10 Best PR Agencies in London for 2024

Public relations entail much more than simply writing a few press releases. It’s about creating brand awareness, using a wide range of strategies and services. 

Sometimes it’s proactive and you’ll work with media publications with the goal of promoting a new product, for example. Other times PR services will be more reactive like when you need to deal with a crisis. 

Whether you’re based in London or wish to enter this prestige market, here are 10 public relations agencies in London that you can hire. All these agencies know how to generate positive exposure and what to do if you make the headlines for the wrong reasons.  

The Importance of PR for Business in London

Just because you have one of the best locations doesn’t mean that you’ve automatically put your business on the map. Brand awareness isn’t something that just happens once you’ve put up shop. It’s something you need to pursue actively and continuously.  

Sure, there are many social media marketing agencies in the UK that you can hire to leverage channels like Facebook, Instagram, Pinterest, etc. However, without a brand story or strategy, it becomes a slippery slope of simply posting for posting’s sake. 

Social media might be popular, but there’s still a place for more traditional, positive media coverage. Big followings are no replacement for connections with the press. 

Plus, if you plan on being active on social media (which is recommended), you’ll need to have a reliable public relations agency in London on speed dial. Social media can really blow up a crisis. It will be too late to start searching for a PR agency in London when a post is going viral for all the wrong reasons. 

Why You Should Partner With a London PR Agency

One of the biggest reasons why you should collaborate with a PR agency based in London is for their resources. Sure, you’re interested in their expertise and years of experience, but they have contacts and connections. PR agencies in London know that they’re being “used” for their media relations. That’s a main part of the whole goal. 

Aside from press partners, they can also connect you with, for example, graphic design agencies in London, if they don’t have their own in-house team of designers. Graphic design is one of the key brand elements. You’ll need various graphics to narrate your brand story, including a business logo, color scheme, and fonts.  

How to Choose the Right PR company in London

This list only includes 10 PR companies in London, but there are many more that are also reputable. Whether you can’t decide which one of the following 10 to hire or none of these tick most of your boxes, you can use the following criteria to find a PR agency in London.  

• Industry Experience: Some agencies have been in business for decades (quite literally), while others have only a tenth of the experience when measured in years. Don’t mistake years in business for industry-relevant experience. Promoting a tech product takes a whole different skill set and approach to helping a fashion label land more exposure.

• Communication Skills: You’ll notice that many choose to label themselves as communications agencies instead of simply using the term PR agency. Communication plays a critical role in PR services. Double-check that they have good writing and communication skills. You can use their own content and interactions with you as a type of quality test. 

• Service Offering: There’s a long list of PR services on offer. You might be concerned with only growing your brand awareness now, but even the best brands need help with crisis management from time to time. Look for a PR agency that offers a balanced approach.  
• Testimonials and Online Reviews: Reputation management is one of the key PR services. Reading online reviews not only gives you a glimpse into a PR agency’s level of service, but also their ability to manage online reputation and deal with negative feedback. 

List of the Top 10 Public Relations Agencies in London

Here are 10 of the best PR agencies in London for 2024:

1. NinjaPromo

Website: https://ninjapromo.io/services/public-relations/ 

Founded: 2017

Location: London | New York City | Dubai | Hong Kong | Singapore | Vilnius

Number of Employees: 51-200

Leading online marketing resources rate us as one of the best PR agencies in London and beyond. Not to blow our own trumpet, but we tend to agree. 

Our team has helped names in fintech, crypto, and B2B to improve credibility and visibility. Working with such technical industries requires a special skill set, proof (along with our extensive media connections network) that we’re PR experts. 

Key Services: 

• Comprehensive audits of brand perceptions
• Data-driven roadmap
• Strategy execution
• Media outreach
• Performance monitoring
• Community management
• Branding

Why Choose Us:

• Most of our PR experts started in the media industry, meaning we have an extensive network of media connections. 
• We prioritize communication. Not only will you receive a comprehensive report about your current brand perception, but we’ll also keep you up to speed about how the public sentiments change and any adjustments made.  

Best for: Fintech, crypto, and B2B businesses

Case Studies: View all case studies. 

2. Rostrum

Website: https://rostrum.agency/

Founded: 2005

Location: London, England

Number of Employees: 11-50

Rostrum is a full-service communications agency that offers a number of PR-related services. While public relations are at the core of what they do, they also use content, design and social media to narrate their clients’ brand story. 

In addition to communicating the brand story, their team also identifies other relevant stories that target audiences and the media will find relevant. Whether it’s a formal press release or a more informal thought-leadership article, they’re experienced at using various types of content. 

Key Services: 

• International PR
• Crisis communications
• Content marketing
• Reputation management
• Market research
• Influencer marketing
• Training

Why Choose Them:

• They’re rated by PR Week as one of the top 100 agencies. 
• Reporting plays a big role in their PR services. They’ve invested a lot in growing their reporting capabilities to deliver insights.   

Best for: Financial services companies, professional service firms and tech businesses

Case Studies: View all case studies. 

3. Alfred 

Website: https://alfredlondon.com/ 

Founded: 2013

Location: London, England

Number of Employees: 11-50

Alfred’s mission is to create movements that last as opposed to fleeting moments. They also don’t believe that success of PR campaigns should be measured by volume. 

Instead, they prioritize relevancy. As such, they believe in leveraging new channels and combining traditional channels with social channels to share meaningful content.

Key Services: 

• Insight and planning
• Influencer engagement
• Content creation
• International PR
• Experiential marketing

Why Choose Them:

• They have a freelancer network as well as official agency network partners, helping you to generate international exposure. 
• They’re an award-winning agency and B Corp certified.   

Best for: From startups to global brands, they work with clients of all sizes. 

Case Studies: View all case studies.   

4. Curzon 

Website: https://curzonpr.com/ 

Founded: 2009

Location: London, England

Number of Employees: 11-50

Curzon’s core team is based in London, but they have an international network of consultants that can help their clients reach a global audience. Thanks to this diverse team, their clients’ communication doesn’t have to be limited to geographical borders. 

Using a values-based approach, they amplify the good and take on projects that will unite people. This unification can also take the form of putting you in contact with the right investors or simply your target audience.

Key Services: 

• Strategy 
• Branding
• Crisis communications
• Leadership profiling
• Investor relations
• Event management

Why Choose Them:

• They’re part of the Department for International Trade’s UK Investment Support Directory and approved by the UK Government and can help overseas companies enter the UK market.   
• They adhere to the Code of Conduct of the Chartered Institute of Public Relations (CIPR). 

Best for: Curzon works with the following sectors: government, tech, financial, culture, and charities.  

Case Studies: Undisclosed   

5. WHITEHAIR CO

Website: https://www.whitehair.co/

Founded: 2012

Location: London, England

Number of Employees: 2-10 

WHITEHAIR CO is a 360-degree communications agency that works with select industries. Rather than sticking to the conventional digital PR agency model, they prefer to label themselves as a “collective of experienced and established brand experts”, making them a great choice if you prefer a boutique-like PR company. 

Their team might be small, but their services extend to beyond just traditional and digital PR. They partner with their clients in building a brand and can be of use to brands of all stages, including more established brands. 

Key Services: 

• Brand development
• Influencer relations
• Press and VIP events
• Social media management (SMM)
• Web design and development
• Search engine optimization (SEO)

Why Choose Them:

• They take a personal, integrated approach and will become an in-house extension of your business.   
• They offer a wide range of services and can also help with several other related services like social media marketing and copywriting.  

Best for: Fashion, beauty, and wellness brands  

Case Studies: View all case studies. 

6. Munch

Website: https://munchpr.com/

Founded: 2018

Location: London, England

Number of Employees: 2-10  

Munch is another PR company that you can check out for a boutique experience. They’re an award-winning PR agency in London and part of their success is linked to the fact that they stay up to speed with PR and media trends. 

Self-confessed media and PR geeks, they use a six-step process that starts with research and ends with review. Whether you have a tactical, short-term project to gain exposure immediately or have long-term PR campaigns in mind, they’re experienced at taking either route. 

Key Services: 

• Influencer engagement
• Media training
• Premieres and screenings
• Copywriting
• Graphic design
• Photography
• Video creation

Why Choose Them:

• They were named PRWeek’s “New Consultancy of the Year” in 2018.  
• Considering that creating authoritative video content is one of the PR strategies that will dominate going forward, it can be a good idea to partner with a PR company in London that includes video services.   

Best for: From startups to multinationals, Munch works with consumer brands and entertainment businesses of various sizes. 

Case Studies: View all case studies.

7. Rooster. 

Website: https://rooster.co.uk/ 

Founded: 1999

Location: London | Bristol

Number of Employees: 11-50

Rooster is one of the oldest PR agencies on this list and as you would expect they’ve received a number of awards. Their latest award includes being shortlisted for a corporate and business communications campaign. 

Combining strategy, logic, and a good dose of imagination, they create impactful PR campaigns that disrupt and engage.   

Key Services: 

• Digital communications
• Media relations
• Reputation management
• Design
• Social media marketing

Why Choose Them:

• They offer flexible contracts and transparent reporting. 
• They have been delivering PR services for over 20 years.  

Best for: They work with several sectors including travel, lifestyle, B2B, and property.  

Case Studies: View all case studies. 

8. PR Agency One

Website: https://www.pragencyone.co.uk/ 

Founded: 2011

Location: London | Manchester

Number of Employees: 11-50

PR Agency One’s ingredients to their secret sauce are traditional PR, digital communication, marketing, and reputation insight. They understand that a successful PR campaign relies just as much on insight as on creativity. 

While they only have offices in England, they have a “One Network” that can work in dozens of countries across the world, helping you to reach an international audience quickly. Another unique selling proposition is their PR measurement tool affectionately dubbed OneEval for measuring PR campaigns, one more reason to hire their PR agency.  

Key Services: 

• Media relations
• Media training
• Consumer reputation management
• Film and video production 
• Surveys
• Social media services

Why Choose Them:

• They have an award-winning team that includes online marketing specialists, PR professionals, and former journalists. 
• A senior director and account director are assigned to all accounts. 

Best for: They work with several sectors, but specialize in B2B, tech, consumer brands, retail, and healthcare.   

Case Studies: View all case studies.  

9. Diffusion

Website: https://diffusionpr.com/ 

Founded: 2008

Location: London | New York City | Los Angeles

Number of Employees: 51-200

Diffusion uses PR to make change possible, helping businesses to grow and protect the rep that they’ve created in the process. Before they start, they ensure there’s a distinct commercial goal and that their consultants are involved from the first step. 

For them to do their thing, they need to become rooted into your company. What you’ll gain is honest feedback, which is always shared with empathy. 

Key Services: 

• Research and insights
• Brand development
• Content creation
• Influencer and media relations services
• Lead generation

Why Choose Them:

• They’ve won several awards. 
• They also have offices in the United States and an international PR agency network. 

Best for: B2B, enterprise technology, consumer goods, and travel and leisure   

Case Studies: View all case studies. 

10. Spreckley 

Website: https://www.spreckley.co.uk/ 

Founded: 1983

Location: London

Number of Employees: 11-50

If you’re searching for B2B marketing agencies in London, you can check out Spreckley. Their PR agency takes a more niched approach and works only with B2B and tech brands. 

Using integrated PR, content marketing, and social media, they help businesses operating in these sectors to narrate their story to their intended target market.They’re experienced at uncovering visions and communicating it in such a way that others will understand the positive impact it can have on their daily lives. The result is a creative, content-driven campaign. 

Key Services: 

• Strategic communications
• Crisis communications
• Analyst relations
• Media relations
• Corporate reputation
• Content writing

Why Choose Them:

• One thing that stands out about Spreckley is the years of experience they bring to the table. Founded in the early 1980s, you’ll be working with a PR agency based in London boasting 40 years of experience!  
• They work with your long-term business goals in mind to tackle public relations holistically and strategically. 

Best for: The specialize in a number of markets including fintech, healthcare, retail, renewable tech, and space tech.    

Case Studies: View all case studies. 

Empower your business with NinjaPromo PR – Unleash Success Now

We know that you need the right type of exposure for your PR efforts to be successful. You can reach tens of thousands, but it won’t be impactful if the right audience members and decision makers aren’t included in this pool. 

This is one of the reasons why we work only with select industries when it comes to PR services. We believe that our skills, experience, and connections can be most helpful to B2B tech brands, fintech companies, and those operating in blockchain. 

Aside from our marketing expertise in these areas, we’re also proud of our Partner Program. We’ve created an extensive network of industry leaders that include audit companies, angel investors, and launchpads. We know that PR is about who you know. Partner with NinjaPromo and connect with companies and individuals that can accelerate your business growth. 

Speak to one of our PR experts 

Conclusion

Younger generations in particular are starting to pay more attention to the story behind their favorite brands. They might love (and need) a product, but if the brand’s practices don’t align with their values, they’re happy to take their business elsewhere. 

The moral of the story is that you need professional help to craft your brand story. For this, you need a fresh perspective. You need someone who can tell you as it is, but tell it in a better way to your target audience. 

Brands are held to a higher standard. Hire a team of PR experts who know how to show off all your best qualities and weave the less favorable elements into your authentic story.