10 Best B2B Branding Agencies & Services in 2024

Ask someone in today’s online world why branding identity design doesn’t work for B2B businesses, and the answers you’d get probably look something like this:

• “Branding is just for products or large companies, or B2C businesses,”
• “B2B branding is just a logo and a slogan, it’s easy,”
• “B2B purchases are rational, not emotional–we don’t need to treat our messaging the same way.”

What if I told you that all of these reasons were actually wrong? Branding in the B2B ecosystems is as vital as in B2C business because companies are made up of people. And people still spend their dollars (or their companies’ dollars) on brands that create a feeling of trust and confidence in the product and the emotional connection of the businesses they’re working with.

If it’s time for your business to address its B2B branding, there are many branding agencies you can work with–in fact, the digital marketing world is chock full of B2B branding services for you to choose from. To help you decide which route you’d like to take, let’s first review why hiring a B2B branding agency should be on your short list of needle-moving tasks.

 

Why B2B Branding is More Important than Ever

While “it’s a small world” has been a popular saying for many years, it’s never been more apparent than now in the age of digital marketing. For B2C companies, large and small, the internet has been a game changer for scaling their businesses and growing recognition. Branding for B2C is a no-brainer.

For B2B, however, branding is just as vital because it affects the products or services your company might offer and the actual company itself. Here are three main reasons why you need to invest your energy.

1. Your business will stand out in the crowded marketplace by prioritizing your B2B branding.

Source: marketingcharts.com

Transmission, a leading B2B branding agency, noticed a curious lack of investment. While it’s thought that building either a new or existing brand should account for almost half of B2B budgets, the majority of businesses are spending less than one-third of that on marketing.

Only 18% of these businesses spend the recommended amount (46% and above) on B2B branding.

This means the effort you put into solidifying your voice and identity, brand growth, and brand management will put you far ahead of the businesses in your field that are spending time and money elsewhere. Building your business with a rock-solid foundation of your brand personality will weather any storm. And while you can certainly do that yourself, it’s a wiser move to hire an experienced and collaborative B2B branding agency.

2. Employees and prospective employees are attracted to more substantial brands.

Source: blog.gitnux.com

A strong brand identity is essential to signal to your current team that you’re all focused on a common goal. And even more important, it reverberates out into the world and gets in front of your potential new staff. According to extensive research by Gitnux.org, 50% of candidates say they wouldn’t work for a company with a bad reputation, even for a pay increase

This statistic is critical to digest because it shows how a company’s reputation becomes a significant factor when recruiting new talent. This is even more important because your future employees are likely coming from a field that is connected to yours, so maintaining a positive reputation within that field is critical. If you want the best of the best, you also have to put your best foot forward–and that crucially starts with your branding. Smart companies know that hiring a B2B branding agency will avoid years of unnecessary churn and communicate clearly to your current staff and beyond.

3. Storytelling connects you to your partners, employees, and customers because all purchases are emotional.

Source: smartinsights.com

B2C businesses have one main focus—getting their customers to buy their products or services. Previous wisdom was that B2B businesses needed to connect with their potential customers using logic and functionality, as the purchasing process would involve many stakeholders and purchasing committees before proceeding. In order to placate the layers of management, only cold, hard data and impersonal information would work.

However, marketing research firm Motista showed the fallacy of that thinking when studying the differences between B2C and B2B brands using storytelling.

The B2C brands studied had an emotional connection with 10%- 40% of their customer base. However, they received an emotional connection rating of 50% from their customer base, proving that B2B customers are significantly more connected to their vendors and service providers.

Storytelling connects us to the humans behind the buying decisions–showing them that you understand their struggles and have solutions ready. Whether illustrating how you handled a particularly sticky challenge or taking them on a journey through your service process so it doesn’t look as daunting, storytelling gives you the opportunity to inform and explain.

Most importantly, storytelling allows you to share your ‘why’—not what you do or how you do it, but rather ‘why’ you do it. When you express your ‘why,’ your potential customers identify and connect with you above other companies because they feel drawn to the right people. Imagine how important it would be for a cosmetics company in need of new packaging to discover your business, which happens to use sustainable and natural materials.

Storytelling is an art–and one best left to the professionals. With thorough research and scheduling several initial discovery calls, it’s easy to find your company’s best B2B branding agency, no matter the size or budget.

List of the Top 10 B2B Branding Agencies for 2024

While many businesses start with less emphasis on branding, instead choosing to spend the majority of their energy on lead generation or a flashy social media presence, it pays to make it a priority in both your budget and strategy. Pay attention to the B2B social media strategy as much as possible. That’s because creating your brand personality is not static – it’s essential to continue to evolve your branding as your B2B business scales and changes. Having a strong base to work from makes everything in the future that much easier.

Whether you’re new to the B2B space or have an established global business that needs some retooling, finding the branding design services that fit your needs can take a lot of energy you likely don’t have in reserve. We’ve compiled a list of branding identity design services and B2B branding agencies that cater to all types of B2B businesses in many different industries.

1. Duck Design

🔗Website: https://duck.design/brand-identity-design-services/ 

📍Location: London, England

⏳Founded: 2020

🧑‍💻Number of employees: 11-50, mainly freelance

📑Description: Duck Design is unique as a B2B branding agency and a great choice if you’re already confident in your marketing and branding messaging. They offer unlimited design at a flat monthly rate, using their approved freelancers to create your logos, presentations, and even web design.

💸Pricing: Starting at $999/month for graphic design, $1599/month for graphic design + UX/UI, $1899/month for graphic design, UX/UI + Motion

⚙️Key Services: 

• Graphic Design
• Branding
• Packaging Design
• UX/UI Design
• Web Design

✅Why Choose Them: 

• They offer a 12-to 24-hour turnaround on tasks, which is excellent if your business is fluid, like e-commerce.
• Duck Design handles everything from visual branding to app design, making it a good choice for companies who want cohesive messaging.

📁Case Studies

2. NinjaPromo

🔗Website: https://ninjapromo.io/services/branding

📍Location: Global, including London, New York, and Singapore

⏳Founded: 2017

🧑‍💻Number of Employees: 101-200

📑Description: Well, hello there! Yes, it’s us, NinjaPromo, and we’re on this list because we have been leaders in B2B branding services since our inception. With our comprehensive suite of services, we help companies of all sizes, enhance their ROI and cultivate new businesses.

💸Pricing: We offer a flexible marketing subscription model that starts at around $3,200 per month

⚙️Key Services: 

• Branding
• Graphic Design
• Web Design
• Website development
• Mobile App Design
• Mobile App Development
• Digital Marketing Services
• Marketing Subscription

✅Why Choose Us:

• We understand the global marketplace and can tailor your brand and messaging to your market for maximum B2B brand awareness.
• We stand apart as a B2B digital marketing agency, offering extensive marketing, web development, and lead generation services under one roof.
• We offer a free introduction call to discuss your company’s brand personality and our brand strategy services.

📁Case Studies

3. Focus Lab

🔗Website: https://focuslab.agency/ 

📍Location: Richmond Hill, GA

⏳Founded: 2010

Number of Employees: Under 50

📑Description: Focus Lab has an in-house team of strategists, designers, and writers who work together to create branding for new and established businesses. They emphasize a creative workplace and their bespoke process. Focus is also the only agency on this list that handles the unique demands of early-stage startups with an internal group called Odi. 

💸Pricing: Custom pricing is available

⚙️Key Services:

• Brand Design
• Graphic Design
• Logo
• Marketing Strategy

✅Why Choose Them:

• Particularly well suited as a branding agency for small business, Focus Lab is a a B2B branding agency that works with start-ups and industry leaders.
• Their core values echo inclusion and diversity, with a spotlight on embracing challenge and potential in their clients’ businesses.

📁Case Studies

Related Content: The Ultimate Guide to B2B Marketing

4. Single Grain

🔗Website: https://www.singlegrain.com/agency/b2b-brand-agency/ 

📍Location: Los Angeles, CA

⏳Founded: 2009

🧑‍💻Number of Employees: Under 50

📑Description: Single Grain, based in the USA, targets the specifics that aren’t as fun as creating a logo but are just as important–organic and paid traffic. A leader in B2B content marketing, the team at Single Grain understands the ins and outs of levers like campaign optimization and programmatic SEO.

💸Pricing: Custom pricing is available

⚙️Key Services: 

• SEO Optimization
• Pay Per Click (PPC) Advertising
• Conversion Optimization
• Digital Strategy

✅Why Choose Them: 

• While they aren’t a B2B branding agency like the other entries on the list, Single Grain understands and executes organic and paid content strategies that lead to conversion rate growth beyond 200% in many cases.
• Single Grain has significantly impacted the SaaS and E-commerce industries, explicitly using its proven methods of focusing on 3X ROAS goals.

📁Case Studies

5. Sagefrog

🔗Website: https://www.sagefrog.com/services/b2b-branding/ 

📍Location: Doylestown, PA

⏳Founded: 2002

🧑‍💻Number of Employees: Under 50

📑Description: Sagefrog is a B2B branding company ideal for companies in healthcare, industrial, technology, and business services. By specializing in these niches, Sagefrog has extensive B2B expertise and proven programs and results for these industries.

💸Pricing: $150-$199/hr

⚙️Key Services: 

• Digital Marketing Strategy
• B2B Branding
• Graphic Design
• Naming and Messaging

✅Why Choose Them: 

• No one beats Sagefrog in understanding the process of creating corporate branding for the healthcare and industrial fields.
• As a HubSpot Partner Agency, they can easily integrate your existing tools to enhance your growth.

📁Case Studies

6. BrandingBusiness

🔗Website: https://www.brandingbusiness.com/ 

📍Location: Irvine, CA

⏳Founded: 1994

🧑‍💻Number of Employees: Under 50

📑Description: BrandingBusiness stands out from other B2B branding agencies by executing thorough market research, including executive workshops and employee alignment audits, and using this input to inform brand communications and strategy. Their main areas of expertise are corporate rebranding, employer branding, and mergers and acquisitions.

💸Pricing: Custom pricing is available

⚙️Key Services: 

• Brand Messaging
• Brand Growth Strategy
• Corporate Identity
• Naming

✅Why Choose Them: 

• BrandingBusiness is a wise choice for established businesses that find themselves shifting into new markets or services, focusing on brand communications within businesses.
• BrandingBusiness has extensive experience in the healthcare and industrial industries, emerging tech, and logistics, making it a standout in B2B branding agencies.

📁Case Studies

7.DeSantis Briendel

🔗Website: https://www.desantisbreindel.com/

📍Location: New York, NY

⏳Founded: 2002

🧑‍💻Number of Employees: Under 50

📑Description: DeSantis Briendel is a B2B branding agency specializing in creating and refining empathetic brands–understanding that people are at the core of any successful business. Their team has considerable experience in financial services, law, and real estate, making them an excellent choice for any B2B startups new to their industry.

💸Pricing: $200-$300/hr

⚙️Key Services: 

• Brand Messaging
• Brand Strategy
• Corporate Identity
• Naming

✅Why Choose Them: 

• With a more executive approach than some other B2B branding agencies on this list, DeSantis Briendel brings creativity and solutions that meet your company’s needs.
• In-house brand designers work alongside strategists in this creative agency to supply you with a cohesive marketing and brand portfolio.

📁Case Studies

8. Ramotion

🔗Website: https://www.ramotion.com/b2b-branding/ 

📍Location: San Francisco, CA

⏳Founded: 2009

🧑‍💻Number of Employees: Under 50

📑Description: Among UI/UX design agencies, Ramotion is a familiar name thanks to their track record with B2B startups (over $750M raised!). Their client base also includes small and medium-sized businesses and enterprise clients, making them an essential source of experience within B2B branding agencies.

💸Pricing: $100-$149/hr

⚙️Key Services: 

• Brand Identity
• Brand Design
• Web Design
• UX/UI Design

✅Why Choose Them: 

• With over ten years of experience in design, Ramotion has handled many challenges faced by Silicon Valley and Fortune 500 clients.
• Ramotion uses analytical information on your target audience to develop outstanding branding and visual identity.

📁Case Studies

9. Digital Authority Partners

🔗Website: https://www.digitalauthority.me/services/b2b-branding-agency/ 

📍Location: Chicago, IL

Founded: 2016

🧑‍💻Number of Employees: 50-250

📑Description: With clientele in the SaaS, E-Commerce, and Fintech industries, Digital Authority Partners have garnered awards for SEO, global advertising, and best site redesign in the B2B space. They understand the importance of each customer touchpoint, provide a clear view of your core values, and have an 85% client retention rate.

💸Pricing: $100-$149/hr

⚙️Key Services: 

• SEO Optimization
• Marketing Strategy
• Pay Per Click (PPC) Advertising
• B2B Email Marketing

✅Why Choose Them: 

• Specializing in SEO to grow brand awareness, drive traffic, and increase search engine ranking.
• Their robust in-house team personally handles each branding package, and they also have extensive experience in B2B email marketing.

📁Case Studies

10. Digital Silk

🔗Website: https://www.digitalsilk.com/branding-agency/b2b-branding/ 

📍Location: New York, NY

⏳Founded: 2017

🧑‍💻Number of Employees: 50-249

📑Description: Digital Silk is a full-service B2B branding agency that works with organizations of all sizes to craft brand strategy and design. They have specialized experience in the hotel, healthcare, and construction/industrial marketplace and multiple 5-star DesignRush reviews.

💸Pricing: $100-$149/hr

⚙️Key Services 

• Branding + Strategy
• Ecommerce Development
• SEO & Content Marketing
• Social & Paid Marketing

✅Why Choose Them: 

• They use advanced analytics to craft a picture of the ideal customer, offering data-driven solutions.
• Digital Silk also offers packaging design, a brand book, and a style guide for internal partners.

📁Case Studies

What to Look for When Choosing a B2B Branding Agency

Source: elevationb2b.com

With a great variety of B2B branding agencies, it’s vital to decide who you want to work with to craft your brand identity. While the budget is undoubtedly at the top of your mind in any such decision, several vital factors go beyond simply the amount of money you want to spend. (As we learned earlier, your budget should likely be more than you expect!).

It will take some time and research to find the best agency. Here are some signs you’ve found the right fit for your business:

• The B2B branding services offered by the agency should mesh with your business’s desired outcomes and goals, no matter its growth stage. Being able to predict and adapt smoothly to market changes is a sign of a professional and competent agency.
• Decisions should be made by analyzing data from both your company and the market as a whole, not relying on just a color combo or a ‘vibe.’ This might include case studies, whitepapers, and even internal employee and C-suite interviews.
• You and your company don’t feel like an afterthought or a burden to the B2B branding agency and its team–you build trusting and supportive relationships with partners who want to see you succeed and have the experience to help you realize your dreams. 

Most B2B branding agencies are happy to schedule a complimentary discovery call to discuss your needs and their services so you can make your decisions with confidence and the buy-in of all major stakeholders.

With these calls, you can easily explore everything from the brand strategy and management they offer to common pitfalls they’ve discovered through trial and error to help you avoid making that same mistake. 

Revolutionize Your B2B Branding: Choose NinjaPromo Today

Change happens fast in the B2B marketplace, and you need a partner you can rely on. NinjaPromo can handle it all. With our team of innovative and bright minds working alongside yours, we can help you achieve success in less time without exhausting your budget.

When you work with NinjaPromo, you get a dedicated group of forward-thinking marketers, designers, and developers with years of experience helping B2B companies rise above the noise. We serve many industries—from fintech to SaaS, E-commerce to Esports—and pride ourselves on being among the top digital marketing agencies for startups. 

We understand your complex issues because we’ve done it, too. Putting your trust in NinjaPromo brings not only a brand identity you’ll be proud of but also a team in your corner that truly wants you to excel.

Conclusion

Finding the right partner for your journey can be daunting, which is why we hope this article has answered some of your questions. The most important thing to remember is that when you’re investing in your business, few things offer the benefits of taking that extra time to create your business identity that speaks to your ideal customer and illustrates the unique spark you can bring to the global marketplace.