8 Best SEO Agencies for SaaS Companies in 2024

Looking for higher Google rankings to grow your sales exponentially? 

SaaS SEO is the best way to supercharge your software business growth journey. It helps to reduce CAC and convert more customers.

SaaS SEO agencies have a team of specialists in organic marketing who use different styles of content and link acquisition tactics in their marketing plan to boost your monthly recurring revenue. 

So, which digital marketing agency is best for your software brand?  

I have compiled a list of the finest SaaS SEO agencies that deliver comprehensive SEO services and track your SEO performance so that it constantly delivers an optimal ROI.

Why SEO Services are Absolutely Essential for B2B SaaS Companies

SaaS SEO is useful for the following reasons: 

• Drives Organic Traffic: Over 53% of site traffic comes from organic searches. Hence, SaaS companies should have a robust SEO plan to improve their organic rankings in search engines. This improved ranking doesn’t just boost visibility; it directly attracts organic traffic to their SaaS products, consisting of potential customers actively seeking software solutions.
• Cost-Effective Customer Acquisition: For SaaS companies, a regular flow of qualified leads is important. SEO helps tech brands to consistently acquire new prospects month over month, without breaking the banks. Search engine optimization offers an exceptional average conversion rate of 2.4%, surpassing PPC’s 1.3%. Therefore, by joining hands with an expert SEO consultancy, you can get a continuous stream of organic users.  
• Great For Subscription-Based Businesses: Most SaaS enterprises have a subscription-based pricing model. Since SEO brings inbound leads, you get qualified prospects who are interested in using your products. Over time, as your subscriber base grows, your SEO ROI increases. Hence, search engine optimization is a powerful tactic for attracting and retaining customers.
• Improves Company Reputation: A personalized SaaS SEO strategy that considers the ICP and brand reputation management helps to elevate the brand’s trustworthiness. By targeting the right keywords, your website gains higher rankings. Over 32% of searchers visit the top-ranking result, which further boosts your company’s reputation.
• Adaptation to Search Trends: Search engines continually update their algorithms, and user behavior evolves. SEO specialists stay on top of these changes and adjust strategies to ensure your SaaS company remains visible and relevant.
• Enhances User Experience: Organic promotion for software-as-a-service brands includes optimizing the buyer purchase funnel. From responsive design to faster loading times, effective SEO helps optimize the overall user experience of the SaaS product’s website. Also, content plays a crucial part in understanding the user intent. Top-quality content is the most important ranking factor, even more than backlinks. Google prefers sites that offer intent-friendly and unique content. Organic promotion ranks your software site higher, increasing the likelihood of more prospects visiting your website and subscribing to your products.
• Mobile Optimization: 92% of people access websites using their smartphones. Digital marketing companies build responsive websites and AMP pages to improve the browsing experience of mobile users. 
• Long-Term Marketing Tactic: Over 70% of marketers feel SEO is best for long-term lead generation compared to pay-per-click advertising. Don’t get too excited when you begin SEO because getting results takes time. After around 6 months, you will begin to see results which will continue to improve with time. 

Why Hire a SaaS SEO Agency

Here are the top reasons for hiring SaaS SEO services:

• Technical Site Optimizations: SaaS SEO agencies know how to conduct deep technical site audits to improve the crawlability of your website. They use tools like the Screaming Frog SEO spider, SEMrush, SErankings, Ahrefs, and other software to discover and fix technical issues.  
• Keyword Research and Content Creation: SaaS SEO services research the best keywords that match your buyer persona. They analyze the keywords your competitors are already targeting so that you can use them in your campaign to attract potential customers to your product or service.
• Off-Page Optimization and Content Marketing: A B2B SaaS SEO agency conducts guest posting outreach to build relevant backlinks to your domain. They focus on building effective partnerships and engage in three-way or niche-edit link building to increase the reputation of your domain.
• SEO Specialists with SaaS Knowledge: SEO specialists deeply understand the Google ranking algorithm and the customer journey for software products. Therefore, the expertise of organic marketing experts is crucial in crafting strategies that are not just about general SEO but are fine-tuned for the SaaS market.
• Generating Qualified Leads: SEO firms plan targeted keyword research and content strategies to attract qualified traffic and leads. When potential customers actively searching for SaaS solutions visit your site, they are more likely to subscribe to your solutions, leading to higher conversion rates and more effective lead generation. 
• Long-Term MRR Growth: Smart search engine optimization strategies, combined with valuable content marketing efforts, result in steady, noticeable growth in organic traffic over time. High-quality leads are crucial for sustaining and increasing SaaS companies’ Monthly Recurring Revenue (MRR).
• Cost-Effective Scaling: Concentrating on organic expansion through search engine marketing allows SaaS businesses to expand their user base and revenue efficiently. Organic leads acquired through SEO are cheaper compared to leads from paid channels.

How to Choose the Right SaaS SEO Agency

Here are some tips to select the best B2B SaaS SEO agency:

• Identify Specialization: First, ensure the agency has a demonstrated specialization in SaaS. This can be through case studies, client testimonials, or a portfolio showcasing their expertise in SaaS SEO. 
• Evaluate Their Strategies: Take your time to understand the optimization tactics used by the search engine optimization agency for SaaS. They should optimize your site using modern SEO strategies like AMP page creation, Google EEAT optimization, and site speed improvement.  
• Check Their Track Record: Choose an affordable SEO agency for SaaS companies that have previously worked with software companies in your niche. Review the case studies on their website and check the actual client results. The case study should include more than vanity metrics like several leads and overall improvement in MRR.
• Consider Their Approach to Content: A reputed SaaS search engine optimization company should concentrate on EEAT optimization. Companies that improve the content’s authority, expertise, and trust score help drastically improve the SaaS SEO campaign results.  
• Assess Their Technical Expertise: SaaS SEO services should be proficient in technical SEO. From completing site audits to analyzing and fixing Google Search Console issues, the company should be well-versed in proactively identifying and fixing different technical SEO ranking factors on the website.
• Understand Their Reporting and Communication: Comprehensive SEO reporting should include metrics like rankings, impressions, clicks, top landing pages, bounce rate, conversion rate, and overall ROI. The right SEO agency for SaaS companies should provide transparent and easy-to-understand reporting on SEO performance.

List of the Top 8 SaaS SEO Companies

Here are the top SaaS SEO companies for 2024 and ahead: 

1. NinjaPromo

We are a leading SaaS marketing agency, consistently delivering exceptional results.

While we don’t shout about being the best from the rooftops, we let our impressive track record do the talking. 

We work closely with our clients, delving deep to uncover unique value propositions and pinpoint the specific pain points of their target audience. 

Some of our top clients include Credible, OVHCloud, Recycleye, Bitcoin.com, Rebus Сhain, Affyn, Lisk, and many others. 

We leverage data analytics to plan quality SaaS marketing strategies. 

Our specialist SaaS SEO team analyzes performance metrics and adjusts strategies to maximize your website’s visibility and conversion rates.

Website: Ninjapromo.io

Location: London

Founded: 2017

Number of Employees: 51- 200

Key Services: 

• Full cycle of SEO services
• Marketing Subscription
• Social media marketing
• Paid media
• Paid social
• Branding
• Website design and development
• Lead generation, and more

Why Choose Us: 

• We understand that every SaaS company has a unique value proposition. We delve deep into a client’s offering, identifying what sets them apart, and then build marketing strategies that accentuate this distinctiveness.
• With a SaaS SEO team with extensive software industry experience, we don’t just apply generic marketing principles. We understand the impacts of the SaaS landscape, enabling us to develop strategies that seamlessly align with the latest software industry trends and tech customer behavior.

Case Studies: View all case studies

2. Skale

Skale is a popular SaaS SEO firm prioritizing driving business KPIs over increasing rankings and traffic. Their team has in-house SaaS experience and specializes in SaaS SEO strategies. 

Unlike most agencies that provide a simple links spreadsheet, Skale offers in-depth monthly reports on business impact. 

Website: Skale.so

Location: London

Founded: 2020

Number of Employees: 51-200 

Key Services: 

• Keyword Research
• Site Audit 
• Content Creation 
• Link Building and Outreach 
• Website Migrations
• Reporting and Analysis

Why Choose Them: 

• Skale emphasizes topical relevance and avoids non-relevant links to future-proof SEO efforts. 
• They promise results within three months, rather than lengthy contracts, and balance short, mid, and long-term wins. 

Case Studies: View all case studies

3. TripleDart

TripleDart is a leading B2B SaaS SEO company helping SaaS businesses boost their website traffic and SQLs. 

Their proven strategies have worked for over 30 SaaS companies, and they provide a cost-effective solution with a team of qualified SEO professionals. 

Their team of digital marketers helps you create a winning process that includes buyer persona research and website audit. The custom organic visibility improvement plan contains target keywords, content improvement strategy, and marketing KPIs. 

Website: Tripledart.com

Location: Bangalore, India

Founded: 2020

Number of Employees: 11- 50 

Key Services: 

• Keyword Research and Optimization 
• Competitor Analysis 
• On-Page SEO 
• Content Creation 
• Link Building 
• SEO Audits
• Local SEO 
• Performance Tracking

Why Choose Them: 

• They have a proven track record with over 100 clients across 12 countries, showcasing their expertise in various verticals, especially in SaaS/B2B. 
• TripleDart’s Saas SEO team comprises talented, growth-minded marketers who foster a culture of learning and winning. They offer full-stack marketing competence without the cost of in-house hiring, ensuring that you get results without the need to build a digital marketing team from scratch. 

Case Studies: View all case studies

4. SimpleTiger

SimpleTiger is one of the top-rated SaaS SEO agencies specializing in compounding growth and scaling SaaS businesses through efficient SEO strategies. 

Over 15 years, they’ve assisted hundreds of SaaS businesses, from seed funding to acquisition and IPO stages, primarily through organic search. 

Their clients include notable companies like Bitly, Jotform, and PayJunction. 

Website: Simpletiger.com

Location: Sarasota, FL

Founded: 2006

Number of Employees: 11-50 

Key Services: 

• Organic Search Strategy for SaaS Businesses 
• Keyword Research and Market Analysis 
• Custom Content Marketing Strategy 
• Technical SEO Optimization 
• Link Building on Authoritative Sites 
• Detailed SaaS SEO Consulting 
• Strategy Implementation and Optimization 
• Regular Performance Analysis and Reporting

Why Choose Them: 

• Their approach is designed to leverage organic growth levers efficiently, utilizing a strategic process perfected over their extensive experience in the industry. 
• SimpleTiger integrates closely with client teams for seamless project management and offers transparent reporting and analysis to continually adapt and optimize SaaS SEO strategies.

Case Studies: View all case studies

5. Accelerate Agency

Accelerate Agency is one of the best SaaS SEO agencies specializing in driving more leads and MRR (Monthly Recurring Revenue) for their clients. 

Their services are designed to boost website traffic, build client relationships, and support the growth of SaaS businesses. 

Accelerate Agency’s SaaS expertise has helped them build successful collaborations with major companies like Dialpad, PandaDoc, and RingCentral. 

Website: Accelerateagency.ai

Location: Bristol, England

Founded: 2017

Number of Employees: 51-200 

Key Services: 

• Advanced Technical SEO Auditing 
• Keyword Gap Analysis 
• Competitor Intelligence Research 
• AI-Powered Content Analysis 
• On-Page Optimization 
• Link Building 
• Content Outreach and Partnerships 
• Ongoing Reporting and Strategy Adjustment

Why Choose Them: 

• They adopt a 360-degree approach to SaaS SEO, covering technical, onsite, and offsite SEO elements.
• With an exceptional client record of reaching 120x ROI and a 40% increase in ARR, they help you create a comprehensive SaaS SEO roadmap. 
• Their team offers detailed SEO reporting that presents an improvement summary over time. Proactive reporting and strategy preparation help your brand align with current trends.

Case Studies: View all case studies

6. AUQ

AUQ is an SEO agency based in Santa Barbara, California, specializing in helping challenger brands compete against industry giants. They offer unique, custom-tailored SEO campaigns that extend client budgets and maximize impact. 

Their services cater to budding and established SaaS companies, focusing on cost-effective SEO solutions and high-quality content for reaching decision-makers.

Website: Auq.io 

Location: Santa Barbara, California

Founded: 2020

Number of Employees: 2- 10 

Key Services: 

• SaaS SEO Strategy and Campaign Development 
• Technical SEO Audits and Implementation 
• SaaS-Focused Link Building 
• Content Creation and Optimization 
• Thought Leadership Content Marketing for SaaS 
• Penalty Recovery 
• Technical SEO Audits 
• Competitive SEO Benchmarking 
• Site Architecture and Page Speed Analysis 

Why Choose Them: 

• AUQ prides itself on providing more than templated solutions, emphasizing a distinctive approach to full-service SEO to guide clients toward success.
• Their team, experienced in walking in their clients’ shoes, offers full-service SEO, encompassing implementation of their recommendations. This includes a team of SaaS SEO specialists, developers, and designers, all well-versed in SaaS SEO. 

Case Studies: View all case studies

7. Madx Digital

MADX is a specialized SaaS SEO firm renowned for enhancing sales pipelines and boosting unpaid traffic for software organizations.

Their team of content marketers and technical site optimization specialists apply effective strategies to help you reach your target customers.

By combining competitor analysis, content creation, and technical SEO analysis, MADX prepares a robust marketing plan to improve your sales pipeline. 

Website: Madx.digital 

Location: London

Founded: 2020

Number of Employees: 11-50 

Key Services: 

• In-depth Keyword Research 
• Strategic Content Marketing 
• Technical Website Optimization 
• Comprehensive Market Research 
• On-Page Optimization 
• Technical SEO Audits 
• Conversion Rate Optimization 
• High-Quality Backlinks Acquisition

Why Choose Them: 

• Their search engine optimization specialists have expertise in identifying precise, high-impact keywords specifically for SaaS businesses. 
• They emphasize refining site structure and improving load times to enhance website performance. 
• They have a team that includes SEO strategists, content specialists, and tech analysts, all experienced in SaaS. 

Case Studies: View all case studies

8. HawkSEM

HawkSEM is an experienced and results-driven SaaS SEO firm offering services to drive more MQLs (Marketing Qualified Leads), SQLs (Sales Qualified Leads), and scale Monthly Recurring Revenue (MRR). 

Their approach to SEO includes on-page, off-page, and technical elements tailored to meet the unique needs of SaaS organizations. 

Website: Hawksem.com

Location: Los Angeles, California

Founded: 2006

Number of Employees: 51- 200 

Key Services: 

• Search Engine Optimization
• Link Building 
• Content Marketing 
• Keyword Research and Analysis 
• Backlink Audit, Cleanup, and Monitoring 
• Landing Page Optimization 
• Google Search Console and Google Analytics Setup 
• 404 Error Identification and Resolution 
• Site Architecture Analysis 
• Page Speed Analysis 
• Schema Markup Implementation 

Why Choose Them: 

• HawkSEM’s strategy is designed to improve search rankings, drive consistent leads, increase brand awareness, and foster scalable growth. 
• They help double targeted traffic, significantly increase sales demos, and cut CPA (Cost Per Acquisition) while doubling lead volume for their clients, demonstrating their expertise in the field.

Case Studies: View all case studies

Elevate Your Business with NinjaPromo: SEO That Works!

NinjaPromo is your organic growth partner to boost your SaaS business with quality SEO services. Here is how we help your brand achieve higher MRR and ARR: 

• Results-Oriented SEO: We understand the current organic marketing trends to devise a custom strategy that uplifts your campaign goals. Our SaaS SEO strategies are specifically crafted after considering your buyer persona and target keywords to provide you with the best results. 
• Tailored Industry Authority: We transcend ordinary SEO approaches. Our experts work with you to unearth your distinct value proposition and industry knowledge. Subsequently, we devise personalized tactics that establish your brand as an authority in the field, differentiating you from rivals.
• Recognition Beyond Rankings: While achieving top rankings is essential, we don’t stop there. NinjaPromo helps your brand gain recognition through influencer collaborations. This additional layer of recognition reinforces your status as a trusted SaaS provider. 
• Comprehensive Online Presence: SaaS SEO isn’t limited to keywords; it encompasses your entire online presence. Our holistic approach covers website structure, content quality, user experience, and social media impact. Our goal is to establish your business as a trusted organization in your target niche.
• ROI-Focused Growth: We avoid solely focusing on vanity metrics and instead set KPIs and measure ROI to elevate your brand growth. Our effective organic promotion tactics aim to attract qualified leads, improve conversion rates, and grow revenue. Our team of digital marketers is committed to providing measurable results for your SaaS business.

Conclusion

The top 8 SaaS SEO agencies discussed in this article stand out with their unique offerings. Each agency excels in technical SEO, creative content, and advanced analytics. 

With their help, your SaaS company can achieve better search engine rankings, attract more leads, and convert customers.

Looking to discover top agencies in other industries? Check out our other top agency lists:

• SaaS Web Design Agencies
• Healthcare SEO Agencies
• B2B SEO Companies
• Dental SEO Agencies
• Local SEO Companies
• Technical SEO Companies
• Real Estate SEO Agencies
• Small Business SEO Companies
• SEO Outsourcing Agencies
• Ecommerce SEO Agencies
• Enterprise SEO Agencies