10 Best eCommerce SEO Agencies for Optimizing Your Online Store in 2024

Global ecommerce sales will reach more than 8000 billion by 2026. Moreover, retail transactions are projected to account for 21.2% of the total retail sales by 2024.

Online shopping businesses need higher organic visibility to drive potential customers to their online stores since 44% of people begin their online journey with the help of search engines. 

Top eCommerce SEO firms provide specialized knowledge and stay current on Google algorithms to elevate your store’s ranking and boost sales.

Collaborating with premier eCommerce SEO providers grants you access to SEO experts dedicated to enhancing website structure, content quality, and user experience, ultimately bolstering the credibility of your online marketplace.

This article shares the list of top SEO companies for eCommerce to help your business have a competitive edge over other online competitors. 

 

What is eCommerce SEO?

Ecommerce SEO is a digital marketing strategy tailored for online companies to enhance their visibility on search engines like Google, Bing, or Yahoo. It involves optimizing various elements of an ecommerce site to improve its organic rankings.

Effective ecommerce SEO incorporates keyword optimization, quality content creation, on-page and technical optimizations, and building high-quality backlinks.

Why is SEO Important for eCommerce Websites?

Ecommerce stores require organic promotion for the following reasons:

• Improving Visibility and Attracting Traffic: Organic promotion is key in boosting your online shopping site’s visibility on search engines. When potential buyers look for products or services you provide online, a well-optimized site is more likely to rank higher in organic results, leading to increased organic visits to your online marketplace. 
• Optimizing User Experience: Around 52% of users will only leave a site if they have a good mobile browsing experience. Organic marketing focuses on refining both the structure and content of your website. This makes it easier for search engines to comprehend and enhances the overall user experience. A well-organized and user-friendly site is more likely to captivate visitors, encouraging them to explore and purchase. 
• Reaching Target Buyers: Organic optimization enables you to aim for searches related to your products. Consequently, those who discover your website through search engines are more inclined to be interested in what you offer, heightening the likelihood of converting them into satisfied customers.
• Credibility and Trust: Earning trust is key for online marketplaces. When your site ranks at the top of organic results, it signals reliability to users. Utilizing effective organic promotion strengthens your online presence, and fosters trust with your audience, positively influencing your online shopping brand’s reputation.
• Affordable Promotion: Once your internet store is thoroughly optimized, it can consistently draw in organic visits without needing continuous advertising expenses. This offers a sustainable and efficient approach to promoting your products over the long term.
• Outranking Your Competitors: By surpassing competitors in search rankings, you increase the likelihood of attracting customers actively seeking products your online retail store sells.
• Keeping Up with Evolving Trends: Organic marketing requires staying current with changes in Google search engine algorithms and trends. This adaptability guarantees that your internet store stays relevant and can easily adapt to shifts in how people search for and discover products on the internet.

Why You Should Hire an eCommerce SEO Agency

Here are the top reasons to partner with eCommerce SEO services:

• Effective Product Page Optimization: Product content is the primary determinant for online purchases, as acknowledged by 87% of customers. Ecommerce SEO companies excel in optimizing product pages, ensuring that each item is presented in a way that appeals to both search engines and potential customers. This includes optimizing product descriptions, images, and other elements crucial for ranking high in search results. 
• Conversion-Focused Strategies: Unlike general approaches, a technical SEO company focuses on strategies that drive conversions. This involves optimizing the entire sales funnel leveraging SaaS SEO and ecommerce optimization tactics, from initial search to final purchase, ensuring that your online retail store attracts traffic and turns visitors into customers. 
• Handling Large Inventories: Managing a large inventory can be challenging for eCommerce sites. Digital marketing companies experienced in the eCommerce domain understand how to efficiently handle vast product catalogs, ensuring that every product has the potential to be discovered by the right audience. 
• Local SEO for Online Retail Stores: A local SEO agency can implement effective local SEO strategies for online retail stores with physical locations or those targeting specific geographic markets. This helps reach local customers and drive foot traffic to physical stores. 
• Page Speed Optimization: Page speed is critical for user experience and search engine rankings. An eCommerce search engine optimization company understands the importance of fast-loading pages in retaining visitors and reducing bounce rates. Faster page load times enhance the user experience and align with Google ranking algorithms prioritizing better-performing sites.
• Mobile Optimization for Online Retail: With the increasing prevalence of mobile shopping, eCommerce search engine optimization companies understand the importance of mobile optimization. They ensure that your online retail store is mobile-friendly and optimized for search engines on various devices. 
• Strategic Content Marketing: Content is crucial for online retail optimization, and specialized marketing companies know how to create and optimize content that engages customers and aligns with Google ranking algorithms. This includes product descriptions, blog posts, and other content elements. 

How to Choose the Best eCommerce SEO Company

Here are some best practices to select the finest eCommerce SEO agency:

• International SEO Expertise: If your eCommerce company operates globally or plans to expand internationally, consider an international SEO company with expertise in international SEO. This involves understanding different markets, languages, and search engine preferences in various regions, ensuring your internet store’s visibility on a global scale. 
• E-commerce Platform Familiarity: The right eCommerce SEO agency should be familiar with the specific platform your internet store is built on (e.g., Shopify, WooCommerce, Magento). This familiarity allows for more effective optimization, addressing platform-specific organic promotion challenges and opportunities. 
• Company Reputation: When choosing an eCommerce SEO company, consider its reputation on review platforms like Google, Clutch, or other industry-specific review sites. This external validation provides insights into the agency’s track record, client satisfaction, and overall performance, helping you make a more informed decision about the agency’s capabilities and reliability.
• Customized Reporting Metrics: Choose an agency that provides customized reporting metrics aligned with your SEO goals. Instead of generic metrics, the agency should focus on key performance indicators (KPIs) that matter most to your online retail success, such as conversion rates, revenue growth, and customer acquisition costs. 
• Community Engagement Strategies: Effective eCommerce SEO goes beyond traditional techniques. Consider an agency that integrates community engagement strategies, such as social media involvement, online forums, or customer reviews, to build a strong online community around your brand. 
• Voice Search Optimization Knowledge: With the rise of voice-activated search, it’s crucial to partner with an agency knowledgeable in voice search optimization. This involves adapting your SEO strategy to align with how people use voice search on devices like smartphones and smart speakers. 
• Post-Purchase Experience Optimization: While many SEO efforts focus on pre-purchase aspects, an excellent eCommerce SEO company should consider post-purchase experience optimization. This involves enhancing customer satisfaction after a purchase, encouraging positive reviews, and fostering brand advocacy using the recommended tactics.

List of the Top 10 eCommerce SEO Companies

Here are the best eCommerce SEO services for 2024 and ahead: 

1. NinjaPromo

Yes, that’s our company and we are rated highly on Clutch for boosting site traffic, visibility, and sales. 

We are one of the leading SEO agencies for eCommerce, with a deep understanding of eCommerce SEO strategies. 

We don’t just aim for the stars but apply art and expertise for long-lasting, sustainable success. 

From competitor analysis to community engagement, we offer a comprehensive approach, emphasizing trust-building through customer ratings and reviews. 

Website: Ninjapromo.io

Founded: 2017

Location: New York

Number of employees: 51-200 

Key Services:

• Competitor Analysis
• Technical Audit
• On-Page SEO
• Keyword Research
• Local SEO
• International SEO
• SEO Audit
• Internal Linking Structure Optimization
• Content Marketing
• Off-Page SEO

Industries Served:

• Web3 & Crypto
• Software
• Technology
• SaaS
• Gaming
• Fintech

Best For:

• Online retailers looking to enhance their visibility and attract more customers. The agency works with diverse industries, indicating their ability to handle the specific needs of both smaller and larger organizations.

Top Clients:

• Urban Mavericks
• Xentrics
• Mokka Coffee
• Unibright
• Swinca

Why Choose Them?

• Beyond traditional optimization, NinjaPromo integrates community engagement strategies, including social media involvement and customer reviews, to build a powerful online community.
• Crafting eCommerce SEO strategies, NinjaPromo focuses on understanding your customers and tailoring their approach to meet your target audience’s specific needs and behaviors.

2. Straight North

Straight North is an industry-leading ecommerce SEO provider with a proficient team adept at handling technical complexities, persuasive copywriting, and link acquisition. The agency emphasizes online shopping websites’ unique challenges, such as large product catalogs, complex technical SEO issues, and duplicate content concerns. 

Website: Straightnorth.com

Founded: 1997

Location: Downers Grove, IL

Number of employees: 51-200

Key Services:

• On-Page SEO
• Copywriting
• Link Acquisition
• International SEO
• Google Penalty Recovery
• Technical Audit
• Content Optimization
• Off-Page SEO

Industries Served:

• Gaming
• Finance
• Healthcare
• Software
• Transport
• Finance
• Automotive

Best For:

• Small and middle-sized firms looking to generate online sales leads and e-commerce revenue.

Top Clients:

• Penner Bathing
• Connelly Electric
• Pro Stock Hockey
• Optimum Health Solutions
• Gear Geek
• Motion Fixtures

Why Choose Them?

• By choosing Straight North, businesses can expect an ecommerce SEO strategy designed to boost revenue, attract new customers, and enhance credibility through improved search rankings and brand visibility.
• Straight North has a history of increasing keyword rankings, organic traffic, and overall revenue for ecommerce clients, supported by positive online reviews.

3. Thrive Internet Marketing Agency

Thrive Internet Marketing Agency is an award-winning eCommerce SEO company offering comprehensive digital promotion services. The firm leverages its SEO expertise and expert SEO team to help clients dominate the online marketplace. With a team of SEO specialists, regular reports, and integrated digital marketing solutions, Thrive improves brand visibility and drives conversions.

Website: Thriveagency.com

Founded: 2005

Location: Dallas, Texas

Number of employees: 51-200

Key Services:

• Search Engine Optimization
• Content Writing
• On-Page SEO
• Off-Page SEO
• International SEO
• SEO Audit
• Local SEO
• Amazon Marketing
• Reputation Management

Industries Served:

• Consumer Products
• Education 
• Financial services 
• Legal 
• Manufacturing

Best For:

• Enterprise companies looking for a partner to address various aspects of their online presence.

Top Clients:

• Ginseng Grower
• Tethered Photography
• Unique Safaris
• Omega 
• Noble International

Why Choose Them?

• Through regular Google Analytics reports, a 100% campaign focus, and monthly video summaries, Thrive keeps clients informed about the progress of their campaigns, fostering transparency and trust.
• By offering device-responsive site design, the agency ensures that clients’ websites are accessible and optimized for users across various devices, contributing to a positive customer experience.

4. Coalition Technologies

Coalition Technologies is a top-rated digital commerce SEO company that excels in providing a results-driven approach for online retailers. With over 780 client case studies, they emphasize the importance of SEO in achieving sustainable growth for online retail stores. 

To drive organic growth, the agency employs targeted keyword research, blog content, website structure optimization, PR outreach, and problem identification. Their focus on Magento, BigCommerce, Shopify, and WordPress platforms, along with extensive industry partnerships, positions them as leaders in the digital marketing space. 

Website: Coalitiontechnologies.com

Founded: 2009

Location: Culver City, CA

Number of employees: 51-200 

Key Services:

• On-Page Optimization
• SEO Audit
• Backlink Audit
• Keyword Research
• Off-Page SEO
• Analytics Set Up
• A/B Testing

Industries Served:

• Software
• Shopping
• Sports
• Food & Beverage
• Hospitality & Travel
• Sports
• Automobile

Best For:

• Online stores operating in a competitive space looking to grow their revenue. The agency has the experience to tackle the most powerful keywords in highly competitive markets.

Top Clients:

• Roku
• Pink Lily
• Magnolia Boutique
• Emmer and Oat
• Swimspot
• The Next Native
• Enjuku

Why Choose Them?

• With specialists in organic promotion, web design, digital strategy, marketing, and development, Coalition Technologies ensures a holistic approach to meet clients’ diverse needs.
• With 200+ reviews on Google, 150+ on Facebook, and 100+ on Clutch, the agency has consistently garnered positive feedback, reflecting high client satisfaction.

5. Whitecap SEO

Whitecap SEO is a premier SEO agency for eCommerce that boosts online retailers’ traffic and sales through advanced SEO services. 

With a focus on digital commerce, Whitecap has helped major distributors achieve remarkable year-over-year revenue growth and first page Google rankings. Their tailored services cover comprehensive site audits, targeted keyword research, and technical optimizations. 

Website: Whitecapseo.com

Founded: 2011

Location: Asbury Park, NJ

Number of employees: 2-10 

Key Services:

• Competitor Analysis
• Site Audit
• Site Architecture Optimization
• Content Marketing
• Link Outreach
• Off-Page SEO
• PR Marketing
• Conversion Rate Optimization

Industries Served:

• Nutrition
• Education
• Clothing
• Sports
• Food

Best For:

• ECommerce brands looking for white-hat SEO services to outrank their competition. 

Top Clients:

• Custom Ink
• BucketFeet
• Artsy Couture
• Apolla Performance Wear
• DownLinens
• Nations Photo Lab
• ProMix Nutrition

Why Choose Them?

• Whitecap stands out for its in-depth knowledge of eCommerce platforms like Shopify, BigCommerce, Magento 2, and Volusion, ensuring the highest ROI for your marketing investment. 
• Client testimonials, such as Ghirardelli Chocolate Company, highlight the agency’s ability to drive impressive organic and paid search results. Whitecap is the right choice if you’re looking for a firm to boost your online shopping business’s online visibility and revenue.

6. Markitors

Markitors is another leading organic SEO company dedicated to transforming website visitors into loyal customers through strategic organic promotion initiatives. Their eCommerce SEO services cover a spectrum of essential elements, including tailored content creation, digital PR and link building for brand awareness, and meticulous on-page optimizations to enhance the overall user experience. 

Website: Markitors.com

Founded: 2011

Location: Scottsdale, AZ

Number of employees: 11-50 

Key Services:

• Technical Audit
• Copywriting
• Digital PR
• Content Marketing
• Off-Page SEO

Industries Served:

• Healthcare
• SaaS
• Travel
• Cosmetics
• Hotels
• Education
• Manufacturing
• Aviation
• Finance

Best For:

• Small businesses looking for effective search engine optimization services. 

Top Clients:

• Y Scout
• The Lash Professional
• Tropical Helicopters 
• Avana Capital
• Railz
• Solar Breeze

Why Choose Them?

• Markitors’ commitment to small businesses aligns with their journey, making them uniquely positioned to understand and cater to the specific needs and challenges smaller enterprises face.
• Beyond delivering results, Markitors believes in creating a positive and enjoyable experience for their clients, fostering strong connections and partnerships.

7. WebFX

With a wealth of experience spanning over 25 years, WebFX is an organic SEO company for ecommerce businesses delivering top-notch online commerce SEO services.

They use software like MarketingCloudFX, powered by IBM’s Watson, to provide unparalleled insights and measurable results. Their transparent approach, personalized strategies, and innovative solutions have earned them over 50 awards, making us a trusted choice for ecommerce businesses. 

Website: Webfx.com

Founded: 1996

Location: Harrisburg, Pennsylvania

Number of employees: 201-500 

Key Services:

• Voice Search Optimization
• On-Page SEO
• Amazon Marketing
• International SEO
• Website Design and Development
• Conversion rate optimization
• Content Marketing
• Off-Page SEO
• Structured Data Optimization

Industries Served:

• Home Improvement
• Travel
• Transportation
• Food and Beverage
• Emergency Services
• Real Estate

Best For:

• Small-to-midsize businesses looking to amplify their brand growth. 

Top Clients:

• Polymer Solutions International
• StockWise Auto
• Hurst Pediatric Dentistry
• Net Friends
• Golden Meadows Retrievers
• Bruni and Campisi
• PaulB Parts

Why Choose Them?

• WebFX has generated billions in client revenue, demonstrating our ability to drive measurable SEO results.
• Their client-centric philosophy provides a dedicated and hands-on manager, ensuring a personalized and powerful ecommerce SEO strategy aligned with your business objectives.

8. Eventige

Eventige Media Group is a dynamic marketing and digital agency specializing in various services designed to propel businesses forward. From digital commerce marketing campaigns that drive traffic and sales to consulting strategies that innovate and boost revenue, Eventige covers the spectrum of marketing needs. 

Website: Eventige.com

Founded: 2009

Location: New York

Number of employees: 10-49

Key Services:

• Growth Marketing
• Competitor Analysis
• Branding & Design
• Web Development

Industries Served:

• Food & Beverage
• Healthcare
• Cosmetics
• Footwear
• Fashion

Best For:

• Companies with diverse needs and SEO goals looking for comprehensive organic SEO marketing solutions.

Top Clients:

• Woodbury Outfitters 
• DNA Footwear 
• Two Leaves Tea 
• Tasty Vapor 
• Nutriblade 
• Heyday Footwear 
• 24 Hour Fitness 

Why Choose Them?

• The agency’s commitment to driving tangible results is evident in its tailored electronic commerce marketing campaigns, effective branding strategies, and high-performing website development.
• They have an eCommerce SEO team that combines innovation, technical prowess, and a results-driven mindset, making them the ideal partner for online stores.

9. HigherVisibility

HigherVisibility is a top-rated digital marketing agency offering comprehensive SEO solutions to ecommerce businesses of all sizes. From on-page SEO, technical code audits, and extensive keyword research to off-page strategies like domain authority improvement and authoritative link building, HigherVisibility ensures a customized approach aligned with your SEO goals.

Website: Highervisibility.com

Founded: 2008

Location: Memphis, TN

Number of employees: 51-100

Key Services:

• Keyword Research
• On-Page SEO
• International SEO
• Technical SEO
• Core Web Vitals Optimization
• Content Marketing
• Backlink Strategy

Industries Served:

• Automotive 
• Home Improvement
• Banking & Finance
• Technology
• Lawyers
• Franchise Brands

Best For:

• Businesses facing challenges such as declining site traffic, insufficient lead generation, or lackluster sales performance.

Top Clients:

• Ziebart
• Orange Theory
• Lawn Doctor
• Evolve
• Allied

Why Choose Them?

• HigherVisibility is a four-time SEO Agency of the Year winner, showcasing unparalleled SEO expertise and a track record of delivering outstanding results for E-commerce businesses.
• The company ensures visitors find your site and convert it into valuable customers.

10. Moburst 

Moburst is a leading digital marketing agency specializing in organic awareness services for online shopping brands. The agency’s approach combines technical and creative expertise, emphasizing strong SEO foundations, content quality, and technical optimization to drive relevant traffic. 

Website: Moburst.com

Founded: 2013

Location: New York

Number of employees: 51-200 

Key Services:

• On-Page SEO
• Competitive Analysis
• Keyword Research
• Technical SEO
• International SEO
• Content Marketing
• Link Building
• Conversion Rate Optimization

Industries Served:

• Gaming
• Healthcare
• Food & Beverage
• Technology
• Home Improvement

Best For:

• Businesses of all sizes placing a significant emphasis on increasing organic traffic, improving search engine visibility, and optimizing for relevant keywords.

Top Clients:

• ShopKick
• Gett
• PinkPark
• Calm
• Menta
• Pinch

Why Choose Them?

• Moburst’s team comprises SEO experts in various fields, including Mobile Strategy, Digital Strategy, Social Strategy, BI and SEO analytics, ASO (App Store Optimization), CRO (Conversion Rate Optimization), Creative and content, Media Buying, and Product and development. This multi-disciplinary approach allows Moburst to provide holistic solutions to diverse client needs.

Take Advantage of the Best SEO Benefits for eCommerce Sites Available with Ninjapromo

• Product Visibility and Rankings: Enhance the visibility of your E-marketplace products by optimizing product pages for relevant keywords. NinjaPromo follows best SEO practices to help your products rank at the top in organic results, making them more likely to be discovered by potential customers. 
• Long-Term Visibility: Thorough optimization of your online store leads to consistent organic traffic, eliminating the dependency on continuous advertising expenditure. Our affordable SEO services ensure your products maintain visibility over the long term.
• Increased Product Page Traffic: Drive more traffic to your product pages through effective online marketplace optimization. This involves optimizing product titles, descriptions, and images to align with user search queries and boost organic traffic to your online marketplace. 
• Keyword Optimization for Product Searches: Target specific keywords related to your online marketplace products. NinjaPromo’s keyword research services can identify the terms potential customers use when searching for similar products, helping you tailor your content accordingly. 
• Compelling Product Descriptions and Content: Create compelling and informative product descriptions. NinjaPromo’s content creation services can ensure that your product pages feature high-quality content that appeals to users Google search algorithms. 
• Building Online Marketplace Brand Authority: Establish your eCommerce brand as an authority in your industry or niche. NinjaPromo can implement strategies to build backlinks, enhance online reputation, and strengthen the trustworthiness of your eCommerce store. 
• Long-Term ROI for eCommerce Success: View eCommerce search engine optimization as a long-term investment for sustained success. As your product pages climb in search rankings, you can achieve a continuous increase in organic traffic, leading to a positive return on investment for your online shopping business.

Conclusion

Choosing the right eCommerce SEO agency is essential to achieving and sustaining more organic visibility. The eCommerce SEO companies highlighted in this article bring a wealth of experience and a forward-thinking mindset that aligns with the ever-changing dynamics of online retail.

By partnering with a top-tier organic marketing firm, online shops can unlock the full potential of organic promotion and stay ahead in the digital marketplace, ensuring sustained growth and success in 2024 and beyond.

Looking to discover top agencies in other industries? Check out our other top agency lists:

• Ecommerce Marketing Agencies
• Small Business SEO Agencies
• B2B SEO Companies
• SaaS SEO Companies
• Local SEO Agencies
• Technical SEO Agencies
• Real Estate SEO Agencies
• Healthcare SEO Agencies
• Enterprise SEO Companies
• International SEO Agencies