Top 5 Medtech & Medical Device Marketing Agencies in 2024

The Medtech and Medical Device industry is experiencing a period of phenomenal growth, thanks to a combination of digital transformation, new medical discoveries, and innovation. 

According to Fortune Business Insights, the market will be worth an impressive $886.80 billion by 2032. However, capturing audience attention, and making a consistent profit in this industry won’t be easy. You need to find a way to translate complex jargon into terms your customers can understand, while navigating strict regulatory guidelines.

That’s where Medtech and medical device marketing agencies step in to soften the load. These companies use their deep knowledge of the medical equipment and technology space, as well as their skills in branding, content creation, and conversion rate optimization to boost your brand’s reach.

But, with so many options out there, figuring out how to choose a marketing agency that’s guaranteed to deliver results can be tough. That’s why I’ve done the hard work for you.

Based on a careful assessment of some of the best medical device and healthcare marketing experts around, I’ve created this list of top companies you can trust.

 

List of the 5 Best Medical Device Marketing Companies

Here are five of the most impressive medical device and Medtech marketing agencies to consider today, chosen for their expertise, wide range of services, and incredible advertising results. 

1. NinjaPromo

We know, putting ourselves first on a list of the top Medtech marketing agencies is a little boastful, but let’s face it, our countless positive reviews and industry awards speak for themselves.

NinjaPromo is unlike any other medical device or healthcare marketing agency you’ll find online today. 

Not only do we have years of experience working directly with some of the biggest healthcare providers and medical innovators around, but our marketing methodology is truly unique. Unlike other marketing agencies, we offer comprehensive “Marketing as a Service” (MaaS) packages.

With us, you can create custom packages of crucial services, such as healthcare SEO, PPC, social media advertising, and branding support, all for a single, bundled price. We make medical marketing easy, and affordable, while still matching you with the top 1% of marketing experts.

Plus, we deliver results fast. Our teams can create brand content and campaigns within as little as 24 hours, keeping you one step ahead of the competition. 

 

📍Location: New York, London, Dubai	⏳Founded: 2017	🧑‍💻Team Size: 51-200
💻Key Services: SEO PPC Branding PR Video Production SMM Lead generation Web Design	⚙️Industries: Healthcare MedTech Medical Devices SaaS Software Small Business Startup B2B	💼Top Clients: Tripment Health Fitfluence Stemwell Carisma Axios
🔝Best for: Flexible marketing solutions for all types of Medtech and healthcare companies	💸Pricing: Starting at just $60 per hour with access to our full marketing solution.	📁Case Studies: View all case studies

 

✅Why Choose Us?

• Our subscription-based model makes it easy and affordable to build a robust online presence, with numerous marketing solutions, branding services, and more. 
• We have years of experience working with medical experts, and offer dedicated solutions for medical equipment companies, like healthcare PPC.  
• Our commitment to quality assurance, and expertise ensure you always get the best ROI from your marketing campaigns. 

2. Jairus

Jairus is a MedTech, Life Science, and Medical Marketing agency that specializes in helping innovators achieve incredible results. The company designs a bespoke growth marketing strategy for every client, helping to expand their reach, and increase conversion rates. 

The firm offers a huge selection of services, including brand development expertise, go-to-market strategy creation, growth consulting, SEO, and content development. Jairus can even go beyond enhancing your online presence, with traditional media campaigns.

With its comprehensive approach to market research, competitor analysis, and results-based marketing, Jairus stands out as one of the best medical marketing companies in the business. 

 

📍Location: Colorado	⏳Founded: N/A	🧑‍💻Team Size: 11-50
💻Key Services: Growth consulting Brand development Web development PR SEO Traditional Media Content creation SMM Video Development	⚙️Industries: Medical Device MedTech Life Sciences	💼Top Clients: For privacy purposes, Jairus doesn’t share the names of its clients.
🔝Best for: Medical equipment companies looking for tailored omnichannel marketing solutions.	💸Pricing: Per quote	📁Case Studies: N/A

 

✅Why Choose Them?

• Jairus excel in B2B marketing solutions for MedTech companies looking to reach hospitals, clinics, and care providers worldwide. 
• The firm offers a wide range of services, including strategic consulting, content marketing, video development, SEO and PPC.

3. UP There, Everywhere

UP, otherwise known as UP There, Everywhere, is one of the world’s leading full-service branding, marketing, and digital advertising agencies. They specialize exclusively in the niche fields of life sciences, medical technology marketing, and healthcare. 

Serving a huge range of companies, from startups to world-leading enterprises, UP has achieved excellent results for a huge range of clients. They’re also true thought leaders in their industry, regularly sharing market research and reports with their followers.

One particularly great thing about UP, is their cloud-native team can adapt according to your specific needs. They source experts from all over the world, adapting marketing strategies based on the regional sensitivities and regulations of your sector.

 

📍Location: Stockholm	⏳Founded: 2011	🧑‍💻Team Size: 51-200
💻Key Services: Custom photography PPC  SEO Landing page design Conversion testing Lead generation Reputation management	⚙️Industries: Life Sciences Genomics Medical devices Health IT  Financial services	💼Top Clients: AstraZeneca Health Incubater LifeCell Silkroad Medical Wellspect
🔝Best for: MedTech companies looking for flexible, global support from a proven marketing team.	💸Pricing: Per quote	📁Case Studies: View all case studies

 

✅Why Choose Them?

• UP delivers a customized experience to every client, taking an individual approach to strategic planning and campaign implementation.
• The company offers a wide selection of services, ranging from branding and marketing, to market analysis, research, and workshops for teams. 
• UP can help optimize your marketing campaigns with access to advanced software, automation solutions, and artificial intelligence.

4. Icovy Marketing

Another world-renowned medical device marketing agency, Icovy specializes in all forms of digital marketing for the healthcare industry. The firm knows how to shape innovative campaigns for companies throughout their product lifecycle, increasing brand awareness, sales and customer loyalty. 

They also have a deep understanding of the challenges that MedTech companies face, and provide access to countless free resources and articles, to help companies increase their marketing ROI.

With a wide selection of unique services to choose from, including video production, website development, email marketing, and strategic planning, Icovy has something to suit virtually every need. They’re currently trusted by industry leaders all across the globe.

 

📍Location: Salt Lake City	⏳Founded: N/A	🧑‍💻Team Size: 11-50
💻Key Services: Branding Web development Video production Animation SMM PPC SEO Email marketing	⚙️Industries: MedTech Service providers Medical device manufacturers Startups	💼Top Clients: Turner Imaging Systems Meddux Cortechs.AI MIS BK Medical Kaneka
🔝Best for: Firms looking for a Medtech marketing agency with a deep knowledge of the medical devices niche.	💸Pricing: Per quote	📁Case Studies: View all case studies

 

✅Why Choose Them?

• Icovy is a full-size MedTech digital marketing agency, offering a range of services from web development, to strategic consulting. 
• They take a data-driven approach to marketing, helping companies leverage insights to increase the success of product launch campaigns.

5. ParkerWhite

Health, lifestyle, and medical device marketing agency, ParkerWhite specializes in brand development and digital marketing services for innovative companies. They work with companies through every stage of the product lifecycle to draw attention to the value of their solutions, and help them forge partnerships with crucial customers. 

Unlike some other MedTech marketing agencies, ParkerWhite can help companies improve their presence on various channels, creating everything from website content, to TV ads. They even offer comprehensive social media marketing for healthcare brands. 

The firm customizes every strategy based on the needs of their client, and offers step-by-step guidance every step of the way, with strategic consulting. 

 

📍Location: San Diego	⏳Founded: 1997	🧑‍💻Team Size: 11-50
💻Key Services: Branding Content creation Web design Web development Digital marketing SMM Video/TV advertising	⚙️Industries: Medical Device Healthcare Direct to Patient Consumer Products	💼Top Clients: Verathon FUJIFILM Momentis Surgical SeaSpine KUBTEC Vertiflex
🔝Best for: Companies looking for a firm with a deep knowledge of medical technology marketing.	💸Pricing: Custom pricing	📁Case Studies: View all case studies

 

✅Why Choose Them?

• ParkerWhite has an extensive history in MedTech marketing, and a deep knowledge of the challenges medical device companies face. 
• The company takes a tailored approach to creating custom marketing strategies for every organization, combining a wide range of campaign methods.

Why Digital Marketing is Critical for Promoting Medical Devices

For years, Medical equipment and MedTech companies relied heavily on traditional marketing methods to connect with customers, such as visiting clinics and hospitals in-person. Today, however, this approach simply isn’t sustainable. 

Modern MedTech firms need a convenient way to connect with and educate their customers across a range of channels. That’s why McKinsey studies show that a substantial 40% of all MedTech marketing budgets shifted towards digital initiatives in 2021. 

Embracing a digital-first, omnichannel approach to marketing ensures Medical devices companies can engage with HCPs and hospital leaders in the right place, at the right time. 

With a digital marketing strategy, you can:

• Become more accessible: Digital marketing channels ensure you can connect with customers, share educational information, and highlight your products on a broader scale. You can share thought leadership content, demonstrate expertise, and even deliver product demonstrations to customers, without visiting them in-person.
• Improve brand reach: A 360-degree approach to digital marketing leveraging content marketing, social media, and SEO gives you more scope to reach potential buyers. You’ll be able to connect with thousands of customers at once, all while reducing the costs of customer acquisition associated with traditional marketing strategies.
• Generate more leads: According to the McKinsey survey mentioned above, more than 45% of medical device companies believe digital channels like email help them to generate more opportunities during product launch promotions and sales. More leads means more opportunities to grow your revenue. 
• Access valuable data: Digital marketing strategies give you access to huge volumes of data and metrics you can use to inform future growth. With the right insights, you can develop better products tailored to your customer’s needs, design stronger marketing and advertising strategies, and improve conversion rates. 

Why You Should Hire a Medtech Marketing Agency to Promote Your Medical Devices

Though an effective approach to digital marketing is crucial in the MedTech industry, it’s also pretty challenging. The medical device industry is highly regulated, making it tougher to create campaigns that resonate with your audience, without creating risks. 

You’ll need to figure out how to effectively connect with both B2B and B2C customers, demonstrate your company’s expertise, and earn trust, all while keeping marketing costs low. It’s a difficult path to navigate alone. That’s why the right MedTech digital marketing agencies are such a crucial resource. 

Working with a MedTech marketing agency gives you:

• Niche expertise: Medical device customers have different expectations and needs than other healthcare consumers. The right marketing agency will leverage market research and insights to determine which marketing messages and strategies will make the biggest impact on your audience, experimenting with everything from product demos, to testimonials.
• Messaging support: Translating the unique value propositions of medical devices into a language your customers can understand can be complex. An effective marketing agency will help you sidestep the jargon, and create messages that highlight your focus on innovation, and draw attention to your expertise.
• Specialized knowledge: Medical device marketing agencies don’t just know how to implement effective SEO, PPC, and social media campaigns. They know how to tailor them to the needs of companies in the medical industry. They’ll ensure you adhere to Google YMYL guidelines, and regulatory standards, while achieving memorable results.
• Premium tools: Effective marketing agencies have access to all of the top marketing tools and resources, from solutions for campaign automation, to AI-powered analytical platforms. They’ll help you leverage next-best-action analytics throughout your marketing campaigns, and reduce your customer acquisition costs. 

NinjaPromo: Choose the Right Marketing Partner for Your Medtech Innovations!

An innovative approach to MedTech marketing is crucial for any company investing in cutting-edge medical devices. Working with the right medical device marketing company is how you ensure you can target the right audience, with the right campaigns, to boost conversion rates and revenue.

NinjaPromo, a world-leading provider of MaaS marketing solutions, makes optimizing your marketing strategies easy and affordable. 

Our powerful subscription-based service gives you the freedom to access the services and support you need, and stay up to date with the latest marketing trends.

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