The Ultimate Guide to Crypto Twitter Marketing

Twitter (now X) has emerged as a popular platform for crypto brand engagement. Its real-time communication and active community offer you the tools and opportunities to engage with enthusiasts and serious investors alike.

This comprehensive guide will walk you through basically everything you need to know about using Twitter for cryptocurrency marketing. From the basics of setting up a professional profile to top tips and trends for tweeting, here’s how you can create a marketing strategy that complies with changing regulations and helps to overcome mistrust. 

What Is Crypto Twitter?

In short, crypto Twitter is a dynamic subculture within the broader Twitter ecosystem. It’s where enthusiasts, investors, developers, influencers and thought leaders come together to share, discuss and debate news, insights and the latest developments. 

It definitely helps that it’s currently owned by Elon Musk. With over 188 million followers on X, he’s rated as one of the leading crypto influencers with significant influence. 

Key Players and Influencers

Musk is only one of the key crypto influencers that use X. Here are some of the other key influencers, thought leaders, and major accounts in the crypto space to follow on X:

• Vitalik Buterin
• Erik Voorhees
• Michael Saylor
• Roger Ver
• Laura Shin
• Layah Heilpern
• Natalie Brunell

For example, for all things related to Ethereum developments, be sure to follow Vitalik Buterin. As co-founder of the blockchain platform, you can stay up to speed with new projects built on the platform as well as insights into the future of blockchain tech.

X is also a great platform for following companies. In addition to following some of the above-mentioned individuals, you can also follow these accounts for news:

• Bitcoin.com
• HTX
• Damex
• Binance
• Gala Games 
• MetaMask

Three of them happen to be NinjaPromo clients. 

In fact, we implemented a comprehensive social media marketing strategy for HTX which helped them to increase their engagement rate by 30%. While they only joined X in 2017, they already have 1.5 million followers, a testament to the valuable content they share.

Popular Hashtags and Trends

Hashtags are a core element of composing a tweet. It’s more than just a trend, but a tool.

It serves as a way to categorize your content. This way, it helps you to reach a wider audience by making your content more discoverable and amplifying your message. 

Whether you’re looking for a way to grow your following or crypto knowledge, here are examples of the most used hashtags and trending topics in the crypto community currently:

1. #BTC
2. #ETH
3. #Crypto (or #crypto)
4. #Bitcoin (or #bitcoin)
5. #Giveaway
6. #Airdrop (or #Airdrops or #airdrop) 
7. #Solana
8. #Binance
9. #Blockchain
10. #memecoin 

When using hashtags, you have a few options. You can limit it to one per tweet strategically placed at the end of your tweet or somewhere in the middle of your tweet. 

You also have the option of adding multiple trending hashtags, as long as they’re all relevant.

Why Twitter Is Vital for Crypto Marketing

You need to act fast to be successful in crypto. To be able to do that, you need real-time updates. An email newsletter ain’t going to work. You need a medium like Twitter that gives you a way to share news as it breaks.

Real-time Updates and News

The cryptocurrency space is notoriously volatile. Combine this with the fact that money is on the line, you’ll want to use a marketing channel that can give immediate access to news. Twitter’s real-time news feed empowers stakeholders to stay up to speed with breaking news and follow it as it unfolds.

Community Engagement and Interaction

As mentioned earlier, Twitter already has an active crypto community. Like Pinterest is abuzz with decorating tips, Twitter is the go-to platform for cryptocurrency marketing tips.

That said, it goes beyond the access to a lively community of Twitter crypto influencers and enthusiasts. The platform itself is also built for interaction.

In addition to being able to create your own content, you can also retweet content or reply directly to a tweet, opening up a two-way communication channel. This communication line lets users feel as if they feel valued and heard, driving engagement and helping you to build your own Web3 community.

Setting Up Your Crypto Twitter Profile

Crypto marketing not only has to spread the word about your offering but also dispel mistrust. With a well-optimized profile that uses the right balance between visuals and text, you can showcase your credentials to build trust. Here’s how to communicate your expertise in a glance and direct them to resources that prove it.

NinjaPromo’s Insights:

From my experience, I recommend starting SMM activities from creating a brand book and defining your tone of voice. The brand book will guide the visual style of your socials, while the tone of voice will shape how you communicate with your audience. Once these foundational elements are in place, you can proceed with the practical steps, such as choosing the right username and crafting an engaging bio. 

We often start our projects by creating a Branded Messaging Toolkit, which makes the entire process smoother and more efficient.

Val G, Head of Social Media Marketing Department

Choosing the Right Username and Handle

Potential followers will use your handle to find you on the platform. If you have a profile on other social media channels like YouTube already, try to use the same handle. 

If Twitter is your first social media channel where you want to grow your crypto brand, pick a name that’s easy to remember and relates to your brand. 

For example, Joseph Lubin, co-founder of Ethereum and founder of Consensys keeps it really simple. He simply combines his first name and Ethereum as his handle.

Profile and Header Images

Visual assets are typically the first components that get noticed. Choose images that are representative of your brand and consistent with how you’re presented on other channels.

Michael Saylor, for example, ties in his profile image with his header by using the same color scheme of black and gold. This level of brand consistency helps with recognition.

It should be eye-catching and easily recognizable, yet professional. Use only high-resolution images that adhere to X’s recommended dimensions (400×400 pixels for profile images and 1500×500 for header images). 

You don’t necessarily need to use a professional headshot. Examples of other images that you can use include: 

• your logo
• a key product
• recognizable symbol of your project

You can also update the header image (also called a banner) regularly to reflect current campaigns. It’s the perfect place for sharing upcoming events and other important events. If you don’t like the idea of having to update this regularly, you can include other branding elements instead like a logo or tagline.  

For example, Layah Heilpern uses her header image to advertise her book.

Writing a Compelling Bio

Your bio may only be 160 characters max. As such, compelling bios are clear and concise. It should tell users who you are, giving them an incentive to follow you. To improve searchability, you can also incorporate relevant keywords and hashtags. 

For example, Matt Hougan lists his expertise but also manages to add a touch of personality which makes the bio more relatable.

Adding Links

X also allows you to share a website link in this section. Aside from your own website, you can use it to share a link to a white paper or landing page, for instance.  

Brian Jung uses it to direct people to his YouTube channel where he has a much bigger following.

If you have multiple important links, you can use a tool like Linktree, rated as one of the best link-in-bio tools.

In addition to a tool like Linktree, it’s also recommended that you use link shorteners or tools for tracking link performance. Bitly is a popular choice as it can help with both.

NinjaPromo’s Insights:

Consider adding the option to upgrade to a premium account. This upgrade offers several significant benefits, such as the ability to post longer content, increased credibility, and enhanced trust from your readers. 

Val G, Head of Social Media Marketing Department

Content Strategies for Crypto Twitter

While you have only 280 characters to communicate your message, there are various types of content that you can share on Twitter. There’s even a place for humor here. 

Educational Content

Mass crypto adoption is still slow on the uptake. A Pew Research Center survey of US adults completed in 2023 reveals that only 17% of US adults have ever invested in, traded, or used a cryptocurrency. 

As such, there’s a real need for informative and educational content. You can, for example, use charts and infographics to explain complex info. 

If there’s a complex topic that requires a deep dive, you can create a thread on X. Basically, it’s a series of linked posts that you can use.

For something more interactive, you can use Spaces to host an ask-me-anything (AMA) session or add a video interview.

News and Updates

As mentioned before, crypto investors rely on real-time information. It allows them to monitor price movements and market trends, helping them to buy or sell at an optimal time. 

In addition to sharing breaking news about market movements, you can also share tweets about regulatory changes and significant partnerships, for example. 

Not only can this type of content find you favor among crypto investors, but it also shows enthusiasts that you’re a credible source on all things crypto. Plus, if you can manage to be one of the first to share exclusive insights, you can set yourself apart from other crypto leaders. 

You don’t necessarily need to create your own content. Retweeting news from other credible sources or commenting on their posts by adding your insights should also be included in your content strategy. 

Memes and Humor in Crypto

Memes and crypto go together like burgers and fries. It humanizes your brand, drives engagement, and builds a sense of community. 

Here are some examples of ways that you can incorporate humor into your Twitter content:

• create your own meme that makes fun of common crypto jargon
• share a meme that reflects current market trends
• create an X Poll that asks a funny question
• share a funny observation

Tweet Formats and Best Practices

You need to use a variety of formats to keep audiences engaged. Mix your content up with videos, text-only tweets and images and incorporate the relevant hashtags to increase reach. 

Text, Images, and Videos

The Twitter crypto community is tech-savvy, informed, and analytical. As such, your content needs to be credible and match their knowledge. That said, it’s best to avoid jargon, unless it’s commonly understood within the industry. 

Whatever you post should be concise and clear. It should have a strong hook to grab their attention in their feed and offer value. Here’s an example of how Michael Saylor’s concise tweet grabs attention and offers insights at the same time. 

Using Hashtags Effectively

When using hashtags, Twitter recommends that you stick to only two. That said, you may add as many as you wish. Just remember that you have only so many characters per tweet. Plus, too many hashtags can look spammy.

Timing and Frequency of Tweets

The following might come as a bit of a shock. If you’re planning on using Twitter for cryptocurrency marketing, it requires daily posting. In fact, Neil Patel, one of the leading digital marketing experts, recently shared in a tweet that you should post up to three times per day on Twitter.

This is based on analyzing over 300,000 social media accounts. 

As for the timing, each day of the week has its optimal time. If you can’t commit to posting three times per day, Buffer, one of the top social media management tools, recommends that you post at 11 a.m. on Mondays and Fridays as these are the overall best times to post on Twitter.

How to Increase Your Twitter Follower Base

Posting content alone won’t do much for follower growth. You also need to engage with other X users and their content. Here’s how:

Organic Growth Strategies

To grow your followers naturally, find ways to optimize your content. One way to do that is to create a pinned tweet. This way, you can highlight your best content. 

That said, one pinned tweet—no matter how engaging—won’t do the trick. You’ll also need to post consistently. This way, you stay relevant.

However, don’t post the same type of content all the time. If you diversify your feed, you’ll appeal to a wider audience.  

NinjaPromo’s Insights:

If you have another successful social network, like Discord, think about cross-promoting your Twitter account. Encourage your Discord users to follow you on Twitter. For example, you can offer exclusive and valuable content that they can’t find on Discord. This approach helps grow your Twitter following and adds value to your existing audience by providing them with unique insights and updates.

Val G, Head of Social Media Marketing Department

Then, to categorize these posts and increase their visibility, remember to include relevant, trending hashtags. The best hashtags are short, memorable, detailed, and specific.

In addition to creating your own content, you can also start discussions on other accounts’ posts from your own account. This practice, known as “shilling,” can help in promoting the content indirectly by engaging with a wider audience and driving traffic back to the original account.

Paid Promotions and Ads

To reach a larger audience, Twitter ads can speed up the process. The platform offers a variety of ad formats including:

• Promoted Ads like Image Ads, Video Ads, Text Ads and Carousel Ads
• Vertical Video Ads
• Amplify Pre-roll and Amplify Sponsorships
• Takeovers
• Dynamic Product Ads
• Collection Ads

Like other social media platforms, it also offers advanced targeting options. This includes:

• Demographic targeting using location, device, age, gender, or language
• Audience targeting based on events, interests, keywords, follower lookalikes and conversations

Giveaways

Giveaways typically attract a lot of participation and are great to boost your brand’s visibility quickly. Plus, if you have an entry form they need to complete, you can also use it to gather first-party data.

For example, we ran an SMM campaign for Damex that featured a couple of giveaways on Twitter. Users who engaged with our content and shared it with their followers received exclusive rewards.

The prize doesn’t necessarily need to be huge. Merch or an exclusive experience can be the incentive X users need to engage with the post.

Interacting with Your Audience

Responding to Comments and Messages

Your audience wants to feel valued. One of the easiest ways to do that is to respond to their comments. While it can be short, try to personalize it.

Sharing Quizzes and Games

Interactive content like games and quizzes can also enhance user engagement. This type of content is ideal for retweeting too. This way, you can drive engagement beyond your own followers.

To encourage further interaction, you can even combine a quiz with giveaway like ₿Millions have done. A single tweet generated over 300 comments and nearly 800 reshares.

Creating Polls and Surveys

As mentioned earlier, you can use a poll in an informal, humorous way.

However, it can also be used to spark more meaningful conversations. Plus, you can create a second post tweet (or possibly a series of tweets) about the results. 

Elon Musk frequently uses polls. His polls, while simple, generate millions of votes and hundreds of thousands of comments, likes, and retweets. Take this poll that he posted about whether Tesla should accept Doge.

It even made online headlines. 

Leveraging Influencers and Partnerships

Considering that consumers are still skeptical about crypto, using an influencer to explain (and endorse) can help you cross one massive hurdle. Aside from improving your credibility, it can also boost your visibility significantly—for example, Paul Graham, one of the top crypto Twitter influencers, has close to 2 million followers.

Plus, it works. The vast majority of marketers (84.8%) believe that it’s effective, according to the State of Influencer Marketing 2024 Benchmark Report.

Identifying Key Influencers in the Crypto Space

The crypto space itself is vast and you’ll need to narrow it down to influencers within your specific niche. For influencer marketing to be effective, the influencer’s audience must align with your target market.

A quick hashtag search can already help to find trending posts and the influential voices behind them.

Other ways that you can use to identify potential crypto influencers include:

• Joining online communities and forums like Reddit, Telegram, and Discord
• Attending crypto events and summits like Consensus

The best, though, is to use influencer discovery tools. Examples of tools that you can check out include:

• Klear by Meltwater
• BuzzSumo

Once you’ve a list of possible influencers, first take the time to spend some time engaging with their content. Then, when you’re ready to reach out to them, ensure that you personalize your message. You can do this by mentioning specific tweets they’ve created (hence, one of the reasons why you should first check out their tweets).

It’s better to aim for multiple campaigns instead of a one-off campaign as it can lead to more authentic endorsements. These extra steps will communicate that you value their insights, setting the foundation for a possible long-term relationship.

Collaboration Ideas and Strategies

Whatever approach you decide to take, the result should be authentic content. It should resonate with both your brand and the influencer’s tone of voice and style.

Examples of types of collaborations that you can explore include:

• Joint tweets where both you and the influencer share the content on your respective X accounts like an announcement
• Giveaways
• Video interviews
• Co-authored articles

Analyzing and Measuring Your Twitter Success

The only way that you can determine your Twitter success is by looking at the raw numbers. Here’s which data to prioritize:

Key Metrics to Track

To evaluate the performance of your crypto marketing efforts on X, start by tracking the following metrics:

• Follower growth
• Engagement rate
• Impressions
• Click-through rates (CTR)

Instead of merely staring at the number of Twitter followers, track the follower growth. If it increases steadily, it means that what you’re sharing is resonating with your target audience.

Like follower counts, impressions (the number of times your tweets have been seen) are regarded as a vanity metric. Higher impressions aren’t necessarily a meaningful result as they don’t mean you’ve generated a significant return on investment (ROI). 

This is a good start, but you want followers to interact with your content too. As such, it’s best to view it alongside the engagement rate. Your engagement rate indicates that users aren’t merely scrolling past your tweets in their feed, but taking action.

Then, to measure just how effective you are at inspiring action, track your CTR. A high CTR shows that your tweets are compelling enough that users want to find out more by clicking on the website link.

Tools for Analytics and Monitoring

While Twitter offers their own analytics, you can also look beyond the platform’s own data at third-party Twitter analytics tools like:

• Buffer
• Sprout Social
• Keyhole

The benefit of going this route is that you’ll also get access to other useful scheduling and publishing features. For example, with Buffer you can even schedule your tweets for the best times. 

The Bottom Line

Crypto Twitter offers a vibrant platform for marketing within the cryptocurrency space. Social media marketing strategies for crypto brands start with optimizing your profile and “end” with tracking the right metrics. 

That said, it never really ends. It requires consistently posting on-brand content. After you’ve studied the metrics and you know which content and hashtags attracted the most engagement, it’s a matter of starting the process all over again by concentrating more on what worked.