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Homepage > Blog > 10 Best Dental Marketing Agencies & Services for 2024

10 Best Dental Marketing Agencies & Services for 2024

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Best Dental Marketing Companies

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NinjaPromo is giving dental industries a reason to smile with their all-in-one marketing subscription for healthcare brands. From dental SEO and UX/UI design to improve your website to landing pages and email campaigns to generate leads, we offer every marketing service in one subscription. It’s ideal for dentists with focused projects as well as those with ambitious growth plans. Click Here To Schedule Your Free Consultation Now

Let’s face it, going to the dentist isn’t the most enjoyable experience. A visit to the dentist isn’t going to market itself.

In fact, for some patients a visit to the dentist is linked with anxiety and fear. Research suggests dental fear and anxiety can affect as many as one out of three young children in some European countries. 

Here are 10 marketing agencies for dental services that can convert website traffic into dental appointments.

 

Why You Should Hire a Specialized Digital Marketing Agency for the Dental Industry

Word-of-mouth advertising remains one of the most effective forms of marketing. However, it’s unpredictable. In fact, nearly half of healthcare marketers realize this and increased their marketing budget in 2024.

47.2% of healthcare marketers in the US increased their marketing budget compared to 2023.

Plus, a dental provider also needs to educate potential patients about the different treatments available, a task that can be included in a dental marketing strategy. 

While you can work with any reputable digital marketing agency, it’s best to hire a healthcare marketing agency that includes dentistry in their list of industries served. Here’s why:

Compliance with Regulations: The dental industry is subject to regulations regarding patient privacy and advertising claims. A specialized agency is well-versed in these regulations and knows how to ensure that your marketing campaigns are both effective and compliant.

Understanding of Jargon and Patient Needs: Dental marketing specialists are familiar with different procedures and know how to explain different treatments like cosmetic procedures, emergency care, or routine check-ups. They can tailor your marketing message so that it explains the procedure in easy-to-understand terms as well as link it to the patient’s needs. 

Access to Software: To enhance patient engagement, dentists need specialized software for online appointment scheduling, for example. A specialized dental digital marketing agency will know which tools dental practices need to add to their tech stack and how to integrate these seamlessly. 

What to Look for When Choosing a Dental Marketing Agency

The following criteria will help you to outsource marketing activities successfully:

Relevant Industry Experience: Having a background in healthcare digital marketing is a good start. However, it’s still a broad field and you want to double-check that they have experience working with dentists specifically. Don’t just take their word for it. Take the time to read client testimonials, reviews, and case studies too. If you can’t find any online, ask them directly.  

List of Comprehensive Services: The agency should offer various dental marketing services. From email marketing to paid ads to video marketing, dentists should use different strategies to attract new patients and engage with previous patients. 

Communication and Support: It should be clear who will be your point of contact. Most dental marketing companies assign a dedicated account manager. Also, be sure to ask which channels are used for communication. For example, does their fee include regular calls and reporting?

List of the Top Dental Marketing Companies

1. NinjaPromo

NinjaPromo

🔗Website: https://ninjapromo.io/industries/healthcare 

🌎Location: London | New York City | Dubai | Hong Kong | Singapore | Vilnius

Founded: 2017

🧑‍💻Number of Employees: 300+

We offer an all-in-one marketing subscription for healthcare brands. Whether you’re operating in general dentistry or deliver a more niche service such as orthodontics, periodontics or oral surgery, we adapt to create customized strategies.

We don’t make claims that we can’t support. We’ve received dozens of positive online reviews and have been praised for our healthcare marketing, specifically our top-rated dental website design

Our team of 300+ remote marketing specialists work with dental practices all across the globe. Plus, our list of services is equally expansive.

⚙️Key Services:

  • Strategy
  • Web and mobile development
  • Design and creative
  • Email marketing
  • Social media management
  • Search engine optimization (SEO)
  • Paid search
  • Analytics

💸Pricing: Pricing starts at $3,200 per month or $80 per hour.

Top Clients: Carisma Therapeutics, FitFluence, Tripment

Why Choose Us:

  • As we’re a full-service agency, we can help you with all the essential digital marketing services.
  • We offer an all-inclusive monthly subscription. 

📁Case Studies: View examples of work

An affordable dental marketing agency for dentists

We offer a number of flexible subscription plans to meet your needs and budget. You can also easily scale up or down as needed. It’s just one more way that we simplify healthcare marketing.

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2. Dental Marketer

Dental Marketer

🔗Website: https://dentalmarketer.ca/ 

🌎Location: Several cities across Canada

Founded: Undisclosed

🧑‍💻Number of Employees: 2-10

Dental Marketer focuses on attracting new patients and implementing automated, personalized follow-up systems to keep those patients happy. To do this, they use Dental Intelligence, a software solution that integrates with most dental management software. This software analyzes data to uncover untapped opportunities. 

Not only do they ensure that your clients receive personalized support, but they also offer one-one-one mentoring to their dental clients. Their dental practice consultants have over 10 years’ experience and combine their marketing know-how with dental analytics and insight into internal processes to improve your overall operations too.  

⚙️Key Services:

  • Website design
  • SEO
  • Email marketing
  • Branding
  • Pay-per-click (PPC) ads
  • Social media marketing
  • Copywriting

💸Pricing: Undisclosed

Top Clients: Undisclosed

Why Choose Them:

  • They have knowledge of specialized software to improve patient engagement.
  • They offer a free 45-minute “breakthrough call”. 

📁Case Studies: View examples of work

3. HandL Agency

HandL Agency

🔗Website: https://handlagency.com/  

🌎Location: Bristol, England

Founded: 2023

🧑‍💻Number of Employees: 2-9

Dental practices based in the United Kingdom can check out HandL Agency. They specialize in website services as well as digital dental marketing solutions. Like many of the other dental marketing agencies, they work with a variety of dental practices which include private practices, startups, and specialist practices.

Transparent pricing and communication are foundational to their approach. Depending on your services, you’ll be billed a one-time set fee or a monthly retainer. To keep the communication lines open, you’ll be assigned a dedicated account manager and your own dedicated website designer or marketing specialist. You’ll also receive in-depth, monthly reporting.

⚙️Key Services:

  • Website design, upgrades, and maintenance
  • SEO
  • Copywriting
  • Email marketing
  • SMS marketing
  • Social media management

💸Pricing: Undisclosed

Top Clients: Undisclosed

Why Choose Them:

  • They offer a free strategy meeting. 
  • They are fully GDPR, ICO, CQC, and GDC compliant. 

📁Case Studies: Undisclosed

4. Innovate Dental Marketing

Innovate Dental Marketing

🔗Website: https://innovatedentalmarketing.com/

🌎Location: Headquartered in Houston, Texas with another office in Longview, Washington

Founded: 2006

🧑‍💻Number of Employees: 11-50

Innovate Dental Marketing takes a holistic approach that also includes offline strategies like print services and direct mail campaigns. Their team is led by Michael Fleming who has a strong background in account management and media sales. 

Having been in business for nearly two decades, the agency has grown alongside the dental industry. As such, they know how to blend more traditional marketing strategies, like sending dental direct mail postcards, with newer platforms like social media. 

Innovate Dental Marketing’s service offering reflects the fact that dental practices need both an online and physical presence. As they can also help with brand identity, they know how to turn several physical touchpoints into marketing opportunities. These include interior and exterior signage, appointment reminder cards, and referral pads.    

⚙️Key Services:

  • Website design and management
  • Design
  • SEO
  • PPC
  • Social media management
  • ROI data reporting

💸Pricing: Undisclosed

Top Clients: Undisclosed

Why Choose Them:

  • They boast 18 years of experience.
  • They’re a Google Business Certified marketing company, making them a great choice for SEO and search engine marketing (SEM) specifically.  

📁Case Studies: Undisclosed

5. Dental Marketo

Dental Marketo

🔗Website: https://dentalmarketo.com/ 

🌎Location: Los Angeles, California

Founded: Undisclosed

🧑‍💻Number of Employees: 51-200

Boasting over 20 years of experience, Dental Marketo is one of the oldest dental marketing agencies on this list. As they’re a full-service dental marketing agency they can also use a variety of organic and paid methods to create an integrated marketing strategy. 

They’re driven by innovation and will blend the best of traditional approaches with tech, like chatbots and online appointment schedulers, to ensure you remain relevant. Their team also includes brand storytellers to help you create a memorable brand identity and authentic patient relationships.  

Not only do they believe in creating custom strategies based on your practice goals, but they also refine these continually as your key performance indicators (KPIs) change. Research and data at the core of how they operate. 

⚙️Key Services:

  • SEO
  • Email marketing
  • PPC
  • Content marketing
  • Social media marketing
  • Reputation management
  • Website design
  • Branding and design

💸Pricing: Undisclosed

Top Clients: Undisclosed

Why Choose Them:

  • They have more than 20 years of experience. 
  • They continuously evolve their strategy. 

📁Case Studies: Undisclosed

6. Adit

Adit

🔗Website: https://adit.com/  

🌎Location: Remote

Founded: 2013

🧑‍💻Number of Employees: 201-500

If you specifically need help in the software department, there’s Audit. They’re a digital marketing agency that has also designed a dental software solution to help integrate communication, online scheduling, reviews, payments and analytics. 

They’ll also ensure that you have the basics in place — a user-friendly website with optimized content. Then, to drive potential patients to your website, they run highly targeted ads via Google and social media. As you would expect from a software developer, they’ll also pay special attention to tracking the results to ensure that the goals and timeline that your dedicated customer success manager has identified are met. 

⚙️Key Services:

  • Web design
  • SEO
  • PPC
  • Online review generation
  • Reputation management
  • Social media marketing

💸Pricing: Undisclosed

Top Clients: Toothworks Calgary, Willow Park Dental, Back Bay Family Dentistry

Why Choose Them:

  • They offer a refund if you don’t see results within the first 30 days. 
  • Their software can save you up to 15 hours per week on average.

📁Case Studies: View examples of work

Productive marketing collaboration

A wide range of marketing services from Ninja Promo! Choose from a variety of customizable subscription plans. Easily adjust your plan as your practice grows. Simplifying dental marketing has never been easier.

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7. Delmain

Delmain

🔗Website: https://delmain.co/dental-marketing-new-york-ny/  

🌎Location: Portland, Oregon

Founded: 2009

🧑‍💻Number of Employees: 11-50

Dental startups, acquisitions, growing dental support organizations, and established practices can turn to Delmain. They work with dentists across the United States and have over 120 online reviews that can attest to the work they’ve done. They’re also a Google Partner and Meta Business Partner, further proof of their expertise, especially when it comes to paid ads. 

Their approach concentrates on attracting high-value patients by using personalized strategies built specifically for the dental industry. Just like their goal is to ensure that you attract only qualified leads, they too first want to make sure that their agency is a good fit for your needs and will first get to know your practice before creating any dental marketing strategies for your practice.  

⚙️Key Services:

  • Local SEO
  • Google Ads
  • Facebook Ads
  • Website design
  • Branding

💸Pricing: Undisclosed

Top Clients: Brimfield Family Dentistry, Holy City Orthodontics, Children’s Dentistry of Charlottesville

Why Choose Them:

  • They’re HIPAA compliant.
  • They have 15 years of experience. 

📁Case Studies: View examples of work

8. Ignite Growth

Ignite Growth

🔗Website: https://ignitegrowth.io/digital-marketing-agency-for-dental-practices/  

🌎Location: London, England

Founded: 2017

🧑‍💻Number of Employees: 11-50

What sets Ignite Growth apart from other digital marketing agencies is that they focus more on growth marketing than traditional marketing. They specialize in acquiring high-value patients by targeting the patients most likely to convert. This approach makes them a great choice for dental practices that offer high-value treatments, transformational treatments, and elective medical/cosmetic treatments. 

All their campaigns must meet four critical criteria: effectiveness, measurability, predictability, and scalability. When working with them, you’ll receive a dedicated account manager as well as a campaign manager.

⚙️Key Services:

  • Google Ads
  • Facebook Ads
  • Instagram Ads

💸Pricing: Undisclosed

Top Clients: Dental on the Banks, The Whyte House Dental Group, The Smile Gallery

Why Choose Them:

  • They’re a Google Partner. 
  • They’ve a proven track record and have generated more than £25 million in revenue for their clients. 

📁Case Studies: View examples of work

9. Thrive

Thrive

🔗Website: https://thriveagency.com/dentist-digital-marketing-agency/  

🌎Location: Headquartered in Dallas, Texas with multiple offices across the US

Founded: 2005

🧑‍💻Number of Employees: 51-200

Thrive is one of the most-reviewed dental marketing agencies in the US. Their campaigns focus on improving your overall online presence. Not only do they do that by creating assets like an interactive website and brand pages on various social media channels, but they also do that with online reputation management solutions that promote positive reviews. 

They also take transparency to a new level with their online client portal. Here you can track progress round-the-clock while you wait for your monthly report. 

⚙️Key Services:

  • SEO (including local SEO)
  • Web design and development
  • Video production
  • Online reputation management
  • Content writing
  • PPC
  • Social media marketing 

💸Pricing: Undisclosed 

Top Clients: Roatan Real Estate, The Farah Law Firm, Nationwide Construction

Why Choose Them:

  • As they’re a full-service agency, they offer a long list of marketing services.
  • They take a collaborative approach and their team will update you about any progress.

📁Case Studies: View examples of work

10. Diamond Group

Diamond Group

🔗Website: https://www.diamond-group.co/dental-marketing-company   

🌎Location: Headquartered in Wilmington, North Carolina with several extra offices across the US

Founded: 1995

🧑‍💻Number of Employees: 11-50

The Diamond Group is the oldest dental marketing company on this list and has been around for nearly 30 years. As you expect, their services have evolved over the years from radio and TV ads to basically all things related to digital marketing. 

While they don’t work exclusively with dental clinics, they still take a niche approach and prefer to work with only a handful of industries. Whether you only require consultative coaching or like to enter into a project-based agreement, they’re adaptable. For dental practices with more long-term needs, they also offer a “Momentum system”. It’s a two-phase proprietary system that guarantees double-digit growth in a year. 

⚙️Key Services:

  • SEO
  • PPC
  • Website design
  • Public relations (PR)
  • Video production
  • Social media marketing

💸Pricing: Undisclosed

Top Clients: Laster Orthodontics, Femallay, Solis Dental 

Why Choose Them:

  • As they’re a Google Partner and HubSpot Partner (they’ve earned over 95 HubSpot certifications), you can look forward to expert knowledge and support. 
  • They boast over 25 years of experience. 

📁Case Studies: View examples of work

What Services are Most Important for Dental Marketing?

Local SEO, in particular, is essential as you’re advertising in-person services. If you offer high-value treatments, you can attract a broader target audience as dental patients are more likely to travel for cosmetic services like veneers. Though, for an emergency root canal, they want to find a nearby dentist.

Data shared by the American Dental Association (ADA) reveals that seniors and children visit the dentist most often. This means that a significant percentage of your target audience will be adults older than 64 and parents. Find a dental marketing agency that can help you to zoom in on a platform like Facebook that is more popular among older internet users.

50% of seniors and children visited a dentist in 2023, compared to only 39% of adults between the ages of 19 and 64.

As your reputation carries a lot of weight in this industry, also look at agencies that can help build backlinks to reputable sites and manage your online reputation.     

How Much Does Marketing Cost for Dental Clinics?

Few dental digital marketing agencies disclose their pricing because it’s all dependent on the complexity of the project. That said, the average hourly rate for dental marketing is anything between $100 and $300 per hour. 

You might also be charged a minimum fee per project. This fee typically starts at about $1,000.

How Quickly Can You See Results from Working with a Dentist Marketing Agency?

Like with cost, it depends on a number of factors. For example, SEO typically takes a long-term approach and it can take between 6 and 12 months before you see significant results.

On the other hand, local SEO can lead to a faster uptick in website visits. Paid ads can also generate faster results.

Boost Your Dental Practice’s Revenue with Effective Marketing Solutions from Ninjapromo!

NinjaPromo can improve your dental practice’s revenue in two ways. Not only does our marketing strategies result in more patients, but our subscription service also keeps the marketing cost down. In fact, our clients save as much as $100,000 on annual agency fees on average. Plus, the simplified management also means that you win about 10 hours per week.

Interested in finding the best healthcare agencies in various sectors? Discover them here:

Over 30 services available on-demand

NinjaPromo offers a variety of dental marketing services to help with strategy, development, design, creative and digital. From audits and research to analytics, our team’s skills can make a valuable contribution across all the stages of growing your practice. We can be your full-service marketing department or your extra set of hands for a few key tasks.

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