
• Links to your official NFT drops, channels, and NFT community

When using threads, you should create persuasive content. You can also ask your audience to like and share the message with other followers. This way, you will increase the reach of your message.

As your community grows, you should regularly share educational content on how your followers can buy your NFTs from different marketplaces.

27. Use NFT Marketing Services from Professionals

You need someone to hold your hand when you are new to Non-fungible token marketing.

Working with a company offering specialized NFT marketing services provides massive exposure to your NFT and crypto project to increase your customer base.

The leading NFT marketing agencies have skilled professionals in the below marketing channels to maximize returns on your NFT marketing investment.

• Paid Marketing
• Content Writing & Marketing
• NFT Influencer Marketing
• NFT Community Building
• Search Engine Optimization
• Public Relations Management (PR)
• Social Media Account Management

Collaborating with a leading NFT marketing agency can help you pick the best marketing strategy for your project because they know the latest NFT marketing trends.

Their team of marketers proposes a relevant and innovative marketing strategy to elevate your brand growth based on your business goals.

You should carefully select an NFT marketing agency. Look for digital marketing agencies specializing in marketing NFTs, cryptos, and other digital assets. Also, look at their portfolio, case studies, and customer reviews.

Why Consider Working with an NFT Marketing Agency

You must have realized by now that promoting your project takes time and effort. You should use the right platforms, tools, and tactics to present your collectibles before your audience. A wrong move can make you lose your market value.

Hence, partnering with leading NFT marketing companies such as Ninja Promo is always beneficial to elevate your brand via multi-channel marketing solutions.

Here are the top reasons to hire an NFT marketing company:

• You can’t do everything: As an NFT artist or brand, you may not have the right skills to promote your artwork.
• Market on different platforms: Blockchain marketing agencies have qualified personnel with the right tools and software to market your digital collectibles on various platforms.
• Specialist expertise: A crypto marketing agency has a team of specialists and experts in SEO, social media, influencer marketing, PPC, content marketing, and other areas to assist your NFT promotion at every stage of the NFT buyer journey.
• Cost-effective: Working with an NFT digital marketing company is cost-effective because you don’t need to hire a team of specialized experts or subscribe to paid marketing tools. The NFT marketing agency already has skilled professionals and access to paid tools to promote your crypto offerings.
• Unbiased views: A marketing agency is a third party that offers your NFT company an unbiased perspective about your project.
• Provide future proof and trends: Marketing agencies have a team that monitors market trends and new technologies to advise the best marketing strategy for your project.

Final Thoughts

Promoting your NFT project creates brand awareness, establishes brand credibility, and increases your ROI. With the right marketing strategy, you can build audience trust in your collectibles and entice investors to invest in your NFT.

With this detailed NFT marketing checklist, it should not be challenging to market your project to make the most sales.