Top 10 Insurance Marketing Agencies for 2024

Over 92% of Americans today already have some sort of insurance. For insurance companies that want to grow their market base, a highly saturated market like this poses a challenge. First, how do you reach the remaining 8% who don’t have insurance yet? What’s the best way to talk to them? Are there ways to upsell to current customers? And how about improving client retention and satisfaction?

All these questions can be addressed through effective growth marketing. Insurance providers with access to expert marketing advice generally create more impactful campaigns. Let’s look at how marketing can make all the difference.

 

How Does Marketing Contribute to Insurance Company Growth?

Different marketing tactics create completely unique experiences. Whether you prefer the more traditional route or a non-orthodox execution, intelligent marketing identifies key opportunities and allows you to do something that speaks to your audience.

Reach Your Target Audience at the Right Place and the Right Time

When a raging hurricane season was forecasted to hit the Atlantic, State Farm saw an opportunity to support clients who might be affected. They partnered with IBM Watson and created a useful tool for hurricane preparedness called Conversations. 

This AI-powered chatbot used weather-targeting capabilities to identify those affected by bad weather. The chatbot gave them personalized safety tips and recommendations relevant to their hurricane situation. It’s rare for insurance companies to show up in such a practical and personal way, and the initiative increased brand awareness and loyalty.

Send Messages That Stand Out from the Clutter

Insurance is often associated with serious and sentimental types of content. Knowing this, Ladder did the complete opposite for its insurance marketing strategy. Their campaign, Life Insurance So Good You Might Wish You Didn’t Have It, proves that insurance companies know how to have a laugh, too. 

In a comedic 60-second video, they showed a day in the life of someone with a Ladder Life policy—with an insurance plan so good that their loved ones wanted to claim compensation ASAP. It earned a ton of laughs, online traction, and awards.

What Services Do Insurance Marketing Agencies Provide?

Marketing firms for insurance companies can help with the following: 

• Customer Acquisition: Identifying the best match for your insurance products/services, keeping customers engaged, and closing the journey by converting customers into successful policyholders.
• Content Creation: Brainstorming, writing copy and scripts, executing visuals, filming videos, and publishing posts across multiple online platforms. 
• SMM (Social Media Management): Creating a content calendar, overseeing content schedules, publishing posts online, and supplying data and analytics. If needed, they’ll also be replying to comments, answering queries, and keeping the community engaged.
• SEO (Search Engine Optimization): Recommending best practices to boost your insurance company’s SEO ranking.
• PPC (Pay-Per-Click) Advertising: Overseeing the insurance company’s paid advertising efforts, and recommending strategies for high ROIs, click-through rates, conversions, and traffic.
• Email Marketing: Strategizing, crafting, and publishing email campaigns to drive awareness, conversions, or an increase in customer loyalty.
• Content Marketing: Creating a strategic approach that defines each media channel’s purpose and messaging to produce consistent, high-quality content.
• Branding: Creating a distinct and relevant visual identity for your brand.
• Public Relations (PR): Managing online and offline reputation, generating media coverage through a network of partnerships, and overseeing conflict or crisis management. 
• Lead Generation: Reaching out to new and possible customers through online forms, digital ads, appointment-setting, and other methods. 
• Video Production: Covering creative concepts, scripts, storyboards, pre-production, filming, post-production, editing, licensing, and publishing of video outputs. 

List of the 10 Best Insurance Marketing Companies for 2024

1. NinjaPromo

Yes, it’s us. We proudly declare that we are currently recognized as one of the best agencies specializing in insurance marketing. While this may sound somewhat subjective, we can substantiate it with our portfolio and the results we achieve for our clients.

We’re always proud to highlight our services that have been trusted by clients all around the globe and even recognized in prestigious industry awards. Our international marketing expertise offers the essentials for any insurance company, and then some. From insurance branding concerns to lead generation to social media, we’ve got you covered.

🔗Website: https://ninjapromo.io/

🌍Location: London, Dubai, New York, Singapore, Hong Kong, Vilnius

⏳Founded: 2017

🧑‍💻Number of Employees: 51-200

⚙️Key Services:

• Market Research
• Brand Strategy
• Content Strategy
• Web & Mobile Development
• Branding & Identity
• UX & UI Design
• Graphic Design
• Video Production
• SEO Optimization
• Social Media Management
• Influencer Marketing
• Email Marketing

💸Pricing: Standard monthly subscription starts at $3,200/month. Check out other plans here. 

✅Why Choose Us: 

We’re marketing experts first, which means we offer a comprehensive list of marketing services all under one roof. This eliminates the need for onboarding numerous agencies, each specializing in different things. Our services are integrated, cohesive, and cost-effective, helping clients win across various industries and platforms. 

📁Case Studies: View our case studies here.

2. Convirtue

Convirtue is a homegrown marketing agency with roots in the independent insurance industry. They’re results-driven and highly effective, helping clients grow in SEO and content marketing. They promise to increase website traffic by 100% in the first 100 days and see SEO results within 60 days. They even offer a money-back guarantee, which speaks of their confidence and dedication to customer satisfaction. 

🔗Website: https://www.convirtue.com/

🌍Location: Denver

⏳Founded: 2020

🧑‍💻Number of Employees: <25

⚙️Key Services:

• Search Engine Optimization
• Content Marketing
• Email Marketing
• Social Media Marketing
• Website Development

💸Pricing: Available upon consultation.

✅Why Choose Them:

Most of their clients are in healthcare, so Convirtue comes with a great understanding of the industry. Insurance brokers will find it refreshing to collaborate with a partner who speaks their language and understands risks, underwriting, and all the legalese. Their team can quickly identify key opportunities for growth and create tactics that will strengthen their clients’ marketing programs, particularly in SEO. 

📁Case Studies: View case studies here.

3. Insurance Marketing Partners

True to its name, this digital marketing firm exclusively caters to independent insurance agents. Their approach and solutions equip agents with what they need to make informed marketing decisions without being overwhelmed. They offer flexible programs that help grow businesses effectively. At the same time, they allow agents to pick and choose which solutions are most relevant to them.

🔗Website: https://insurancemarketingpartners.com/

🌍Location: Wisconsin

⏳Founded: 2013

🧑‍💻Number of Employees: 2-10

⚙️Key Services:

• Strategic Insurance Marketing
• Agency Websites
• Local SEO
• Paid Search 
• Display Ads
• Social Marketing
• Email Marketing
• Insurance Marketing Analytics

💸Pricing: Starts at $197/month for Social Marketing.

✅Why Choose Them:

If you’re looking for an agency that takes an individual approach with clients, then Insurance Marketing Partners is a good fit. They don’t have a “one-size-fits-all” strategy; instead, their insurance marketing solutions consider each client’s strengths, talents, goals, and budget. 

📁Case Studies: N/A

4. Amsive

Data-led and performance-driven, Amsive is a full-service agency with a complete suite of strategic insurance marketing services. Their pioneer marketing solutions are backed by innovative technology, allowing them to exceed customer acquisition, engagement, and other digital goals. What makes them stand out is their ability to combine creativity with analytics. That’s how they consistently produce attention-grabbing content, from awareness, onboarding, and cross-selling to retention and engagement. 

🔗Website: https://www.amsive.com/industries/insurance/

🌍Location: Illinois

⏳Founded: 1980

🧑‍💻Number of Employees: 500-1,000

⚙️Key Services:

• Paid Search
• Paid Social
• Programmatic Ads
• Video + Streaming
• Organic Social Content
• Influencer + Creator
• SEO
• Google Algorithm Update Recovery
• Google Discover

💸Pricing: Available upon consultation.

✅Why Choose Them:

If what you’re after is customer loyalty and retention, Amsive’s Audience Science is a game-changer. Their process is centered on deep consumer intelligence, which involves a deep dive into each customer’s psyche and understanding. This allows their clients to come up with the most personalized insurance marketing content that reaches their optimal audience and results in better customer loyalty and retention.

📁Case Studies: View case studies here.

5. Melon Local

Like many specialized agencies, Melon Local’s insurance marketing services are tailor-fit for local insurance marketing companies, but what sets them apart is their fresh, dynamic energy. Because they’re focused on the goal of growing insurance agencies, they understand the local industry inside and out. They deliver quality local insurance leads daily, meet clients based on their goals and budgets, and offer excellent customer service. Notably, they’re one of Inc. Regionals’ Fastest Growing Business (2024), as well as a Nevada Top Workplace (2023-2024) and Google Premiere Partner (2022-2024).

🔗Website: https://melonlocal.com/meet-the-best-insurance-marketing-agency/

🌍Location: Las Vegas

⏳Founded: 2019

🧑‍💻Number of Employees: 51-200

⚙️Key Services:

• Local Paid Search
• Organic Search Optimization
• Reputation Management
• Social Media
• Presence Building

💸Pricing: Varies based on ad spend.

✅Why Choose Them:

Melon Local is a dedicated agency with the right resources to make your insurance marketing bloom. Apart from being highly collaborative, responsive, and easy to work with, they also offer monthly online workshops through Melon University. They’re joined by local experts who cover topics like basic to advanced insurance marketing strategies and even share relevant tips for selling auto, home, renters, and life insurance. 

📁Case Studies: N/A

6. Musselwhite Marketing

Before they ventured into marketing, the agency’s founders used to run their own financial service and insurance agencies. With first-hand experiences in the field, their solutions were made to address agents’ biggest concerns. With that, they identified 7 key pillars for effective insurance marketing: website, content, email, online ads, video, social media, and customer reviews. Though they’re a relatively small agency, Musselwhite Marketing delivers big wins, thanks to their team of experts. Everyone on board has undergone training with a digital marketer, and all of them hold multiple marketing certificates, so you know your campaigns are in very capable hands.

🔗Website: https://musselwhitemarketing.com/insurance/

🌍Location: Texas

⏳Founded: 2009

🧑‍💻Number of Employees: 2-10

⚙️Key Services:

• Website Management & Maintenance
• Insurance SEO
• Review & Testimonials
• Email Marketing Management & Maintenance
• PPC Management & Maintenance 
• Facebook & Google Ads
• Insurance Web Design
• SEO
• Social Media Management
• Video Management & Maintenance
• Content Marketing & Blog Writing

💸Pricing: Prices Vary. Free Discovery Session Available.

✅Why Choose Them:

The team’s dedication to improving their skills and expertise is commendable. When Musselwhite Marketing isn’t busy building integrated campaigns, its team members are attending conferences, participating in masterminds, or testing new products and tools. All of this, they take back with them and apply to their clients’ future campaigns, giving you the latest and most innovative solutions.

📁Case Studies: View client reviews here.

7. Nielson Marketing Services

With over 30 years of industry experience, Nielson Marketing Services knows just how important digital marketing is in the field of insurance. Their primary insurance marketing service includes web design, SEO, lead generation, and data. They’re experts at integrating multiple channels to close more deals. At present, they generate more than 1 million leads annually and have earned more than $2B in insurance premium written.

🔗Website: https://neilsonmarketing.com/

🌍Location: California

⏳Founded: 1988

🧑‍💻Number of Employees: 11-50

⚙️Key Services:

• Insurance Marketing
• Insurance Telemarketing
• Insurance Website Development
• Web Marketing
• SEO
• Social Media Marketing
• Agency Data
• Postcard Mailings
• Content Marketing
• Email Marketing
• Lead Generation
• Website Design
• Insurance Data

💸Pricing: Varies. Free consultation available.

✅Why Choose Them:

It’s rare to find an insurance marketing agency that’s up-to-date with the latest industry practices but has also been around to see technology evolve over time. Nielson Marketing Services consists of specialists who effectively acquire, retain, and grow clients’ businesses thanks to their unparalleled knowledge and a keen eye for innovation.

📁Case Studies: View testimonials here.

8. Goldmine Media

Based in London, Goldmine Media excels in branding, strategy, digital, and content. They’re an insurance marketing agency that helps agents and teams gain leads and grow their revenue. With years of experience working closely with insurance firms—from professional liability, automotive, health, property, and casualty to financial guarantors and medical malpractice—they understand how agents and brokers approach their marketing. They simplify the process while maintaining high standards of professionalism, which has been key to driving their client success.

🔗Website: https://goldminemedia.co.uk/insurance-marketing-agency/

🌍Location: London

⏳Founded: 2004

🧑‍💻Number of Employees: 51-200

⚙️Key Services:

• Brand Creation
• PR Management
• Community Engagement
• Ad Design
• Website Optimization
• Content Development
• Ad Campaign Execution
• Social Media Management
• Email Dispatch
• Lead Generation

💸Pricing: Varies. Free consultation available.

✅Why Choose Them:

They’re true collaborators who understand the kind of marketing that service agents and brokers need. Flexibility is key, and Goldmine Media allows clients to be as hands-on (or hands-off) as they want when it comes to their marketing plans. 

📁Case Studies: View case studies here.

9. CHS

If you’re after a full-service insurance marketing agency that’s known to go beyond expectations, CHS is right up your alley. Their in-house specialists use clients’ insurance goals as inspiration to bring amazing campaigns to life—from digital marketing and creative to branding, and more. This has won them awards over the years. Some of the great work they’ve done has been with brands like HSBC UK, Allianz, Lakeland, Petplan, and LV=.

🔗Website: https://chs.agency/specialisms/insurance-marketing-agency/

🌍Location: Dorset

⏳Founded: 1973

🧑‍💻Number of Employees: 51-200

⚙️Key Services:

• Insurance Marketing Campaigns
• Digital Acquisition
• Photography
• Content Marketing
• Print
• Paid Social
• Video Production
• Insurance Company Branding
• CGI, AR & VR
• Outdoor Marketing

💸Pricing: Available upon consultation.

✅Why Choose Them:

CHS values connections, and they take great care in what they do. Whether it’s handling client relations or producing creative output, this value adds depth to their craft. Apart from digital marketing, they also offer photography, print, outdoor, and publishing services. For integrated campaigns, these can work side-by-side with current online efforts. 

📁Case Studies: View case studies here.

10. POMOROI

POMOROI is a full-service agency focused on building and empowering clients. Their solutions for insurance companies take both a traditional and non-traditional marketing approach. Their primary focus is on conversion optimization and ROI. Whether it’s improving site rankings or engaging followers on socials, they can help drive conversion and create positive customer experiences. 

🔗Website: https://pomoroi.com/

🌍Location: Texas 

⏳Founded: 2022

🧑‍💻Number of Employees: 2-10

⚙️Key Services:

• Paid Search Marketing
• SEO
• Social Media Marketing
• Over-the-Top (OTT)/Connected TV (CTV)
• Audience Extension Display
• Public Relations
• Lead Generation
• Email Marketing
• Reputation Management
• Brand Positioning
• Print, Broadcast, Direct Mail

💸Pricing: Available upon consultation.

✅Why Choose Them:

They’re a great insurance marketing company partner for anyone who values quantifiable results. POMOROI closely monitors each campaign’s results, tracking conversion rates, site visits, and direct purchases. They then present key insights based on the data gathered, which is useful for assessing strategies and next steps.

📁Case Studies: N/A

Benefits of Cooperation with Insurance Marketing Agencies

Partnering with an agency can drastically transform your online marketing efforts. Here’s what they can give you:

• Deep Insights in the Insurance Industry

Marketing agencies use advanced tools, methods, and resources to arrive at data-driven insights. It may be through their online marketing software and industry reports or with the help of tech like marketing automation. These perspectives will help add depth to how you understand your consumers and insurance industry trends.

• Advanced Techniques of Attracting Leads

With a team that handles lead acquisition strategy, scheduling, customer engagement, and more, brokers save a significant amount of time and effort. Agency partners will be able to recommend the right B2B marketing channels and other best practices for the most effective lead generation. 

• Comprehensive Analysis of the Marketing Results

How can you measure a successful campaign? This can be answered through in-depth data and analytics. Agencies can establish key metrics for campaign performance and measure that day by day. At the end of campaigns, they can recommend the best next steps to improve your marketing efforts.

Achieve Insurance Market Leadership with NinjaPromo’s Marketing Tactics!

Speaking from experience, NinjaPromo can grow clients’ marketing-qualified leads, increase organic website traffic by the thousands, and expand reach to over 100,000+ unique users. Our digital marketing tactics can equip you with what you need to come out on top. We also have a lot of resources for other industry-related topics, whether you’re looking for a consulting firm or want tips on B2B PR and SEO for financial services.

Conclusion

Insurance marketing agencies look at the industry from a different perspective. Collaborating with them brings out the creativity, uniqueness, and personality behind every insurer. Whether it’s a full-service marketing firm or a local insurance marketing company, finding an agency partner can boost your insurance marketing efforts.